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Beyoncé shows off her “Levii’s Jeans” in the new campaign.

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Beyoncé is now the star of Levi’s Jeans’ latest global campaign. Today, the “Cowboy Carter” singer has joined an older denim company to begin their business the first a part of the “Reiiimagine” campaign.an initiative combining Beyoncé’s influence as a visionary and the legacy of the Levi’s brand.

“The Levi’s® brand has been and always will be the unofficial uniform for those who move forward in the pursuit of better. We believe that a key part of this is constantly breaking and building culture codes,” said Kenny Mitchell, global marketing director for the Levi’s® brand at Levi Strauss & Co., in a press release. “Together with Beyoncé, we explore the power of reimagining things in this campaign, helping us connect with our fans in new ways and supporting the growth of our women’s business as a leading denim lifestyle brand.”

Just as Beyoncé’s “Cowboy Carter” album redefined America, her first series of collaborations with Levi’s reimagines a few of the denim company’s most iconic ads. Inspired by the brand’s classic looks and movies, “Chapter 1” is a contemporary version Levi’s 1985 “Laundry” campaign.

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“My song ‘LEVII’S JEANS’ pays homage to what I believe is the ultimate American uniform – something we all wear with pride. “I am honored to collaborate with Levi’s® to create quintessential American iconography,” Beyoncé added. “Denim on denim has often been seen through a male perspective, so this campaign, which celebrates the iconic female perspective, is important to me. I look forward to exploring innovative ways that our visions align to empower women and honor their strength.”

Just like in the ’80s campaign, Beyoncé enters the laundry room and strips to scrub her Levi’s 501 jeans while the song “Levii’s Jeans” featuring Post Malone plays in the background.

While many imagine her album “Cowboy Carter” inspired this collaboration, the Beyhive members noted that it did the song is definitely an ode to Beyoncé’s past as a member of Destiny’s Child. As the star mentioned in it 2016 CFDA Fashion Icon Award SpeechAs the girl group rose to fame, Beyoncé recalls that high-end designers didn’t need to “dress four curvy black country girls.” Although most designers refused to work with the trio, Levi’s was considered one of the first brands to partner with Destiny’s Child, making her the face of Levi’s “Low Rise Jeans” promoting.

With plans to reinterpret several of the brand’s iconic campaigns, Beyoncé and Levi’s “Reiiimagine” campaign will reportedly span television, out-of-home, digital, social media, print, brand activations and exclusive products.

In honor of the premiere of “Launderette,” fans will have the option to buy the award-winning star’s clothing Here.

This article was originally published on : thegrio.com
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Raven-Symoné announces the death of her father, Christopher Pearman

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Raven-Symoné’s father and former manager, Christopher Pearman, has died.

The 38-year-old actress announced her death on Tuesday Instagram post with a childhood photo of the two hugging.

“My life was long and abundant. And the path I’m on began with a dream. I hope he watches with a smile on his face,” she wrote in the caption.

In the comments, the “Raven’s House” star confirmed that Pearlman had died when asked by other social media users. Symoné didn’t provide any further information, including when exactly he can have died or the cause of death.

Along with her mother, Lydia Gaulden, Pearman managed Symoné’s Hollywood profession, which began when she was a baby. At the age of three, she landed on “The Cosby Show” and from then on, her profession continued to blossom. In 2010, the parents were now not managed by Symoné.

While talking to NPR in June 2010, Pearman confirmed that he had stopped managing his daughter’s profession several years earlier, emphasizing that it was time for her “to take over.”

“You know, she got to the point where she said, ‘Daddy, I can run my very own business. A number of years ago I used to be in a position to run my very own business,” he explained. “And I said, ‘You know, you have the tools.’ “

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He also confirmed that there was no bad blood between them over the move. Asked if he was offended by Symoné taking on, Pearman replied: “No, absolutely not. I’ve been managing this little girl’s profession since she was six months old. It’s like having a baby and saying, “You know, I’m ready to go to college, mind my own business, and move out of home.” You know, it’s like, “OK, go ahead.”

Her father’s death also comes almost a 12 months after she lost her younger brother, Blaize Pearman, to colon cancer in November 2023.

In a video uploaded to Instagram around Blaize’s birthday, the ‘That’s So Raven’ star said: ‘He has been battling colon cancer for about two years and is doing higher now. He is loved and missed, and the emotions that wove through my body, mind and family were like a roller coaster.”

She thanked her followers and fans for all their love and support, then added, “I love you, Blaize.”


This article was originally published on : thegrio.com
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Acclaimed artist Richard Mayhew has died at the age of 100

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On September 26, 2024, the renowned artist Richard Mayhew died at the age of 100. Known for his hazy depictions of landscapes, Mayhew became known for his “mindscapes” and “moodscapes”, a mode that combined representations of the world and emotions.

“I’m a painter of the landscape of the mind. I’m not a landscape painter… because when I’m going to a canvas I just put paint on it and it’s evocative, very evocative.” – Mayhew he said in 2019explaining the thought process behind his artistry. “Because I’m connected to the feeling of desire, ambition, love, hatred, fear – these are my images. It adopts this type of structure and imagery. I take advantage of landscape as a metaphor to specific emotions.

Born in 1924 in Amityville, Long Island, New York, Mayhew became all for the visual arts at an early age. Under the tutelage of his grandmother, Sarah Steele Mayhew, the young artist often visited the Metropolitan Museum of (*100*), took art classes and discovered connections in his ancestors. Mayhew, who’s of black and Native American heritage, said his heritage inspired him to color landscapes because “when it comes to African Americans and Native Americans, their blood is in the soil of the United States,” he says. ARTnews.

After serving in the Marine Corps during World War II and spending time in Europe, Mayhew returned to New York in 1947. At age 23, he began his semi-formal education, taking classes at Pratt Institute, Columbia University, the Brooklyn Museum School of (*100*), and more, without having to totally enroll in any of these institutions or possibly go abroad to check.

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Although Mayhew achieved his own fame, he gained recognition primarily through his association with Spiral, a mid-century black artist collective. Founded in 1963 at the height of the civil rights movement, the group, which included Romare Bearden, Norman Lewis, Hale Woodruff and Charles Alston, served as an area to debate issues facing black artists and showcase their art.

“It was an advisory panel of all African-American artists,” he added. “It involved debating and questioning the system and challenging each other. …we took up the challenge of the New York community at the time, which did not include African-American artists in various major exhibitions and galleries. Spiral was one of the initiators of that time who challenged the system of arts.”

Mayhew’s work lives on, with the (*100*) Institute of Chicago hosting everlasting exhibitions across the country; Detroit (*100*) Institute, Detroit; Atlanta High (*100*) Museum; Los Angeles County Museum of (*100*); Metropolitan Museum of (*100*), New York; National Gallery of (*100*), Washington, DC; The Smithsonian Museum of American (*100*) in Washington, D.C.; San Francisco Museum of Modern (*100*), San Francisco; Studio Museum in Harlem, New York; and the Whitney Museum of American (*100*) in New York.

This article was originally published on : thegrio.com
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Breast cancer deaths continue to decline as the number of new cases increases among young women

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Breast cancer deaths among American women continue to decline. Many advances have made it one of the most certainly types of cancer to survive if detected early enough.

However, the start of Breast Cancer Awareness Month began with an urgent report. According to new report published Tuesday by the American Cancer Society, despite such key changes, the number of new cases among younger women is increasing.

I’m talking to CNNKaren Knudsen, executive director of the American Cancer Society and the American Cancer Society Cancer Action Network, said: “If we have a look at the last decade, we’ve got seen a rise in breast cancer rates of about 1% per yr – an annual increase, and the steepness of that increase has no bearing on this. case to all women equally.

She continued: “There has been a slightly greater increase in the rate of breast cancer diagnosis in women under 50 compared to women over 50. We are watching these issues to try to understand.”

A new report shows that breast cancer deaths have dropped by 44% since the late Eighties. Meanwhile, since 2012, the incidence of breast cancer has increased by 1% yearly. For younger women under 50, the percentage increases by roughly 1.4% every year from 2021.

“It’s not nearly one racial or ethnic group; we see it commonly, so it’s hard to link it solely to ancestral aspects or genes,” said Dr. Sonya Reid, a breast oncologist at Vanderbilt University Medical Center who was not involved in the report NBC News.

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Reid explained that it’s difficult to determine the increase in younger cases. Her theory could also be due to multiple factor, including lifestyle, weight-reduction plan and environmental aspects. What worries her and other experts much more is that it is not uncommon practice for women to start screening of their 40s.

Women who get regular screenings and practice breast self-awareness by commonly becoming acquainted with the appear and feel of their breasts have a much greater probability of early detection and ultimately catching cancerous growths early enough to survive. Depending in your risk level, including whether anyone in your immediate family could have had breast cancer (mother, sister, maternal aunt or grandmother), earlier screening could also be really useful.

As experts and doctors indicate that the number of new cases is increasing and the downward trend in death rates will not be uniform, Black women continue to be the most certainly to die from any form of cancer.

Black women are 5% less likely to develop breast cancer than their white counterparts, but the rates are about the same The risk of dying from this disease is 40% higher. Researchers from the American Cancer Society highlighted how this contrast is obvious even in the most curable types of breast cancer.

Now greater than ever, women, especially Black women, are advised to exercise, find out about their family history and reduce risk aspects. Risk reduction through weight-reduction plan and exercise stays unchanged.

This article was originally published on : thegrio.com
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