google-site-verification=cXrcMGa94PjI5BEhkIFIyc9eZiIwZzNJc4mTXSXtGRM Navigating brand partnerships: Your guide to building authenticity in influencer marketing - 360WISE MEDIA
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Navigating brand partnerships: Your guide to building authenticity in influencer marketing

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Without consumer attention, corporations stop to exist, so every dollar spent on attracting customers is well spent. In the past, corporate marketing was easy enough – a memorable slogan, a celeb endorsement, or a spot in the Super Bowl that ensured the last word win – but as TV viewership declined and consumers became distracted across multiple social media platforms, the goal for advertisers began to change. Nowadays, social media is the brand new frontier and corporations are following suit. Investments in the brand have increased from $1.7 billion in 2016 to $16.4 billion in 2022. With $5 billion in growth projected for this 12 months, your favorite influencers are cashing in.

Comedian Tony Baker is an example of this trend. With a dynamic, multi-media brand and tens of millions of social media followers, Organically Grown Baker makes him an ideal fit for the brand. You can currently catch him and fellow comedy influencer KevOnStage in the series Ghost TV ads. This is considered one of the various ways in which influence translates into lucrative deals. Such partnerships profit each individuals and corporations. According to reports trends in influencer marketing66% of corporations saw higher returns from creator content compared to conventional digital promoting. However, the spread of digital marketing has fragmented audiences.

The potential for a severe response is apparent. About 70% of Generation Z actively avoid or unfollow influencers promoting products. This is a rule that applies to influencers and types that profit from their recommendations. As social media platforms retreat from monetization, brand offerings widen the gap. Rewarded collaboration gives your favorite users the liberty and suppleness to create the content you expect. However, for some proponents, using leverage is exploitative. The tension threatens credibility and trust that influencers have rigorously built. As the social media marketing landscape emerges, a key query arises:

This is the issue Annelise Campbell deals with solving. On the relatively latest path of influencer representation Campbell’s is a pioneer. With a deal with influencers of color, she has brokered lucrative deals with brands including NARS Cosmetics, Hyatt, L’Oréal and Pepsi. The Founder and CEO of influencer marketing company CFG, told ESSENCE: “It’s a fragile balance. Influencers need to be very conscious in regards to the brands they partner with and what those partnerships will appear like.

ESSENCE leveraged Campbell’s expertise to provide beneficial marketing advice on how influencers can drive engagement, secure brand deals, and interact in a way that does not discourage followers.

Beyond followers: The value of authentic community

“The relationships influencers have with their audiences and their authenticity in building communities is a key factor in attracting brand partnerships,” Campbell said.

Brands typically goal influencers with the suitable audience demographics, high engagement, values ​​that align with their brand, and a proven track record of delivering results.

Adaptability: a key skill for influencers

The popularity of platforms may change, but influencers cannot ignore what’s latest and classy.” The [social media] The space is evolving so quickly that you just need to be agile and prepared to adapt to what’s happening in the industry. Just take into consideration how TikTok has impacted how we view Instagram,” Campell said. “Staying up to date with new platforms is essential.”

Providing consistent quality content is equally vital for influencers to secure their personal brand and following. “Social media consumers are more conscious of their time than ever before. If you are not visible, people will lose interest.”

Authenticity: Building trust with brands and community

The key to maintaining the trust of your followers is authenticity. He says that saying “no” to the unsuitable relationships is as vital as saying “yes” to the suitable one: “It’s a matter of honesty. If a brand is not something you actually like and imagine in, don’t market it. You cannot approach what lies ahead with a scarcity mindset. If you’re consistent, the suitable partnerships will emerge.

As influencer marketing evolves, so do the principles of engagement. However, one thing stays clear to influencers and the brands that seek them out – an important thing is maintaining strong relationships with followers. Without an audience to influence, you possibly can’t secure a bag of brand endorsements.


This article was originally published on : www.essence.com
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Health and Wellness

Alicia Keys’ ‘Hell’s Kitchen’ Leads All 2024 Tony Awards Nominations

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April 30, 2024

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Photo credit: Marc J. Franklin / Hell’s Kitchen

Today, Sofitel New York announced the nominees for the American Theater Wing’s 77th annual Antoinette Perry “Tony” Award.

, the semi-autobiographical story about Alicy Keys growing up in Manhattan within the Nineteen Nineties, received 13 nominations, including best book for a musical, best set design for a musical, best performance by a lead actress in a musical and more. also deserved recognition, and Leslie Odom Jr. received a nod within the Best Performance by a Leading Actor in a Theater category.

The nominees were chosen by an independent committee of 44 theater professionals appointed by the Tony Awards Administrative Committee. Tony Awards 2024 are presented by The Broadway League and American Theater Wing. Celebrating 77 years of excellence on Broadway, the Antoinette Perry “Tony” Awards are presented annually to theater professionals for outstanding achievements.

The Tony Awards, hosted by Ariana DeBose, are produced in association with Tony Award Productions, a three way partnership of the Broadway League and American Theater Wing and White Cherry Entertainment. Ricky Kirshner and Glenn Weiss are showrunners and executive producers for White Cherry Entertainment, and Weiss will function director. Jack Sussman also serves as executive producer.

The Tony Awards will air LIVE on Sunday, June 16, 2024 from the David H. Koch Theater at Lincoln Center for the Performing Arts in New York City from 8:00-11:00 PM ET/5:00-8:00 PM PM, PT on the CBS Television Network and streaming live and on demand on Paramount+. CBS and Pluto TV will present THE TONY AWARDS: ACT ONE, a pre-show of exclusive live content leading as much as the official ceremony.

Please see the complete list of nominees Here.

This article was originally published on : www.essence.com
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Hot97 and partner WBLS advocate for Medicaid equity

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5 hours ago

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April 30, 2024

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WBLS, Hot 97, radio stations, New York City, Medicaid

Prominent New York radio stations Hot 97 and WBLS are partnering with America’s largest health care union to lift awareness of Medicaid equity issues.

MediaCo Holding, parent company of Hot 97 and WBLS, announced has partnered with 1199SEIU United Healthcare Workers East to advance health care equity for Medicaid patients and employees.

The announcement followed a radio appearance by 1199SEIU President George Gresham by which he explained the severe underfunding of Medicaid programs, which highlighted payment discrepancies between Medicaid patients and privately insured patients.

Studies show that hospitals covered by New York’s Medicaid program are paid 30% lower than the actual costs of care provided. Hospitals in New York City are struggling more financially than facilities in the remaining of the United States, with 63% of hospitals reporting operating deficits in 2021.

With greater than seven million people protected by Medicaid in New York, the necessity for increased funding is critical. Underpayments proceed to create barriers to medical insurance for moms, children, families, seniors and individuals with disabilities. There can also be a growing multibillion-dollar funding gap that weakens hospitals, nursing homes and health care providers in Black and Latino neighborhoods.

Last month, rappers Jadakiss and Jim Jones joined Hot 97 radio host Funk Flex on the Manhattan East Village rally for Medicaid Equity to advance the conversation.

“As a child growing up on Medicaid, I know how important these hospitals are,” Jones told the group of health care employees, religious leaders, Medicaid patients and community activists. “So we need the government and the governor to put that 30% or so back into Medicaid payments.”

Hot 97 personality TT Torez also joined 199SEIU on the State Capitol for the annual Black and Puerto Rican Legislative Caucus Conference in Albany to advocate for improved resources for hospitals across New York.

“We need to make sure we have resources for our hospitals!” Torez said. “We need to make sure our seniors have the right doctors and medications; we must make sure our children have the resources they need to grow up and be productive members of their classrooms and communities.”


This article was originally published on : www.blackenterprise.com
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Health and Wellness

What’s new and black on Netflix in May

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9 hours ago

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April 30, 2024

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Digital streaming platform Netflix has announced its upcoming May lineup, with plenty of flicks and TV shows you should add to your binge-watching list.

This hilarious comedy can be available just in time for the upcoming ESSENCE Festival on the primary of the month. Starring Jada Pinkett-Smith, Queen Latifah, Regina Hall and Tiffany Haddish. The movie is funny and shows the importance of affection and sisterhood. This month, Netflix will even premiere its second live-streaming event, a stand-up special by Katt Williams titled .

Here are some must-see documentaries, dramas, and comedies coming to the streaming service in May.

This article was originally published on : www.essence.com
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