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The Importance of Owning Your Distribution Media Platform

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In today’s digital age, content creators have more opportunities than ever to reach audiences around the world. Social media platforms have played a significant role in this, providing a platform for creators to share their content with millions of users. However, relying solely on social media platforms for distribution can have its drawbacks, especially when it comes to monetization. In this article, we’ll explore the importance of owning your distribution media platform and not relying solely on social media platforms for revenue.

1. Control Over Monetization

One of the primary reasons to own your distribution media platform is to have full control over monetization. Social media platforms make money by displaying ads alongside your content and keeping a significant portion of the revenue for themselves. When you own your platform, you can implement your monetization strategies, such as selling ad space, offering premium content, or selling products directly to your audience. This gives you the opportunity to maximize your revenue potential and build a sustainable business model.

2. Brand Building

Owning your distribution platform allows you to build your brand and establish a direct relationship with your audience. Social media platforms can be crowded and competitive, making it challenging to stand out and differentiate yourself. By owning your platform, you can create a unique brand identity, customize the user experience, and engage with your audience in a more meaningful way. This can help you build a loyal following and increase brand awareness over time.

3. Data Ownership

Another key benefit of owning your distribution media platform is data ownership. Social media platforms collect a vast amount of data about their users, including their demographics, interests, and online behavior. While this data can be valuable for targeting ads and optimizing content, it also means that you’re relying on third-party platforms to access this information. By owning your platform, you have full control over your data, allowing you to use it to inform your content strategy, improve user experience, and drive revenue.

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4. Freedom of Expression

Owning your distribution platform gives you the freedom to express yourself without fear of censorship or algorithm changes. Social media platforms have faced criticism in recent years for their handling of content moderation and algorithmic bias. By owning your platform, you can create and share content without worrying about being deplatformed or having your content buried in the feed. This can give you the confidence to explore new ideas and engage with your audience in a more authentic way.

5. Long-Term Sustainability

Finally, owning your distribution platform can lead to long-term sustainability. Social media platforms can be unpredictable, with algorithms changing frequently and new platforms emerging. By owning your platform, you can adapt to these changes more effectively and ensure that your content remains accessible to your audience. This can help you build a more stable and sustainable business that can withstand changes in the digital landscape.

In conclusion, owning your distribution media platform is essential for content creators looking to maximize their revenue potential, build their brand, and establish a direct relationship with their audience. By owning your platform, you can control monetization, build your brand, own your data, express yourself freely, and ensure long-term sustainability. While social media platforms can be valuable tools for reaching a broader audience, they should be seen as part of a broader distribution strategy rather than the sole source of distribution.

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Business and Finance

John Hope Bryant shares the rent into his own strategies

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John Hope Bryant


John Hope Bryant, founder and general director of Hope operations, recently shared his rent strategies, which in his opinion provide tenants with “dignity, possibility and grace.”

Bryant still conducts efforts to fill the gap in the field of racial wealth by promoting financial skills and increasing the ownership of a black house. Financial teacher he outlined compassionate and Surprising plan to assist tenants Not only construct your credit results, but in addition prepare for potential Financial difficulties. The entrepreneur was once “the largest owner of the minority of single -family houses in the country.”

  • The tenants’ rent will likely be reduced by 10%in the event that they raise their creditworthiness from 600 to 700
  • If the tenant maintains his place of residence for 18 months, he receives 1 month “Life Event Credit” for an 18-month term. This corresponds to 3 months of “free rent” in the event of monetary difficulties.
  • Tenants are also in a position to borrow from the security deposit, paying off the money in small increases over time.

Hope operation has grow to be a number one organization non -profit Dedicated to financial reinforcement. Under Bryanta’s leadership, the organization facilitated over $ 2 billion in private capital to support home properties, small corporations and community development in underestimated areas.

Despite these efforts, black home properties remain much lower than in the case of white Americans. Black home owners from 2024 it accounted for 46.4% population. However, the total variety of houses is 65.7%, said Axios.

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Bryant emphasized the importance of getting a house in Building generational wealth.

“The whole experience related to home properties is embedded in aspirative economic growth and creating wealth,” he said in the last post on Instagram.

Bryanta’s work with Hope operation still raises the black community. The organization equips individuals with knowledge and tools mandatory to realize financial stability and residential owner. He also divides financial strategies in its weekly podcast,

Due to the incontrovertible fact that efforts are in a position to bring a racial gap, Bryanta initiatives remain a central force in promoting financial skills and economic possibilities in black communities.

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(Tagstranslate) John Hope Bryant

This article was originally published on : www.blackenterprise.com
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Business and Finance

Beyonce starts the Cowboy Carter route when Sirdavis develops all over the world

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SirDavis


While Beyoncé gives recent scenes to begin his cowboy concert tour, Marek Sirdavis “Whiskey” of the singer has her own global debut.

The brand, shared by Moët Hennessa and Knowles-Carter, will start sales in Asia, ranging from the airport in Singapore. According to SIRDAVIS, it can be sold as Exclusive Global retail channel of the Changi airport travel.

Activation will include a “tasting trolley” for visitors who will witness SIRDAVIS filled with experience while traveling. He is accompanied by a digital campaign throughout the region in order that potential buyers can discover about its local availability.

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The executive director of Moët Hennessa, Leonardo Ferracina, shared more about the inaugural implementation of Sirdavis in Asia. Ferracina called her place in Changi a “key milestone” in the introduction of alcohol on this market.

“SIRDAVISA debut at Singapore Changa airport is a key milestone in our strategy to bring exclusive whiskey experiences at Asia Pacific,” said Ferracina, GTR managing director for the Spirit and Wines division in LVMH. “This premiere emphasizes our commitment to providing exceptional luxurious experience – those that will redefine the whiskey landscape in Asia for the new generation of enthusiasts and travelers.”

The brand began in September last 12 months after the introduction of other Beyoncé business projects. Among her company Herirarre Company, Cécred and the latest complement to her Parfums line, Cé Lumière, Sirdavis pays tribute to a different a part of the singer’s heritage.

Named in honor of her great -grandfather, the story of the spirit in American culture is in keeping with Beyoncé diving to the music inspired by its latest project ,. The singer has just began the route, recognized the Rodeo Chitlin region in further tribute to Black Americana, on April 28 for five -day fields in Inglewood, California.

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During the performance of the fundamental concert of the Business Pogentat, her very lucrative side hustle and bustle also get their very own highlight light. The Sirdawów band also announced that the drink will rightly join Cowboy Carter Tour as the official spirit of concert events.

Fans of music and business ventures of the singer can now drink Sirdavis when they experience the next era of her craftsmanship.

(Tagstotranslate) Cowboy Carter (T) SIRDAVIS (T) #Belobal (T) Cowboy Carter Tour (T) Beyonce (T) Moet Hennessy

This article was originally published on : www.blackenterprise.com
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Business and Finance

Like companies such as the French riding platform Heetch can impress its mark

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2024 arrest and later release activist Paul Watson, the founding father of the NGO Maritime Shepherd, who’s fighting to guard the ocean biodiversity, emphasized department between two opposite camps. There are those that need to remain faithful DNA of non -governmental organizations Continuing the practice of strong activism against poaching countries, and people who consider that there are an excessive amount of to stay confrontational and are in favor of more measured actions to institutionalize the non -governmental organization. This opposition reflects the dilemma, which faces many “pirate organizations”, the concept introduced by scholars Rudolph Durand and Jean-Shippe Vergne.

What are pirate organizations?

Pirate organizations are defined by three key features.

  • Develop revolutionary activities through the use of legal gaps;

  • Defend the “public” support of neglected communities, which in turn support them;

  • By introducing innovations that meet specific social needs, disturb the monoples and contribute to the transformation of economic and social systems.


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However, to effectively do this stuff, pirate organizations must grow to be justified. The organization is taken into account justified when its different audiences (customers, media, state, etc.) consider their actions desirable in accordance with the dominant values, norms and regulations. The ID is in-built a process known as legitimacy. In the case of pirate organizations, this is especially difficult because they are sometimes seen each as illegal and illegal by the state and recognized industry players. These actors exert pressure to keep up legitimacy. So how do pirate organizations construct their ID? We examined this query in the emblematic case of Heetch.

Case study of the pirate organization

Heetch is a French urban transport start began in 2013, when its founders noticed this “Young people in Paris and his suburbs are fighting to travel at night due to the lack of appropriate options.” They decided to create a driving platform connecting private drivers with passengers.

This business model, based on the principles of “sharing economy”, entered the taxi monopoly and the regulated sector of skilled vehicles with a chauffeur (VTCS). Despite the challenges, Heetch steadily built his ID through three separate phases, responding to pressure in alternative ways.

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Stage 1: “Secret pragmatism” (2013-2015)

In this phase, Heetch accepted the strategy “Secret pragmatism.” The start-up avoided direct confrontation and remained “under the radar” of the media. This approach is analogous to “Bootlegging” – Hiding revolutionary activities at the early stages. Heetch built a realistic ID amongst direct recipients, using informal techniques such as the oral word. However, his ID remained limited since it served control over the media and without the state approval.

STAGE 2: “Tipper activism” (2015-2017)

In June 2015, taxi drivers organized mass protests against “Unfair competition” Created by latest driving applications. Paris police spent the police No application -like applicationson this Heetch‘S.

While Uber closed Uberpop, Heetch used the legal gap – his name was not clearly listed in the ban – and continued activity. In response, the state fell into Heetch: about 100 drivers were placed in police detention, and the founders were called to court, in the face of the allegations of “illegal contact of contact” with drivers, “coordinates in illegal taxi operations” and “Misleading business practices”.

Heetch reacted, engaging “Tipper activism”. The founders commented in the media to defend their service, emphasizing its public utility, especially for young suburban residents Mobility at night. The start-up generated noise, releasing Satirical video containing modified images of political characters of their youth. Heetch used his pragmatic ID, already established in his community, to acquire a media ID amongst people, including journalists and decision -makers. The organization gained public recognition, but additionally met with growing legal battles.

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Stage 3: “Harthed radicalism” (2017-present)

In March 2017, the court ruled against Heetch, considering illegal. Heetch temporarily suspended his service, but two weeks later he’ll launch a brand new business model employing skilled drivers. Two months later, Heetch tried to revive private drivers, but after additional legal actions after six months he abandoned this approach to focus only on legal transport services.

Heetch practiced during this phase “Harthed radicalism.” The company integrated with the system, continuing it “fight” In a more moderate way, avoiding direct confrontation with state and industry players. Adopted three key strategies:

  • compatibility – respecting the law;

  • compromise – balancing your transport service with a public mission;

  • manipulation – Lobbying to influence the rules.

Thanks to this approach, Heetch secured an regulatory ID, while strengthening his existing pragmatic and media ID. The company was recognized by the French government and included in French Tech 120 AND Next 40 Programs for the most promising start-ups in the country. He also became The first riding platform for starting to realize the status of “company managed by the mission”.

Is “piracy” a growth accelerator?

Ultimately, our study emphasizes the value of piracy as a method for starting the development of a corporation that serves a public case. By adopting this approach, pirate organization can increase system changes to unravel social or environmental challenges.

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Having said this, piracy has an inseparable risk: sooner or later it’s going to probably have a justified crisis attributable to the resistance from the monopolies or public authorities. Paul Watson’s recent fights are a will. As he put it: “You can’t change the world without making waves.”

This article was originally published on : theconversation.com
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