Beyoncé is now the star of Levi’s Jeans’ latest global campaign. Today, the “Cowboy Carter” singer has joined an older denim company to begin their business the first a part of the “Reiiimagine” campaign.an initiative combining Beyoncé’s influence as a visionary and the legacy of the Levi’s brand.

“The Levi’s® brand has been and always will be the unofficial uniform for those who move forward in the pursuit of better. We believe that a key part of this is constantly breaking and building culture codes,” said Kenny Mitchell, global marketing director for the Levi’s® brand at Levi Strauss & Co., in a press release. “Together with Beyoncé, we explore the power of reimagining things in this campaign, helping us connect with our fans in new ways and supporting the growth of our women’s business as a leading denim lifestyle brand.”

Just as Beyoncé’s “Cowboy Carter” album redefined America, her first series of collaborations with Levi’s reimagines a few of the denim company’s most iconic ads. Inspired by the brand’s classic looks and movies, “Chapter 1” is a contemporary version Levi’s 1985 “Laundry” campaign.

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“My song ‘LEVII’S JEANS’ pays homage to what I believe is the ultimate American uniform – something we all wear with pride. “I am honored to collaborate with Levi’s® to create quintessential American iconography,” Beyoncé added. “Denim on denim has often been seen through a male perspective, so this campaign, which celebrates the iconic female perspective, is important to me. I look forward to exploring innovative ways that our visions align to empower women and honor their strength.”

Just like in the ’80s campaign, Beyoncé enters the laundry room and strips to scrub her Levi’s 501 jeans while the song “Levii’s Jeans” featuring Post Malone plays in the background.

While many imagine her album “Cowboy Carter” inspired this collaboration, the Beyhive members noted that it did the song is definitely an ode to Beyoncé’s past as a member of Destiny’s Child. As the star mentioned in it 2016 CFDA Fashion Icon Award SpeechAs the girl group rose to fame, Beyoncé recalls that high-end designers didn’t need to “dress four curvy black country girls.” Although most designers refused to work with the trio, Levi’s was considered one of the first brands to partner with Destiny’s Child, making her the face of Levi’s “Low Rise Jeans” promoting.

With plans to reinterpret several of the brand’s iconic campaigns, Beyoncé and Levi’s “Reiiimagine” campaign will reportedly span television, out-of-home, digital, social media, print, brand activations and exclusive products.

In honor of the premiere of “Launderette,” fans will have the option to buy the award-winning star’s clothing Here.

Cardi B has had an interesting week.

The rapper wowed with style throughout Paris during Paris Fashion Week. She made headlines for her looks worn at Rabanne and Balmain’s shows. In the shipment sent to Instagramthe “WAP” rapper poses in an industrial kitchen in a black Mugler dress with an exaggerated suit silhouette and a plunging neckline.

“Come find out,” she wrote within the caption of the post.

However, her stylish fun within the French capital was interrupted by drama at home.

On Wednesday, September 25, during an Instagram Live broadcast, Cardi B shared her grievances with her estranged ex, Offset, who accused her of being unfaithful while she was pregnant with her third child.

“You fucked the baby inside, tell the truth!!” – commented, per ME! on live broadcast.

Shortly after Offset left his comment, Cardi X commented“AND SHE DID!!!!!!” which led many individuals to take a position that she was apparently confirming the Migos rapper’s accusations.

WX added that “A wronged Nikka will do the unthinkable.”

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During her Instagram Live appearance, the “Drip” artist admitted that she is grateful that their relationship has brought her three children, but that she ultimately “regrets” her ex.

“But damn, I feel sorry for you,” Cardi said. “I’m too good for you. I’ve at all times been too good for you.

She added: “If you want to threaten me, you talk about you want to take my s…, you want to take my s… because I’m moving on? Move on. Move on. Why can’t you move on?”

Cardi, who filed for divorce from Offset for a second time in July, could have suggested that the couple’s legal drama was heating up.

“It’s no fun when Mom has a gun, right?” she asked. “We’re going to have a war now, right?”

The two, who share daughter Kulture Kiari Cephus, son Wave Set Cephus, and a baby girl due in September 2024, were first romantically linked in February 2017 after they attended Super Bowl LI together. In October this yr, Offset proposed to Cardi throughout the Power 99 Powerhouse concert in Philadelphia. However, it turned out that the couple had already secretly married on September 20, 2017.

Three years later, in September 2020, Cardi B filed for divorce. They managed to repair the situation somewhat before it dissolved again. After filing for divorce in July 2024, Cardi announced on Instagram that she was expecting a baby.

Since the social media feud between the 2 has died down, Cardi B has returned to posting footage from Paris Fashion Week. In one in every of the videos, the rapper happily raps the lyrics to her song “Outside.”

“Hey, when I tell you these niggas ain’t shit, please believe me,” she rapped.

“They fuck about every little thing, these niggas are way too easy, they’re no good for anything, a mean, dirty dog, I’m convinced. Next time you see your mom, tell her how she raised a bitch, I’m going outside,” she added, before showing off her two gloved middle fingers with her signature tongue-out smile.

The first black-owned and operated country club within the United States is being restored due to a $75,000 grant.

Shady Rest Country Club in Scotch Plains, New Jersey, the nation’s first and oldest Black-owned country club, is one in every of 30 facilities chosen to receive a $3 million grant to preserve its significance in Black history. In July, NPR reported that the African American Cultural Heritage Action Fund, a program throughout the National Trust for Historic Preservation, given $75,000 to the country club to support its renovation efforts.

Originally inbuilt the mid-18th century as a farmhouse, the constructing was later converted into a tavern and eventually became the Westfield Country Club. In 1921, a group of black investors under the Progressive Realty Company Inc. purchased the property. It transformed him into Shady Rest Golf Clubcreating a haven for sports and recreation for black Americans at a time when racial segregation was the norm.

The funds will support the Preserve Shady Rest Committee, which has been working to revive the country club for the reason that group’s founding in 2013.

“It’s history. Plain and simple. Period. History” – Sylvia Hicks, former chairwoman of the committee, said of the importance of preserving the clubhouse.

Throughout its history, Shady Rest has hosted many sports icons, including John Shippen Jr., the nation’s first skilled Black golfer, and Althea Gibson, a groundbreaking Grand Slam-winning tennis player who was the first Black woman to interrupt the colour barrier in international tennis competition. Shady Rest’s influence prolonged beyond sports, becoming a vibrant after-hours entertainment destination on the East Coast. After their performances in New York, the musicians performed on the underground nightclub Villa Casanova.

Bobby Mendelson continues the family tradition by usually visiting Shady Rest to play golf together with his 6-year-old son, Leo. This is a pastime he enjoyed together with his father when he was a little boy. Mendelson sees the work that has been done to revive the country club and appears forward to seeing more.

“I think it’s really important to the history of the city and the region,” he said. “Not to mention civil rights in this case, and I think it makes us proud of this area. And honestly, it’s really nice. It’s important to remember these kinds of important things and feel good about them.”

Brent Leggs, executive director of the African American Cultural Heritage Action Fund, notes the large need for preservation funds. The motion fund have to be highly selective. Since 2018, it has invested $27 million in support of 304 cultural heritage sites.

“Since the call for proposals, the Equity Fund’s national grant program has received 6,169 applications for funding worth $709 million,” Leggs said.

This yr’s grant recipients represent diverse regions, places and histories, from California to Georgia and from Minnesota to Texas.

“We work with external partners, such as the Association of African American Museums and the Hutchins Center at Harvard University, to help us assess competitiveness and select our fellows,” Leggs explained. “We often look for diversity in geography, archetypes and history.”

As for Shady Rest, Tom Donatelli, current chairman of the Shady Rest commission, says the funds will go toward “engineering and architectural” renovations, including on the highest floors of the constructing and Villa Casanova.

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