Entertainment
Online backlash over Blackface-like foundation shade forces makeup brand to disable social media comments following influencer’s video

A makeup brand is being forced to take extreme steps to silence backlash online after being called out when an attempt to expand its range of foundation shades crossed the road into racism.
Youthforia, which describes itself as a “universal” clean and sustainable makeup company that believes makeup needs to be an extension of skincare, was founded by Fiona Co Chan.
Chan launched the brand in 2021 and it quickly became a viral sensation, with the color-changing pink taking over TikTok and Chan securing a $400,000 deal from Mark Cuban on the positioning Shark Tank. Unfortunately, all that good publicity got here to a halt when the influencer realized the brand was struggling within the inclusion department.
Impact on beauty Golloria George is understood for reviewing makeup for darker skin tones on TikTok. She’s a deeper-skinned girl herself, and plenty of people trust her expertise when it comes to cosmetics and skincare recommendations. On September 27, 2023 she reviewed the Youthforia “Date Night Skin Tint Serum”.

The darkest shade (on the time) that she assumed would suit her was 495 Deep – neutral with cool tones. Although the shade looked like a match on the corporate’s website, once the product arrived, Golloria wasn’t even able to match it. It was actually a number of shades lighter than advertised.
“It’s the darkest shade. Is the supposed shadow here, in the room, with us? This happens all the time because considering tone isn’t something that beauty companies worry about. They don’t care,” said a really irritated content creator.
Several people within the comments were amazed at the colour difference between what the brand advertised on its website and what Golloria saw in her video.
“It doesn’t even look like the color on the box, what the heck,” wrote one commenter.
Another asked: “Did they send the wrong product?”
“It’s not fair that they advertise like that… it’s a lie. They need a True Tone shade and a free shade because they advertised badly,” wrote a concerned observer.
At that point, Youthforia foundations only offered 15 shades. Now in 2024, the corporate has a whopping 25 shades, thanks to the addition of 10 latest shades in March. After hearing the excellent news, Golloria decided to check out her newest dark option – 600 Deep Neutral.
According to Golloria, this shade is definitely worse than before. Instead of being too light, it actually resembles black face paint. In fact, compared to black face paint, it may very well be darker.
She checked out the black face paint on one side of her face and the Youthforia foundation on the opposite side, which provided a visible representation for her followers.
He asks, “Which side of my face is the black face paint or the Youthforia foundation? Tea. You can’t tell. Tar in a bottle.
He then goes on to show that there is no obvious difference between Youthforia and the face paint that can be used for blackheads. Beginning in the 19th century, white performers painted their faces black to imitate enslaved Africans in minstrel shows. Blackface degraded and dehumanized African Americans.
“When we say we want you to make shades for us, we don’t mean going to a lab and asking for a black minstrel show,” he adds. “What we mean is you take the browns you’ve made, you create the shades, and you do whatever you need to do in the lab to get a darker shade of brown.”
Since George’s video, social media users have noticed that this is not the primary time Youthforia has received lots of attention due to its lack of diversity.
“Youthforia has already been called out about their range, but the founder thought it was funny and tried to be funny by offering a black shade” said considered one of X’s users.
Others claim that Youthforia intentionally released this color to slap those that had previously criticized the brand.
What Youthforia did was malicious pandering and racism rolled into one, and I hope nobody is confused about that. They sold black pigment as foundation to insult individuals who called them names.
— Aerin (@FromAerin) April 30, 2024
“Youthforia releasing a foundation that doesn’t suit any human skin tone because they didn’t bother to develop a more comprehensive range of shades is the most embarrassing thing I’ve come across on the internet today, insulting an entire sector of customer potential,” replied one other X user.
The lack of shadow coverage is a conscious selection.
Creating a jet black foundation as an alternative of a dark skin foundation that black people might wear is a conscious selection and is unacceptable.I hope Youthforia goes bankrupt and any business enterprise its owner touches fails https://t.co/g5AzhUXFmO
— AndRae Leon Talley
(@SandaaPandaa) April 29, 2024
Youthforia has not issued a public comment for the reason that backlash. Instead, the brand turned off comments on all social media, and the founder left a message in her Instagram bio saying she was to Dubai for a number of months. As for Golloria, the sweetness content creator continues to share recommendations for the very best foundation and makeup products for dark skin tones.
Entertainment
Mara Brock Akil “Forever” renewed by Netflix for the second season

Love story about maturing with the participation of Lovie Simone and Michael Cooper Jr. It was renovated for season 2 just per week after the viewers were captured.
Congratulations are for the forged, crew and producers of Netflix “Forever” hits since it was renovated for the second season! Both Netflix and the Instagram page have provided excellent news.
“Season 2 was renovated forever!” Read the signature Netflix websiteWith a photograph of Lovie Simone, which has two sets of room signs, which, as we assume, represents the renewal of the second season.
“Forever” Brock Akil is an adaptation of Judah Blume’s book of the same name. The program, which was an awesome hit from the gate for presenting black love, parenting and a careful and thoughtful representation of the black teenage love story, took place on social media.
Made by Mara Brock Akil with the participation of Lovie Simone, Michael Cooper Jr., Wood Harris and Karen Pittman, amongst others, the desire to be caught in a various, authentic experience of the black community from wealthy to attending to getting and never putting them directly in a difficult situation, but not known, but a well-recognized, but familiar way.

Karen Pittman, who plays Dawn Edwards – a mother on the men’s leader, Justin – shared a message with thanks and appreciation On her website IG.
“Season 2 !!!!!! Thanks to millions of people who tuned, @Foreveronnetflix was renovated for season 2! Less than a week! Thank you very much … omg. I’m humiliated. And so excited! Let’s see what #dawnedwards gets to the next …”
Congratulations to everyone involved in “forever”, once we expect the second season and where they resolve to take the characters.
(Tagstranslate) Netflix (T) Wood Harris (T) Lovie Simone (T) Karen Pittman (T) Black Love (T) Mara Brock Akil
Entertainment
ICEM: Tracee Ellis Ross’s Blunt Ponytail and more – essences

@traceeellisross / Instagram
Warm or cool? Dark or blonde? The celebrities have been divided over the past week, which caused their argument for a lot of beautiful appearances to see what sticks. From the tonal division into eye shadows to a tie between blunt cutlets and hair extension, the most effective moments existed in indecision.
While Jorja Smith and Alva Claire decided to, respectively, on a denim and stone cold eye shadow, red lip of Ayo Edibir, blushing and brown bob suited her warm disposition. Very long ARI Lennox water waves mean long blond hair (combined with small pink makeup).
On the opposite hand, Tracee Ellis Ross and the star Essence March/April Tyra Banks was consistent: blunt and raw cuts are an unexpected trend this season. But Rihanna, noticed at Fenty Beauty, meeting in Paris, preferred to stay classic. Her powdered under the eyes combined with a standard lip: a dark insole and a brand new one Gloss bomb lip oil In “Rose Amber”.
If you missed this, have a look at the 11 best moments of the great thing about celebrities from the week.
Entertainment
Mara Brock Akil wants to make a movie “Girls” – only needs financing
Until now, the cultural trace of the story of Mara Brock Akil is undeniable. Her latest series, “Forever”, had all of us in our feelings last weekend (including this creator). But for fans of her earlier work “Girlfriends”, “Love Is” and “The Game” there’s also also also one query that never disappears: Will we ever receive the precise sending for ladies “girls”?
Apparently Akil wants it as much as we do.
In a recent seat in “Sherri” Akil said she was trying to revive the movie “Girls”
“I want to tell this story … I want to write an epic film (” Girls “); I tried to tell this story, “Akil admitted before I revealed that its biggest road blockade on this project was financing.
“So I have a good idea for us now,” she added. “Where is your phone? Do you know someone who has $ 50 million on your phone? Do we have five people who have $ 10 million? Do we have 10 million (people) who have five?”
Considering what variety of viewers Akil loves the work, social media users were shocked, hearing that the creator of “girls” is trying to get financing their projects.
“From the CV Mara Brock Akil should not be begging you to invest in her stories. This is crazy,” commented one user About the actual fact.
“If sex and city got two spinoff films, we can finish girls, someone will open their wallet” Another user wrote on Twitter.
While Shepherd was joking about “handing over the album” to finance the film, she also emphasized how difficult it’s to get projects in Hollywood, even throughout the case of essentially probably essentially essentially essentially probably probably essentially essentially essentially essentially probably probably probably essentially essentially essentially essentially essentially probably essentially essentially essentially essentially essentially essentially essentially essentially essentially probably probably essentially essentially probably probably probably essentially essentially probably probably essentially probably probably probably probably probably essentially essentially essentially essentially essentially essentially essentially probably essentially essentially probably essentially probably essentially essentially probably probably probably probably probably essentially essentially probably essentially probably probably essentially probably essentially essentially probably probably probably essentially probably essentially essentially essentially probably probably essentially probably essentially probably probably probably essentially essentially probably probably essentially probably essentially probably essentially probably essentially probably essentially essentially essentially probably probably essentially probably essentially essentially probably probably probably probably probably essentially essentially probably essentially essentially essentially essentially probably probably essentially essentially probably essentially probably probably probably probably probably probably probably probably essentially essentially probably essentially essentially essentially probably essentially essentially essentially essentially probably essentially essentially probably probably probably essentially essentially essentially essentially essentially probably probably essentially essentially essentially probably essentially probably essentially probably probably probably essentially essentially essentially probably probably probably probably probably probably essentially probably essentially probably essentially probably probably probably probably essentially probably probably probably probably probably essentially essentially essentially probably probably probably essentially probably essentially essentially essentially essentially probably essentially essentially probably probably essentially probably probably probably probably probably probably essentially essentially probably essentially probably essentially essentially essentially probably probably probably essentially probably essentially probably essentially essentially essentially essentially probably essentially essentially essentially probably essentially probably essentially probably probably probably probably probably probably probably essentially essentially essentially probably essentially essentially probably essentially probably probably essentially essentially probably essentially probably essentially probably essentially essentially essentially probably essentially probably essentially essentially essentially probably essentially essentially probably probably essentially probably probably probably essentially essentially probably probably essentially essentially essentially probably essentially essentially probably essentially probably probably essentially probably probably probably probably essentially probably probably essentially probably essentially essentially probably probably essentially probably probably essentially probably probably probably essentially essentially essentially essentially essentially probably essentially essentially essentially essentially probably essentially essentially probably essentially essentially essentially probably essentially probably probably probably essentially probably probably essentially essentially essentially probably essentially probably probably probably probably probably essentially probably probably probably essentially probably probably probably probably probably probably essentially essentially essentially probably probably essentially probably the most respected names in the game. The premiere of “Girlfriends” in 2000 and ran for eight seasons, giving us 172 episodes with the participation of Tracee Ellis Ross, Golden Brooks, Jill Marie Jones, Persia White and Reggie Hayes. The program suddenly stopped in 2008 through the writers’ strike, leaving too many unanswered fans about Joan, Toni, Maya, Lynn and William.
Still, Akil didn’t lose hope. And she didn’t lose gratitude for the fans base, which stays to be going to history.
“I really want to thank the audience because you didn’t let go and (I),” Akil added.

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