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Yandy Smith-Harris strengthens melanin-rich skin with YELLE

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Yandy Smith-Harris is not any stranger to breaking barriers, making a seamless transition from entertainment mogul to beauty entrepreneur. Her latest enterprise, YELLE Skin careis greater than only a cosmetics brand; is an organization with a mission, specializing in meeting the unique needs of melanin-rich skin. In this exclusive interview with BLACK ENTERPRISESYandy shared her skincare journey, the vision behind YELLE, and her empowering advice for girls of color pursuing entrepreneurship.

Like a lot of probably the most successful entrepreneurs, Yandy’s entry into the sweetness industry was inspired by her personal struggles. She revealed TO BE“During a difficult period in my life, I struggled with depression, which clearly affected my skin.”

In search of solutions, she visited Sephora and located several reasonably priced options for dark skin using clean ingredients. This gap out there and her need for effective, reasonably priced skin care solutions motivated her to create YELLE Skincare.

“I wanted to build a brand that not only met these unmet needs, but also promoted holistic well-being,” she explained. “My previous experiences in branding and entrepreneurship have been invaluable in shaping YELLE, allowing me to create products that truly resonate with and serve our community.”

Yandy’s vision for YELLE was clear from the start: to create a brand that really understands the precise needs of melanin-rich skin.

“I wanted to create a skin care line that addressed issues like discoloration and sensitivity to harsh ingredients,” she said. “My goal was to use plant-based ingredients to create safe, effective and nutritious products.”

Representation can be crucial element of YELLE’s mission. “I wanted YELLE to be a brand that speaks to our community – those whose beauty is usually ignored by the mainstream. We offer solutions tailored to darker skin tones while promoting self-love and self-confidence.

Entering the sweetness industry was not without its challenges. While Yandy’s entertainment profession gave her a platform, she needed to prove herself in a brand new field.

“Coming from the entertainment industry, I had to gain knowledge about skin care, formulas and the beauty industry as a whole,” she said.

“The next challenge was constructing credibility in an industry I used to be recent to. However, I overcame this problem by working with experts and dealing closely with my team to make sure the prime quality of YELLE products.

Her persistence paid off.

“Leveraging my existing platform to build brand awareness was key,” notes Yandy. “Staying true to my vision and creating something that fills a gap in the market has kept me focused.”

One of the standout elements of YELLE Skincare is its holistic approach, combining topical products with ingestible supplements. Yandy explains that this decision got here from her belief that skin care should transcend surface solutions.

“Skin care is not just what you put on your skin, but also what you put in your body,” she says. “Healthy, glowing skin often starts from the inside, so including supplements made sense.”

YELLE supplements work with topical products to comprehensively address skin concerns.

“It’s about the well-being of the whole body, which is the basis of the YELLE philosophy,” adds Yandy.

As a successful entrepreneur, Yandy offers worthwhile advice to other women, especially women of color, who wish to enter industries through which they could haven’t any prior experience.

“First, believe in yourself and your vision, even if others don’t,” he emphasizes. “It’s incredibly important to be confident in your ideas and the value you bring.”

Yandy also emphasizes the importance of education and networking. “Take time to learn the ins and outs of your industry, connect with individuals who can make it easier to, and do not be afraid to ask questions. Finally, be patient and chronic. Success won’t occur overnight, but stay focused in your goals and be willing to alter when needed.

Looking ahead, Yandy is happy about what’s next for YELLE. “We are constantly improving YELLE to meet the changing needs of our customers,” he reveals. “Right now I’m particularly excited concerning the recent product rebrand, keeping the identical formula and refreshed look – and the fun 5vol– an anniversary event that you’ll should follow to seek out out more.

YELLE also focuses on accessibility. “We are working to increase access to YELLE by entering more retail spaces and expanding our digital presence,” he says. “The goal is for more women to experience the benefits of our products.”

Combining her roles as mother, entrepreneur and tv personality, Yandy admits that maintaining the balance is at all times a challenge. “I try to focus on what is most important — my family and health,” she shares. “For me, the most important thing is self-care and I take time for myself to recharge.”

Her advice to other women balancing multiple roles is to hunt support. “Don’t be afraid to ask for help, delegate tasks when you can and take time for yourself without feeling guilty. You can’t pour from an empty cup.”

Yandy’s approach to constructing YELLE is predicated on maintaining authenticity and understanding the audience. “One of the most important strategies was to build a strong brand that would resonate with our target group,” he explains. “Understanding the needs of my community and creating products that serve them has been critical to YELLE’s success.”

She also emphasizes the importance of influencer marketing and partnerships in the event of her brand. “These strategies have been a game changer in terms of spreading the word and building trust with our customers,” he says.

As Yandy continues to construct YELLE Skincare and empower women of color through her brand, her story serves as a robust reminder that with perseverance, passion and a transparent vision, success is within sight – even in recent and competitive industries.


This article was originally published on : www.blackenterprise.com
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David Shands and Donni Wiggins host the “My First Million” conference at ATL

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December is the birth month of David Shands and Donnie Wiggins, friends and business partners. Most people have fun by throwing a celebration. Others imagine it must be catered for. The chosen ones spend the day relaxing in peace and quiet.

Then there’s Shands and Wiggins.

The two decided that the best birthday gift can be to offer individuals with resources for generational wealth through a conference called “My first million”in Atlanta.

It’s a compromise between how their families and family members need to honor them and their desire to proceed to serve others. Shands acknowledges that almost all people won’t understand, and he unapologetically doesn’t expect them to.

“It’s not up to us to convince anyone why we do what we do,” admits Shands.

“I think everyone does what they do for different reasons, and I would just attribute it to a sense of accomplishment that I can’t explain to anyone else.”

He doesn’t need to clarify this to Wiggins because she understands his feelings. Wiggins has had a passion for serving others for so long as she will be able to remember.

“When I was in middle school, there were child sponsorship ads on TV featuring children from third world countries. I was earning money at the time and I asked my mother to send money,” she says BLACK ENTERPRISES.

She recalls how sad she felt for youngsters living in a world with so many opportunities, but at the same time going hungry. Her mother allowed her to send money, and in return she received letters informing her of their progress.

“It was very real to me,” Wiggins says, now admitting she’s undecided the letters were authentic. “I received a letter from the child I sponsored, a photograph and some updates throughout the 12 months. It was such a sense of being overwhelmed and it was something I felt so good about. I didn’t even tell my friends I used to be doing it.”

She carried this sense throughout her life, even when she lost every little thing, including her house, cars, and money. She still found ways to serve and give back, which is the basis of her friendship with Shands.

They each love seeing people at the peak of their potential, and that is what “My First Million” is all about. There can be no higher birthday gift for them than helping others create generational wealth.

What to expect during the “My First Million” conference.

They each built successful seven-figure empires, then train others, write books about it, and launch an acclaimed podcast Social proof.

Now they’re imparting that knowledge through the My First Million conference, an event for aspiring and existing entrepreneurs. Shands and Wiggins need to prove that being profitable is feasible and encourage people to bet on themselves.

“David and I, on paper, are not two people who should have made millions of dollars. Number one, we want (people) to see it,” Wiggins says. “Then we want them to actually get out of that room with practical and actionable steps.”

Both are clear: this just isn’t a motivational conference. This is a conference where people, irrespective of where they’re of their journey, will come away with clarity about their business and what they must be doing as CEOs. Shands and Wiggins want individuals who do not have a transparent marketing strategy or are considering starting a business to also attend the meeting.

“A few areas we will cover are inspiration, information, plan and partnership,” adds Shands. “We will give you 1-2-3 steps because some people get depressed and uninspired. Even if they know what to do, they won’t leave, go home and do it. So we have to really put something into their heads and hearts that they come away with.”

Sign up and enroll for My First Million Here. The conference will happen on December 13 this 12 months. but Shands and Wiggins say it definitely won’t be the last for those who miss it.


This article was originally published on : www.blackenterprise.com
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Operation HOPE on the occasion of the 10th annual world forum

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Operation HOPE Inc. takes over Atlanta for the biggest game in the country dedicated to financial literacy and economic empowerment, Saporta reports.

The HOPE Global Forums (HGF) Annual Meeting 2024 strengthens the crucial link between financial education, innovation and community upliftment in hopes of finding solutions to the problems that stifle challenges around the world.

Organized by Operation HOPE founder John Hope Bryant, together with co-chairs Atlanta Mayor Andre Dickens and U.S. Ambassador Andrew Young, the forums, to be held December Sep 11 at the Signia Hotel, will have fun its 10th anniversary with three days of engagement discussions, observations and forward-looking presentations.

Under the theme “The Future,” Hope Bryant says attendees are looking forward to a “powerful moment in history.”

“Over the past decade, we’ve brought together great minds with daring ideas, servant leaders with voices for change, and other people committed to a brand new vision of the world as we realize it. “‘The Future’ is a clear call to action for leaders to help ensure prosperity in every corner of society,” he said.

The extensive program includes influential and well-known speakers who address business, philanthropy, government and civil society. Confirmed speakers include White House correspondent Francesca Chambers, media specialist Van Jones and BET Media Group president and CEO Scott M. Mills.

“John Hope Bryant and his team have been doing this for ten years, and every year HGF raises the bar,” Young said. “Discussions about the FUTURE are important not only for civil dialogue; they are also essential to bridging the economic divide and solving some of today’s most important problems.”

Atlanta is predicted to welcome greater than 5,200 delegates representing greater than 40 countries.

“I have long said that Atlanta is a group project, and through our partnership with HOPE Global Forums, we are inviting the world to join the conversation,” Dickens mentioned. “From home ownership and entrepreneurship to youth engagement and financial education, HGF will offer bold and innovative ideas to ensure a bright future for all.”

It coincided with the organization’s annual meeting launched one other path to enhance financial knowledge with HOPE scholarships. With three tiers of scholarships – HOPE Lite, HOPE Classic and HOPE Silver – clients could have access to free financial coaching and academic resources.


This article was originally published on : www.blackenterprise.com
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New Orleans’ black business district is marked by history

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New Orleans, Black Business Disctrict


New Orleans has given a historic monument to a Black business district closed for interstate construction.

The marker was a project fulfilled by in response to the initiative of Plessy and Ferguson. Founded by descendants of men involved within the Plessy v. Ferguson case that legalized segregation within the United States, the organization worked with other community groups to put a marker under the Claiborne Viaduct.

Before the upheaval, Black New Orleanians could find stores owned by other members of their community on Claiborne Avenue. Racial discrimination originally limited the power to buy on the famous Canal Street. Given this, blacks as an alternative flocked to the realm to purchase every little thing from groceries to funeral arrangements.

This mall was home to many Black-owned businesses, and emerging and established entrepreneurs had arrange shop for generations. Consisting of pharmacies, theaters, studios and more, it helped maintain a vibrant black culture in the realm. It reigned because the most important street of Black New Orleans from the 1830s to the Seventies.

The street once featured a picturesque cover of oak trees surrounding bustling businesses. However, its decline began with the expansion of roads within the southern state. The first casualty was the oak trees that were cut all the way down to make way for the development of Interstate 10, and shortly thereafter, the district’s thriving entrepreneurs suffered an identical fate.

Many residents do not forget that they didn’t know in regards to the upcoming investment until the trees began falling. Raynard Sanders, a historian and executive director of the Claiborne Avenue History Project, remembered the “devastation” felt by the community.

“It was devastation for those of us who were here,” Sanders told the news outlet. “I was walking to school and they were cutting down oak trees. We had no warning.”

Despite its eventual decline, the district stays an integral a part of Black New Orleans entrepreneurship. Now the town will physically resemble a historic center where Black business owners could thrive. They celebrated the revealing of the statue in true New Orleans style with a second line that danced down Claiborne Avenue.

“The significance of this sign is to commemorate the businesses, beautiful trees and beautiful people that thrived in this area before the bridge was built, and to save the people who still stand proud and gather under the bridge,” also said Keith Plessy, a descendant of Homer Plessy’ ego.

The growth of local black businesses continues. Patrons and owners alike hope to evoke the spirit of Claiborne’s original entrepreneurs, empowering the community.


This article was originally published on : www.blackenterprise.com
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