Business and Finance
Black-owned brand redefines vodka with first-ever organic hemp-infused vodka

Fiyori Vodka changes the foundations of the alcohol industry, offering a singular combination of luxury and well-being.
Founded by Clarence Darkwa and COO Jay Black, Fiyori is the world’s first organic vodka with hemp. It offers a smooth, sophisticated drinking experience combined with the health advantages of organic hemp seeds. As black entrepreneurs in a white-dominated industry, Clarence and Jay have overcome challenges and broken barriers to create a product that stands out and is leading a brand new wave of wellness-conscious spirits.
BLACK ENTREPRENEURSHIP We caught up with the founders to debate their journey, the innovation behind their brand, and the way Fiyori is poised to disrupt the market.
BE: What inspired you to create Fiyori and the way did the thought for an organic hemp-infused vodka come about?
Clarence and Jay: Fiyori was inspired by the need to create a premium vodka that not only tasted exceptional, but in addition offered health advantages. Known for its wealthy dietary profile—filled with essential fatty acids, proteins, and antioxidants—hemp seeds were a natural alternative. We desired to mix wellness with pampering, and so the thought of an organic vodka infused with hemp was born. Fiyori was a product that combined one of the best of each worlds: premium vodka and the advantages of organic hemp seeds, while maintaining a smooth, sophisticated taste.
Can you tell us concerning the technique of developing the world’s first organic hemp-infused vodka? What challenges did you encounter along the best way?
Creating the world’s first organic hemp-infused vodka has been an exciting journey. The process began with sourcing high-quality organic hemp seeds that met our rigorous standards for sustainability and purity. We experimented with the infusion process to realize the proper balance of flavor without compromising the smoothness of the vodka. One of the most important challenges was overcoming regulatory hurdles and educating consumers concerning the difference between hemp and marijuana. Despite these hurdles, we remained committed to creating a singular product that showcased the natural advantages of hemp seeds.
Why was it necessary to you that Fiyori vodka not only be hemp-infused but in addition organic? How do these decisions reflect your brand values?
From the very starting, we were committed to making a vodka that was aligned with the values of quality, sustainability and wellness. The decision to make use of organic ingredients stemmed from our belief that customers deserve a clean, pure product without harmful additives. Hemp seeds have quite a few health advantages and we desired to preserve these characteristics through an organic process. This commitment to integrity reflects Fiyori’s mission to supply a premium, health-conscious vodka while supporting sustainable farming practices.
How do you think that the addition of hemp makes your vodka stand out from others available on the market and the way have consumers responded to it to date?
The hemp infusion definitely sets Fiyori apart in some ways. It adds a subtle nutty flavor and offers potential health advantages like improved heart health, reduced inflammation, and protection of neurological function. Consumers were thrilled to find a vodka that not only tastes smooth but may also contribute to their overall well-being. The feedback was overwhelmingly positive, with many purchasers surprised by how smooth our vodka is and thrilled by the potential health advantages.
In an industry where tradition often rules, how does Fiyori manage to embrace innovation while still paying homage to the art of vodka making?
While we honor traditional vodka-making techniques, we’ve embraced innovation with our hemp seed infusion and deal with organic ingredients. Using state-of-the-art equipment and sustainable practices, we’ve created a product that’s each modern and respectful of workmanship. Our goal is to refine the vodka-making process without overshadowing its roots, combining tradition with recent trends in wellness and sustainability.
Given current trends within the alcohol industry, where do you see Fiyori’s place and what do you think that the longer term holds for cannabis-infused alcohol?
Fiyori suits right into the growing trend of health-conscious, organic spirits. As more people see the advantages of hemp and as regulations evolve, we imagine hemp-infused spirits will turn into more popular. We are proud to be on the forefront of this movement, leading the charge to coach consumers and push the boundaries of premium spirits.
What advice would you give to aspiring black entrepreneurs seeking to break through? spirits industry or other highly competitive market?
Our advice to aspiring Black entrepreneurs is to remain true to your unique vision. Your personal experiences and perspective can set you apart. Build strong networks, deal with quality and innovation, and persevere within the face of challenges. The journey is not going to be easy, but with exertions, community support, and a transparent mission, success is within sight.
Business and Finance
Live Nation plans to improve the Atlanta Center with an investment $ 5 billion

Live Nation Entertainment invests in its portfolio of real estate, committing to a plan value $ 5 billion to update the center of Atlanta about the district of the stadium.
The live entertainment company plans to rent a spot for 5,300 places at the Centenary Shipyard in Atlanta. Currently developed next to State Farm Arena and the Mercedes-Benz stadium, a mixed megaproject costs $ 5 billion.
According to Live Nation Will cooperate with sports teams and real estate programmers on the undertaking. The owner of Atlanta Hawks, Tony Ressler, whose team is playing at the arena, and his brother Richard Resssler, the owner of a CIM programming company, have already began introducing the project to realization.
“The fact that Live Nation decided to be in the center of Atlanta is a great matter,” said the co-founder and director of CIM, Shaul Kuba. “We are creating a completely new market in Atlanta, which did not really exist before.”
It focuses on stadiums as a central element. However, the inclusion of Live Nation will ensure readiness and skill to bring artists from the list A in the center of Atlanta. His concert place will turn into one in every of the largest live internal theaters.
While the project guarantees to help the city of a fighting in the city center, economists don’t seem to sell in the neighborhood model at the stadium. Opposes experts say that projects use taxpayers’ funds to reverse expenditure from the community to the latest stadium.
Reflection of the city itself, the center of Atlanta (*5*)it stays variedAccording to black people, they constitute 48% of his population, according to. However, his financial and residential slowdown, escalated during a pandemic, makes him a brand new trial place for stadium districts.
Until now, the centenary has made slow progress due to approval, permits and partnerships of city officials. In the case of only $ 1.3 billion in his budget, he has 162 apartments, brewery and pavements established in the area.
However, for the World Championships in 2026, a team of programmers hopes to complete a 304-unique apartment complex, together with hotels, restaurants and retail trade. In addition, he hopes to construct an addictive bar from cinema-sports, which might fit 1,500 participants.
In addition to investing in the creation of space in the center of Atlanta, Live Nation also plans to add 20 more places to its portfolio until 2026. He hopes to play an vital role in the developing entertainment industry and real estate in sport.
)
Business and Finance
The company supported by Aliko Dangot acquires POLLMAN Kenya trips
Africa Travel Investments, concentrated company acquired Pollman’s trips and safari, the oldest organizer of Kenya trips. The agreement emphasizes the numerous trust of Private Equity in the long run of the Kenya tourist sector, a key factor contributing to the national economy.
The Competition Office in Kenya (CAK) previously approved the takeover of Africa Travel Investments in the quantity of 100% of the Pollman’s issued share capital.
Pursuant to the CAK statement: “In relation to the proposed transaction, after merger, the share in the integrated entity’s market will not change, because the goal and the buyer is not in a similar company, and therefore this will not affect the structure and concentration of markets for tour operators in Kenya.”
This takeover occurs after the February investment of Alterra Capital, the Private Equity fund supported each by Danglot, the richest person in Africa, together with chairman Dangot Cement, together with the American billionaire Dave Rubenstein, on the ARP Africa Travel Group, Pollman’s mother company. According to CAK, connection won’t be going to affect A competitive landscape of the concert market in Kenya, including the obligatory focus of adventure and abundant safari.
The regulatory authority also determined that the acquisition won’t be going to adversely affect the employment or competitiveness of smaller firms contained throughout the industry.
CAK said: “The office also stated that the contract does not pose a threat to jobs or competitiveness to small companies, two of the key fears related to the law to Kenya. The parties indicated that they would not cause any losses of employment from the takeover.”
According to the Nigerian tycoon, it’s value $ 23.2 billion. Vast business empire dangot Include Dangote Cement, a serious cement producer on the continent with operations covering 10 African nations. His investments also include the production of fertilizers in Nigeria and the recently operational refinery of Dangot.
The acquisition of Pollman by the entity supported by Danggot signals diversification to the promising tourism market in Kenya.
)
Business and Finance
Fenty joins forces with New York Liberty
Fenty Beauty and Fenty Skin Rihanny transferred their WNBA partnership to the subsequent level, concluding a brand recent contract with the prevailing masters, New York Liberty, to point into an official sponsor of the band’s makeup and sweetness sponsor – announcement on May 7.
According to whom Rihanna gave an exclusive interview After the partnership is announced, the offer means the first Fenta trip in business with WNBA. It will likely be They entail the Fenty logo on the good and comfortable -up jackets before playing the team and shooting the sleeves, along with some activations contained throughout the sphereD Moments of discovering the product.
“I have always said that makeup is to have fun, express myself. This should reflect the atmosphere, a moment, personality – whatever you want. I am excited, seeing how amazing women from New York Liberty put the faces of the game and I am proud that they have fenta beauty and fasting skin this season,” said Rihanna.
https://twitter.com/fentyheadlines/status/192012387318405353?s=19
Freedom also probably comprises the suitable mascot in all sports and The most recognizable and dense WNBAEllie The Elephant and Pachyderm coded in a black woman will likely be an infinite a component of activation contained throughout the sphere and other promotions which is able to emphasize cooperation between the team and the Fenty Beauty and Skin Rihanna line.
As Shana Stevenson, director of the Liberty brand, said with reference to the mascot of the Liberty brand, Ellie represents the position of Liberty in Brooklyn and the energy of the district on the extent that does several other mascots.
“The person we know today as Ellie interrogated during this open interrogation, and simply surprised us with his talent and interpretation of Ellie,” Stephenson reminded the shop. “It was so different, so fresh, so harsh. And we said:” This is our person. ” And I also felt a very New York, very Brooklyn in a way we didn’t see before. “
Keia Clarke, General Director of New York Liberty, expressed the band’s emotions from sponsorship with Rihanna’s cosmetic brands. Clarke believes that Fenty and the team divide values paying homage to supporting women and celebrating individuality.
“New York freedom is excited about working with Fenty Beauty-Pioneer, which shares our values of supporting women and celebrating individuality, authenticity and confidence. Adaptation with similarly thinking brands allows us to provide significant connections and experiences that really resonate with our fans. Together we will include strengthening, courage and involvement in creativity,” said Clarke contained contained contained throughout the statement.
On the heels of the MET gala, which some Liberty players, paying homage to Jonquel Jones, Brenna Stewart and Sabrina Ionescu, along with Rihanna herself, Rihanna mentioned her faith that New York is perfectly embodded by the Liberty team In a press release.
“There is no energy and spirit like New York,” Rihanna said in an announcement. “Women from New York Liberty are an example of such beauty, power and strength, so Fenty Beauty and Fenty Skin have become part of their journey this season, he is amazing. We are excited to cooperate with them to get the faces of the game.”
New York Liberty (T) Ellie The Elephan (T) Rihanna (T) Fenty Beauty
-
Press Release1 year ago
U.S.-Africa Chamber of Commerce Appoints Robert Alexander of 360WiseMedia as Board Director
-
Press Release1 year ago
CEO of 360WiSE Launches Mentorship Program in Overtown Miami FL
-
Business and Finance11 months ago
The Importance of Owning Your Distribution Media Platform
-
Business and Finance1 year ago
360Wise Media and McDonald’s NY Tri-State Owner Operators Celebrate Success of “Faces of Black History” Campaign with Over 2 Million Event Visits
-
Ben Crump1 year ago
Another lawsuit accuses Google of bias against Black minority employees
-
Theater1 year ago
Telling the story of the Apollo Theater
-
Ben Crump1 year ago
Henrietta Lacks’ family members reach an agreement after her cells undergo advanced medical tests
-
Ben Crump1 year ago
The families of George Floyd and Daunte Wright hold an emotional press conference in Minneapolis
-
Theater1 year ago
Applications open for the 2020-2021 Soul Producing National Black Theater residency – Black Theater Matters
-
Theater12 months ago
Cultural icon Apollo Theater sets new goals on the occasion of its 85th anniversary