Business and Finance
Is your content marketing strategy failing? How to find out about it and what to do

Originally published on March 29, 2019
You’ve developed a marketing strategy, fastidiously organized your editorial calendar, and spent countless hours and perhaps priceless money on your business. How do that your effort is paying off? In just a few easy steps, you’ll be able to determine whether your content marketing strategy has failed or succeeded.
Start by understanding your goals
First and foremost, understand your goal. Is it to establish thought leadership for your brand, generate leads, construct a community of fans, higher understand your audience, etc.? This could appear obvious, but defining your goals is a necessary first step before analyzing whether you might be achieving them.
Use Google Analytics to get basic user data
Analyzing Google Analytics trends is a superb place to begin for monitoring content quality. Google Analytics is a free, feature-rich and powerful analytics tool provided by Google. Setup is so simple as installing a snippet of code into your site’s global header. Once installed, GA will provide a wealth of data about user behavior on every page of your blog. You can get this information by going to “Content”, then “User Behavior”, then filtering by “Blog”.
There are just a few key stats in GA which are value being attentive to. You’ll want to monitor the next across all posts and individual posts:
• Views indicate whether your topics and headings are interesting and Search engine optimization-friendly, and whether your blog posts are being shared on social media. Page views are influenced by various aspects, equivalent to the amount and quality of content and promotion on social media platforms and email newsletters.
• Bounce rate and exit rate show you how to understand whether users click through to other posts after reading a given article. A bounce occurs when the primary page on your site can also be displayed last time. The exit indicates that the user has left the positioning after viewing that page. These metrics typically measure the standard of content, in addition to the effectiveness of cross-promoting content from other blogs or sites.
Social sharing behavior layer
Next, it’s value understanding the virality (defined as “the tendency of an image, video, or information to spread quickly and widely among Internet users”) of your content. The essential reason is to understand your overall sharing behavior, but the subsequent step is to understand how your content is shared across different social media platforms. For example, it’s possible you’ll be surprised to discover that your content is shared more often on Facebook than on X, formerly often called Twitter or LinkedIn.
However, the variety of shares alone won’t inform you much without considering the variety of views. A not-so-obvious key metric that actually indicates how viral your content is is the share-to-view ratio. This metric indicates whether the subject of your content was interesting and of excellent quality, or in other words, whether the content delivered value as expected within the post title.
Look for trends in your data
Now that you’ve your content dashboard created, you’ll be able to analyze the general performance of your blog and, more importantly, the performance of individual posts. In a short while, you’ll give you the chance to discover trends that may influence future content creation and allow you to understand how aspects equivalent to content quality, quantity and promotion affect the views and shares of content pages.
Examples of content trends within the dashboard:
• Topics – Which topics or themes tend to resonate with your audience? You’ll probably want to create more content on these topics in the long run. Conversely, content that seems of little interest to the audience could also be faraway from the long run editorial calendar.
• Titles– Do certain title styles appeal more to your audience? Some audiences may prefer a straightforward title, others may prefer a listing format, equivalent to top 10 lists or teaser-style headlines. Identifying title trends will show you how to be sure that future content is more likely to be read by your audience.
• Author’s—Perhaps some authors have more views and shares than others. When this happens, be certain that you maintain good relationships with successful authors and consider increasing the frequency of their posts.
These are only just a few examples of trends that illustrate the ability of maintaining a blog dashboard. You’ll likely discover other trends relevant to your specific business and blog.
By following these easy steps, you must give you the chance to confidently proceed with your blogging strategy. Updating and reviewing the dashboard once per week with your content team will be sure that your blog is tailored to your audience and that the standard, quantity and findability of your content meet your expectations.
Business and Finance
Tariffs can grow, but also a black strategy

With the rise in inflation and tariffs, black entrepreneurs don’t shrink with fear – they seem, strategies and support them forward. I saw it first hand on Tuesday evening in Russell Innovation Center for Entrepreneurs (Rice) in Atlanta, where dozens of black founders gathered on a powerful night of dialogue, combination and brightness based on solutions.
The event, a part of the continuing programming of Rice’s “retail readiness”, was greater than just a panel. It was a forum of survival – and a reminder that owners of black firms at all times had creativity and courage to adapt under pressure. At a time when economic winds are essentially the most difficult to hit products based on products, this community is predicated on strategy, not a shortage.
Tariffs have increased, but wisdom too
One of the essential challenges was the growing load of tariffs for imported goods that increase costs around the globe – from materials and packaging to international shipping. While the specter of economic uncertainty increased, the climate within the room was not panicked.
Asked in the event that they are afraid of growing tariffs, only a few participants raised their hands. But asked in the event that they feel influence, almost everyone did that. Instead of alarm bells, the conversation focused on solutions: improvement of logistics, taking control of the warehouse, limiting unnecessary expenses and re -assessing third party suppliers.
The prevailing message: be agile, not afraid. Panelists called us to regulate surgery before making drastic changes. The goal is just not to shrink in response to pressure – it moves smarter.
Thinking about a larger, no less
Another powerful? You have to redefine what “little business” really means. Many black entrepreneurs limit their scale from habit or perceived restrictions. But, because the panel noted, in response to federal definitions, a small company can employ as much as 500 people. This implies that we’ve got a place to dream – and constructing – constructing.
Terri-Nichelle Bradley, the founder, entered the home along with her own journey. Known for putting educational toys within the principal retailers, akin to Target, Bradley now opens her own brick store in Atlanta on May 14. It is a brave turning point that restores ownership in her hand-her story was a unique example of what it means to regain narrative and strategy.
“Black business owners do not need every answer right away,” she said within the room. “We just have to want to figure it out.”
Recovering the narrative of Dei
The conversation also concerned a hard truth: the rise in funds and guarantees of the corporate after 2020 is assumed. But the energy within the room was not bitter – it was focused. If external support dries, the reply is just not waiting – it’s best to focus again.

Panelists encouraged us to dual authenticity and a deeper reference to the communities that may already take us. This means consistently appearance, without floating and nurturing relationships with those that deliberately buy black, women and veterans.
It is just not nearly representation-it will devote property, self-determination and economic independence.
The evening ended with a high note with practical network activities. We were asked to avoid wasting two things: what we wanted and what we can offer. Then we exchanged this information with someone in the entire room. It was greater than a icebreaker – it was a plan.
The message was crystal clear: relationships are resources. And in such rooms, cooperation is a currency.
At a time when the headlines speak about recession and withdrawal, the entrepreneurs with whom I sat do the other. They should not waiting for saving or wonderful financing. They construct their future, one deliberate movement directly.
No panic. Just a goal. And a lot of power within the room.
(Tagstranslat) entrepreneurship
Business and Finance
Hope Operation celebrates the day of green socks

Operation John Hope Bryant Hope celebrated the end of the month of financial knowledge On April 30 with Green Socks Day Challenge as a visual option to emphasize the importance of financial knowledge.
As a nationwide movement, Hope Bryant and the stars of the corporate world, sport and entertainment supported the challenge of Green Socks Day, wearing live socks, stating: “Put your best foot forward.” In cooperation with Operation Hope, the initiative was supported by financial knowledge for everybody (FL4A) with a view to promote financial knowledge as national priority and gain adhesion in various state lines, strengthening people, organizations and communities to take crucial activities by supporting financial education for everybody.
Participants were encouraged to take a selfie or video in green socks and publish it in social media using the hashtag # Greensocksday. The quiz can also be available to people fascinated about assessing their financial skills. According to a press release, Operation Hope will probably be distinguished by green socks on the Times Square Nasdaq in New York.
While socks may be bought at Walmart locations, other firms supporting this initiative include the most important financial institutions, comparable to the American Bank, Trust and Huntington Bank. Other firms on board are iheartmedia, Delta Air Lines, MLB, MLS, NBA, NHL, Nascar, Nasdaq, Shopify, OpenAI and UPS.
Hope Bryant also received support from the US government at the starting of the annual celebration. Meeting with the Secretary of the Treasury Scott Bessent, two long -time colleagues emphasized the importance of financial education built into the structure of American life, discussing ways of deepening cooperation between private and non-private sectors with a view to extend access to financial tools and knowledge. “Too long, knowledge of finances was treated as a luxury,” said secretary Bessent.
“This is a necessity, just like reading and writing. John and I have been leveled in this for almost a decade and I am proud that I can stand with him in April and later.”
In addition to April, corporations, small firms and social organizations are encouraged to have interaction employees in the initiative by organizing events related to financial skills and pushing financial resources.
)
Business and Finance
John Hope Bryant shares the rent into his own strategies

John Hope Bryant, founder and general director of Hope operations, recently shared his rent strategies, which in his opinion provide tenants with “dignity, possibility and grace.”
Bryant still conducts efforts to fill the gap in the field of racial wealth by promoting financial skills and increasing the ownership of a black house. Financial teacher he outlined compassionate and Surprising plan to assist tenants Not only construct your credit results, but in addition prepare for potential Financial difficulties. The entrepreneur was once “the largest owner of the minority of single -family houses in the country.”
- The tenants’ rent will likely be reduced by 10%in the event that they raise their creditworthiness from 600 to 700
- If the tenant maintains his place of residence for 18 months, he receives 1 month “Life Event Credit” for an 18-month term. This corresponds to 3 months of “free rent” in the event of monetary difficulties.
- Tenants are also in a position to borrow from the security deposit, paying off the money in small increases over time.
Hope operation has grow to be a number one organization non -profit Dedicated to financial reinforcement. Under Bryanta’s leadership, the organization facilitated over $ 2 billion in private capital to support home properties, small corporations and community development in underestimated areas.
Despite these efforts, black home properties remain much lower than in the case of white Americans. Black home owners from 2024 it accounted for 46.4% population. However, the total variety of houses is 65.7%, said Axios.
Bryant emphasized the importance of getting a house in Building generational wealth.
“The whole experience related to home properties is embedded in aspirative economic growth and creating wealth,” he said in the last post on Instagram.
Bryanta’s work with Hope operation still raises the black community. The organization equips individuals with knowledge and tools mandatory to realize financial stability and residential owner. He also divides financial strategies in its weekly podcast,
Due to the incontrovertible fact that efforts are in a position to bring a racial gap, Bryanta initiatives remain a central force in promoting financial skills and economic possibilities in black communities.
(Tagstranslate) John Hope Bryant
-
Press Release1 year ago
U.S.-Africa Chamber of Commerce Appoints Robert Alexander of 360WiseMedia as Board Director
-
Press Release1 year ago
CEO of 360WiSE Launches Mentorship Program in Overtown Miami FL
-
Business and Finance11 months ago
The Importance of Owning Your Distribution Media Platform
-
Business and Finance1 year ago
360Wise Media and McDonald’s NY Tri-State Owner Operators Celebrate Success of “Faces of Black History” Campaign with Over 2 Million Event Visits
-
Ben Crump1 year ago
Another lawsuit accuses Google of bias against Black minority employees
-
Theater1 year ago
Telling the story of the Apollo Theater
-
Ben Crump1 year ago
Henrietta Lacks’ family members reach an agreement after her cells undergo advanced medical tests
-
Ben Crump1 year ago
The families of George Floyd and Daunte Wright hold an emotional press conference in Minneapolis
-
Theater1 year ago
Applications open for the 2020-2021 Soul Producing National Black Theater residency – Black Theater Matters
-
Theater11 months ago
Cultural icon Apollo Theater sets new goals on the occasion of its 85th anniversary