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Franchisee of the Year 2023

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IHOP Brandon and Shaleeza Collins were named 2023 Franchisees of the Year during the brand’s Global Franchise Conference. This prestigious award recognizes franchisees for all-around excellence in leadership and a person who embodies the brand’s mission by leading excellent restaurant operations.

BLACK ENTERPRISES spoke to the husband and wife team to learn more about how they overcame years of difficult circumstances to develop into top award winners.

Brandon and Shaleeza weren’t unlikely candidates to own an IHOP franchise. However, in 2006, after retiring, Brandon’s parents, Ella and Larry Collins, decided to open an IHOP restaurant, recognizing the needs of their North Baton Rouge community. “There were no sit-down restaurants, and they wanted to make sure that need was met and create a legacy for their family,” Shaleeza explained.

“This legacy wasn’t just for children; it was a legacy for the community. We are in North Baton Rouge; there’s not much here. There is no economic development here. Our IHOP is still the only national franchise restaurant in North Baton Rouge,” Brandon added.

Changing the trajectory

After purchasing the IHOP franchise, the challenges began early. “Things took a turn when my mom started having difficulty with her daily chores and back-of-the-house duties, so I wanted to help her,” Brandon explained.

“We felt that we could help solve some of these difficulties in our own individual way, without having to be physically present – ​​at first. It snowballed from there, simply because my parents started a company that they technically had no experience in.”

Brandon and Shaleeza graduated from college and commenced working in the financial sector. “We never saw ourselves as restaurant owners,” Shaleeza interjected.

“I used to be a finance major, Brandon was a management major, so we just saw that we were focusing more on finance. But God had his own path for us. We couldn’t sit by and watch him struggle and never step in to assist. This was the driving force that made us change the trajectory of where we were going.

Passing the torch

In January 2023, after several years of learning the ins and outs of the restaurant, Brandon and Shaleeza purchased it from Brandon’s parents, excited to proceed the legacy that began all of it.

“We didn’t want it to go away, especially after everything we had to go through and what my parents had to go through to contribute to this area. We were told nothing would reach here. That has always been the driving force behind what we did and how we did it, to simply show that this is a viable business and a viable community worth investing in. We just wanted to be that example.”

Our time – our likelihood

The humility that Brandon and Shaleeza show in running their franchise is the same humble response they show in winning such a prestigious award.

“The victory was bittersweet. We’re doing the same thing we’ve been doing for over 15 years. I just think it’s our turn – our chance. We also received real help in getting to know the corporation and being recognized by the corporation while going through the interview process for the franchise application. I was invited to join the newly formed committee, which allowed us to have a voice that we felt was small and irrelevant for a large brand like IHOP. This allowed us to provide our perspective as actual Operators, because in many cases franchisees with multiple locations who are not actually in the store every day have a greater say. Winning this award is a really big deal for us.”

After 19 years of owning the franchise and winning this award, what’s next for Brandon and Shaleeza?

“Our goal as second-generation owners is to grow the company because we would like to see it grow. But we want to make sure that the way we’re doing it makes sense and that we’re doing it at a pace we can sustain,” Shaleeza explained. “We are currently working on another location, potentially one of DINE Brands’ new concepts.”

The IHOP brand supports the Collins family of their multigenerational journey. Firstly, taking advantage of the opportunity to open in an area struggling economically, but additionally approving the transfer of the purchase of the business from parents to children. Franchisors have sole discretion to approve latest owners. In giving this approval, IHOP expressed appreciation for the labor put into keeping the company open and recognized the potential for the future. And in the case of two children aged 14 and eight, all the pieces indicates that the ownership will pass to the third generation. “Our 14-year-old son is already hosting and serving, and our 8-year-old daughter is also asking to get into the business, but she still has a few years before that is possible.”

To learn more about IHOP franchise ownership, visit franchise.ihop.com/en/us.


This article was originally published on : www.blackenterprise.com
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Business and Finance

David Shands and Donni Wiggins host the “My First Million” conference at ATL

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December is the birth month of David Shands and Donnie Wiggins, friends and business partners. Most people have fun by throwing a celebration. Others imagine it must be catered for. The chosen ones spend the day relaxing in peace and quiet.

Then there’s Shands and Wiggins.

The two decided that the best birthday gift can be to offer individuals with resources for generational wealth through a conference called “My first million”in Atlanta.

It’s a compromise between how their families and family members need to honor them and their desire to proceed to serve others. Shands acknowledges that almost all people won’t understand, and he unapologetically doesn’t expect them to.

“It’s not up to us to convince anyone why we do what we do,” admits Shands.

“I think everyone does what they do for different reasons, and I would just attribute it to a sense of accomplishment that I can’t explain to anyone else.”

He doesn’t need to clarify this to Wiggins because she understands his feelings. Wiggins has had a passion for serving others for so long as she will be able to remember.

“When I was in middle school, there were child sponsorship ads on TV featuring children from third world countries. I was earning money at the time and I asked my mother to send money,” she says BLACK ENTERPRISES.

She recalls how sad she felt for youngsters living in a world with so many opportunities, but at the same time going hungry. Her mother allowed her to send money, and in return she received letters informing her of their progress.

“It was very real to me,” Wiggins says, now admitting she’s undecided the letters were authentic. “I received a letter from the child I sponsored, a photograph and some updates throughout the 12 months. It was such a sense of being overwhelmed and it was something I felt so good about. I didn’t even tell my friends I used to be doing it.”

She carried this sense throughout her life, even when she lost every little thing, including her house, cars, and money. She still found ways to serve and give back, which is the basis of her friendship with Shands.

They each love seeing people at the peak of their potential, and that is what “My First Million” is all about. There can be no higher birthday gift for them than helping others create generational wealth.

What to expect during the “My First Million” conference.

They each built successful seven-figure empires, then train others, write books about it, and launch an acclaimed podcast Social proof.

Now they’re imparting that knowledge through the My First Million conference, an event for aspiring and existing entrepreneurs. Shands and Wiggins need to prove that being profitable is feasible and encourage people to bet on themselves.

“David and I, on paper, are not two people who should have made millions of dollars. Number one, we want (people) to see it,” Wiggins says. “Then we want them to actually get out of that room with practical and actionable steps.”

Both are clear: this just isn’t a motivational conference. This is a conference where people, irrespective of where they’re of their journey, will come away with clarity about their business and what they must be doing as CEOs. Shands and Wiggins want individuals who do not have a transparent marketing strategy or are considering starting a business to also attend the meeting.

“A few areas we will cover are inspiration, information, plan and partnership,” adds Shands. “We will give you 1-2-3 steps because some people get depressed and uninspired. Even if they know what to do, they won’t leave, go home and do it. So we have to really put something into their heads and hearts that they come away with.”

Sign up and enroll for My First Million Here. The conference will happen on December 13 this 12 months. but Shands and Wiggins say it definitely won’t be the last for those who miss it.


This article was originally published on : www.blackenterprise.com
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Business and Finance

Operation HOPE on the occasion of the 10th annual world forum

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Operation HOPE Inc. takes over Atlanta for the biggest game in the country dedicated to financial literacy and economic empowerment, Saporta reports.

The HOPE Global Forums (HGF) Annual Meeting 2024 strengthens the crucial link between financial education, innovation and community upliftment in hopes of finding solutions to the problems that stifle challenges around the world.

Organized by Operation HOPE founder John Hope Bryant, together with co-chairs Atlanta Mayor Andre Dickens and U.S. Ambassador Andrew Young, the forums, to be held December Sep 11 at the Signia Hotel, will have fun its 10th anniversary with three days of engagement discussions, observations and forward-looking presentations.

Under the theme “The Future,” Hope Bryant says attendees are looking forward to a “powerful moment in history.”

“Over the past decade, we’ve brought together great minds with daring ideas, servant leaders with voices for change, and other people committed to a brand new vision of the world as we realize it. “‘The Future’ is a clear call to action for leaders to help ensure prosperity in every corner of society,” he said.

The extensive program includes influential and well-known speakers who address business, philanthropy, government and civil society. Confirmed speakers include White House correspondent Francesca Chambers, media specialist Van Jones and BET Media Group president and CEO Scott M. Mills.

“John Hope Bryant and his team have been doing this for ten years, and every year HGF raises the bar,” Young said. “Discussions about the FUTURE are important not only for civil dialogue; they are also essential to bridging the economic divide and solving some of today’s most important problems.”

Atlanta is predicted to welcome greater than 5,200 delegates representing greater than 40 countries.

“I have long said that Atlanta is a group project, and through our partnership with HOPE Global Forums, we are inviting the world to join the conversation,” Dickens mentioned. “From home ownership and entrepreneurship to youth engagement and financial education, HGF will offer bold and innovative ideas to ensure a bright future for all.”

It coincided with the organization’s annual meeting launched one other path to enhance financial knowledge with HOPE scholarships. With three tiers of scholarships – HOPE Lite, HOPE Classic and HOPE Silver – clients could have access to free financial coaching and academic resources.


This article was originally published on : www.blackenterprise.com
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Business and Finance

New Orleans’ black business district is marked by history

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New Orleans, Black Business Disctrict


New Orleans has given a historic monument to a Black business district closed for interstate construction.

The marker was a project fulfilled by in response to the initiative of Plessy and Ferguson. Founded by descendants of men involved within the Plessy v. Ferguson case that legalized segregation within the United States, the organization worked with other community groups to put a marker under the Claiborne Viaduct.

Before the upheaval, Black New Orleanians could find stores owned by other members of their community on Claiborne Avenue. Racial discrimination originally limited the power to buy on the famous Canal Street. Given this, blacks as an alternative flocked to the realm to purchase every little thing from groceries to funeral arrangements.

This mall was home to many Black-owned businesses, and emerging and established entrepreneurs had arrange shop for generations. Consisting of pharmacies, theaters, studios and more, it helped maintain a vibrant black culture in the realm. It reigned because the most important street of Black New Orleans from the 1830s to the Seventies.

The street once featured a picturesque cover of oak trees surrounding bustling businesses. However, its decline began with the expansion of roads within the southern state. The first casualty was the oak trees that were cut all the way down to make way for the development of Interstate 10, and shortly thereafter, the district’s thriving entrepreneurs suffered an identical fate.

Many residents do not forget that they didn’t know in regards to the upcoming investment until the trees began falling. Raynard Sanders, a historian and executive director of the Claiborne Avenue History Project, remembered the “devastation” felt by the community.

“It was devastation for those of us who were here,” Sanders told the news outlet. “I was walking to school and they were cutting down oak trees. We had no warning.”

Despite its eventual decline, the district stays an integral a part of Black New Orleans entrepreneurship. Now the town will physically resemble a historic center where Black business owners could thrive. They celebrated the revealing of the statue in true New Orleans style with a second line that danced down Claiborne Avenue.

“The significance of this sign is to commemorate the businesses, beautiful trees and beautiful people that thrived in this area before the bridge was built, and to save the people who still stand proud and gather under the bridge,” also said Keith Plessy, a descendant of Homer Plessy’ ego.

The growth of local black businesses continues. Patrons and owners alike hope to evoke the spirit of Claiborne’s original entrepreneurs, empowering the community.


This article was originally published on : www.blackenterprise.com
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