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Placing ‘community over competition’ grew Broccoli City into a can’t-miss festival

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There’s something very special about being in a space you possibly can tell was created for us, by us — and after I say “us,” I mean Black communities. On July 27 and 28, the annual Broccoli City Fest showcased the ability of self-affirming space within the nation’s capital, commonly often called “Chocolate City.” Combining music, art, culture, and community to create an immersive experience for fans and artists alike, the festival left the streets of Washington, D.C., buzzing with an infectious energy.

The music festival draws tens of 1000’s today, but Broccoli City began as a streetwear brand. While hosting parties to advertise the merchandise, the label concurrently created a protected space for Black people to return together and have a good time. Quickly realizing attendees were more concerned about the events than the apparel, the team focused on hosting more community celebrations; with the assistance of local party promoters, the primary Broccoli City festival attracted roughly 5,000 attendees when it launched in 2013. Broccoli City co-founder Brandon McEachern describes that inaugural event because the “first big-ass day party.” 

“(At the time), we used a lot of the elements that we still use today, like the vendor marketplace, (which was created) because we wanted to make sure that the community was entwined,” McEachern told theGrio. “What we really wanted to do was create that community-centric event, but make it fly and popping, with artists that (transcend) that typical local band.” 

Having sold out the capital city’s Audi Field this 12 months with a crowd rumored to number over 50,000, Broccoli City Fest has equally develop into a showcase for the entertainment industry. With previous hosts equivalent to award-winning artists Jazmine Sullivan, Erykah Badu and Summer Walker, this 12 months, buzzy headliners like Megan Thee Stallion, Victoria Monét and Gunna added to the festival’s ongoing allure for attendees and artists alike. 

However, Broccoli City is greater than just a festival. Built on the pillars of impact, innovation and empowerment, even amid the brand’s catapult into the mainstream, McEachern and festival co-founders Marcus Allen, Darryl Perkins and Jermon Williams are staying true to their mission, creating progressive entertainment experiences alongside impactful spaces that commemorate culture and supply opportunities to spark meaningful change. 

“It’s really just about creating these moments yet again for us (Black communities) and getting us together,” McEachern explained, adding that authenticity, transparency, and responsiveness to feedback are the driving forces behind all of their events. 

Just because the festival and ancillary events have grown to host hundreds of thousands of attendees over the past decade, the Broccoli City brand has expanded to incorporate skilled conferences and job fairs like Broccoli Con, community service through its nonprofit, WeChipN, and other activations aimed to drive community engagement. According to Williams, who works closely with the festival’s communication team, the organic and relatable messaging of Broccoli City is a component of the organization’s magic. 

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“The strategy so far has been to allow that content to move organically and really use the entertainment side to push and elevate the impact side,” Williams told theGrio, adding, “Because there are really two sides to the organization … we recognize that, yeah, people come for the entertainment, but how can we leverage that and use it to push our mission forward?” 

Putting the audience first, Broccoli City prides itself on not only giving attendees an array of options but additionally anticipating their needs. That intentionality was evident in all facets of this 12 months’s festival, from venue changes that made it easier for all ages to access and revel in the genre-diverse lineup of performers to Rep. Jasmine Crockett, D-Texas, highlighting the importance of voting to the array of multisensory experiences spread throughout Audi Field.

Other Black brands are essential partners in creating the Broccoli City vibe; along with the festival’s customary marketplace showcasing local Black-owned businesses like Dreams of Triumph, international brand activations were equally curated. For instance, a section of Black-founded hair company Shea Moisture’s booth was a mini hair salon offering touch-ups and styling for attendees along with goodie bags and water. Similarly, Hennessy, informally often called Black people’s most beloved spirit, offered seating, charging stations and item customizations for festival-goers to enjoy while sipping on cognac cocktails. And when attendees got hungry, they’d an array of local Black-owned culinary selections on-site within the festival’s “Food Village.” 

“We really were pushing for just this new experience,” McEachern said, explaining how strategic the festival’s planning was this 12 months, right down to probably the most minute details, amongst them a scented body oil dispenser in one among the ladies’s bathrooms. As a Black woman who knows the unspoken cardinal rule to never be ashy, it was not only a nice surprise but a reminder that Black women play a large hand within the success of Broccoli City. 

“Our core demographic is —and when I say that, I mean our (Black) sisters…most of our team is young, African-American, and multicultural women,” McEachern told theGrio. Williams agreed, adding, “The majority of journalists who cover (Broccoli City Fest) are Black women.”

With this in mind, the Broccoli City team considered the assorted ways the festival couldn’t only cater to its core demographic but additionally pour back into them. Leading as much as the festival, Broccoli City hosted a private dinner honoring women in music and media. The “Breakthrough Women in Music and Media” dinner celebrated a lineup of female music and media trailblazers like Kimberly Wilson and Janelle Gibbs, who “embody resilience and defy the odds at every turn.” Driven by the organization’s mission to foster community, the intimate female-led space also shined a light on the plethora of girls leading and managing the assorted elements of the social enterprise, including Broccoli City chief of staff Jacqueline L. Alston. 

This nuanced, inclusive and deeply attuned approach has allowed Broccoli City to proceed fostering and growing the community-driven space that blossomed in 2013. Whether dancing together with fellow attendees in the group or participating in the assorted activations, when walking through Audi Field there was undoubtedly an energy radiating throughout the weekend. As attendee Jamesha Rosado noted, “there was definitely a sense of community and likelihood” of connecting with like-minded people at Broccoli City; whether through mutual or skilled connections or a easy compliment, the environment was welcoming and friendly.

A glimpse into Broccoli City Festival 2024

Victoria Monét performs at BroccolI City Festival at Audi Field in Washington D.C. July 28, 2024 (Photo by Jarrett Lampley @wessywoo)

A glimpse into Broccoli City Festival 2024

Hennessy brand activation at Broccoli City Festival 2024 at Audi Field on July 27, 2024 in Washington, DC. (Photo by Brian Stukes/Getty Images for The Recording Academy)

A glimpse into Broccoli City Festival 2024

Megan Thee Stallion performs at BroccolI City Festival at Audi Field in Washington D.C. July 27, 2024 (Photo by Jarrett Lampley @wessywoo)

A glimpse into Broccoli City Festival 2024

Kaytranada performs at BroccolI City Festival at Audi Field in Washington D.C. July 28, 2024 (Photo by Jarrett Lampley @wessywoo)

A glimpse into Broccoli City Festival 2024

Rep. Jasmine Crockett (TX-30) speaks on stage throughout the Broccoli City Festival 2024 at Audi Field on July 27, 2024 in Washington, DC. (Photo by Brian Stukes/Getty Images for The Recording Academy)

A glimpse into Broccoli City Festival 2024

Issa Rae speaks on stage throughout the Broccoli City Festival 2024 at Audi Field on July 27, 2024 in Washington, DC. (Photo by Brian Stukes/Getty Images for The Recording Academy)

A glimpse into Broccoli City Festival 2024

A general view from the Broccoli City Festival 2024 at Audi Field on July 27, 2024 in Washington, DC. (Photo by Brian Stukes/Getty Images for The Recording Academy)

A glimpse into Broccoli City Festival 2024

Victoria Monét performs at BroccolI City Festival at Audi Field in Washington D.C. July 28, 2024 (Photo by Jarrett Lampley @wessywoo)

A glimpse into Broccoli City Festival 2024

Megan Thee Stallion performs onstage throughout the Broccoli City Festival 2024 at Audi Field on July 27, 2024 in Washington, DC. (Photo by Brian Stukes/Getty Images for The Recording Academy)

A glimpse into Broccoli City Festival 2024

Taner Adell performs on stage throughout the Broccoli City Festival 2024 at Audi Field on July 27, 2024 in Washington, DC. (Photo by Jarrett Lampley @wessywoo)

A glimpse into Broccoli City Festival 2024

Victoria Monét performs at BroccolI City Festival at Audi Field in Washington D.C. July 28, 2024 (Photo by Jarrett Lampley @wessywoo)

The goal is to maintain going and growing. Ultimately, through the ethos of “community over competition,” McEachern hopes to see Broccoli City develop into an “incubator” for the following generation of young innovators. 

“I want to keep seeing young people grow,” he said. “I would love to take (the festival) to different cities, all that stuff, but I think my main thing is understanding that the Lord blessed Jermon and I, and Marcus and everybody else (on the Broccoli City team) to be somewhat of mentors for (Black communities and others). I just want to be somewhat of a stepping stone (and inspiration) for young people.” 


Haniyah Philogene is a multimedia storyteller and Lifestyle author for theGrio covering all things culture. With a passion for digital media, she goes above and beyond to search out recent ways to inform and share stories.

This article was originally published on : thegrio.com
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Business and Finance

Crypto surges after Trump’s election – but is it a good ethical investment?

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Estimated 18 million Americans are invested cryptocurrency– says the Federal Reserve. And the United States has just chosen pro-crypto-president.

Cryptocurrencies like Bitcoin have change into trendy digital resource. Supporters say crypto undermines capitalism because it bypasses traditional bankers. Crypto perhaps offer quick riches together with an environment of high-tech sophistication.

Early adopters reaped enormous advantages, and plenty of of them became millionaires and billionaires.

Currently, there are approx 100,000 cryptocurrency millionaires. Moreover, cryptocurrency wealth has been built Fairshake, the most important political lobbying group within the US During the last election, it helped elect 253 pro-crypto candidates.

But is cryptocurrency a good ethical investment?

as business professor who studies the technology and its implications, I even have identified three ethical harms related to cryptocurrency which will give investors pause.

Three wrongs

The first harm is excessive energy consumptionparticularly Bitcoin, the primary decentralized cryptocurrency.

Bitcoins are created or “mined” by tens of hundreds of computers in huge data centers, which contributes significantly to carbon emissions and environmental degradation. Bitcoin mining, which accounts for the lion’s share of cryptocurrency’s energy consumption, uses as much as 0.9% of worldwide electricity demand – near Australia’s annual energy demand.

Secondly, unregulated and anonymous cryptocurrencies are the payment system of alternative for criminals fraud, tax evasion, human trafficking AND ransomware – the latter cost victims an estimated $1 billion in fraudulent cryptocurrency payments.

Until about a decade ago, these bad actors generally moved and laundered money through money and shell corporations. However, around 2015, many individuals switched to cryptocurrency, which is a much less cumbersome type of service dirty money anonymously.

The bank cannot store or transfer money anonymously. By law it is a bank passively complicit in money laundering if not enforced get to know your customer measures to curb bad actors resembling money launderers.

However, within the case of cryptocurrency, legal and ethical responsibility can’t be transferred to the bank – the bank doesn’t exist. So who is complicit? Any member of the cryptocurrency ecosystem will be seen as ethically complicit in enabling illegal activities.

Enegix employees work at a data center in Ekibastus, Kazakhstan, certainly one of the world’s largest Bitcoin mines, January 3, 2023.
Meiramgul Kussainova/Anadolu Agency via Getty Images

I find these first two harms to be probably the most ethically troubling. The first harms the Earth, the second undermines global systems of trust – the interplay of institutions that underpin economic activity and social order.

The third problem of cryptocurrency is its predatory culture.

A predatory system, especially without regulatory oversight, exploits small investors. And some cryptocurrencies have enriched their founders by reaping the advantages lack of investor knowledge about virtual currency.

Some cryptocurrencies, especially smaller coins and initial coin offerings, do Characteristics of Ponzi schemes.

For example, the now defunct Bitconnect promised investors big profits who exchanged their Bitcoins for Bitconnect tokens. New investors’ money paid out “profits” to the primary layer of investors with later investors’ money.

Ultimately, Satish Kumbhani, founding father of Bitconnect, decided to achieve this indicted by a federal grand juryand from 2024 his whereabouts are unknown.

A pernicious myth

In addition to the ethical harms of cryptocurrency, there is a pernicious myth surrounding digital coin. The myth of inclusion is the idea that cryptocurrency has the facility to profit especially socially disadvantaged people without a checking account.

The world’s poor who wouldn’t have bank accounts and who could use cryptocurrency for international money transfers to family back home don’t necessarily enjoy the advantages of cryptocurrencies. It’s for this reason need pay conversion and transfer feessay, dollars to cryptocurrency, after which from cryptocurrency to the local currency of the person receiving the cash transfer.

In fact, the distribution of crypto assets is largely concentrated among the many wealthy. A 2021 study found that simply 0.01% of Bitcoin owners controls 27% of its value.

The democratization of finance is often presented as a move geared toward breaking the dominance of traditional financial institutions – private banks and government central banks. However, this narrative didn’t prove true.

Instead, a latest elite emerged: cryptocurrency creatorsearly supporters of i conservatorswho modify the cryptocurrency’s software code and influence its future direction. This group exercises disproportionate control, including over cryptocurrency management. All of this reflects the concentration of power that cryptocurrency was intended to dismantle.

Just a little more ethical?

To be fair, the cryptocurrency community has not ignored the criticism, including calls for greater environmental awareness.

In early 2021, community members founded Cryptocurrency Agreement. The group has recruited around 250 crypto corporations to cut back environmental damage.

The following 12 months, Ethereum took its most important step with its Ether coin. It has reduced its size energy consumption by over 99% by migrating to a coin mining mechanism called “proof of stake”, which doesn’t require miners to unravel complex, energy-intensive puzzles to validate transactions.

It was a daring move. However, Bitcoin, the most important cryptocurrency, has not followed in Ethereum’s footsteps. Bitcoin stands out in that its energy consumption exceeds that of another cryptocurrency.

A worker stands between two rows of bitcoin mining machines along a wall.
A employee installs a latest row of bitcoin mining machines on the Whinstone US bitcoin mining facility in Rockdale, Texas, October 9, 2021.
Mark Felix/AFP/AFP via Getty Images

To address other harms of cryptocurrency, some Regulatory authorities began to regulate the cryptocurrency market in 2023, the European Union, the United Kingdom and the United States have launched efforts to curb criminality and protect investors.

In January 2024, US regulators listed funds allowedthat are popular investment funds for investing in cryptocurrencies. The move was intended to assist small investors trade in a safer market.

However, normalizing cryptocurrency trading could have perverse ethical consequences.

For example, probably the most successful ‘ethical’ fund in 2023, Nikko Ark Positive Change Innovation Fundwas successful with a 68% return because he bet on cryptocurrencies. Its manager rationalized this investment by repeating the parable that cryptocurrency allows “providing financial services to underbanked people

Where does all this leave the ethical investor?

I consider that investors have two clear ethical options regarding cryptocurrencies: they will abandon Bitcoin or no less than put money into other cryptocurrencies that minimize harm, especially environmental harm.

However, even so-called ethical investments raise hidden ethical issues.

Many ethical investors put money into the so-called ESG funds that emphasize social or environmental impact. Some of those ESG funds may avoid holdings in oil corporations by investing directly or not directly in cryptocurrencies.

This doesn’t seem ethically coherent.

While cryptocurrency offers exciting opportunities and the potential for prime returns, its environmental impact, links to criminality and predatory nature pose significant ethical challenges.

This article was originally published on : theconversation.com
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Business and Finance

Daymond John celebrates the fifth annual Black Entrepreneurs Day

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shark tank, Black Entrepreneurs Day, Daymond, John, deal, stalker, grants, Black entrepreneurs


Daymond John will have a good time the fifth anniversary of Black Entrepreneurs Day in Atlanta for the first time.

November 22, John’s signature Black Entrepreneur Day (BED) will take over Atlanta’s historic Fox Theater to have a good time Black Excellence and Opportunity. This 12 months’s event is free for all to attend and includes brand activations that enable participants to reinforce their business and brand for the foreseeable future.

From insightful discussions with inspiring guests to the NAACP Small Business Powershift Grant Program, which can award over $1 million in grants to over 40 Black-owned businesses, Black Entrepreneurs Day offers the whole lot a Black business owner needs to raise take your corporation to the next level the next level. This 12 months’s event is special for John; In addition to hosting BED in Atlanta for the first time, the event shall be streamed live for all to enjoy.

“We’re doing it live this year and we’re always trying to improve what we have,” John says BLACK ENTERPRISES.

“I think we added another element to it called ‘Entrepreneur Square,’ where if you want to come early, you can come in and a company like Constant Contact takes photos. Hilton for Business, Chase, Chase Wealth Management is there, US Navy. You add a lot of different things to it.”

It shall be a star-studded event featuring Grammy-winning artist and philanthropist Kelly Rowland, iconic artist Flavor Flav, influential media personality Charlamagne tha God, Olympic gymnast Jordan Chiles (presented by JP Morgan Wealth Management), financial educators Rashad Bilal and Troy Millings with “Earn Your Leisure” and a live performance by multi-platinum Atlanta rapper 2Chainz presented by Raising Cane’s.

Through the NAACP small business Powershift grant program, entrepreneurs can do exactly that use to the Powershift Grant program and grow to be one in every of 40 firms awarded a share of grants value over $1 million. This 12 months, partners including JPMorgan Chase, Hilton, T-Mobile for Business and Constant Contact will contribute a complete of $100,000 in grants, with each grant valued at $25,000.

“We are very passionate about what we do,” John says of the Black community. “I think we can now gain more power by democratizing the retail space with solutions like artificial intelligence and social media. Let’s support each other and support each other.”

Given the strong sponsorship support for BED 2024, John sees it as clear evidence that giant corporations recognize the value of investing in the Black community, even in the face of opposition from anti-DEI efforts.

“There are many other cultures that love to support us as well. They love our music, they love our food, they love everything about us and they just want to know how they can support us,” notes John.

“I think if we look at it this way, it means we can never gain or thrive on our shortcomings, but we can always find those gems and ways to grow from what we are. We are a resilient nation loved by all.”

Launched in 2020 to handle the challenges facing the community in the wake of the events surrounding George Floyd, Black Entrepreneurs Day was established to shift the focus from hardship to empowerment. Designed to uplift Black entrepreneurs, the event goals to teach and encourage through conversations with iconic Black leaders and celebrity guests, features celebrity musical performances and offers key financial support through the NAACP Powershift Grant program.

Tickets for Black Entrepreneurs Day 2024 are free and may be purchased at: BlackEntrepreneursDay.com Now. Press play to learn more about this 12 months’s event.


This article was originally published on : www.blackenterprise.com
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Black Girl Digital on a mission to empower diverse creators

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Black girl digital, LaToya bond, LaToya shambo


Meet Black Girl Digital (BGD Media), one among the fastest-growing multicultural, independent marketing agencies within the makerspace, is led by two dynamic Black women entrepreneurs.

Founded and led by CEO LaToya Shambo and CMO Latoya Bond, Digital black girl goals to deliver revolutionary, data-driven marketing solutions tailored to the brands and creators who’re shaping the longer term of promoting and commerce. With a long time of combined experience, these two business leaders have come together to create an agency uniquely equipped to navigate the complexities of multicultural marketing.

“The mission of Black Girl Digital is really about how to bring brand and creators together to go beyond partnerships and build a deeper relationship,” says Shambo BLACK ENTERPRISES.

The pair first met while collaborating on the 2023 Black Girl Digital Awards. While many individuals discuss women competing in business, Shambo and Bond saw a chance to mix their strengths and platforms.

“We went through the process of working together and I saw her talent and she saw my talent. We noticed that we both had these unique skills that worked really well together,” Shambo says.

Combining Black Girl Digital’s expertise in influencer marketing with the BBM Agency’s strength in celebrity business management, BGD Media is uniquely equipped to handle the intricacies of multicultural marketing.

“Because her company was more involved in paid marketing, brand management and communications strategy, it really complemented what we did on the Black Girl Digital side, through partnerships with corporate brands and diverse creators,” Shambo explains.

“Together, we have been able to join forces and offer our brands and creators a full range of media and marketing services, thanks to which the partnership goes deeper rather than superficial.”

Shambo attributes BGD Media’s success to its multimarketing service offering that “brings the customer closer to the creator and the creator closer to the customer.” One of the newest initiatives is the inaugural Black Influencer Weekend, which goals to showcase to major brands and corporations how Black creators are usually not only setting trends, but additionally driving significant cultural and economic change across industries.

During the three-day event, over 1,500 participants engaged in vigorous discussions and activations focused on community, connection and variety amongst creators. Highlights included the VIP Creator Games Night featuring bowling competitions and life-size Connect 4 video games, creating what Shambo describes as a “creator playland.”

On October 2, participants took part in a day stuffed with inspiring and influential discussions in the course of the Influencer Summit. Speakers included media personality Yandy Smith; creative director of beauty and lifestyle Tiarra Monet; and NCAA champion and ladies’s basketball coach Sydney Carter. Conversations covered topics equivalent to balancing a profession outside of social media, maintaining mental health, and constructing meaningful partnerships.

The weekend concluded with the third annual Black Girl Digital Awards, where content creators equivalent to Druski, Monet McMichael and Kai Cenat were honored for his or her power, position and recognition across various platforms. Additionally, business leaders equivalent to Yandy Smith, Marvet Britto and Mona Scott-Young have been recognized as pioneers of influence and visionaries redefining the digital landscape.

At its core, Black Girl Digital is about tackling the complexities of multicultural marketing, demonstrating that representation matters and that success comes when brands connect with communities on a human and private level.

“It’s not a monolith. This is not just one group of Black people. There are many people and many cultures in the Black community,” Shambo says. “Being able to express it. But that’s really why brands work with us. Because we are able to accommodate the different cultures found in each community.”

“We also mainly focus on the passion points and interests of audiences in these communities,” she added.

What’s next for Black Girl Digital? Shambo seeks global domination.

“These will be the Global Influencer Awards,” he says.


This article was originally published on : www.blackenterprise.com
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