Business and Finance
Yandy Smith-Harris strengthens melanin-rich skin with YELLE
Yandy Smith-Harris is not any stranger to breaking barriers, making a seamless transition from entertainment mogul to beauty entrepreneur. Her latest enterprise, YELLE Skin careis greater than only a cosmetics brand; is an organization with a mission, specializing in meeting the unique needs of melanin-rich skin. In this exclusive interview with BLACK ENTERPRISESYandy shared her skincare journey, the vision behind YELLE, and her empowering advice for girls of color pursuing entrepreneurship.
Like a lot of probably the most successful entrepreneurs, Yandy’s entry into the sweetness industry was inspired by her personal struggles. She revealed TO BE“During a difficult period in my life, I struggled with depression, which clearly affected my skin.”
In search of solutions, she visited Sephora and located several reasonably priced options for dark skin using clean ingredients. This gap out there and her need for effective, reasonably priced skin care solutions motivated her to create YELLE Skincare.
“I wanted to build a brand that not only met these unmet needs, but also promoted holistic well-being,” she explained. “My previous experiences in branding and entrepreneurship have been invaluable in shaping YELLE, allowing me to create products that truly resonate with and serve our community.”
Yandy’s vision for YELLE was clear from the start: to create a brand that really understands the precise needs of melanin-rich skin.
“I wanted to create a skin care line that addressed issues like discoloration and sensitivity to harsh ingredients,” she said. “My goal was to use plant-based ingredients to create safe, effective and nutritious products.”
Representation can be crucial element of YELLE’s mission. “I wanted YELLE to be a brand that speaks to our community – those whose beauty is usually ignored by the mainstream. We offer solutions tailored to darker skin tones while promoting self-love and self-confidence.
Entering the sweetness industry was not without its challenges. While Yandy’s entertainment profession gave her a platform, she needed to prove herself in a brand new field.
“Coming from the entertainment industry, I had to gain knowledge about skin care, formulas and the beauty industry as a whole,” she said.
“The next challenge was constructing credibility in an industry I used to be recent to. However, I overcame this problem by working with experts and dealing closely with my team to make sure the prime quality of YELLE products.
Her persistence paid off.
“Leveraging my existing platform to build brand awareness was key,” notes Yandy. “Staying true to my vision and creating something that fills a gap in the market has kept me focused.”
One of the standout elements of YELLE Skincare is its holistic approach, combining topical products with ingestible supplements. Yandy explains that this decision got here from her belief that skin care should transcend surface solutions.
“Skin care is not just what you put on your skin, but also what you put in your body,” she says. “Healthy, glowing skin often starts from the inside, so including supplements made sense.”
YELLE supplements work with topical products to comprehensively address skin concerns.
“It’s about the well-being of the whole body, which is the basis of the YELLE philosophy,” adds Yandy.
As a successful entrepreneur, Yandy offers worthwhile advice to other women, especially women of color, who wish to enter industries through which they could haven’t any prior experience.
“First, believe in yourself and your vision, even if others don’t,” he emphasizes. “It’s incredibly important to be confident in your ideas and the value you bring.”
Yandy also emphasizes the importance of education and networking. “Take time to learn the ins and outs of your industry, connect with individuals who can make it easier to, and do not be afraid to ask questions. Finally, be patient and chronic. Success won’t occur overnight, but stay focused in your goals and be willing to alter when needed.
Looking ahead, Yandy is happy about what’s next for YELLE. “We are constantly improving YELLE to meet the changing needs of our customers,” he reveals. “Right now I’m particularly excited concerning the recent product rebrand, keeping the identical formula and refreshed look – and the fun 5vol– an anniversary event that you’ll should follow to seek out out more.
YELLE also focuses on accessibility. “We are working to increase access to YELLE by entering more retail spaces and expanding our digital presence,” he says. “The goal is for more women to experience the benefits of our products.”
Combining her roles as mother, entrepreneur and tv personality, Yandy admits that maintaining the balance is at all times a challenge. “I try to focus on what is most important — my family and health,” she shares. “For me, the most important thing is self-care and I take time for myself to recharge.”
Her advice to other women balancing multiple roles is to hunt support. “Don’t be afraid to ask for help, delegate tasks when you can and take time for yourself without feeling guilty. You can’t pour from an empty cup.”
Yandy’s approach to constructing YELLE is predicated on maintaining authenticity and understanding the audience. “One of the most important strategies was to build a strong brand that would resonate with our target group,” he explains. “Understanding the needs of my community and creating products that serve them has been critical to YELLE’s success.”
She also emphasizes the importance of influencer marketing and partnerships in the event of her brand. “These strategies have been a game changer in terms of spreading the word and building trust with our customers,” he says.
As Yandy continues to construct YELLE Skincare and empower women of color through her brand, her story serves as a robust reminder that with perseverance, passion and a transparent vision, success is within sight – even in recent and competitive industries.
Business and Finance
Daymond John celebrates the fifth annual Black Entrepreneurs Day
Daymond John will have a good time the fifth anniversary of Black Entrepreneurs Day in Atlanta for the first time.
November 22, John’s signature Black Entrepreneur Day (BED) will take over Atlanta’s historic Fox Theater to have a good time Black Excellence and Opportunity. This 12 months’s event is free for all to attend and includes brand activations that enable participants to reinforce their business and brand for the foreseeable future.
From insightful discussions with inspiring guests to the NAACP Small Business Powershift Grant Program, which can award over $1 million in grants to over 40 Black-owned businesses, Black Entrepreneurs Day offers the whole lot a Black business owner needs to raise take your corporation to the next level the next level. This 12 months’s event is special for John; In addition to hosting BED in Atlanta for the first time, the event shall be streamed live for all to enjoy.
“We’re doing it live this year and we’re always trying to improve what we have,” John says BLACK ENTERPRISES.
“I think we added another element to it called ‘Entrepreneur Square,’ where if you want to come early, you can come in and a company like Constant Contact takes photos. Hilton for Business, Chase, Chase Wealth Management is there, US Navy. You add a lot of different things to it.”
It shall be a star-studded event featuring Grammy-winning artist and philanthropist Kelly Rowland, iconic artist Flavor Flav, influential media personality Charlamagne tha God, Olympic gymnast Jordan Chiles (presented by JP Morgan Wealth Management), financial educators Rashad Bilal and Troy Millings with “Earn Your Leisure” and a live performance by multi-platinum Atlanta rapper 2Chainz presented by Raising Cane’s.
Through the NAACP small business Powershift grant program, entrepreneurs can do exactly that use to the Powershift Grant program and grow to be one in every of 40 firms awarded a share of grants value over $1 million. This 12 months, partners including JPMorgan Chase, Hilton, T-Mobile for Business and Constant Contact will contribute a complete of $100,000 in grants, with each grant valued at $25,000.
“We are very passionate about what we do,” John says of the Black community. “I think we can now gain more power by democratizing the retail space with solutions like artificial intelligence and social media. Let’s support each other and support each other.”
Given the strong sponsorship support for BED 2024, John sees it as clear evidence that giant corporations recognize the value of investing in the Black community, even in the face of opposition from anti-DEI efforts.
“There are many other cultures that love to support us as well. They love our music, they love our food, they love everything about us and they just want to know how they can support us,” notes John.
“I think if we look at it this way, it means we can never gain or thrive on our shortcomings, but we can always find those gems and ways to grow from what we are. We are a resilient nation loved by all.”
Launched in 2020 to handle the challenges facing the community in the wake of the events surrounding George Floyd, Black Entrepreneurs Day was established to shift the focus from hardship to empowerment. Designed to uplift Black entrepreneurs, the event goals to teach and encourage through conversations with iconic Black leaders and celebrity guests, features celebrity musical performances and offers key financial support through the NAACP Powershift Grant program.
Tickets for Black Entrepreneurs Day 2024 are free and may be purchased at: BlackEntrepreneursDay.com Now. Press play to learn more about this 12 months’s event.
Business and Finance
Black Girl Digital on a mission to empower diverse creators
Meet Black Girl Digital (BGD Media), one among the fastest-growing multicultural, independent marketing agencies within the makerspace, is led by two dynamic Black women entrepreneurs.
Founded and led by CEO LaToya Shambo and CMO Latoya Bond, Digital black girl goals to deliver revolutionary, data-driven marketing solutions tailored to the brands and creators who’re shaping the longer term of promoting and commerce. With a long time of combined experience, these two business leaders have come together to create an agency uniquely equipped to navigate the complexities of multicultural marketing.
“The mission of Black Girl Digital is really about how to bring brand and creators together to go beyond partnerships and build a deeper relationship,” says Shambo BLACK ENTERPRISES.
The pair first met while collaborating on the 2023 Black Girl Digital Awards. While many individuals discuss women competing in business, Shambo and Bond saw a chance to mix their strengths and platforms.
“We went through the process of working together and I saw her talent and she saw my talent. We noticed that we both had these unique skills that worked really well together,” Shambo says.
Combining Black Girl Digital’s expertise in influencer marketing with the BBM Agency’s strength in celebrity business management, BGD Media is uniquely equipped to handle the intricacies of multicultural marketing.
“Because her company was more involved in paid marketing, brand management and communications strategy, it really complemented what we did on the Black Girl Digital side, through partnerships with corporate brands and diverse creators,” Shambo explains.
“Together, we have been able to join forces and offer our brands and creators a full range of media and marketing services, thanks to which the partnership goes deeper rather than superficial.”
Shambo attributes BGD Media’s success to its multimarketing service offering that “brings the customer closer to the creator and the creator closer to the customer.” One of the newest initiatives is the inaugural Black Influencer Weekend, which goals to showcase to major brands and corporations how Black creators are usually not only setting trends, but additionally driving significant cultural and economic change across industries.
During the three-day event, over 1,500 participants engaged in vigorous discussions and activations focused on community, connection and variety amongst creators. Highlights included the VIP Creator Games Night featuring bowling competitions and life-size Connect 4 video games, creating what Shambo describes as a “creator playland.”
On October 2, participants took part in a day stuffed with inspiring and influential discussions in the course of the Influencer Summit. Speakers included media personality Yandy Smith; creative director of beauty and lifestyle Tiarra Monet; and NCAA champion and ladies’s basketball coach Sydney Carter. Conversations covered topics equivalent to balancing a profession outside of social media, maintaining mental health, and constructing meaningful partnerships.
The weekend concluded with the third annual Black Girl Digital Awards, where content creators equivalent to Druski, Monet McMichael and Kai Cenat were honored for his or her power, position and recognition across various platforms. Additionally, business leaders equivalent to Yandy Smith, Marvet Britto and Mona Scott-Young have been recognized as pioneers of influence and visionaries redefining the digital landscape.
At its core, Black Girl Digital is about tackling the complexities of multicultural marketing, demonstrating that representation matters and that success comes when brands connect with communities on a human and private level.
“It’s not a monolith. This is not just one group of Black people. There are many people and many cultures in the Black community,” Shambo says. “Being able to express it. But that’s really why brands work with us. Because we are able to accommodate the different cultures found in each community.”
“We also mainly focus on the passion points and interests of audiences in these communities,” she added.
What’s next for Black Girl Digital? Shambo seeks global domination.
“These will be the Global Influencer Awards,” he says.
Business and Finance
Snoop Dogg leads Martha Stewart in the art of negotiation
Martha Stewart and Snoop Dogg have been the strangest couple for several years. Stewart recently spoke along with her and revealed that the “Drop It Like It’s Hot” rapper can be advising her on business negotiations.
The host praised Snoop’s business sense and positive personal qualities.
“He’s curious, he’s a great student, he’s a phenomenal negotiator (he taught me a lot), he’s tough and he’s incredibly sweet,” Stewart said.
She shared that Snoop often takes the lead in the case of negotiating the terms of their joint business ventures.
“We do a lot of work together and I wait until he negotiates the contract and then I go and follow him.”
While Steward considers Snoop to be a precious asset in business and friendship, Snoop spoke about their willingness to pass on opportunities to one another. One example is Snoop’s partnership with Skechers, which got here about in part because Stewart bypassed Snoop’s team and showed them the value of working with the brand.
“There were a lot of calls where she called me and said, ‘Snoop, I was trying to get you to do a deal with Skechers, but your people were in the middle. They didn’t want to do it. I say, “Really?” She said, “Yeah, you should mess with them.” Look at my shoes.’”
Likewise “The Dog’s Father”. contacted Marta partner with 19 Crimes on wine.
“On the other hand, I have a deal for 19 Crimes wine, red wine, we’re off. Boom, boom, boom. Hey Marta, what’s going on? You don’t have a wine deal. Do you want to come here and play with us?”
It looks like this odd couple has an actual relationship. They were spotted at the 2024 Paris Olympics supporting American athletes and even took some outing to ride horses.
Snoop Dogg has come a great distance since the beginnings of his rap profession. The musician is now a full-fledged businessman almost 30 years after his rap debut.
BLACK ENTERPRISES reported that Snoop is resting during a turbulent period in his life and profession, together with his criminal case involving the murder of a 20-year-old gang member closed.
Snoop was charged with voluntary manslaughter in 1993. The charges hung over his head until his acquittal in 1996. The record has been released to the public for the past 30 years, but Snoop will now not should worry about his legacy for posterity.
“Once the records are sealed, they will be hidden from public access and in most cases the defendant will receive back their fingerprints, booking photos and DNA samples, According to to the New York State Unified Judicial System.”
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