Sports
“NO!” Sha’Carri Richardson breaks all the rules in her debut Sprite ad
Sha’Carri Richardson stayed true to her rebellious personality in her debut Sprite ad as a part of the recent “Obey Your Thirst” campaign.
The fastest woman in the world is making history as Sprite’s first partner and is considered one of two skilled athletes who, 30 years after its founding, helped the beverage company relaunch its iconic “Keep Your Thirst” campaign. In Richardson’s 30-second spot, the American track and field star says “No” to all the external opinions and pressures placed on her.
“Sha’Carri has to follow the rules,” says a sports commentator on TV.
“No,” Richardson replies.
“Respect the image,” the photographer tells her during the photo session.
“No,” Richardson replies.
Sitting at the table with her mother and grandmother, Richardson hears the command from her grandmother, “Obey your Big Mama” and “and your mother,” her mother tells her.
“No,” Richardson says, then laughs and tells the moms he’s just joking.
Along with Richardson, Sprite released one other “Obey Your Thirst” ad with Minnesota Timberwolves star Anthony Edwards recreating commercial from 1994 with an episode from its original star, NBA legend Grant Hill.
Given the good-faith manner in which Richardson and Edwards expressed their confidence and unwavering originality, each athletes did a wonderful job of representing Sprite’s message of authenticity to a brand new generation of sports fans.
“Anthony and Sha’Carri are true culture creators who embody what it means to obey your desire and pursue your dreams with determination, making them the perfect partners to live out the campaign’s mantra of always striving to be your best and reach your full potential,” – said AP Chaney, senior creative director of Sparkling Flavors. “Both spots are really funny and Sprite’s voice has a lot of comedic value.”
Richardson continued to rise to the occasion despite the criticism and adversity she faced. Her dedicated pursuit of greatness and self-expression has proven attractive to major brands corresponding to Sprite and Nike as she seamlessly blends elements of hip-hop culture, sports, entertainment and fashion.
“The ‘be true to yourself’ spirit of Obey Your Thirst resonated with consumers in 1994, and we are confident it will continue to resonate in 2024.” – said Brian Rogers, senior brand director at Sprite.
“Because now more than ever, younger generations are bombarded with messages about who they should be and how they should behave. Sprite is the antidote to today’s cultural heat – expectations, pressures, opinions, advice and noise – as a brand that empowers fans to challenge the status quo and embody their authentic selves.”
Sports
In 2025, the Basketball Africa League play-offs will move to South Africa
The 2025 Basketball Africa League season will feature a brand new venue for the finals and playoffs and will also start at a brand new location.
The BAL 2025 Playoffs and Finals, scheduled for June 14, 2025, will happen at the recent home in Pretoria, South Africa. This will be the first time the BAL playoffs and finals haven’t been held in Kigali, Rwanda. The BAL 2025 season will also debut in a brand new location in Rabat, Morocco on April 5, 2025. During the BAL 2025 season, 12 of the best club teams from 12 African countries will play 48 matches in Rabat, Kigali and Dakar, Senegal, before traveling to Pretoria for play- offs.
“Over the first four seasons of BAL, we have seen tremendous growth in on-court competition, attendance and engagement from fans and partners in Africa and around the world,” BAL president Amadou Gallo Fall said in a press release. “Our groundbreaking fifth season will build on this momentum and continue to showcase the level of talent and passion for basketball in Africa, including through the first BAL games in Morocco and the first BAL Finals in South Africa.”
The 12 teams will be divided again into three conferences of 4 teams each. The group stage of the Kalahari Conference will happen from April 5 to 13, 2025 in Rabat. The group stage of the Sahara Conference will be held in Dakar from April 26 to May 4, 2025. The group stage of the Nile Conference will be held in Kigali from May 17 to 25, 2025. Eight teams from the three conferences will qualify for the play-offs in Pretoria, which will start on June 6 and end with the BAL 2025 finals.
“The Kalahari conference marks another expansion of BAL into a new country on our continent and we are more than satisfied,” FIBA Africa president Anibal Manave said in a press release. “The competition continues to grow each year, providing greater exposure for our sport and helping to raise the level of basketball in Africa, making the league increasingly competitive.”
National champions from Angola, Egypt, Morocco, Nigeria, Rwanda, Senegal and Tunisia routinely qualify for the BAL. The remaining five teams are from FIBA Africa’s Road to the BAL qualifying tournaments.
In the 2024 BAL season, Petro de Luanda of Angola became the first team from Sub-Saharan Africa to win the championship. According to BAL, the 2024 BAL season reached fans in 214 countries and territories in 17 languages, set an attendance record of greater than 120,000 fans in the 4 host countries and generated greater than 1.2 billion views across the NBA and BAL social media channels.
Sports
NFL star Terrell Owens signs a contract with Michael Strahan’s talent agency
NFL Hall of Fame receiver and podcast host Terrell Owens has signed with a talent agency to further strengthen his claims within the entertainment game.
According to , Owens was signed by SMAC Entertainment, headed by host and NFL Hall of Famer Michael Strahan and his business partner Constance Schwartz-Morini.
NFL insider Jordan Schultz has also joined SMAC Entertainment.
“We are excited to add TO and Jordan to the SMAC family. They are both at the top of their game and set the standard in their industry,” Schwartz-Morini said in a written statement. “TO and Jordan have already brought an infectious energy to our team, and we are excited to help them realize their vision for careers in media, business and branding.”
A five-time first-team All-Pro and six-time Pro Bowler, Owens played for the San Francisco 49ers, Philadelphia Eagles, Dallas Cowboys, Buffalo Bills and Cincinnati Bengals. In 2018, he was finally inducted into the Pro Football Hall of Fame.
A member of the 2000 NFL All-Decade Team, Owens finished his profession with 1,078 catches for 15,934 yards, 14.8 yards per catch and 153 touchdowns, rating third all-time in receiving yards and touchdowns.
Since retiring from skilled soccer in 2012, Owens has already made several moves. He has appeared in several movies and tv shows, including “,” and in addition had his own reality show, “, on VH1.
He currently co-hosts the podcast with former NFL player and sports analyst Shannon Sharpe.
SMAC Entertainment is home to stars similar to rapper and actor Common, Wiz Khalifa, Strahan, Deion “Coach Prime” Sanders and current NFL players similar to Stefon Diggs and DK Metcalf.
Sports
Phoenix Suns guard Devin Booker brings an NBA championship desire with his Olympic experience
The gold medal went to the USA Basketball team. Mission completed on the 2024 Paris Games. U.S. men’s basketball coach Steve Kerr just answered his final query during his final news conference on Aug. 10 after his team defeated France within the gold medal game.
However, before leaving the stage of the press conference in Paris, Kerr stopped to deliver an unsolicited message to media around the globe.
“Devin Booker is an amazing basketball player. Nobody asked about him. He was our unsung MVP. I just desired to say that,” Kerr said.
The “underrated MVP” compliment meant so much to the Phoenix Suns guard.
“It meant everything. No one really asked him,” Booker recently told Andscape. “That was probably something that was weighing on his mind throughout the entire process. A 12 months ago I said what I desired to do for this team and what we desired to do for the country.
“It was a lot larger than all of us. Survival was something we’d discuss for the remainder of our lives.
The USA Basketball team was centered around NBA star icons LeBron James, Stephen Curry and Kevin Durant. There has also been some discussion amongst media and fans in regards to the lack of playing time for Jayson Tatum and, to a lesser extent, Tyrese Haliburton. Lost within the shuffle was the all-around, unselfish play of sharpshooter Booker wearing the armband.
Booker was fourth in scoring for the U.S., averaging 11.7 points, 3.3 assists and a couple of.2 three-pointers made early in all six Olympics, and likewise had the perfect plus/minus (plus-130) for an American. Kerr was impressed with Booker’s deal with a difficult defense, regardless that he is thought for his offense, ball movement and the way he has adjusted to not being one in every of the highest options on offense.
“I just understood what was at stake,” Booker said. “I’m proud to be from this country. I’m happy with playing basketball. Even though it wasn’t invented in America, we dominated for a very long time. Obviously the world is incredibly talented and the sport is growing, however it was just one other message to allow them to know who we’re.
Booker said he also learned in regards to the preparations from his all-star team, watching the preparations on and off the court. The 28-year-old added that he gained lifelong friendships.
“It’s cool to see that everyone has their own issues,” Booker said. “In my 10 years in the NBA, I’ve learned that you have to choose what you can use for yourself. But the level of detail, the attention to detail, the intensity – it’s all consistent across the board.”
As for Durant, Booker said the bond between the 2 Sun stars “is close and grows stronger every day.” They live about five minutes from one another within the Phoenix area and commonly spend time at home and on the road. Most recently, Booker had to steer the Suns without Durant, who was sidelined with an injury.
The amazing Durant averaged 27.6 points, 6.6 rebounds and three.4 assists, which were tops for the Suns. However, the 14-time NBA All-Star has been sidelined since November 8 with a left calf strain. Suns players Bradley Beal (calf) and Jusuf Nurkic (ankle) were also sidelined. The Suns are 1-5 without Durant, which incorporates 4 straight losses.
Booker and Suns sans Durant’s next rivals shall be the New York Knicks on Wednesday evening (ESPN, 10 p.m. ET). Over the last six games, Booker is averaging 24.1 points, shooting 43.2% from the sphere and making 16 of 43 three-pointers. Suns guard Tyus Jones said there was numerous pressure on Booker offensively due to the injury.
“We’re asking a lot of Book,” Jones said after Monday’s 109-99 loss to the visiting Orlando Magic. “It’s numerous pressure for him. We are very focused on it. They are physical with him, holding him and grabbing him, throwing two or three bodies at him all night long. So he’s got so much on his plate and we just need to proceed to seek out ways to get him open within the moments we will and proceed to assist him when other players are taking shots and making plays.
Booker currently has two Olympic gold medals, 4 NBA All-Star appearances and one NBA Finals appearance. The only thing missing from the Suns’ second-leading all-time scorer is an NBA championship. Since the Suns joined the NBA as an expansion team in 1968, they’ve yet to win a title.
After experiencing the joys of winning a gold medal, Booker as an NBA champion wants the gold Larry O’Brien NBA Championship Trophy much more.
“Most of the guys that were there did it,” Booker said of his Olympic teammates who were NBA champions. “They were champions. This is standard for them. Anything lower than that, they need nothing to do with it. It’s contagious…
“That’s all I want. That’s all I want.”
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