Education
Standing out in the ESSENCE festival market: branding tips for entrepreneurs

NEW ORLEANS, LOUISIANA – JULY 02: View of NYX during the 2023 ESSENCE™ Cultural Festival at the Ernest N. Morial Convention Center on July 2, 2023 in New Orleans, Louisiana. (Photo: Erika Goldring/Getty Images FOR ESSENCE)
The ESSENCE Cultural Festival shouldn’t be only a celebration of culture and music; additionally it is a bustling marketplace where entrepreneurs gather to showcase their brands and products. This event provides a terrific opportunity for many corporations to achieve a various audience and make a long-lasting impression.
However, with many vendors competing for attention, standing out requires strategic branding and marketing. Whether you are an experienced exhibitor or a first-time attendee, listed below are some essential branding tips to assist your organization shine at the ESSENCE Cultural Festival.
Know your audience and tailor your message
Understanding your audience is crucial to effective branding. The ESSENCE Cultural Festival attracts a various audience interested in fashion, beauty and wellness. Tailor your brand message to resonate with this audience. Highlight how your services or products meet their needs and align with their values. Develop your storytelling, visuals and interactions to make sure your brand message is evident, compelling and relevant.
Create a memorable visual identity
Your stand and visual presentation are your first impression on potential customers. Invest in eye-catching signage, banners and displays that reflect your brand’s personality and values. Use colours, fonts and pictures that align together with your brand identity. Consistency is essential across all visual elements – from stand design to promotional materials and packaging. A consistent and skilled appearance will attract attention and construct credibility.
Enjoy interactive experiences
Capture attendees’ interest with interactive experiences that showcase your services or products in motion. Consider demonstrations, samples, or interactive displays that allow visitors to interact directly together with your brand. Create unforgettable moments that may leave a positive impression and encourage participants to study your offer. Personalized interactions can foster deeper connections and increase the likelihood of conversions.
Use social media and influencers
Use the power of social media before, during and after your event to extend your brand’s visibility. Use event-specific hashtags, share behind-the-scenes content, and have interaction with attendees online. Collaborate with influencers or partners who resonate together with your audience to extend your reach and credibility. User-generated content and positive testimonials from influencers can improve your brand’s fame and attract latest customers.
Offer exclusive promotions and gifts
Attract festival goers with exclusive promotions, discounts or limited-time offers that create a way of urgency. Consider offering festival-related packages or incentives that encourage immediate purchases. Engage attendees much more with brand-related giveaways and competitions that may increase traffic to your stand and create excitement around your brand. Make sure your promotions align together with your brand values and match your audience’s interests.
Observe and maintain relationships
Once the festival is over, reach out to potential clients and contacts you made during the event. Send personalized thanks emails, offer post-event promotions, or invite attendees to affix your mailing list to receive future updates. Building and nurturing relationships with potential customers is important to the long-term success of a brand. Maintain engagement through social media, email marketing and constant communication to maintain your brand front and center.
Participating in the ESSENCE Cultural Festival trade fair offers entrepreneurs unparalleled opportunities to showcase their brands and have interaction with a various and engaged audience. By implementing strategic branding tips – corresponding to understanding your audience, making a memorable visual identity, engaging in interactive experiences, leveraging social media, offering exclusive promotions and cultivating relationships – you may effectively stand out and maximize your impact at this prestigious event. Prepare well, stay true to your brand values, and seize the opportunity to raise your corporation in the vibrant ESSENCE Fest Marketplace.
Education
Usher provides an inspiring address at the University of Emory, receives an honorary doctorate
Usher Raymond IV is officially a physician – at least honorary!
Dressed in a university blue and golden outfit, the 46-year-old R&B icon received an honorary doctorate during the Emory University school ceremony on Monday, May 12, at the School Center of Physical Education in Atlanta, where he also provided the start address, the address, the address, Atlanta Journal-Constitution Reported.
Singer “Yeah” turned to class 2025 And their members of the family for about 20 minutes with jokes about mimosa, childhood stories growing up in the capital Georgia, and inspired newly broken graduates to prosecute after their biggest dreams.
Thank you to the school for honor, Grammy winner admitted that he thought he needed one other performer when the school first reached out. He was shocked that they wanted him to produce the start address and received an honorary doctorate. He also thanked his wife, mother and kids who were present.
“I want to thank my family for being here. My wife, Jennifer G. Raymond, my children who were here, who got up well early in the morning and who were furious at me,” he irritated when he moved away from the crowd. “But it was worth it because I am a doctor.”
During his comments, he remembered that he had received a “naughty awakening” when he got here to Atlanta for the first time and went to highschool.

“In academic terms, I was so far behind that I was unable to keep up, and the school staff in which I participated had no resources to help me,” he said, adding that placing in the repair classes “I felt the judgment of my ability as a black man or child”.
However, the singer “OMG” attributed her “passion” how he was capable of overcome “misunderstanding” and grow to be a clerk that everyone knows today.
“Before I could sing, before I could dance and before I was a doctor, I had a passion,” said Usher. “The system did not know what to do with a student like me.”

This experience, as he said, eventually led him to dedicated to underestimated children through the recent Non -Profit Usher organization, which has helped over 50,000 students in the last 25 years Fox 5.
Usher gave examples of each the value of education and the numbers that increased without him, comparable to the producer and collaborator of Usher Braun, a former Emory student who never graduated from school.
“In a world where certificates can feel dim clicked, observers and algorithms, does the diploma still matter?” He asked. “Yes, of course yes. But it’s not the paper that gives power. It’s you.”
Usher turned to the crowd about 5,500 graduates and their members of the family during what meant the 100 and eightieth school ceremony. The ceremony initially took place outside, but was moved home because of the extreme weather, he gave Fox 5. Turning to the crowd, Usher gave the students check the reality of what awaits them.
“You put yourself in a world that is very different from the one I have entered at this age. I know that I do not look, but I am 46 years old,” he joked.
Apart from all jokes, he noticed that although some things are “beautiful”, comparable to technological progress, there are also some changes which could possibly be “deeply disturbing”. One of the predominant problems is education, which, as he said, is “fundamental law”, which is “politicized and minimized, and erased in some places.”
Before he wrapped, he strengthened the graduates with knowing that they were architects of the future, encouraging them to “unrealistic, a bit delusional, even in pursuit of happiness and fulfillment.”
He added: “At the same time, be patient, respect the process because life is full of challenges and they either broke you.”

(Tagstrancet) Emory University
Education
Anti-Dei Push Trump does not stop the black Kentucky hails from the celebrations outside the campus

President Donald Trump, with a purpose to eliminate diversity initiatives at university campus, did not stop minority students from issuing their very own ceremonies after the cancellation of the University of Kentucky ceremony to honor their graduates who’re black or from other historically marginalized groups.
Do it as a lesson, easy methods to think strategically to get the desired result.
Several students, decorated with hats and dresses, fucked up on Wednesday in the focal point, when their families and friends cheered them at the celebrations outside the campus. Graduates were honored for the years of educational work and received special regalia, resembling the capital and strings, which they will wear at the starting of the school this week.
The speakers presented the words of encouragement to the graduates, at the same time guided by rainfall about federal and state republican efforts in favor of the end of the end of diversity, equality and inclusion programs.

“You are accused of standing on our arms and doing larger and better things,” said Christian Adair, Executive Director of Lyric Theater, a recognized Culture Center for the Black Lexington community, where the ceremony took place.
The “Senior Salute” program was organized after the flagship Kentucky University recently canceled the ceremonies for minority graduates. The school said that it will not host the “celebration of graduation based on identity or in special interest”, citing “changes and directives of federal and state policy”.
It was then that the members of the Historically Black Alpha Phi Alpha community performed and have become the driving force of organizing substitute celebrations.
“The message that I wanted to send is that if you want something to happen, you can simply do it yourself,” said Kristopher Washington member, a key organizer of the latest event and who’s amongst the students. “There is no waiting for someone to do it for you.”
Washington said that Great Britain’s actions were disappointing, but not surprising.
“I have already understood that the institution will probably turn to its financial well-being before thinking about doing something … for students,” he said.
Most latest graduates and audience members on Wednesday were black, although the event was settled as multicultural and open to numerous students – including those that are LGBTQ+ or certainly one of the first of their families who graduated from College. Ushers were David Wirtschafter, Rabbi Lexington, who wanted to indicate his support for college kids and praised them for refusing to just accept the lack of the guild.
“Recognition for them for taking over the initiative and leadership when these unfortunate circumstances developed to organize this event for themselves,” he said.
Throughout the country, universities were under the growing pressure to affix the political program of the Trump administration, which has already frozen billions of dollars in scholarships at Harvard University and other universities, which they did not do enough to counteract what, based on administration, is anti -Semitism.

Trump’s calls to eliminate each program, which treats students in another way due to their race, brought a brand new control of the affinity completion ceremony. The Education Department really helpful universities to distance itself from Dei by letter in February. It was found that the Supreme Court’s decision in 2023 banned the use of racial preferences in admission to studies, and in addition concerned such areas as employment, scholarships and ceremonies of graduating from school.
This yr, laws dominated by Kentucky adopted the provisions regarding the breakup of diversity, justice and inclusion to public universities.
In a recent film, defending his appeal, the president of the University of Eli Capilouto said that the decision appeared at a time when “each part of our university is under the influence of stress and control.” The school said in a separate statement that it will rejoice all latest graduates during official start ceremonies.
“We made difficult decisions – decisions that cause fears in themselves, and wounded in some cases,” said Capilouto in the film. “The cancellation of the ceremony for people on our campus who’ve not at all times seen to reflect in our wider community is certainly one of the examples.
“We have taken these actions because we think it is required, and we think that compliance with the law is the best way to protect our people and our continuous ability to support them,” he added.
But his cancellation of smaller celebrations to honor LGBTQ+, black and first generation graduates, drew criticism of some students and relatives on Wednesday. Events have long been seen as a technique to construct community and recognize the achievements and unique experiences of scholars from historically marginalized groups in society.
Brandy Robinson was certainly one of the many members of the family who cheered their nephew, Keiron Perez, during Wednesday’s ceremony. She said that it is crucial for relatives to share at the moment, and she or he condemned to chop off bonds with such events as “Coward movement”.

“To tear these moments away from them, it’s just very disappointing,” said Robinson.
Asked why the event was vital for college kids, the president of Alpha Phi Alpha, Pierre Petitfrere, said: “He gives students something to remember and know that even taking into account the circumstances of what is happening all over the world, they are still recognized for hard work and fight for many difficulties that could encounter all the time in college.”
The spokesman for Great Britain, Jay Blanton, said that the school recognized “how significant these celebrations were for many”, and student groups are welcome in events with the host.
“Although the university cannot continue to sponsor these events, we will continue to work so that all students feel seen, valued and supported,” he said in a press release.
But Marshae Dorse, a graduate who took part in the Wednesday ceremony, said that the UK decided to “swipe” to the anti-dei push, calling it “a bit like a hit in the face, because something like this is so harmless.”
(Tagstotransate) lifestyle
Education
Join the conversation and help build a Black Teacher pipeline

Black teachers have a great impact on black students. Join the discussion on the retention and recruitment of black teachers.
May 8, Center for the Development of the Educator Black (CBED) Commeminely the day of the Black Teacher’s recognition, organizing the online panel, “”Building a varied teacher pipeline. “
The panel of teachers, founders and politics leaders will conduct a vital conversation about the day of recognition of the black teacher, emphasizing the urgent have to recruit and maintain various teachers throughout the country.
“This internet seminar also emphasizes the flagship CBED, Asaching Academy (TA), double -mutual program, career and technical education (CTE), designed to support the subversification of teachers and improving academic results for all students,” CBED said in a press release.
The advisable voices are Ansharaye Hines, assistant to the director for profession and technical education and curriculum at CBED; Dr. AB Spence, head of the CBED training and implementation program; and a student of the Howard Jahmere Jackson University.
CBED organizes this event as a part of the #WeneedblackTeachers campaign. The day is dedicated to celebrating immunity, commitment and overwhelming influence of black teachers. He can also be used to the recognition of a black teacher sounds alarm about a critical shortage of black teachers in the United States.
Black teachers matter
Research emphasizes the influence of black teachers on the academic success of black students. For example, black students who’ve no less than one black teacher at primary school are 13% more exposed to highschool, and 19% more often enter studies.
This percentage increases significantly with many black teachers during their school profession. Despite the advantages, only 7% of public school teachers in the US discover as black, while black students constitute over 15% of the K-12 population.
Join the ceremony
CBED encourages individuals and communities to have interaction on the day of recognition of black teachers.
Shout a black teacher – He publicly recognizes the black teacher who influenced your life, returning to recognition in social media. Use hashtags #THankaBlacktecher and #weneedblacktechers
Share the story – Create a video, post or reel emphasizing the influence of a black teacher in your life.
Join the movement – get entangled in the political process regarding education regulations. A supporter of politicians who strengthen the retention and highschool diploma of black teachers.
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