Education
Standing out in the ESSENCE festival market: branding tips for entrepreneurs
NEW ORLEANS, LOUISIANA – JULY 02: View of NYX during the 2023 ESSENCE™ Cultural Festival at the Ernest N. Morial Convention Center on July 2, 2023 in New Orleans, Louisiana. (Photo: Erika Goldring/Getty Images FOR ESSENCE)
The ESSENCE Cultural Festival shouldn’t be only a celebration of culture and music; additionally it is a bustling marketplace where entrepreneurs gather to showcase their brands and products. This event provides a terrific opportunity for many corporations to achieve a various audience and make a long-lasting impression.
However, with many vendors competing for attention, standing out requires strategic branding and marketing. Whether you are an experienced exhibitor or a first-time attendee, listed below are some essential branding tips to assist your organization shine at the ESSENCE Cultural Festival.
Know your audience and tailor your message
Understanding your audience is crucial to effective branding. The ESSENCE Cultural Festival attracts a various audience interested in fashion, beauty and wellness. Tailor your brand message to resonate with this audience. Highlight how your services or products meet their needs and align with their values. Develop your storytelling, visuals and interactions to make sure your brand message is evident, compelling and relevant.
Create a memorable visual identity
Your stand and visual presentation are your first impression on potential customers. Invest in eye-catching signage, banners and displays that reflect your brand’s personality and values. Use colours, fonts and pictures that align together with your brand identity. Consistency is essential across all visual elements – from stand design to promotional materials and packaging. A consistent and skilled appearance will attract attention and construct credibility.
Enjoy interactive experiences
Capture attendees’ interest with interactive experiences that showcase your services or products in motion. Consider demonstrations, samples, or interactive displays that allow visitors to interact directly together with your brand. Create unforgettable moments that may leave a positive impression and encourage participants to study your offer. Personalized interactions can foster deeper connections and increase the likelihood of conversions.
Use social media and influencers
Use the power of social media before, during and after your event to extend your brand’s visibility. Use event-specific hashtags, share behind-the-scenes content, and have interaction with attendees online. Collaborate with influencers or partners who resonate together with your audience to extend your reach and credibility. User-generated content and positive testimonials from influencers can improve your brand’s fame and attract latest customers.
Offer exclusive promotions and gifts
Attract festival goers with exclusive promotions, discounts or limited-time offers that create a way of urgency. Consider offering festival-related packages or incentives that encourage immediate purchases. Engage attendees much more with brand-related giveaways and competitions that may increase traffic to your stand and create excitement around your brand. Make sure your promotions align together with your brand values and match your audience’s interests.
Observe and maintain relationships
Once the festival is over, reach out to potential clients and contacts you made during the event. Send personalized thanks emails, offer post-event promotions, or invite attendees to affix your mailing list to receive future updates. Building and nurturing relationships with potential customers is important to the long-term success of a brand. Maintain engagement through social media, email marketing and constant communication to maintain your brand front and center.
Participating in the ESSENCE Cultural Festival trade fair offers entrepreneurs unparalleled opportunities to showcase their brands and have interaction with a various and engaged audience. By implementing strategic branding tips – corresponding to understanding your audience, making a memorable visual identity, engaging in interactive experiences, leveraging social media, offering exclusive promotions and cultivating relationships – you may effectively stand out and maximize your impact at this prestigious event. Prepare well, stay true to your brand values, and seize the opportunity to raise your corporation in the vibrant ESSENCE Fest Marketplace.
Education
Mississippi College changes name and eliminates football program
Mississippi College embraces its Christian ideology with a name change.
Mississippi College, a non-public institution, is changing its name to Mississippi Christian College. The decision was approved by the Mississippi Board of Supervisors on November 18.
The university can be eliminating its Division 1 football team in an effort to prioritize academic offerings. In an announcement, the university cited the upcoming bicentenary because the inspiration for the changes.
Mississippi Christian College wants to construct on its Christian ideology, in line with President Bake Thompson.
“These transformational and necessary changes are critically important to the future of this institution. As we look ahead to the institution’s bicentennial in 2026, we want to ensure that MC is a university recognized for academic excellence and commitment to Christ for another 200 years.”
The college is rededicated to making a space where Christian education stays a priority.
“The institution may even undergo restructuring. A brand new structure will likely be introduced, which can mix the College of Christianity and Art with the School of Humanities and Social Sciences, and the College of Pedagogy will change its name to the College of Pedagogy and Human Sciences. The chancellor was charged with evaluating the potential consolidation of a limited number of educational departments on campus.
Mississippi Christian Athletic Director Kenny Bizott reaffirmed his commitment to former student-athletes.
“We will support our current student-athletes who wish to continue their education at MC, as well as those who wish to transfer,” Bizott added.
Many may view these changes as extreme, but Mississippi Christian believes that every latest organizational change will help the institution fulfill its core functions.
Another Mississippi institution can be within the news for its failures on the legislative level. reported the Mississippi State Senate no payment Legislative Services Office (LSO) attorney Kristie Metcalfe is paid commensurate along with her peers.
The Department of Justice filed a lawsuit against the Mississippi LSO on Metcalfe’s behalf. An office investigation found that Metcalfe was earning half the salary of white LSO lawyers. The investigation also found that Metcalfe is the one non-white worker employed within the office’s 34 years of operation. Race discrimination violates the Civil Rights Act of 1964.
Education
Florida education officials report hundreds of books pulled from school libraries, including Toni Morrison, Richard Wright and Maya Angelou
TALLAHASSEE, Fla. (AP) – Toni Morrison’s “The Bluest Eye.” “Forever” by Judi Blume. “Slaughterhouse Five” by Kurt Vonnegut.
According to the newest information, all of them have been withdrawn from the shelves of some Florida schools list developed by the Florida Department of Education and containing books removed by local school districts.
Recent changes in state law have made it possible for fogeys and residents to take this motion challenge books to school libraries and required districts to submit an annual report to the state detailing which books were restricted of their schools. Florida continues to steer the nation in withdrawing books from school libraries, in accordance with an evaluation by the American Library Association and the advocacy group PEN America.
“Restricting access means limiting the freedom to read,” said Kasey Meehan of PEN America. “Students are losing the opportunity to access books that reflect their own life experiences, to access books that help them learn and to empathize with people who… have different life experiences.”
The list, published for the 2023-2024 school yr, includes titles by American literary icons similar to Maya Angelou, Flannery O’Connor and Richard Wright, in addition to books which have turn into top targets for censorship across the country as a consequence of LGBTQ+ characters, discussions about gender and sexuality and descriptions of sexual encounters, e.g. “All Boys Aren’t Blue” by George Johnson and “Gender Queer” by Maja Kobabe. Supporters of conservatism have described such content as “pornographic.”
The list of books removed from libraries also includes Holocaust accounts similar to “The Diary of Anne Frank: A Graphic Adaptation” and “Sophie’s Choice.” It’s an analogous story with the graphic novel, an adaptation of “1984,” George Orwell’s groundbreaking work on censorship and surveillance.
“Everywhere from Toni Morrison to Alice Walker to Slaughterhouse-Five to George Orwell,” said Stephana Farrell, co-founder of the Florida Freedom to Read Project, which tracks book challenges within the state. “If you take the time to look through this list, you will see that there is a problem with… this movement.”
In an announcement to the Associated Press, a spokesman for the Florida Department of Education maintained that no books have been banned in Florida and defended the state’s efforts to remove “sexually explicit material” from schools.
“Once again, far-left activists are promoting the book ban scam to Floridians. “The better question is why these activists continue to fight to expose children to sexually explicit material,” spokeswoman Sydney Booker said.
The list shows that the number of book withdrawals varies widely across the state, with some districts reporting no restrictions and others reporting hundreds of titles pulled from shelves. Farrell of the Florida Freedom to Read Project said that based on the group’s evaluation of public records, the department’s report is an undercount since it doesn’t include books removed in consequence of an internal staff review, only those withdrawn in consequence of a grievance filed by a parent or resident.
Farrell believes that almost all Florida parents want their children to have broad access to literature.
“We live in a country where parental rights should be recognized, heard and taken into account,” Farrell said. “We are asking for accountability and an accurate record of the impact of these laws on our children and what is available to them.”
Schools have restricted access to dozens of books by Stephen King, a master of the horror genre known for bestsellers similar to “It” and “Pet Sematary.” Clay County officials also found his book, “On Writing: A Memoir of the Craft,” inappropriate for college kids.
King, who spends part of the yr in Florida, talked about attempting to get his books out of students’ hands, urging readers to run to the closest library or bookstore.
“What the hell?” In August, King posted on social media reacting to the choice of some Florida schools to drag his books from shelves.
Multiple school districts in Florida have filed legal challenges for restricting students’ access to books, including Escambia County, which is being sued by PEN America and Random penguin housethe biggest publisher within the country.
Nassau County School District in September settled lawsuit brought by the authors of “And Tango Makes Three,” an image book based on the true story of two male penguins who raised a chick together at New York’s Central Park Zoo. Under the terms of the settlement, the district needed to return three dozen books to the shelves.
Education
Issa Rae meets with Georgia law students
Rae will speak to students about legal issues related to her success.
Georgia State University College of Law announced that Issa Rae will meet with students to debate the legal elements of her successful profession as a part of the course “The Legal Life of Issa Rae.”
On November 7, the producer-actress will hold a hearing at Rialto Art Center. The visit is the culmination of a course exploring Rae’s decades-long profession within the entertainment industry. Rae’s profession provides a wealth of legal diversity to explore as her profession extends beyond visual entertainment.
The classes are held as a part of the “Legal Life…” series. The series was created by George State University law professor Moraima “Mo” Ivory.
As a professor at Georgia State College of Law, Ivory curated a series that examined the legality of maintaining a prestigious profession. As reported, Rae is a course subject this semester BLACK ENTERPRISES.
The creator’s team worked with Ivory to take an in depth take a look at the contracts that helped Rae secure her deals.
“With the support of her team, we will also have the unique opportunity to analyze her real-world deals and discuss how her approach to deals is shaping today’s entertainment landscape. We are incredibly fortunate to have this opportunity,” Ivory told .
It was classy access for 10 years value of contractual agreements to be analyzed.
“This is the first class where every contract was an actual contract with the artist,” Ivory said. “Students can see how real deals actually happen and what real entertainment lawyer Issa Rae has been doing over the last 10 years.”
Ivory, a professor and Fulton County commissioner, believes that the language of the law is vital and that the power to see the language in connection with a noteworthy product allows students to beat the barrier of unfamiliarity.
“You have to look at what people are actually doing and what is happening at the moment. The more familiar they become with the language, the faster they will be able to master it and start representing clients.”
According to Ivory, Rae’s family and business partners were instrumental in checking out the complicated details of her business. The course was attended by “Rae’s mother, siblings, network executives and members of her staff.”
The longtime artist began her profession on YouTube with “The Misadventures of Awkward Black Girl.” The show’s success led to a collaboration with host Larry Wilmore and a multi-show deal with HBO. Outside of television, Rae is a successful actress and producer of many shows including (2022). She also created her own media company HooRae media and music label Raedio.
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