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Standing out in the ESSENCE festival market: branding tips for entrepreneurs

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NEW ORLEANS, LOUISIANA – JULY 02: View of NYX during the 2023 ESSENCE™ Cultural Festival at the Ernest N. Morial Convention Center on July 2, 2023 in New Orleans, Louisiana. (Photo: Erika Goldring/Getty Images FOR ESSENCE)

The ESSENCE Cultural Festival shouldn’t be only a celebration of culture and music; additionally it is a bustling marketplace where entrepreneurs gather to showcase their brands and products. This event provides a terrific opportunity for many corporations to achieve a various audience and make a long-lasting impression.

However, with many vendors competing for attention, standing out requires strategic branding and marketing. Whether you are an experienced exhibitor or a first-time attendee, listed below are some essential branding tips to assist your organization shine at the ESSENCE Cultural Festival.

Know your audience and tailor your message

Understanding your audience is crucial to effective branding. The ESSENCE Cultural Festival attracts a various audience interested in fashion, beauty and wellness. Tailor your brand message to resonate with this audience. Highlight how your services or products meet their needs and align with their values. Develop your storytelling, visuals and interactions to make sure your brand message is evident, compelling and relevant.

Create a memorable visual identity

Your stand and visual presentation are your first impression on potential customers. Invest in eye-catching signage, banners and displays that reflect your brand’s personality and values. Use colours, fonts and pictures that align together with your brand identity. Consistency is essential across all visual elements – from stand design to promotional materials and packaging. A consistent and skilled appearance will attract attention and construct credibility.

Enjoy interactive experiences

Capture attendees’ interest with interactive experiences that showcase your services or products in motion. Consider demonstrations, samples, or interactive displays that allow visitors to interact directly together with your brand. Create unforgettable moments that may leave a positive impression and encourage participants to study your offer. Personalized interactions can foster deeper connections and increase the likelihood of conversions.

Use social media and influencers

Use the power of social media before, during and after your event to extend your brand’s visibility. Use event-specific hashtags, share behind-the-scenes content, and have interaction with attendees online. Collaborate with influencers or partners who resonate together with your audience to extend your reach and credibility. User-generated content and positive testimonials from influencers can improve your brand’s fame and attract latest customers.

Offer exclusive promotions and gifts

Attract festival goers with exclusive promotions, discounts or limited-time offers that create a way of urgency. Consider offering festival-related packages or incentives that encourage immediate purchases. Engage attendees much more with brand-related giveaways and competitions that may increase traffic to your stand and create excitement around your brand. Make sure your promotions align together with your brand values ​​and match your audience’s interests.

Observe and maintain relationships

Once the festival is over, reach out to potential clients and contacts you made during the event. Send personalized thanks emails, offer post-event promotions, or invite attendees to affix your mailing list to receive future updates. Building and nurturing relationships with potential customers is important to the long-term success of a brand. Maintain engagement through social media, email marketing and constant communication to maintain your brand front and center.

Participating in the ESSENCE Cultural Festival trade fair offers entrepreneurs unparalleled opportunities to showcase their brands and have interaction with a various and engaged audience. By implementing strategic branding tips – corresponding to understanding your audience, making a memorable visual identity, engaging in interactive experiences, leveraging social media, offering exclusive promotions and cultivating relationships – you may effectively stand out and maximize your impact at this prestigious event. Prepare well, stay true to your brand values, and seize the opportunity to raise your corporation in the vibrant ESSENCE Fest Marketplace.

 

This article was originally published on : www.essence.com
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Education

Howard University ranked No. 1 HBCU on Forbes America’s Top Colleges List

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Howard University, Forbes top colleges, HBCUs, Historically Black Colleges and Universities, theGrio.com

If ever there was a likelihood to return to the nation’s capital for Howard University’s Homecoming Dance, this could be it.

This yr’s festivities will likely be held not only to have fun the candidacy of considered one of the varsity’s distinguished graduates for the President of the United States, but in addition Forbes Magazine named the varsity one of the best amongst historically black colleges and universities.

Six HBCUs, including Howard, made the annual list of the five hundred, which is compiled from greater than 5,000 colleges and universities within the United States. The list recognizes the highest 500 schools that consistently “produce successful, high-earning, and influential graduates from all economic backgrounds, with less student debt.”

Howard was ranked 273rd, ahead of Spelman and sister school Morehouse in Atlanta, Florida Agricultural and Mechanical University (also referred to as FAMU), North Carolina A&T and Hampton University in Virginia.

“Howard University’s high standing among HBCUs adds momentum to our march toward higher standing as a national research institution,” he said in (*1*)release responding to the rating. “Howard’s singular impact on the intersection of intellectual discovery and global culture cannot be overstated, and we will continue to push the frontiers of knowledge to help the world solve its most pressing challenges.”

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Interestingly, the variety of HBCUs doubled from three last yr. The list also comes as highschool seniors begin preparing college applications in the brand new reality of an admissions process without affirmative motion. As a result, a growing variety of predominantly white institutions, including Harvard, are reporting significant declines in black enrollment. At least this yr’s list was intended to focus on schools with less exclusive admissions rates.

“While we don’t factor in acceptance rates in our rankings, this year we decided to ease some high school admissions anxiety by highlighting excellent schools that don’t have admissions rates below 10 percent, like Princeton, Stanford, and MIT,” the list’s authors wrote. “Thirty-eight of our top 100 schools accept more than 30 percent of applicants, and 16 of those accept 50 percent or more—in other words, great schools with less admissions stress.”

This article was originally published on : thegrio.com
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Watch: How to Create Inclusive and Supportive Classroom Spaces | Life Hacks

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Bobby Morgan, Director and Founder of Liberation Lab, joins Life Hacks with Liana to discuss Liberation Lab and how to create inclusive and supportive spaces in classrooms.

“So I’ve been trying to build educators who can change the world through culturally responsive teaching and restorative practices,” Morgan continued. “I believe those are the 2 intersections where we are able to have probably the most impact, irrespective of what the external aspects could be: budgets might change, resources might change. But you possibly can still train teachers to be culturally responsive.

Watch the complete video and for more suggestions, click here.

This article was originally published on : thegrio.com
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As the new school year begins, enrollment of black students at many elite colleges is declining

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Affirmative action, Black college enrollment, Black college admissions, college enrollment decline, Back-to-school, theGrio.com

The first-class of freshmen is entering college since the Supreme Court struck down affirmative motion last year — and many elite colleges have already seen declines in black student enrollment.

After the Massachusetts Institute of Technology announced a decline in black student enrollment, two more schools in the state reported the same. Amherst College and Tufts University, each in Massachusetts, in addition to the University of Virginia, reported declines in black student enrollment of various degrees. Boston schools were hit harder, with black student enrollment at Amherst falling by a full 8%, based on the report. New York Times (NOW).

Initially enacted in 1965 and updated in 1968 to incorporate gender, affirmative motion provided equal employment opportunities regardless of race, sex, religion, and national origin. Affirmative motion in higher education ensured that every one students received fair consideration for admission.

As the NYT further reports, many of the nation’s most elite and selective colleges haven’t yet released their data. Enrollment numbers for other races have also not been widely reported. But the data don’t bode well for what this might mean for black enrollment.

Meanwhile, based on a recent study conducted by Boys and Men’s Institute of AmericaHistorically, black colleges and universities have experienced declining enrollment of black men. The report found that black men now make up 26% of the HBCU student population, down from 36% in the mid-Seventies.

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According to the study’s authors, there are several aspects which have led to the decline in Black HBCU enrollment, including an absence of proper K-12 integration. “Targeted interventions in K-12 education in Black communities, increasing the representation of Black male teachers, and expanding funding opportunities for HBCUs and their potential students can all help increase Black male enrollment,” the authors wrote, adding, “Reforms in these critical areas can help HBCUs realize their full potential to support the educational and economic advancement of Black males.”

The study also found multiple advantages of an HBCU education, including the undeniable fact that HBCUs usually tend to enroll students from lower-income families than non-HBCUs, and such students are nearly twice as prone to advance economically.

As PWIs and other non-HBCUs grapple with the lack of affirmative motion, it’ll be interesting to see what impact this could have on HBCU student enrollment.

While more data is needed to completely understand the picture that is potentially being painted, college admissions are also bracing for a steep decline in enrollment across the country for a spread of reasons. Younger generations are selecting vocational programs as an alternative of four-year colleges in greater numbers. Many are dropping out of college and entering the job market, citing the high cost of higher education. Not to say the undeniable fact that falling birth rate in americathere’ll simply be fewer young adults.

When the positive discrimination ban was first introduced last year, many black leaders in higher education spoke out to warn of the potential consequences.

Carlotta Berry, a black professor living in Indiana, he said at that point“When I sit down and think about the amount of microaggressions and bias that I’ve experienced, even in a world where affirmative action is in place, I just don’t want to imagine what black and brown students might be experiencing right now, when they go from being one of two or three to possibly one of one.”

This article was originally published on : thegrio.com
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