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Is your content marketing strategy failing? How to find out about it and what to do

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Originally published on March 29, 2019

You’ve developed a marketing strategy, fastidiously organized your editorial calendar, and spent countless hours and perhaps priceless money on your business. How do that your effort is paying off? In just a few easy steps, you’ll be able to determine whether your content marketing strategy has failed or succeeded.

Start by understanding your goals

First and foremost, understand your goal. Is it to establish thought leadership for your brand, generate leads, construct a community of fans, higher understand your audience, etc.? This could appear obvious, but defining your goals is a necessary first step before analyzing whether you might be achieving them.

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Use Google Analytics to get basic user data

Analyzing Google Analytics trends is a superb place to begin for monitoring content quality. Google Analytics is a free, feature-rich and powerful analytics tool provided by Google. Setup is so simple as installing a snippet of code into your site’s global header. Once installed, GA will provide a wealth of data about user behavior on every page of your blog. You can get this information by going to “Content”, then “User Behavior”, then filtering by “Blog”.

There are just a few key stats in GA which are value being attentive to. You’ll want to monitor the next across all posts and individual posts:

• Views indicate whether your topics and headings are interesting and Search engine optimization-friendly, and whether your blog posts are being shared on social media. Page views are influenced by various aspects, equivalent to the amount and quality of content and promotion on social media platforms and email newsletters.

• Bounce rate and exit rate show you how to understand whether users click through to other posts after reading a given article. A bounce occurs when the primary page on your site can also be displayed last time. The exit indicates that the user has left the positioning after viewing that page. These metrics typically measure the standard of content, in addition to the effectiveness of cross-promoting content from other blogs or sites.

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Social sharing behavior layer

Next, it’s value understanding the virality (defined as “the tendency of an image, video, or information to spread quickly and widely among Internet users”) of your content. The essential reason is to understand your overall sharing behavior, but the subsequent step is to understand how your content is shared across different social media platforms. For example, it’s possible you’ll be surprised to discover that your content is shared more often on Facebook than on X, formerly often called Twitter or LinkedIn.

However, the variety of shares alone won’t inform you much without considering the variety of views. A not-so-obvious key metric that actually indicates how viral your content is is the share-to-view ratio. This metric indicates whether the subject of your content was interesting and of excellent quality, or in other words, whether the content delivered value as expected within the post title.

Look for trends in your data

Now that you’ve your content dashboard created, you’ll be able to analyze the general performance of your blog and, more importantly, the performance of individual posts. In a short while, you’ll give you the chance to discover trends that may influence future content creation and allow you to understand how aspects equivalent to content quality, quantity and promotion affect the views and shares of content pages.

Examples of content trends within the dashboard:

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Topics – Which topics or themes tend to resonate with your audience? You’ll probably want to create more content on these topics in the long run. Conversely, content that seems of little interest to the audience could also be faraway from the long run editorial calendar.

Titles– Do certain title styles appeal more to your audience? Some audiences may prefer a straightforward title, others may prefer a listing format, equivalent to top 10 lists or teaser-style headlines. Identifying title trends will show you how to be sure that future content is more likely to be read by your audience.

Author’s—Perhaps some authors have more views and shares than others. When this happens, be certain that you maintain good relationships with successful authors and consider increasing the frequency of their posts.

These are only just a few examples of trends that illustrate the ability of maintaining a blog dashboard. You’ll likely discover other trends relevant to your specific business and blog.

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By following these easy steps, you must give you the chance to confidently proceed with your blogging strategy. Updating and reviewing the dashboard once per week with your content team will be sure that your blog is tailored to your audience and that the standard, quantity and findability of your content meet your expectations.


This article was originally published on : www.blackenterprise.com
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An online tourist company has just broken down. Here’s how to avoid leaving a contract online

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Traveldream.com.au sold with holiday discounts – chosen tourist trips, boutique and cultural trips trips through A clever website and refined social media ads. But last week there have been news that a tourist company from Melbourne He fell to administrationleaving customers from pocket by 1000’s of dollars, and in some cases got stuck abroad.

Many didn’t know that Traveldream has not been formally accredited with a leading industry body since 2020. His status under Australian travel accreditation programLeaded by the Australian Travel Industry Association, has been canceled.

Even worse, most travel insurance policies Do not include insolvencymeaning Many customers cannot get well their losses.

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The Traveldream website has been updated about a message from the administrator.

Australians are expected to end $ 2 billion Online holiday reservation in 2024–25.

Large platforms, corresponding to Booking.com and Expedia Account O 60% this motion. But many travelers also turn to smaller or less known suppliers offering flashy offers and lower prices, often with fewer security.

So how are you able to protect yourself? Start with these five controls.

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1

This is a common tactic that is difficult to resist. You scroll, see a dreamy picture, the value is tempting and suddenly you’re in the course of the money register.

But refined promoting doesn’t guarantee legitimacy.

Travel fraud If They growEspecially engaging Sellers only online.

A couple relaxing on a tropical beach at sunset in a hotel
Ads in social media for idyllic holidays may be tempting, but check a small print.
Song_about_summer/shutterstock

Check for those who can confirm your corporation address, phone number and customer support. If the contract seems unclear, underestimated or excessively urgent, it’s a red flag.

Look for independent reviews (on Trustpilot, TripAdvisor or Google) and check Scamwatch for known problems.

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2. Look how the company is involved with clients

The company’s status isn’t only what it guarantees: It is predicated on how he reacts to questions and complaints. Before booking, take a moment to see how the company interacts with clients online.

Do they respond constructively to complaints? Do they provide updates or explanations when problems arise?

Also concentrate to the tone. Does it feel Human and responsiveIs general and manual? This may suggest how they’ll treat you after sales.

Small characters can speak to the amount. A page with 1000’s of followers, but no visible commitment may indicate a paid audience – and a company that disappears when the situation becomes difficult.

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3. Check if the company is accredited

Another way to assess the credibility of a tourist company is to check whether it has formal accreditation. This signal that the company has met financial security standards, customer support and dispute resolution.

Search for the Australian Travel Accreditation Program register https://www.atas.com.auor search High -quality accreditation. In the case of foreign suppliers, check the recognized local programs.

Accreditation offers additional assurance, but this isn’t the entire picture. Some large, reputable corporations, corresponding to expedia, operate without it. If the company isn’t accredited, proceed caution and give attention to how reservations and payments are supported.

4. Carefully examine the foundations

Before booking, check what is going to occur if the supplier receives whether you’ll be able to cancel or change the date and how the reservation has been confirmed. Where possible, proceed directly with the hotel, air or cruise line to make certain that the reservations are secured.

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Cropped view of a woman entering the hotel room and holding the suitcase
Reservation directly on the hotel or tour supplier may be sure that you’re receiving current availability.
Media_photos/shutterstock

It can also be vital to understand what Travel insurance does – and doesn’t include.

The company’s insolvency is one among the The most typical exclusion. While the policy doesn’t include the “failure of the end supplier” or a similar clause (most don’t), you might not have the ability to apply for a refund. Always read the product revealing instructions to check exactly where you’re.

Another security is to pay for defense. Although the conditions differ depending on the supplier, bank cards can offer a return load If goods or services are usually not delivered.

5. Book directly where possible

During accredited travel agencies It may be helpful in complex routesLike foreign trips with many stops or package services, it is usually price booking directly with the supplier when organizing online travel, no matter whether it’s a hotel, airline or a trip company.

Cutting out brokers can offer higher value, including free add -ons, flexible cancellation and full access to loyalty programs.

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Direct reservations normally reflect the provision and costs in real time, reducing the danger of outdated information. You will use direct communication and confirmation, making it easier to adjust or solve problems.

If something goes improper, there’s also greater clarity about who’s responsible – it offers a stronger appeal Australian consumer law.

Lower line?

As increasingly more Australians book online, it’s tougher to say what’s trustworthy and what can reject you out of your pocket.

The fall of Traveldream is a reminder. Even on this planet of digital travel offers, it pays to ask: is that this company built to last, not only the departure of the trip, but until you come home?

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This article was originally published on : theconversation.com
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The report says that black women have suffered the greatest loss of work

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Although the US economy Over 170,000 jobs were added last monthmore black women lost their jobs than anyone else, in accordance with The latest Bureau of Labor Statistics report.

According to APRIL’s work report, despite the fact that the US unemployment rate remained at 4.2%, black women constituted a complete of 106,000 lost jobs. The employment of black women was immersed from 10.325 million in March to 10.219 million in April. Meanwhile, their unemployment rate increased from 5.1% to six.1%, which is the most significant increase in month to month amongst all demographies. According to data, black women lost 304,000 jobs since February.

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General black unemployment also increased in the third in a row a month in a row from 6.2% to six.3%, the highest rate from January. However, black men noticed a not very disturbing increase in employment-the echoes of unemployment dropped from 6.1% to five.6%.

As for other demographic data, the unemployment rate remained mostly unchanged, including white women who amounted to three.3%, and Latin women who amounted to 4.6%. In addition to the Black Americans, the Latin Americans had the second highest unemployment rate in April at 5.8%, while Asian Americans had the lowest 3.0%. The unemployment rate for white Americans in April was 3.8%.

This report appears after 4 months of Trump’s administration, which cut off every thing and any work function that is remotely related to the diversity, equality and employment and initiatives. The influence began to resound in all corporate America, and plenty of corporations announce the end or change of their politician Dei.

The arrangements on this report are disturbed by black experts.

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“The extraordinary nature of this growth of black women’s unemployment is a testimony and a direct result of anti-dei and anti-black concentration of new administration policy,” William Michael Cunningham, economist and owner of Creative Investment Research, he said about data. “This is clearly harmful to the black community, which we have not seen before.”

Other experts strive for cautious optimism around the general image. Just a few agree that matters are able to deteriorate with such a great amount of flow between ongoing tariff wars and the growing costs of work and life.

“Let’s face it, everything will deteriorate this year, probably later in summer,” said Robert Frick, a company economist from the Federal Credit Union of Navy CNN. “But for now we really have to correct our thumbs and hope that the income and work will continue.”

Usher provides an inspiring address at the University of Emory, receives an honorary doctorate

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This article was originally published on : thegrio.com
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The survey shows the growing demand for financial knowledge in schools

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California, High Schools, Fourth of July, raise money, grants, Businesswomen, Financial Literacy, broke


According to the latest Endowment for Financial Education (NEFE) national survey, the strong majority of US adults imagine that financial education needs to be a must -have a part of the highschool curriculum.

Eighty -three percent of respondents claim that their state should require a semester or a 12 months -round course focused on personal funds as a requirement to graduate. The same percentage of people that attended highschool claims that they would really like them to have to participate in such a course once they were students.

The data collected by Nefe in cooperation with Surveyus reflect the consistent results of an identical survey conducted three years ago. This is more state legislators weighing or accepting policy to finance the personal basic part of highschool graduation requirements.

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“This latter survey strengthens long -lasting Support for financial educationWith 4 out of 5 adults in the USA, he agrees along with his meaning, “said Dr. Billy Hensley, president and director of Nefe.” These moods are a testimony of countries that have committed to the requirements and implementation of financial educational programs, thus strengthening today’s students know many adults who would like them to receive at school. “

The survey also revealed a generation gap in access; Only 44% of respondents aged 18–34 stated that their school lacked personal financial classes, in comparison with 77% of individuals aged 65 and older.

Hensley applauded the growing number of nations that introduced the fines of financial education K – 12, calling the movement “a step towards justice and economic strengthening.”

This pursuit of financial skills is especially critical in black communities, where economic differences meet through historical and systemic exclusion from the possibility of constructing generational wealth. According to the Brookings Institution in 2023, in 2022 for every $ 100 in wealth owned by white householdsBlack households had only USD 15, emphasizing the durable and expanding difference in racial wealth.

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In addition, while African -Americans usually tend to proceed education in the desire to mobility up, additionally they bear the disproportionate share of student debt, often without financial tools to administer it.

According to the report, experts say that early, normalized access to private financial education in high schools, especially in underestimated communities, generally is a powerful tool that may help reduce these gaps. Supporters call on legislators to the priority of fair implementation, ensuring that students from all environments are equipped with credit management skills, savings and planning of long -term financial health.

(Tagstranslate) Schools (T) K-12 Education (T) Financial literature

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This article was originally published on : www.blackenterprise.com
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