google-site-verification=cXrcMGa94PjI5BEhkIFIyc9eZiIwZzNJc4mTXSXtGRM Word of mouth is still a way to gain customers - 360WISE MEDIA
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Word of mouth is still a way to gain customers

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Word of mouth is still crucial way to acquire customers. Small firms concentrate on a personalized approach. It’s not about casting a wide net, but moderately about connecting with a select number of customers, gaining their trust and loyalty, and creating a positive impression amongst friends and colleagues. Here are 4 steps you may take to increase the effectiveness of word-of-mouth about your services or products.

Check your corporation on Google and Bing at the very least once a month.

Even if engines like google weren’t the second way customers learned about small businesses, it is important to do not forget that word of mouth spreads each online and offline today. Your customers are online today, and even for those who run a local brick-and-mortar business, there’s a good probability they’ll check you out online. You fix a lot of negative impressions, similar to customer complaints or negative reviews. But first you wish to find out about them and never be blinded or ignored by them because they’re too painful to confront. Once you understand about them, you may follow up with the shopper, leave unemotional explanations if the knowledge seems incorrect, or search for more positive reviews to create a more balanced impression.

Conduct customer surveys to discover what your customers REALLY think.

The Net Promoter system asks on a scale of 1 to 10: “How likely are you to recommend us to your friends and colleagues?” Those who’re very positive are called Promoters. Those who’re negative are called critics. Calculate them and you’ll get your Net Promoter rating. Today, thanks to online survey tools (some of that are integrated with the software that manages your private home email list), discovering and tracking your Net Promoter Score is not difficult. Increasing your Net Promoter Score it gives you something in your team to rally around and set improvement goals. Start measuring and analyzing. Discover what makes some critics and promoters of others. You want to understand what your customers value a lot that they approach your organization with great enthusiasm.

Communicate and reinforce to employees the worth of enthusiastic fans.

If you spend a lot of time specializing in resolving negative complaints, it’s possible you’ll inadvertently send the message that customer support only matters when a grievance is filed. Instead, it is best to send signals to stay ahead of the competition. Customer service matters before someone gets offended when you may have the chance to turn someone into a die-hard fan of your organization. Take the time to explain to employees where most recent customers come from and the way precious it is to have existing customers who love your corporation. Don’t assume your employees will actually notice. Show your appreciation publicly once they go the additional mile to delight customers. Your employees in any respect levels need to hear this message repeatedly. They have to consider that YOU consider it.

Create easy ways for customers to share information through word of mouth.

This is where traditional marketing and promoting can support and amplify customer word of mouth. Consciously develop initiatives that can get your satisfied customers talking. Make it easy for them share your positive impressions. Also make it easy for existing customers to recommend you to friends, family and colleagues. Some tactics that might help are:

  • In particular, ask for references
  • Provide command cards
  • Offer to refer friends in newsletters
  • Suggest easy ways to leave a testimonial. For example, invite a client to a live conversation on Google Hangout or Skype and record a short report. You may also ask them to leave a short star review in your Facebook page or Google+ page.


This article was originally published on : www.blackenterprise.com
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Business and Finance

Black businesswomen can apply for grants worth $100,000. dollars from H&R Block block advisors –

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financial, prosperity, 4, ways, new income, freelance, clear real estate, high interest debt, 2024 Grants, Loan Programs, Small Business Owners


Black women entrepreneurs could possibly be among the many recipients of $100,000 in matched grants through Block Advisors By H&R Block for women small business owners.

This is the primary time H&R Block’s small business unit, Block Advisors, has offered such financing. Raising capital stays an obstacle for many Black businesswomen trying to start out or expand a business.

Called Fund her future, under this system, grants will probably be awarded to 5 small enterprises run by women. One grand prize winner will receive $50,000; 4 finalists will receive $12,500 each. All grant recipients may have access to a yr of small business services from Block Advisors. Those interested can use by May 26, 2024. We especially encourage applications from small, women-owned businesses that promote inclusion and can exhibit community impact.

These much-needed funds can are available very handy. According to a press release, the most recent data from Block Advisors’ Small Business Resilience Series study shows that “31% started a business within five months of considering the option, 9% more than non-women.” However, “compared to their counterparts, they were more likely to earn less and be denied loans, and the disparities were even greater for small business owners of color.”

The initiative goals to assist close the funding gap for women’s businesses. This is crucial because Black women founders are reported to earn annual revenues of $24,000, which is about six times lower than all women-owned businesses. Data shows that 61% of Black women use their capital to finance a brand new business.

Industry observers query how long the crisis could last if Black women owners proceed to face obstacles in accessing financing, including bank loans, enterprise capital and investor-backed aid, amongst other stacks of capital.

“Over the past five years, women-led businesses have grown almost twice as fast as men-led businesses,” said Jamil Khan, chief strategy officer and small business specialist at H&R Block.

She added: “Despite women-owned small businesses being considered one of the fastest-growing segments of the small business space, they proceed to experience funding and support gaps in comparison with their male counterparts. The announcement of the grant program kicking off National Small Business Month will hopefully make clear this discrepancy.

See more details in regards to the program Here.


This article was originally published on : www.blackenterprise.com
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Business and Finance

Quavo teams up with Vinny and Kelan Watson to open a restaurant

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Quavo, Vinny Watson, Kelan Watson, Atlanta Restaurant


When opening the restaurant, restaurateurs Kelan and Vinny Watson began cooperation with rapper Quavo V12 Restaurant and Sports Bar. Located at 610 Spring Street in Midtown Atlanta, V12 will open this Saturday. The restaurant is in a great location, with quick access to highway 75/85 and public transportation.

A video posted to a Migos fan account on TikTok shows the “Hotel Lobby” rapper giving fans a glimpse of the chic eatery overlooking the Atlanta skyline.

@Hunchorocketinfinity Quavo V12 restaurant is open on the identical day as Huncho Day. 🙌😄 Congratulations cho cho 🥰🙏 Repost: @v_watson 🥂 #v12restaurant #quavohuncho #quavofans #migos #migosfans #2024 #spring2024 #this summer #Congratulations ♬ original sound – migosfanpage

“I’m really proud of myself.” He said on the recording.

Co-owner Kelan Watson said their goal is to create unforgettable moments for foodies and fans.

“V12 will create moments in Atlanta history where the worlds of spectators and epicureans collide. Come and join us to experience V12,” co-owner Kelan Watson said in a press release

His brother and business partner, Vinny Waston, says they go the additional mile to provide their guests with an exceptional experience.

“My team and I were obsessed with every detail – from the chandeliers, to the lighting, to the sound, to the presentation, etc. I’m sure our guests will create unforgettable memories at V12. It’s going to be EPIC,” he said.

Beverage director Simone Hopson will oversee the bar, which can feature an in depth list of handcrafted cocktails and a curated wine list. There are also over 20 TVs within the space, making it a great meeting place for sports fans.

The interior is decorated with furniture imported from Spain, Italy and the Netherlands, in addition to works by local artists. The retractable roof gives guests the chance to dine under the celebs in the course of the warmer months. Valet parking and on-site parking might be available.

But the point of interest of the 7,500-square-foot space is the Lamborghini from Quavos’ “Lamb Talk” appearance on the show, which sits in the course of the restaurant.

Dinner guests can secure the table by doing online booking.


This article was originally published on : www.blackenterprise.com
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Social Security’s COLA forecast for 2025 looks bleak for retirees

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Retirement, Savings


Retirees are eligible for a cost-of-living adjustment, or COLA, however the profit could shrink, in accordance with preliminary forecasts by economists. Economic instability also adds to their concerns on this appearance-driven economy driven by greed inflation.

Estimated drop to 2.6% from 3.2% (this yr’s COLA) is forecast for 2025, although the COLA shall be finalized after the third quarter. Due to always rising inflation and the spending of emergency savings funds, 71% of retirees feel financially unstable.

“The confidence that both workers and retirees have in their ability to fund their retirement in 2023 has declined significantly,” said Craig Copeland, EBRI’s director of wealth advantages. “The last time confidence fell on this scale was in 2008, during the global financial crisis.”

Additionally, 58% of retirees were cutting back on unnecessary spending on account of economic uncertainty and rising costs of products and supplies.

The Motley Fool explained how COLA is calculated.

“Social Security Cost of Living Adjustments (COLA) are based on the common inflation rate through the third quarter, the three-month period covering July, August and September. Interestingly, COLA is calculated using the Consumer Price Index for Urban Wage and Office Workers (CPI-W), a subset of the better-known CPI-U

It is significant to notice that the 2023 COLA was noteworthy 8.7%.

As retirees feel the pressure of rising prices, many are resorting to returning to work – even part-time – to earn more money. Fifty-seven percent of black households they’re financially broken, and older Blacks are more likely than whites and other ethnic and racial populations to return to physically demanding jobs.

Not only is COLA a priority, but an alarming study also revealed that Black people may not even have access to retirement advantages like their white counterparts.

A study by the Economic Policy Institute found that “Only 57% of older employees (ages 55-64) and 53% of prime-age employees (ages 25-54) take part in employer-provided retirement plans, and the proportion this drops to 25% for employees aged 65 and over. “Lack of access is the biggest factor in reducing employee participation in retirement plans.”


This article was originally published on : www.blackenterprise.com
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