Celebrity Coverage
How Adidas is shaping a more inclusive future for sport with the expansion of its Community Lab – Essence
LAS VEGAS, NEVADA – FEBRUARY 09: A Boys & Girls Clubs of America member attends the adidas and Boys & Girls Clubs of America partnership celebration ahead of the Super Bowl at Resorts World Las Vegas on February 09, 2024 in Las Vegas, Nevada. (Photo by Joe Scarnici/Getty Images for adidas)
For many years, access to sports for many communities of color has been limited, and barriers often extend beyond the playing field.
This 12 months, adidas is taking one other step toward removing those obstacles. The sportswear giant recently announced the expansion of its Community Lab Programa visionary initiative to support Black and Latinx entrepreneurs working at the intersection of sports, equality and community development.
Founded with the intention of providing resources and opportunities to underrepresented social entrepreneurs, the adidas Community Lab has gained momentum since its inception. This 12 months, the program is growing not only in scale but in addition in impact, expanding to Toronto and Houston along with its original cities of Los Angeles, Atlanta and New York.
The mission of the program is clear: to support and empower Black and Latinx innovators who strive to make sports more accessible, equitable, and inclusive. At its core, the Community Lab offers more than simply funding; it creates an environment of mentorship, education, and networking that helps participants turn their visions into reality.
At the heart of this 12 months’s expansion is a latest partnership with Black ambitiona nonprofit organization founded by Grammy Award-winning artist Pharrell Williams. Black Ambition’s mission is to shut the wealth and opportunity gap by investing in high-growth startups led by Black and Latinx entrepreneurs. To date, the organization has mentored over 1,000 underrepresented founders and awarded over $10 million in funding to 101 dynamic entrepreneurs.
“Black Ambition was founded to create the space, individual opportunities, and relationships needed for underrepresented founders to thrive without obstacles,” said Jermeen Sherman, CEO of Black Ambition. The organization will bring its unique experience in mentoring and networking to the Community Lab, helping participants not only grow their businesses but in addition make a lasting impact of their communities.
This partnership, in addition to returning collaborators resembling Impact Hub and ie (Industry Education), will provide attendees with access to a comprehensive set of resources including: mentoring from industry leaders, expert training, workshops, executive chats with adidas, and networking opportunities with top executives and industry peers.
Additionally, each participant will receive $75,000 in grant funding to implement their progressive ideas. Over the course of eight months of intensive programming, these social entrepreneurs could have the tools to not only grow their businesses, but in addition transform the sports landscape of their communities.
The expansion of the adidas Community Lab is not only a corporate initiative, but a key step towards creating a more equitable world in sports and beyond. Ayesha Martin, Senior Director of adidas Purpose, expressed her excitement about the program’s expansion, stating, “We are excited to grow a larger group of social entrepreneurs who share our vision of removing barriers to access to sports for the communities we collectively serve.”
This is in line with broader trends in the industry. According to 2022 report from the Sports & Society program at the Aspen Institute, Black and Latinx youth are disproportionately underrepresented in organized sports, largely as a consequence of socioeconomic barriers resembling equipment costs, travel costs, and lack of access to secure spaces to play. Programs like the adidas Community Lab aim to shut these gaps by providing young athletes with opportunities that stretch far beyond the field.
By expanding its support to cities like Toronto and Houston, adidas is ensuring that more communities can profit from this transformational program. These cities are growing hubs of sports talent and entrepreneurial potential, making them ideal locations for the next wave of social impact leaders.
As adidas continues its mission to “create a sustainable ecosystem of change,” this 12 months’s group of social entrepreneurs will help redefine the intersection of sport, equity, and community. For aspiring changemakers, this is more than simply a possibility to grow a business—it’s a probability to shape the future.
Celebrity Coverage
Naomi Sharon talks about her cosmetics from the Tems – Esencja tour
Courtesy of Naomi Sharon
A Dutch singer from an early age Naomi Sharon she saw her future. “Around the age of three or four, I was already intrigued by music,” Sharon tells ESSENCE. “If I saw someone on TV, I’d think, ‘Oh, that’ll be me.’ I always dreamed I wanted to do this.” The emotional depth of her sound will be attributed not only to being born right into a music-centric family, but additionally to her inspiration from many culture-bending genres.
Now the first artist signed to Drake’s record label, OVO Sound, Sharon’s debut album (2023) – a 16-track project that exploits her vulnerabilities like a memoir – has transformed her right into a singer-songwriter value watching. Her unparalleled sound is full of musical references from Stevie Wonder and Sting to Eva Cassidy and Sade.
But learning from industry masters is not only a reference point for her ambient voice. “Madonna at the beginning of the 21st century, when she had black hair and everything was gothic and cool tones,” she says about her cosmetic inspirations. “When I go back to the inspiration boards, I look at photos from that period, not only by her, but also by artists in general.”
Currently opening for Tems’ Born in the Wild Tour, the great thing about Sharon’s sound, skin and makeup is eye-catching and ear-fluttering. What about her beauty routine? “I love Korean skin care,” she says. “I think they live in the future. I’m addicted [a brand called] Medicine” – he adds of the viral brand known for his or her Age-R amplifier device.
When it involves make-up, the cool-toned enthusiast obviously refers to Madonna, using her eye shadow palettes Mario’s makeup AND The great thing about Huda. “I like to try new things in every performance, but I never go for warm shades,” she explains. Her natural beauty is not limited to her face – she cuts her hair to stop it being stuck in a weave. “I was addicted. The only way to stop was to just quit,” he says. Still, “I still love to change things up every now and then,” she says, which supplies us a clue as to what we are able to expect from this budding artist, each musically and cosmetically. “It feels like a new era has arrived.”
Celebrity Coverage
This Week’s Best New Music: GloRilla, Tyla, Pharrell Williams & More – Essence
Happy Friday, people. This week brings a fresh wave of recent music releases from the industry’s biggest stars that you do not need to miss. From highly anticipated debut albums to a beloved musician’s return to form, there’s something for everybody.
GloRilla presents performances by Megan Thee Stallion and Latto, and October London gives its fans gifts. Today, hip-hop fans can vibe to latest singles by Cordae and EARTHGANG, and R&B lovers shall be delighted with the newest jazz offering from Amari and Samara Joy. No matter what genre you want, this week’s repertoire is certain to fill your playlist with the most popular latest songs.
Below you may read our list of recent products.
Celebrity Coverage
Breaking records and glass ceilings: how black women athletes are changing business – Essence
Allyson Felix on the 2024 Glamor Women of the Year held at The Times Square EDITION on October 8, 2024 in New York City. (Photo by Stephanie Augello/Variety via Getty Images)
The journey from sports star to business tycoon is not easy – it’s more like a grueling marathon with unexpected obstacles.
However, Black female athletes are overcoming these obstacles to create empires that reach far beyond the sphere and court. Their transition is not only a game changer; it’s rewriting the algorithm for fulfillment.
Report on the state of women-owned enterprises for 2023 he dropped a bombshell: Between 2014 and 2019, the variety of Black women-owned businesses skyrocketed by 50%. It’s not only growth – it is a boom that is shaking up the entrepreneurial landscape. And guess who’s leading the charge? The same women who break records and shatter expectations in sports.
Serena Williams: Serena aces at Venture Capital
When Serena Williams steps onto the court, everyone pays attention to her. Now he commands the identical respect in boardrooms. By Serena Venturesdoesn’t invest only in start-ups; is revolutionizing the VC game.
With over 60 firms in her portfolio, Williams doesn’t just write checks – she modifies lives. In 2022, she raised a staggering $111 millionbut here’s the most effective part: it’s focused on founders who’ve been marginalized previously. From beauty disruptors to ed-tech innovators, Williams embraces diversity. And let me inform you, this bet is paying off.
Remember when Allyson Felix and Nike had that public spat? Instead of letting this derail her, Felix tied his shoelaces and jumped right into entrepreneurship. Enter Saysh, its originator within the sports footwear space.
This isn’t one other celebrity brand. Felix saw a niche available in the market – athletic shoes designed for women’s feet, not only smaller versions of men’s shoes – and rushed to fill it. Thanks to Series A funding of $8 million Saish it is not only a brand; this statement. Felix says, “If you don’t give us what we need, we will create it ourselves.”
Renee Montgomery: Changing the sport from the owner’s box
Renee Montgomery not only retired from the WNBA, but additionally stepped up. As co-owner of the Atlanta Dream team, she not only initiates actions – she initiates decisions that affect the complete league.
This move isn’t only historic; it’s revolutionary. Montgomery’s transition from player to owner is like going from reading a book to writing it. She’s not only in the sport; it changes how it’s played, who can play it, and who advantages from it.
Let’s not beat across the bush – the road to entrepreneurial success is steep, especially for black women. The ProjectDiane 2022 report exposed the ugly truth: Black women founders received a paltry 0.27% of total enterprise capital investment in 2018-2019. It’s like running a marathon in cement shoes.
But that is where athletes shine – they are used to defying adversity. Take Candace Parker. Not only did she collaborate with Adidas; she signed a contract for her own signature line, and to top it off she even became president Adidas women’s basketball. In a world where female athletes in statement shoes are as rare as unicorns, Parker doesn’t just play the sport – she modifies the consequence.
There can be Nneka Ogwumike – WNBA star, Adidas athlete and trade union president. He’s not only fighting for higher pay on the court, he’s fighting for equality within the boardroom and leading the best way within the media. Her moves are a masterclass in harnessing athletic prowess for long-lasting results.
It’s not nearly individual success stories. It’s about making a plan for the following generation. Young athletes watching these women don’t just dream of gold medals – they imagine constructing an empire.
Ripple effect
When these athletes-turned-entrepreneurs make waves, they do not just disrupt industries, they transform them. They prove that skills honed over years of sports discipline – resilience, strategic considering, teamwork – are invaluable within the business world.
Their success isn’t just personal; it is common. By breaking into spaces traditionally closed to them, they open doors for others to follow. They don’t just construct firms; they create a legacy that can outlast any sporting record.
The impact of those women goes far beyond balance sheets and financial results. They change narratives, challenge stereotypes and redefine leadership. In this fashion, they not only change the foundations of the sport – they create a very recent field of activity.
As we glance to the long run, one thing is evident: the following generation of game changers won’t just appear on our screens and stadiums. They will serve on our boards, lead progressive firms and spearhead social change. They can even have the chance to thank the pioneers, athletes-turned-entrepreneurs, for showing them that the trail to victory doesn’t end after they leave the court – it is just just starting.
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