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“NO!” Sha’Carri Richardson breaks all the rules in her debut Sprite ad

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Sha’Carri Richardson, Sprite Commercial, Anthony Edwards, obey your thirst,


Sha’Carri Richardson stayed true to her rebellious personality in her debut Sprite ad as a part of the recent “Obey Your Thirst” campaign.

The fastest woman in the world is making history as Sprite’s first partner and is considered one of two skilled athletes who, 30 years after its founding, helped the beverage company relaunch its iconic “Keep Your Thirst” campaign. In Richardson’s 30-second spot, the American track and field star says “No” to all the external opinions and pressures placed on her.

“Sha’Carri has to follow the rules,” says a sports commentator on TV.

“No,” Richardson replies.

“Respect the image,” the photographer tells her during the photo session.

“No,” Richardson replies.

Sitting at the table with her mother and grandmother, Richardson hears the command from her grandmother, “Obey your Big Mama” and “and your mother,” her mother tells her.

“No,” Richardson says, then laughs and tells the moms he’s just joking.

Along with Richardson, Sprite released one other “Obey Your Thirst” ad with Minnesota Timberwolves star Anthony Edwards recreating commercial from 1994 with an episode from its original star, NBA legend Grant Hill.

Given the good-faith manner in which Richardson and Edwards expressed their confidence and unwavering originality, each athletes did a wonderful job of representing Sprite’s message of authenticity to a brand new generation of sports fans.

“Anthony and Sha’Carri are true culture creators who embody what it means to obey your desire and pursue your dreams with determination, making them the perfect partners to live out the campaign’s mantra of always striving to be your best and reach your full potential,” – said AP Chaney, senior creative director of Sparkling Flavors. “Both spots are really funny and Sprite’s voice has a lot of comedic value.”

Richardson continued to rise to the occasion despite the criticism and adversity she faced. Her dedicated pursuit of greatness and self-expression has proven attractive to major brands corresponding to Sprite and Nike as she seamlessly blends elements of hip-hop culture, sports, entertainment and fashion.

“The ‘be true to yourself’ spirit of Obey Your Thirst resonated with consumers in 1994, and we are confident it will continue to resonate in 2024.” – said Brian Rogers, senior brand director at Sprite.

“Because now more than ever, younger generations are bombarded with messages about who they should be and how they should behave. Sprite is the antidote to today’s cultural heat – expectations, pressures, opinions, advice and noise – as a brand that empowers fans to challenge the status quo and embody their authentic selves.”


This article was originally published on : www.blackenterprise.com
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Charles Barkley plans to hang up the mic after the next NBA season

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Charles Barkley, TNT, Inside the NBA


With all the discuss TNT losing the NBA broadcast rights, people have been speculating what is going to occur to the “Inside the NBA” team of Charles Barkley, Shaquille O’Neal, Kenny Smith and Ernie Johnson. Well, Barkley has publicly stated that no matter whether TNT retains the rights or it goes to one other network, he is looking it quits after this season.

According to Barkley got here in went on the air following the final NBA Championship Game between the Dallas Mavericks and the Boston Celtics on June 14 and announced to his co-hosts and the world that the upcoming season could be his last as a broadcaster.

After telling the guys that he had been talking to other networks and that the NBA partnership was nearing its end, no matter the consequence, he hung up the mic after his twenty fifth 12 months as a commentator.

This puts every thing on hold, and the NBA Hall of Famer decides to put it on hold. It is speculated that NBA Commissioner Adam Silver will announce the results of various conversations and negotiations between several platforms regarding who will receive what packages the NBA offers.

announced that the league is negotiating further agreements regarding media rights under the contract with TNT ending after the 2024-25 season. Platforms which can be in talks with the NBA include Disney/ABC/ESPN, Amazon, NBC and Warner Bros. Discovery (parent company of TNT).


This article was originally published on : www.blackenterprise.com
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‘Lock That Girl Up!’: Fans Demand Justice for Former Illini Star Terrence Shannon Jr. after an alleged rape victim joked “I have…” using a money emoji

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Terrence Shannon Jr. #0 of the Illinois Fighting Illini found not guilty.

On June 13, after a week-long trial, former University of Illinois college basketball star Terrence Shannon Jr. was acquitted on charges of rape and sexual battery. Now fans want Shannon’s accuser to face consequences.

Shannon, 23, was charged with sexually assaulting an 18-year-old woman in September on the Martini Room, a bar near the University of Kansas campus.

Shannon attended the Kansas-Illinois football game on September 8. An unidentified woman told police that within the early morning hours of September 9, a man at a bar pulled her towards him and groped her. She accused the suspect of grabbing her buttocks and reaching under her skirt and penetrating her together with his fingers shortly after they met.

A couple of months later, Shannon learned that he would face criminal charges. He was arrested in December after a woman identified him in a photo of the Illinois basketball team that was available online. Shannon was charged with “unlawfully, criminally and knowingly (engaging) in sexual intercourse with a person … who did not consent to sexual intercourse under circumstances where he was overcome by force or fear, which constitutes a first-degree personal offense.”

Terrence Shannon Jr.  No. 0 of the Illinois Fighting Illini found not guilty.
Terrence Shannon Jr. of the Illinois Fighting Illini reacts after the Connecticut Huskies were defeated within the Elite Eight round of the NCAA Men’s Basketball Tournament at TD Garden on March 30, 2024 in Boston, Massachusetts. (Photo: Michael Reaves/Getty Images)

“I definitely felt uncomfortable (…) I do not know why I didn’t (leave). But I would love to do it,” the prosecutor said in the course of the trial.

The basketball star consistently denied the allegations against him. “I never touched, grabbed, pulled. (…) That didn’t happen,” Shannon told the jury after the trial began, per published reports.

Shortly after the arrest, the Illinois basketball team decided to suspend Shannon indefinitely and launched its own independent investigation. The university ultimately dropped the investigation attributable to what the college described as insufficient evidence. Shannon was allowed back onto the court after the temporary restraining order was upheld. He’s already missed six games, but he still made it lead Illinois to the NCAA Tournament, reaching the Elite Eight before losing to national champion Connecticut.

Multiple witnesses, including a current Kansas Jayhawks basketball player, corroborated Shannon’s account and said they didn’t see the Illinois player act inappropriately towards the girl that night.

The attorneys also said Shannon’s DNA was not taken from the accuser’s body in the course of the hospital examination, and so they turned over text messages from the alleged victim in the course of the trial. group chat with your mates where she shared a link to the basketball player’s arrest with ESPN and her friends joked that “She’s got his…” together with a money emoji.

After the not guilty verdict, Mark Sutter, one in all Shannon’s lawyers, said: “We are pleased with the final result. Terrence Shannon Jr. he finally got his day in court. In September we denied the allegations and that day we promised that at some point we’d stand trial and we did. And we’re completely happy with the result. And I believe society at large is guilty for Shannon Jr. apology”.

Shannon released a statement saying that he’s now able to move on from this case and give attention to his future.

“Thank you to everyone who has been by my side over the past nine months,” the statement read. “I knew I used to be innocent of those terrible crimes and I had faith in God that at some point everyone else would comprehend it too. I’m very grateful to everyone for believing in me, especially my family, friends and legal team, whose support helped me survive. I’m able to put this chapter of my life behind me and focus fully on my path forward.

The verdict sparked strong reactions on social media from many individuals who believed there ought to be a “punishment” for the false allegations.

“Shannon shouldn’t have left it like that. I would sue her for defamation, and the prosecutor and policemen for malicious prosecution” – one person he suggested.

This was expressed by other social media users similar feelings. “Anyone who falsely accuses someone of rape should be publicly shamed and imprisoned.”

“Now it’s time to lock this girl up and throw away the key.” he tweeted fan.

“People who bring false accusations against innocent people have to be held accountable and serve their very own prison sentences. I’m glad he won, however the accuser must be punished indirectly for what he did,” one other person he tweeted.

NBA star LeBron James also called and offered Shannon’s support.

“To my young (King) Terrance Shannon Jr! I really like you and best regards! Proud of you!!,” James wrote. “God is sweet! The apology ought to be 30 times louder than the hatred he felt, but we know the way it’s. Anyway, back to the regular program. Great days ahead!”

Illinois coach Brad Underwood said he was “excited for Terrence” and praised him for showing “exceptional poise, maturity and focus” within the months following the accusations.

Before the allegations surfaced, Shannon was projected to be a first-round draft pick. However, Shannon’s lawyer confirmed that he shall be working with multiple teams within the lead-up to the draft.

In May, Shannon traveled to Chicago for the NBA draft, where he expressed his desire to clear his name in court. “I can’t wait for (my) day in court,” Shannon told reporters.

The NBA draft will happen on June 26. The Atlanta Hawks have the No. 1 pick.


This article was originally published on : atlantablackstar.com
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NFL expands Africa programs to Nigeria with three-day talent identification camp

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The NFL announced Friday that it’ll further expand its efforts in Africa by hosting a talent identification camp in Nigeria, the fourth country on the continent to host league programs.

The three-day camp, which will likely be held this month in Lagos, will likely be attended by 21 potential players from 10 African countries, whose task will likely be to select future participants of two international NFL training programs: the NFL Academy in England and the International Player Pathway (IPP) program.

This camp follows on from initiatives held over the past two years in Ghana and Kenya (2022) and Cape Town, South Africa (2023) because the NFL looks to construct a fan base on the continent.

Although Ghana (34.7 million), Kenya (54 million) and South Africa (59 million) have significant populations, they’re dwarfed by Nigeria (229 million), probably the most populous country on the continent.

This begs the query as to why Nigeria was not the primary African country chosen.

Seattle Seahawks receiver Jaxon Smith-Njigba celebrates after a victory over the Philadelphia Eagles at Lumen Field on December 18, 2023 in Seattle.

Jane Gershovich/Getty Images

Osi Umenyiora, a two-time Super Bowl champion and the NFL’s chief ambassador for Africa, said that while Nigeria, his parents’ birthplace, would ideally be their first stop on the continent, the league wanted to get its African programs so as first.

“Nigeria will largely focus on what the NFL is doing,” Umenyiora said. “So we wanted to make sure that when we got there, everything would be OK and we would do it the right way.”

On the one hand, expansion is about finding a way to give people outside the United States a possibility that did not exist before: playing within the NFL. But it is also about market expansion. As the NFL moves into more television markets, Umenyiora says it may’t ignore Africa, whose historic economic problems are rooted in colonization.

Nigeria and other African countries have seen economic growth over the past few years, and with the continent having the world’s youngest population, there is a growing fan base right under the league’s nose. Give Nigerians and other Africans opportunities now and they’ll turn out to be consumers later, just as Hollywood and music spread internationally.

“As countries start to get more and more revenue, as they start to get younger, as they start to get more and more technology, they start to consume more and more NFL content,” Umenyiora said.

NFL games were played in England, Germany and Mexico. The Philadelphia Eagles and Green Bay Packers will play their first league game on September 6 in São Paulo.

Umenyiora hopes the continent will host its own international match soon.

“The moment we have the infrastructure there that can accommodate an NFL game, wherever that is, the moment we have it, they’re going to have to do it,” he said. “You can’t be a global sport and you can’t go around… the whole world and say no to Africa.”

David Njoku celebrates his first turnover in the primary half against the New York Jets at Cleveland Browns Stadium on December 28, 2023 in Cleveland.

Nick Cammett/Diamond Images via Getty Images

After the camp in Nigeria, Umenyiora hopes to expand into Rwanda, Morocco, Egypt and Angola. For now, nonetheless, the league’s efforts on the continent are starting to bear fruit.

According to the NFL, there are currently greater than 135 players of African descent within the NFL, including Seattle Seahawks receiver Jaxon Smith-Njigba and Cleveland Browns quarterback David Njoku, who will attend the camp in Lagos.

While the IPP program, which provides skilled soccer training to world-class athletes, a lot of whom have never played soccer, is a world initiative, 4 of the 11 participants who took part in 2024 were of African descent. Six Nigerian players from the 2023 IPP class have made NFL rosters this season.

The NFL can also be working with its 32 clubs in countries including Germany, Mexico and the United Kingdom as a part of its Global Markets program, which goals to increase the league’s visibility world wide. The Philadelphia Eagles (Ghana) and Cleveland Browns (Nigeria) are the one teams collaborating with African countries.

As a part of Nigeria’s program this month, the NFL can even host a flag football tournament for local under-14 school teams and the primary women’s football training session.

Martenzie Johnson is a senior author at Andscape. His favorite moment within the cinema is when Django asks, “Do you want to see something?”

This article was originally published on : andscape.com
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