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Online backlash over Blackface-like foundation shade forces makeup brand to disable social media comments following influencer’s video

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A makeup brand is being forced to take extreme steps to silence backlash online after being called out when an attempt to expand its range of foundation shades crossed the road into racism.

Youthforia, which describes itself as a “universal” clean and sustainable makeup company that believes makeup needs to be an extension of skincare, was founded by Fiona Co Chan.

Chan launched the brand in 2021 and it quickly became a viral sensation, with the color-changing pink taking over TikTok and Chan securing a $400,000 deal from Mark Cuban on the positioning Shark Tank. Unfortunately, all that good publicity got here to a halt when the influencer realized the brand was struggling within the inclusion department.

Impact on beauty Golloria George is understood for reviewing makeup for darker skin tones on TikTok. She’s a deeper-skinned girl herself, and plenty of people trust her expertise when it comes to cosmetics and skincare recommendations. On September 27, 2023 she reviewed the Youthforia “Date Night Skin Tint Serum”.

Makeup brand forced to disable social media comments following controversy over creating a foundation shade resembling blackface (Image: golloria/TikTok; Youthforia/TikTok)
Makeup brand forced to disable social media comments following controversy over making a foundation shade resembling blackface (Image: golloria/TikTok; Youthforia/TikTok)

The darkest shade (on the time) that she assumed would suit her was 495 Deep – neutral with cool tones. Although the shade looked like a match on the corporate’s website, once the product arrived, Golloria wasn’t even able to match it. It was actually a number of shades lighter than advertised.

“It’s the darkest shade. Is the supposed shadow here, in the room, with us? This happens all the time because considering tone isn’t something that beauty companies worry about. They don’t care,” said a really irritated content creator.

Several people within the comments were amazed at the colour difference between what the brand advertised on its website and what Golloria saw in her video.

“It doesn’t even look like the color on the box, what the heck,” wrote one commenter.

Another asked: “Did they send the wrong product?”

“It’s not fair that they advertise like that… it’s a lie. They need a True Tone shade and a free shade because they advertised badly,” wrote a concerned observer.

@golloria Replying to @Meredith May ♬ original sound – golloria

At that point, Youthforia foundations only offered 15 shades. Now in 2024, the corporate has a whopping 25 shades, thanks to the addition of 10 latest shades in March. After hearing the excellent news, Golloria decided to check out her newest dark option – 600 Deep Neutral.

According to Golloria, this shade is definitely worse than before. Instead of being too light, it actually resembles black face paint. In fact, compared to black face paint, it may very well be darker.

She checked out the black face paint on one side of her face and the Youthforia foundation on the opposite side, which provided a visible representation for her followers.

He asks, “Which side of my face is the black face paint or the Youthforia foundation? Tea. You can’t tell. Tar in a bottle.

He then goes on to show that there is no obvious difference between Youthforia and the face paint that can be used for blackheads. Beginning in the 19th century, white performers painted their faces black to imitate enslaved Africans in minstrel shows. Blackface degraded and dehumanized African Americans.

“When we say we want you to make shades for us, we don’t mean going to a lab and asking for a black minstrel show,” he adds. “What we mean is you take the browns you’ve made, you create the shades, and you do whatever you need to do in the lab to get a darker shade of brown.”

Since George’s video, social media users have noticed that this is not the primary time Youthforia has received lots of attention due to its lack of diversity.

“Youthforia has already been called out about their range, but the founder thought it was funny and tried to be funny by offering a black shade” said considered one of X’s users.

Others claim that Youthforia intentionally released this color to slap those that had previously criticized the brand.

“Youthforia releasing a foundation that doesn’t suit any human skin tone because they didn’t bother to develop a more comprehensive range of shades is the most embarrassing thing I’ve come across on the internet today, insulting an entire sector of customer potential,” replied one other X user.

Youthforia has not issued a public comment for the reason that backlash. Instead, the brand turned off comments on all social media, and the founder left a message in her Instagram bio saying she was to Dubai for a number of months. As for Golloria, the sweetness content creator continues to share recommendations for the very best foundation and makeup products for dark skin tones.


This article was originally published on : atlantablackstar.com
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An attempt to save the image of Jeff Bezos’ future wife backfired after weeks of outrage and ridicule over her skimpy outfit

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Lauren Sánchez has apparently gained a popularity for her fashion hits and misses as social media users began following her every move.

Billionaire Jeff Bezos’ current fiancée stepped into the highlight long before she met the Amazon co-founder, after years spent as co-host of “Good Day LA,” a reporter for “Extra” and host of “So You Think You Can Dance,” and he even starred in a number of movies like “Ted 2.”

She faced criticism for posting a sultry selfie in November in a negligee-inspired gown by designer Laura Basca. In October, the 54-year-old again faced backlash when she showed off her latex Halloween costume as Catwoman.

Now, weeks after being deemed “cheap” and tasteless, the founder of Black Ops Aviation has turn out to be a subject of discussion.

Jeff Bezos’ fiancée Lauren Sánchez shows off a “winter white” look, weeks after critics slammed her busty latex outfit. (Photos: @laurenwsanchez/Instagram, Theimagedirect.com via Page Six)

On December 5, Sánchez and the business mogul attended The New York Times’ DealBook event in New York City. For the occasion, she wore a white Alexander McQueen suit and a white lace corset. The beaming bride-to-be sent two mirror selfies of her outfit, which she signed: “winter white.”

One follower particularly was stunned by the whole look he ejaculated that she was “very attractive and beautiful, gorgeous and stunning, charming and fantastic young lady, sexy, charming, charming and elegant” in the photos that Sánchez took.

Two other people swooned over the photos and wrote: “So chic and elegant!” and “You look great.” But as you would possibly expect from online viewers, not everyone was impressed.

When Page six published paparazzi photos from the trip, the critic commented: “It’s 30 degrees in New York and she gets out of the limo in a white Miami smock, her bra visible to everyone. No taste. Nothing. A cashmere turtleneck, flannel trousers and a wool jacket can be classy.

Someone else sharply asked: “Who can be the first to tell her that she looks tacky and not elegant and refined? Does she even know what sophistication means? A 3rd person noted: “She looks more like she’s wearing a bathrobe.”

Another person wrote in a comment from a licensed pilot: “White means…” possibly referring to rumors that Sánchez and Bezos are scheduled to exchange vows over Christmas. At least one person doubted the couple would have the opportunity to say “I do.” This person said: “This will be the longest engagement ever. They will NEVER get married and we all know why!!!!”

Sánchez told the “Today” show hosts that she was in the process of planning the big day last month. She didn’t comment on speculation about exchanging Christmas vows.

Renewed interest and scrutiny of Sánchez has increased as the pair have been spotted in various locations in recent months. The couple reportedly began dating in 2018. Their engagement was announced five years later, in May 2023. Their upcoming wedding can be a second journey for each of them.

Sánchez was previously married to celebrity agent Patric Whitesell, with whom she has two children. She can be the mother of a son, whom she shares with Pro Football Hall of Famer Tony Gonzalez. Bezos was married to the mother of his three children, Mackenzie Scott, for 25 years once they divorced in 2019.


This article was originally published on : atlantablackstar.com
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Apart from the song with singer-songwriter India Shawn – Andscape

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India Shawn is a contemporary muse with a chilled nature, crafting love stories and heartfelt tales in smooth, charming songs. With over a decade of experience in the music industry as a singer-songwriter, Shawn has incredible strength. She was born in Los Angeles, and her musical roots reach throughout the country. Beginning her profession in her hometown, Shawn eventually found herself in Atlanta, where she immersed herself in the city’s deep-rooted R&B scene, further shaping her artistry.

“I transferred to ATL, I was in 10th grade, and that’s when my music journey really started,” Shawn told Andscape. “I met people who were trying to get by, so I ended up recording and learned what songwriting was really early on.”

Before releasing her debut EP in 2012, Shawn wrote songs and collaborated with artists similar to Chris Brown, El DeBarge, Keri Hilson and Monica. In 2013, she gained much more notoriety when Solange Knowles published her song “I’m Alive” on the Saint Heron compilationmarking her as an artist value watching.

Following the release of the single “There Must Be a God” from the Andscape soundtrack, she caught up with Shawn to learn more about the muse behind the vibes.


Singer India Shawn grew up singing in church with her family. “I feel like most of us R&B kids have that experience,” she said.

India Shawn

Name:
India Shawn

Hometown:

Los Angeles

Artistic soundscape

Airy, soft, telling a story, multidimensional, soft, mysterious, atmospheric

The oldest musical memory

Shawn’s soulful sound is deeply rooted in her upbringing, with influences drawn from her childhood memories and the musical culture of her church. “I sing with my sister all the time, and I also grew up singing behind my mom in church. She was the leader of praise and worship. So I feel like most of us R&B kids have that experience,” Shawn said. “I had these little solos in church, and I believe what made me consider in it was that after the service people got here as much as me with tears of their eyes and said, ‘You really moved me while you sang.’ “These early moments of connection with music and audiences laid the foundation for conveying depth and sensitivity through her music.

Influences

For Shawn, music, especially R&B, has all the time held a special place in her life. “Me and my sister are harmonizing in the living room, just picking some of our favorite songs, including for me Mariah Carey, Babyface, Boyz II Men and (and) Brandy,” she said of her early music memories.

Creative process

Shawn often draws inspiration from real-life experiences and relationships that influence her music. She weaves this into the authenticity and atmosphere of her songs, but she didn’t immediately recognize where her inspiration got here from. “It’s funny that it took me so long to make that connection, but I realized that I was telling my whole story and presenting my business through my music,” she said. “It took me two albums to realize, wait a minute, I’m giving people a lot to understand here… these aren’t just songs. This is truly the life I live.”

Challenges and development

As Shawn’s profession grows, so do his moments of appreciation and reflection. “I literally just thought about a very gradual progression of my career. It’s like step by step, but there are more breakthrough moments. My first tour, which was so beautiful, I just knew I could pack a room and people knew my lyrics and sang my songs to me. Those moments that make the waiting not in vain.”

Shawn has plenty of recommendation for up-and-coming singer-songwriters. Her biggest sacrifice? Collaboration is essential. “I think (cooperation) is really why I’m still here. So find your people… you’ll know when it feels right, you’ll have that freedom and fluidity, and you’ll be able to really create things and create without having to think too much.” He also shares the importance of patience. “Just be patient during the journey. This has been a theme throughout my profession. Let it develop. I feel like more things come from being in that flow and being present reasonably than forcing all of it.

Current project

There should be a God”, the lead single from Andscape , now streaming on Hulu, also serves as a teaser for Shawn’s solo album. “(This song) is such a manifestation of God’s love,” she said. “I think when you find yourself in a place of waiting, you can feel very hopeless. So when you see glimpses of God’s love again, or the fact that you know there is a higher power, there is a source that is thinking about you, has you in mind, has a perfect plan for you, it’s just like the clouds parting. And this is the moment, I understand. I understand that I had to go through all this to get here. And that’s exactly what I felt in the studio that day.”

Sheila Matthews is a digital producer at Andscape and a proud HBCU graduate. She believes “Return of the Mack” must have won a Grammy, and her Twitter mentions are open to all debate.

This article was originally published on : andscape.com
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ICYMI: Tessa Thompson’s Mocha Lip, Danielle Brooks’ Updo and More – Essence

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With just a number of weeks left until the tip of 2024, the celebrities are setting the tone for the brand new 12 months this week. And although mocha mousse is anticipated to be fashionable in 2025, neutral shades in darker tones have gotten more and more popular. Paired with an array of beauty eras – from elegant Twenties updos to 2000s-style round pink, the brand new Hollywood showcases its best 12 months-end beauty moments.

Tessa Thompson and Issa Rae are the newest to debut mocha lips holiday shade near the season, and Coco Jones’ lipstick was cranberry red. Doechii’s perforated suggestions and signature face-lift tape made it probably the most avant-garde look of the week, and within the sweetest moment, Chloe and Halle Bailey’s round pink cheeks made pink cheeks a winter styling staple.

From makeup to hairstyles, Sabrina Elba and Alva Claire opted for light, coffee colours, and Jourdan Dunn’s short hairstyle proved relevant at any time of the 12 months. Meanwhile, Lupita N’yongo, Danielle Brooks and Venus Williams’ braided buns showed just how classic this style may be.

In case you missed it, take a take a look at 17 of the very best celebrity beauty moments from the week below.

This article was originally published on : www.essence.com
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