Yandy Smith-Harris strengthens melanin-rich skin with YELLE

Yandy Smith-Harris is not any stranger to breaking barriers, making a seamless transition from entertainment mogul to beauty entrepreneur. Her latest enterprise, YELLE Skin careis greater than only a cosmetics brand; is an organization with a mission, specializing in meeting the unique needs of melanin-rich skin. In this exclusive interview with BLACK ENTERPRISESYandy shared her skincare journey, the vision behind YELLE, and her empowering advice for girls of color pursuing entrepreneurship.

Like a lot of probably the most successful entrepreneurs, Yandy’s entry into the sweetness industry was inspired by her personal struggles. She revealed TO BE“During a difficult period in my life, I struggled with depression, which clearly affected my skin.”

In search of solutions, she visited Sephora and located several reasonably priced options for dark skin using clean ingredients. This gap out there and her need for effective, reasonably priced skin care solutions motivated her to create YELLE Skincare.

“I wanted to build a brand that not only met these unmet needs, but also promoted holistic well-being,” she explained. “My previous experiences in branding and entrepreneurship have been invaluable in shaping YELLE, allowing me to create products that truly resonate with and serve our community.”

Yandy’s vision for YELLE was clear from the start: to create a brand that really understands the precise needs of melanin-rich skin.

“I wanted to create a skin care line that addressed issues like discoloration and sensitivity to harsh ingredients,” she said. “My goal was to use plant-based ingredients to create safe, effective and nutritious products.”

Representation can be crucial element of YELLE’s mission. “I wanted YELLE to be a brand that speaks to our community – those whose beauty is usually ignored by the mainstream. We offer solutions tailored to darker skin tones while promoting self-love and self-confidence.

Entering the sweetness industry was not without its challenges. While Yandy’s entertainment profession gave her a platform, she needed to prove herself in a brand new field.

“Coming from the entertainment industry, I had to gain knowledge about skin care, formulas and the beauty industry as a whole,” she said.

“The next challenge was constructing credibility in an industry I used to be recent to. However, I overcame this problem by working with experts and dealing closely with my team to make sure the prime quality of YELLE products.

Her persistence paid off.

“Leveraging my existing platform to build brand awareness was key,” notes Yandy. “Staying true to my vision and creating something that fills a gap in the market has kept me focused.”

One of the standout elements of YELLE Skincare is its holistic approach, combining topical products with ingestible supplements. Yandy explains that this decision got here from her belief that skin care should transcend surface solutions.

“Skin care is not just what you put on your skin, but also what you put in your body,” she says. “Healthy, glowing skin often starts from the inside, so including supplements made sense.”

YELLE supplements work with topical products to comprehensively address skin concerns.

“It’s about the well-being of the whole body, which is the basis of the YELLE philosophy,” adds Yandy.

As a successful entrepreneur, Yandy offers worthwhile advice to other women, especially women of color, who wish to enter industries through which they could haven’t any prior experience.

“First, believe in yourself and your vision, even if others don’t,” he emphasizes. “It’s incredibly important to be confident in your ideas and the value you bring.”

Yandy also emphasizes the importance of education and networking. “Take time to learn the ins and outs of your industry, connect with individuals who can make it easier to, and do not be afraid to ask questions. Finally, be patient and chronic. Success won’t occur overnight, but stay focused in your goals and be willing to alter when needed.

Looking ahead, Yandy is happy about what’s next for YELLE. “We are constantly improving YELLE to meet the changing needs of our customers,” he reveals. “Right now I’m particularly excited concerning the recent product rebrand, keeping the identical formula and refreshed look – and the fun 5^vol– an anniversary event that you’ll should follow to seek out out more.

YELLE also focuses on accessibility. “We are working to increase access to YELLE by entering more retail spaces and expanding our digital presence,” he says. “The goal is for more women to experience the benefits of our products.”

Combining her roles as mother, entrepreneur and tv personality, Yandy admits that maintaining the balance is at all times a challenge. “I try to focus on what is most important — my family and health,” she shares. “For me, the most important thing is self-care and I take time for myself to recharge.”

Her advice to other women balancing multiple roles is to hunt support. “Don’t be afraid to ask for help, delegate tasks when you can and take time for yourself without feeling guilty. You can’t pour from an empty cup.”

Yandy’s approach to constructing YELLE is predicated on maintaining authenticity and understanding the audience. “One of the most important strategies was to build a strong brand that would resonate with our target group,” he explains. “Understanding the needs of my community and creating products that serve them has been critical to YELLE’s success.”

She also emphasizes the importance of influencer marketing and partnerships in the event of her brand. “These strategies have been a game changer in terms of spreading the word and building trust with our customers,” he says.

As Yandy continues to construct YELLE Skincare and empower women of color through her brand, her story serves as a robust reminder that with perseverance, passion and a transparent vision, success is within sight – even in recent and competitive industries.