google-site-verification=cXrcMGa94PjI5BEhkIFIyc9eZiIwZzNJc4mTXSXtGRM Is your content marketing strategy failing? How to find out about it and what to do - 360WISE MEDIA
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Is your content marketing strategy failing? How to find out about it and what to do

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Originally published on March 29, 2019

You’ve developed a marketing strategy, fastidiously organized your editorial calendar, and spent countless hours and perhaps priceless money on your business. How do that your effort is paying off? In just a few easy steps, you’ll be able to determine whether your content marketing strategy has failed or succeeded.

Start by understanding your goals

First and foremost, understand your goal. Is it to establish thought leadership for your brand, generate leads, construct a community of fans, higher understand your audience, etc.? This could appear obvious, but defining your goals is a necessary first step before analyzing whether you might be achieving them.

Use Google Analytics to get basic user data

Analyzing Google Analytics trends is a superb place to begin for monitoring content quality. Google Analytics is a free, feature-rich and powerful analytics tool provided by Google. Setup is so simple as installing a snippet of code into your site’s global header. Once installed, GA will provide a wealth of data about user behavior on every page of your blog. You can get this information by going to “Content”, then “User Behavior”, then filtering by “Blog”.

There are just a few key stats in GA which are value being attentive to. You’ll want to monitor the next across all posts and individual posts:

• Views indicate whether your topics and headings are interesting and Search engine optimization-friendly, and whether your blog posts are being shared on social media. Page views are influenced by various aspects, equivalent to the amount and quality of content and promotion on social media platforms and email newsletters.

• Bounce rate and exit rate show you how to understand whether users click through to other posts after reading a given article. A bounce occurs when the primary page on your site can also be displayed last time. The exit indicates that the user has left the positioning after viewing that page. These metrics typically measure the standard of content, in addition to the effectiveness of cross-promoting content from other blogs or sites.

Social sharing behavior layer

Next, it’s value understanding the virality (defined as “the tendency of an image, video, or information to spread quickly and widely among Internet users”) of your content. The essential reason is to understand your overall sharing behavior, but the subsequent step is to understand how your content is shared across different social media platforms. For example, it’s possible you’ll be surprised to discover that your content is shared more often on Facebook than on X, formerly often called Twitter or LinkedIn.

However, the variety of shares alone won’t inform you much without considering the variety of views. A not-so-obvious key metric that actually indicates how viral your content is is the share-to-view ratio. This metric indicates whether the subject of your content was interesting and of excellent quality, or in other words, whether the content delivered value as expected within the post title.

Look for trends in your data

Now that you’ve your content dashboard created, you’ll be able to analyze the general performance of your blog and, more importantly, the performance of individual posts. In a short while, you’ll give you the chance to discover trends that may influence future content creation and allow you to understand how aspects equivalent to content quality, quantity and promotion affect the views and shares of content pages.

Examples of content trends within the dashboard:

Topics – Which topics or themes tend to resonate with your audience? You’ll probably want to create more content on these topics in the long run. Conversely, content that seems of little interest to the audience could also be faraway from the long run editorial calendar.

Titles– Do certain title styles appeal more to your audience? Some audiences may prefer a straightforward title, others may prefer a listing format, equivalent to top 10 lists or teaser-style headlines. Identifying title trends will show you how to be sure that future content is more likely to be read by your audience.

Author’s—Perhaps some authors have more views and shares than others. When this happens, be certain that you maintain good relationships with successful authors and consider increasing the frequency of their posts.

These are only just a few examples of trends that illustrate the ability of maintaining a blog dashboard. You’ll likely discover other trends relevant to your specific business and blog.

By following these easy steps, you must give you the chance to confidently proceed with your blogging strategy. Updating and reviewing the dashboard once per week with your content team will be sure that your blog is tailored to your audience and that the standard, quantity and findability of your content meet your expectations.


This article was originally published on : www.blackenterprise.com
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The BLACK ENTERPRISE Disruptor Summit returns to ATL

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Disruptor Summit, Black Enterprise


Mark your calendars! BLACK ENTERPRISESthe nation’s leading Black digital media brand, is happy to announce its return BLACK ENTERPRISES The peak of disruptors

The event shall be an electrifying celebration of Black entrepreneurial excellence. Hosted by Nationwide, the two-day summit on May 17-18 shall be a singular business conference like no other, designed to connect, empower and have a good time the pioneers who’re changing the business landscape with amazing innovations.

The summit will begin with a warm welcome from Atlanta Mayor Andre Dickens and can feature an exciting lineup of dynamic speakers and interesting discussions. Get ready for an interesting fireside chat between the multi-talented Nick Cannon and BLACK ENTERPRISESDirector of Multiplatform Content, Selena Hill, where they may discuss Cannon’s unconventional approach to ownership and entrepreneurship within the entertainment industry.

Cannon shared his excitement about attending the conference BLACK ENTERPRISES The peak of disruptors. “I have been a disruptor all my life, and being in a room full of disruptors, path makers, change agents and free thinkers in business and culture will be phenomenal,” said the artist and entrepreneur.

But that is just the tip of the iceberg! Attendees can look forward to hearing from Cam’ron, the Harlem rap legend turned sports media podcaster, in an exclusive one-on-one conversation with BLACK ENTERPRISES Senior Digital Editor Sydney Douyon.

Attendees may also take part in a panel with Shaunie Henderson, visionary CEO Amira limited liability company and the creative mastermind behind the long-lasting series. She will participation invaluable business lessons from her extraordinary journey, including insights from her upcoming memoir, , with BLACK ENTERPRISES Cross-platform content producer Ashlei Stevens.

The summit program will include additional speakers who embody Black excellence, akin to Crystal Etienne, consumer investor and founder and CEO of Ruby Love and Caje and Co.; Justin E. Samuels, founder and CEO of Render ATL; and Luke Bailey, founding father of Neon Money Club.

Attendees can expect thought-provoking discussions and workshops on topics starting from redefining showbiz success to mastering the stock market and fostering social impact innovation.

Disruptor Summit isn’t only about knowledge exchange, it’s a path to potential partnerships, investments and accelerated growth. Aspiring entrepreneurs may have the possibility to showcase their brands within the $15,000 Disruptor Pitch Competition hosted by Walmart. At the identical time, the summit will culminate with the presentation of the Disruptor Award, designed to honor industry disruptors who’re making real change and making a big impact, akin to Arian Simone, founding father of Fearless Fund; Miss Diddy, CEO of The Brand Group Inc.; and Lena Ford, CEO of Positively Lena and co-founder of the Kinship Family Initiative.

How BLACK ENTERPRISES CEO Earl “Butch” Graves Jr. put it this manner: “This summit is a core element of our mission and a key platform that provides Black entrepreneurs with the knowledge, connections and resources they need to thrive in the business world.”

With invaluable resources, inside knowledge and actionable insights, Disruptor Summit goals to equip participants with the tools to boldly innovate, cultivate lucrative brands and take their businesses to latest heights.

“As a long-term partner of the company BLACK ENTERPRISES and title sponsor of this dynamic gathering, Nationwide unwaveringly supports Black innovators and creators at every stage of their entrepreneurial journey,” said Lu Yarbrough III, associate vp of Enterprise Diverse and Cause Marketing at Nationwide.

“This conference offers valuable content and connections that can help both emerging talent and established business owners disrupt norms and advance economic inclusion.” In addition to Nationwide, additional sponsors include Walmart, FedEx and Pronghorn.

Get ready to attend this exciting celebration of excellence in Black entrepreneurship going down on the Southern Exchange Ballrooms in downtown Atlanta on May 17-18. Visit here to learn more in regards to the summit, secure entry tickets, and stay awake to date with the most recent programs.


This article was originally published on : www.blackenterprise.com
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Detroit Volt Founder Deana Neely Leads Detroit’s Green Energy Sector –

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Deana Neely, Detroit Voltage


Deana Neely, founding father of Detroit Voltage, has headed Detroit’s electrical services sector since she obtained her electrical license. Initially, fearing negative bias because of the homogeneous electrical service industry, Neely hid the undeniable fact that she was a black woman. Since participating in Google’s acceleration program, Neely has been showing off her side.

As reported, Neely’s business meets a critical need: the necessity for Blacks to enter the development industry. To that end, Elevate, a Chicago-based nonprofit, has appointed Neely to steer an accelerator program for clean energy contractors in Detroit. The Elevate program goals to create a mirrored image of the population by which they work, and Detroit is sort of 80% black.

Tim Skrotzki, associate director of partnerships at Elevate, said: “We are trying to build a network of contractors based in Detroit. We want these performers to look like they come from the community in which we work. Since Detroit is predominantly black (78%), we want performers to reflect that.”

Neely briefly talked in regards to the explosion of her company after founding Detroitvoltage in 2016 after 10 years with Detroit’s Department of Buildings, Safety and Environmental Engineering. “It took me months. But when I got my first contract, my phone literally didn’t stop ringing,” Neely said. “In my first six months in business, we generated over six figures in revenue (and) became the premier electrical contractor in the city.”

According to National Association of Black Women in Construction, Neely’s business grew; opened a branch of her company in Houston, and Forbes recognized her company as considered one of the Next 1000 in 2021. In his profile, Forbes indicated that Neely is within the strategy of launching a program that guides women through the strategy of starting a construction company, which he is popping right into a book. In March, Detroit Voltage signed a a six-figure contract with DTE Energywhich gave her company a city contract to put in electric vehicle charging stations in Detroit.

In 2023, she described the strategy behind it her company’s positioning reads: “As demand for sustainability grows, we have strategically positioned Detroit Volt as a leader in supporting renewable energy and electric vehicle infrastructure projects. This decision was not only consistent with our values, but also in line with the growing market trend. Our commitment to environmental responsibility has not only attracted like-minded customers, but also positioned us as an industry leader.”

Neely continued, “Throughout our journey, we now have encountered many necessary moments which have played a pivotal role in our development. These include establishing a strategic partnership with our local utility provider to put in electric vehicle (EV) charging stations, becoming a Google Small Business Partner, and attending a hearth chat with Google’s CEO on the Summit of the Americas – a highly regarded global event. “

Neely concluded, “I currently function a mentor within the Great Lakes Council of Women’s MentorWe program, where I actually have the respect of sharing my insights and methods for growing as a business owner with other women business owners. This role allows me to contribute to the event and success of entrepreneurs in this system. I’m also in the ultimate stages of writing a book that may teach women easy methods to start a construction business with none problems. This extraordinary journey reflects the resilience and determination obligatory to beat unexpected challenges and switch adversity into success.


This article was originally published on : www.blackenterprise.com
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Change your way of thinking and your money will follow you

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Salary, expectations, California, financial limitations, money, Black women, taxes, deductions, e file, turbo tax, moving expenses, money mindset


Certified financial planner Michael F. Kay advises that “it’s important to define your attitude toward money.” This is a key element of understanding – resulting in the belief that you are heading in the precise direction or that you might have to work to rethink your beliefs and habits. Have you already defined your way of thinking about money? If you’ve never considered it – I mean, you’ve really considered it, now could be a great time to achieve this.

This is the thing. Mindset is a key consider setting the usual for economic success. It affects expectations and ultimately the underside line.

If you’re considering increasing your earning potential, listed below are three strategies to assist you change your mindset and increase your economic success:

Overcome an impoverished mentality.

Are you determined to attain financial success? If so, it will be very difficult to attain if your mental filter becomes polluted with doubt and limiting beliefs. Jettison’s toxic thoughts that hold you hostage to mediocrity, loss and stagnation. It doesn’t matter where or why they arrive from – just throw them away. Start seeing yourself as someone who can deliver more value (which has a monetary value attached to it) and subsequently, by definition, someone who has the ability to earn more. This alone will help you spot, attract and make the most of one of the best economic opportunities.

Raise your economic standards.

Another element of increasing economic success is the resolution to lift standards. Set the bar just a few notches higher and deal with making your ability to deliver higher-level results your priority. Remember that your earning potential is directly related to your ability to deliver more value. When you reduce the gap between these two variables, you will also begin to lift your expectations and stop settling for “good enough to get” by accepting lower than you are value. This will help you strengthen your risk-taking muscles, drawing even greater opportunities from your sphere of influence and without it.


Take decisive motion.

Changing the way you take into consideration money and your ability to earn it at higher levels is crucial, but taking motion seals the deal. Before you start taking random actions, first determine what will have the best impact on your earning potential straight away. This may very well be pursuing a critical certification, taking up additional classes, or applying for a brand new position. It may additionally mean earning an extra degree or changing your profession path entirely. Whatever the situation, don’t hesitate to take decisive, consistent motion – breaking tasks down when and where mandatory. Over time, you will begin to realize momentum, which will encourage you to be more energetic and perform higher overall.

Use these strategies to develop a stronger money mindset. Then watch your results grow.

To your success.


This article was originally published on : www.blackenterprise.com
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