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The Importance of Owning Your Distribution Media Platform

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In today’s digital age, content creators have more opportunities than ever to reach audiences around the world. Social media platforms have played a significant role in this, providing a platform for creators to share their content with millions of users. However, relying solely on social media platforms for distribution can have its drawbacks, especially when it comes to monetization. In this article, we’ll explore the importance of owning your distribution media platform and not relying solely on social media platforms for revenue.

1. Control Over Monetization

One of the primary reasons to own your distribution media platform is to have full control over monetization. Social media platforms make money by displaying ads alongside your content and keeping a significant portion of the revenue for themselves. When you own your platform, you can implement your monetization strategies, such as selling ad space, offering premium content, or selling products directly to your audience. This gives you the opportunity to maximize your revenue potential and build a sustainable business model.

2. Brand Building

Owning your distribution platform allows you to build your brand and establish a direct relationship with your audience. Social media platforms can be crowded and competitive, making it challenging to stand out and differentiate yourself. By owning your platform, you can create a unique brand identity, customize the user experience, and engage with your audience in a more meaningful way. This can help you build a loyal following and increase brand awareness over time.

3. Data Ownership

Another key benefit of owning your distribution media platform is data ownership. Social media platforms collect a vast amount of data about their users, including their demographics, interests, and online behavior. While this data can be valuable for targeting ads and optimizing content, it also means that you’re relying on third-party platforms to access this information. By owning your platform, you have full control over your data, allowing you to use it to inform your content strategy, improve user experience, and drive revenue.

4. Freedom of Expression

Owning your distribution platform gives you the freedom to express yourself without fear of censorship or algorithm changes. Social media platforms have faced criticism in recent years for their handling of content moderation and algorithmic bias. By owning your platform, you can create and share content without worrying about being deplatformed or having your content buried in the feed. This can give you the confidence to explore new ideas and engage with your audience in a more authentic way.

5. Long-Term Sustainability

Finally, owning your distribution platform can lead to long-term sustainability. Social media platforms can be unpredictable, with algorithms changing frequently and new platforms emerging. By owning your platform, you can adapt to these changes more effectively and ensure that your content remains accessible to your audience. This can help you build a more stable and sustainable business that can withstand changes in the digital landscape.

In conclusion, owning your distribution media platform is essential for content creators looking to maximize their revenue potential, build their brand, and establish a direct relationship with their audience. By owning your platform, you can control monetization, build your brand, own your data, express yourself freely, and ensure long-term sustainability. While social media platforms can be valuable tools for reaching a broader audience, they should be seen as part of a broader distribution strategy rather than the sole source of distribution.

Benefits of Working with 360WiSE

Partnering with 360WiSE offers numerous benefits for your brand. Here are just a few of the advantages you can expect:

  1. Expertise: Our team consists of highly skilled professionals with extensive knowledge of the industry. We stay up to date with the latest marketing trends and techniques, ensuring that your brand always remains relevant and competitive.
  2. Customized Solutions: We believe in the power of personalized marketing strategies. Our team takes the time to understand your brand inside out, allowing us to create tailored solutions that resonate with your target audience and drive results.
  3. Measurable Results: We are committed to delivering tangible outcomes for our clients. Through careful analysis and tracking, we provide regular reports that reveal the effectiveness of our marketing campaigns. This data-driven approach allows us to make informed decisions and optimize strategies for maximum impact.
  4. Enhanced Brand Visibility: With our comprehensive marketing solutions, we help increase your brand’s visibility across various channels. From social media platforms to search engines, we ensure that your brand is consistently present in front of your target audience, boosting brand recognition and recall.

At 360WiSE, we specialize in helping major brands, celebrities, public figures, and small businesses build and enhance their influence through strategic brand marketing and advertising. With our comprehensive suite of services, we empower our clients to reach their target audience, increase brand visibility, and drive impactful results.

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Business and Finance

Mary’s Pizza Shack Files for Bankruptcy Protection

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A California pizza chain has filed for bankruptcy protection, nevertheless it’s not closing its doors. Mary’s Pizza Shack has been operating for 65 years, but notified its customers that the corporate had filed for bankruptcy.

The company assures customers that each one restaurants will remain open and won’t close within the near future.


This article was originally published on : www.blackenterprise.com
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Business and Finance

Boston’s Liquor License Law Will Benefit Black-Owned Restaurants

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The City of Boston is on a mission to pass laws that Change the landscape of Black-owned restaurants in Black and Brown communities with a brand new liquor licensing law.

The bill, first introduced in April 2023, officially passed each chambers of the state House in late July. But since the bill has two different versions, its fate remains to be uncertain. Royal Smith, a member of the Boston Black Hospitality Coalition who’s pushing for the bill to turn into law, also operates District 7 Tavern in town’s Roxbury neighborhood. The Baystate Banner reports that he’s optimistic that lawmakers will do the proper thing by officially allowing restaurants to obtain a license to sell alcohol.

“I’m excited to see what form this takes,” he said. “It’s really, really going to grow the city. It’s going to provide neighborhoods that people want to walk to.”

Still, Smith is waiting for official approval from Gov. Maura Healey. If the Massachusetts governor signs the liquor license bill, “five restaurateurs in each of 13 predominantly Black and Brown ZIP codes each year for three years” in town could be eligible to get latest liquor licenses for his or her businesses. If the bill passes, about 200 latest liquor licenses could be available for establishments in those parts of town.

The following ZIP codes are affected: Charlestown, Dorchester, East Boston, Hyde Park, Jamaica Plain, Mattapan, Roslindale, Roxbury, South End and West Roxbury.

“No matter where you live in the city, you should be able to go downstairs or up the block and have a good meal and a drink if you want to,” said state Sen. Liz Miranda, the bill’s sponsor within the Senate. She also represents Suffolk’s 2nd District, which incorporates parts of nine ZIP codes that will be affected by the laws.

“It’s about dreams becoming reality and about economic equality, racial equality, geographic equality,” she continued. “I think sometimes people get stuck on the word alcohol, and if you don’t like alcohol, you think that’s going to cause a lot of problems in our community, but it doesn’t.”

The neighborhoods in query have seen a decline in access to sit-down restaurants. Business owners are finding it difficult to remain in business without the advantage of alcohol sales.

They are unable to take care of transferable alcohol licenses, which cost roughly $600,000 on the secondary market.

For Smith, crucial thing is bringing more opportunities to Black and Brown neighborhoods across Boston, which is home to 2.1 times more white residents than every other race or ethnicity, in accordance with the 2022 Census report.

“There will be more options in Boston beyond Irish bars,” Smith said. “We want to make sure that for everyone who is affected by this bill, we’re not just opening up and then closing down. We want sustainability.”

He added: “If we do this right, it will ultimately change the Boston skyline.”


This article was originally published on : www.blackenterprise.com
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Business and Finance

Bevel Announces $25K Business Grant to Double Dutch Aerobics Classes

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Bevel, a Black-owned Atlanta-based personal care brand, has announced that he has presented Double Dutch Aerobics with $25,000 Business Grant.

Bevel was the official skincare partner of the 4th annual Invest Fest, held August 23-25 ​​in Atlanta on the Georgia World Conference Center. The company’s CEO, Damon Frost, announced grant in a recent episode of the Market Monday podcast. Double Dutch Aerobicsalso based in Atlanta, was amongst greater than 300 vendors to take part in the annual festival and was chosen to receive a grant from Bevel.

The company was founded by Michelle Clark, Double Dutch World Champion, and Sean Clark, a Master Double Dutch aerobics instructor.

“At Bevel, we are committed to serving our customers with product solutions that meet their unique care needs, as well as charitable initiatives that we believe make a real difference in the community,” said Breann Davis, Bevel’s marketing leader, in a written statement. “We are grateful to Rashad, Troy and the entire Invest team for giving us the opportunity to partner with incredible companies like Double Dutch Aerobics and support the next generation of entrepreneurs who share our commitment to giving back to the community.”

The Clarks, originally from Brooklyn, New York, are a husband and wife team that owns the world’s first Double Dutch aerobics studio. They offer classes for each adults and kids. Certified DDA instructors have traveled the country, taking Double Dutch Aerobics to over 30 cities. During his travels, have successfully taught over 100,000 children and adults how to jump Double Dutch method.

Bevel was founded in 2013 by Tristan Walker and the corporate has revolutionized the standards expected within the grooming industry. Their products are created with the needs of Black and Brown men in mind, with products spanning the spectrum of hair, beard, shaving, skin and body care.


This article was originally published on : www.blackenterprise.com
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