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Online backlash over Blackface-like foundation shade forces makeup brand to disable social media comments following influencer’s video



A makeup brand is being forced to take extreme steps to silence backlash online after being called out when an attempt to expand its range of foundation shades crossed the road into racism.

Youthforia, which describes itself as a “universal” clean and sustainable makeup company that believes makeup needs to be an extension of skincare, was founded by Fiona Co Chan.

Chan launched the brand in 2021 and it quickly became a viral sensation, with the color-changing pink taking over TikTok and Chan securing a $400,000 deal from Mark Cuban on the positioning Shark Tank. Unfortunately, all that good publicity got here to a halt when the influencer realized the brand was struggling within the inclusion department.

Impact on beauty Golloria George is understood for reviewing makeup for darker skin tones on TikTok. She’s a deeper-skinned girl herself, and plenty of people trust her expertise when it comes to cosmetics and skincare recommendations. On September 27, 2023 she reviewed the Youthforia “Date Night Skin Tint Serum”.

Makeup brand forced to disable social media comments following controversy over creating a foundation shade resembling blackface (Image: golloria/TikTok; Youthforia/TikTok)
Makeup brand forced to disable social media comments following controversy over making a foundation shade resembling blackface (Image: golloria/TikTok; Youthforia/TikTok)

The darkest shade (on the time) that she assumed would suit her was 495 Deep – neutral with cool tones. Although the shade looked like a match on the corporate’s website, once the product arrived, Golloria wasn’t even able to match it. It was actually a number of shades lighter than advertised.

“It’s the darkest shade. Is the supposed shadow here, in the room, with us? This happens all the time because considering tone isn’t something that beauty companies worry about. They don’t care,” said a really irritated content creator.

Several people within the comments were amazed at the colour difference between what the brand advertised on its website and what Golloria saw in her video.

“It doesn’t even look like the color on the box, what the heck,” wrote one commenter.

Another asked: “Did they send the wrong product?”

“It’s not fair that they advertise like that… it’s a lie. They need a True Tone shade and a free shade because they advertised badly,” wrote a concerned observer.

@golloria Replying to @Meredith May ♬ original sound – golloria

At that point, Youthforia foundations only offered 15 shades. Now in 2024, the corporate has a whopping 25 shades, thanks to the addition of 10 latest shades in March. After hearing the excellent news, Golloria decided to check out her newest dark option – 600 Deep Neutral.

According to Golloria, this shade is definitely worse than before. Instead of being too light, it actually resembles black face paint. In fact, compared to black face paint, it may very well be darker.

She checked out the black face paint on one side of her face and the Youthforia foundation on the opposite side, which provided a visible representation for her followers.

He asks, “Which side of my face is the black face paint or the Youthforia foundation? Tea. You can’t tell. Tar in a bottle.

He then goes on to show that there is no obvious difference between Youthforia and the face paint that can be used for blackheads. Beginning in the 19th century, white performers painted their faces black to imitate enslaved Africans in minstrel shows. Blackface degraded and dehumanized African Americans.

“When we say we want you to make shades for us, we don’t mean going to a lab and asking for a black minstrel show,” he adds. “What we mean is you take the browns you’ve made, you create the shades, and you do whatever you need to do in the lab to get a darker shade of brown.”

Since George’s video, social media users have noticed that this is not the primary time Youthforia has received lots of attention due to its lack of diversity.

“Youthforia has already been called out about their range, but the founder thought it was funny and tried to be funny by offering a black shade” said considered one of X’s users.

Others claim that Youthforia intentionally released this color to slap those that had previously criticized the brand.

“Youthforia releasing a foundation that doesn’t suit any human skin tone because they didn’t bother to develop a more comprehensive range of shades is the most embarrassing thing I’ve come across on the internet today, insulting an entire sector of customer potential,” replied one other X user.

Youthforia has not issued a public comment for the reason that backlash. Instead, the brand turned off comments on all social media, and the founder left a message in her Instagram bio saying she was to Dubai for a number of months. As for Golloria, the sweetness content creator continues to share recommendations for the very best foundation and makeup products for dark skin tones.

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Years after T.I. was slammed for attending her OB-GYN appointments, daughter Deyjah Harris declares that he “was right” about keeping her virginity




TI may not all the time be spot on in his approach to parenting, but there is no such thing as a doubt that his children are absorbing his beneficial words of wisdom.

The rapper’s eldest daughter, Deyjah Harris, revealed that the recommendation he gave her years ago about relationships has come full circle. In a series of Father’s Day posts shared to her Instagram Story, the 23-year-old revisited a televised conversation her dad had with her about maintaining her virginity in an early episode of “TI & Tiny: The Family Hustle.”

In the clip, a much younger Harris sits and her dad tells her, “Baby, you are a fairly girl, so guys will all the time pursue you. They’ll let you know you are pretty, they’ll let you know you are smart, and so they’re just telling you that to get sugar.

TI’s daughter Deyjah Harris says her dad was right about his advice on preserving her virginity. (Photos: Tip/Instagram; Deyjahimani/Instagram.)

At the time, Deyjah had thought that “sugar” was simply a code word for kiss, but within the context of the conversation, the term had rather more meaning. The “Live Your Life” artist further explained how vital it’s to differentiate who’s worthy of her “sugar.” Today, the young lady stated that not much has modified in relation to her dad’s advice on the matter.

“He still says it to at the present time, and truthfully, he’s right. Every yr I tell myself “hold the sugar” due to him, he’s so real that he got me into the sport,” Deyjah captioned the post.

Several social media users appreciated the lecture, although they noted that it was a message that also needs to be shared with sons.

Of comments there was a perspective that stated, “Now she sees that he was only trying to protect her!” Another comment read: “So amazing that he remembers and listens to him putting it in the game. She’s 10 steps ahead!” However, the conversation within the comments took a pointy turn when TI’s 2019 comments about Harris’ doctor visits resurfaced.

One user asked: “She has no choice but to keep her ‘sugar’, doesn’t he take her to the GP and check her hymen?” Another said: “He was always a good dad and you hated him so much for the doctors’ comments, even though they were very intrusive, he only ever wanted to protect his daughter.”

During an appearance on the “Ladies Like Us” podcast, TI stated, “We go to the gynecologist every year to check her hymen,” and “we talk” when asked how he educates his children about sex and virginity.

“The Rubber Band Man” received backlash from fans who felt it crossed a line. When he joined The Red Table Talk for a conversation about the hymen gate, he explained, “I never said I was in any exam room. This is the assumption. This is false” and that as an 18-year-old he never said that this was currently happening.

His wife, Tiny, was present during this final discussion. The Xscape singer claimed that the encounters he mentioned occurred when his daughter was 15 and 16 years old. At his daughter’s request, he decided not to debate this controversial comment any further.

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Here’s who won the 2024 Tony Awards night




NEW YORK, NEW YORK – JUNE 16: Maleah Joi Moon, winner of the award for Outstanding Lead Actress in a Musical for “Hell’s Kitchen”, poses during the 77th Annual Tony Awards at the David H. Koch Theater at Lincoln Center on June 16, 2024. in New York. (Photo by Eugene Gologursky/Getty Images for Tony Awards Productions)

The 77th annual Tony Awards took place last evening at New York’s David H. Koch Theater at Lincoln Center, honoring the actors, plays, musicals and songs which have defined Broadway in the 2023/2024 season.

One of the night’s biggest winners, newcomer Maleah Joi Moon, took the stage to perform alongside creator and producer Alicia Keys. Moon had her breakthrough in 2024, starring as “Ali” in the musical loosely based on Keys’ childhood, which was nominated in 13 categories this 12 months.

Here's who won the 2024 Tony Awards night
NEW YORK, NEW YORK – JUNE 16: Alicia Keys and Maleah Joi Moon perform on stage during the 77th Annual Tony Awards at the David H. Koch Theater at Lincoln Center on June 16, 2024 in New York City. (Photo by Kevin Mazur/Getty Images for Tony Awards Productions)

Moon took home her first Tony Award for Best Performance by a Featured Actress in a Musical, one among several trophies this 12 months that went to Black actors and behind-the-scenes creators after a banner season on Broadway.

Here's who won the 2024 Tony Awards night
NEW YORK, NEW YORK – JUNE 16: Kara Young poses with the award for Outstanding Featured Actress in a Play for “Purlie Victorious: A Non-Confederate Romp Through the Cotton Patch” during the 77th Annual Tony Awards at 7 p.m. The David H. Koch Theater at Lincoln Center on June 16, 2024 in New York City. (Photo by Jemal Countess/Getty Images for Tony Awards Productions)

See more of this 12 months’s Tony Award winners below:

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Kenya Moore Speaks Out Following Reports of Suspension from ‘The Real Housewives of Atlanta’




Kenya Moore broke her silence Saturday after she was reportedly suspended indefinitely from “The Real Housewives of Atlanta.”

The actress took to social media to deal with reports that she was suspended from filming a reality show after allegedly sharing explicit photos of castmate Brittany Eady on the opening of the Kenya Moore Hair Spa in Atlanta. Hollywood reporter. Photos that reportedly appeared on posters finally week’s event ‘allegedly found online’ Entertainment tonight reported.

Moore sharply criticized the reports statement on X (Twitter) wrote: “I would never engage in revenge porn, I have never distributed anyone’s private photos or videos, or requested images belonging to others to use to threaten or blackmail. I was always justified. I can’t talk about HISTORY even if people are spreading fake news.”

Kenya Moore attends the NEW YOU Beauty BAR / NEW YOU AWARDS event on April 13, 2024 in Miami Beach, Florida. (Photo by Daniel Torok/Patrick McMullan via Getty Images)

The 53-year-old media personality also spoke out on her Instagram Story, saying, “Don’t consider anything you hear and half of what you see. The truth at all times involves light,” based on THR.

The alleged incident was reportedly caught on Bravo cameras, with ET reporting that “the network is still reviewing the content displayed by Kenya during filming.” According to him, Eady was accused of threatening Moore before opening a hair salon, allegedly using the word “gun.” Page six.

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Eady apparently addressed the reports in a post on her Instagram Story, writing: “It’s never an excellent feeling to be targeted or TIRED BY SOMEONE I assumed would draw me right into a recent circle I’ve never met “.

She added: “For the record, I have never owned any weapons or threatened anyone. I’ve never been to jail, been in a fight, or even received a speeding ticket. That’s not my character. I am hurt by the narrative that is being presented. Evil is evil.”

Moore has been a solid member of “The Real Housewives of Atlanta” since 2012. The sixteenth season of the fact series is currently filming and can premiere in 2025, based on reports. Way to go.

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