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Levi’s Gains $5 Million Thanks to Beyoncé’s Media Campaign

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Levi’s Beyoncé-inspired ad helped the legendary brand reach $5 million in media impact value (MIV).

Following the recent release of Queen Bey’s recent “Launderette” ad and her three promotional posts on Instagram, Levi’s received According to the report, the MIV was $5 million inside 48 hours, with $1.3 million of that coming from Beyoncé’s first two Instagram posts. The collaboration got here together seamlessly after the singer recorded the country song “Levii’s Jeans” featuring Post Malone, which was included on her platinum-selling country debut album “Cowboy Carter.”

The ad, released on September 30, features Beyoncé confidently walking right into a laundry room wearing Levi’s jeans and a white T-shirt. She then takes off her jeans and throws them into the washer while the song “Levii’s Jeans” plays within the background.

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“My song ‘Levii’s Jeans’ pays homage to what I believe is the ultimate American uniform – something we all wear with pride,” Beyoncé said.

“I am honored to collaborate with Levi’s to create quintessential American iconography. Denim on denim has often been seen through a male perspective, so this campaign, which celebrates the iconic female perspective, is important to me. I look forward to exploring innovative ways that our visions align to empower women and honor their strength,” she said.

After the ad, she posted a slide on Instagram with a close-up of her Levi’s.

“I’ll give you the blues, it’s in my genes,” she said with subtitles post.

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Kenny Mitchell, chief marketing officer at Levi Strauss & Co., knew the corporate could expand the brand even further by collaborating with Beyoncé after she released a rustic album featuring the song “Levii’s Jeans.”

“When this album came out, that was obviously the moment where we said, ‘Hey, maybe we could start talking about whether a deeper partnership makes sense’” – Mitchell he said .

“This partnership simply makes us relevant,” added Michelle Gass, CEO of Levi’s. “I think it’s the biggest project we’ve ever done.”

Beyoncé’s campaign goals to increase the visibility of the Levi brand amongst women, who currently make up one third of its customers. With the assistance of the “Texas Hold ‘Em” singer, the corporate goals to raise that number to 50%.

“Not only did it modernize – and that’s Beyoncé and all the good that comes from that, but I think, most importantly, it really puts a female perspective on this approach to the campaign, and that fits perfectly into one of our key strategies: winning with women ” Gass said.

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This article was originally published on : www.blackenterprise.com

Entertainment

Usher to provide the address of the Emory University class start from 2025 graduates

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It seems that there will not be much that Usher Raymond IV – Better, known to the world, simply as a USher – no. He can sing. He can dance. He can sing and dance while skating. He works. Sells Las Vegas residences. Performs philanthropic work.

And also performs the completion addresses. Usher was utilized by the University in its own yard. May 12 Usher will provide the address at Emory University 180. Ceremony of graduation and shall be awarded with an honorary doctorate in humanitarian letters from the institution. This will not be the first Usher Rodeo with an honorary doctorate; In 2023 Berklee School of Music in Boston He awarded the International Superstar with distinction. He also gave comments then.

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Usher will not be alien to Emory University. His non-profit, New Usher Lookwhich according to the website“He transforms the lives of malnourished youth through a comprehensive program that develops passion, global leaders”, has established cooperation with Emory’s University’s University Goizueta Business School in a 400-hour program helping to prepare teenagers for faculty. Apparently, non-profit influenced over 50,000 students.

“I spent my life following my spark – my passion – and trying to support young people when they find and follow their own passions. I am excited that I have the opportunity to talk to these amazing Emory students who graduate and prepare for imprint in the world – said Usher in Billboard statement.

Usher is one of the most successful musical acts in history, selling over 80 million records, winning many Grammy awards and has toured throughout the world since his profession in the mid -90s. His album “Confessions” from 2004 is the second best -selling album from 2000 and is taken into account by Rolling Stone as one of the best albums of all of all of all.

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This article was originally published on : thegrio.com
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The most iconic moments of the beauty of Robert Flack – Essence

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Robert Flack, a valued singer, songwriter and pianist, died on February 24, 2025, at the age of 88. The legendary singer, whose velvety voice again defined the soul and R&B, stays a everlasting icon of elegance, emotions and artistry. With timeless classics, resembling “Killing Me Softly with His Song” and “The First Time Ever and Wis See Your Face”, the singer died the audience captivated the audience along with her ability to weave delicacy and power in every note. Not only will we take heed to her repetitive music, but we won’t stop eager about its most iconic moments of beauty.

In the 70s Robert seriously swayed Afro – a daring statement of being black and proud – during performances at live shows, including the famous Newport Jazz festival. Two years later, she honored the scene of Ronnie Scott in London along with her hair drawn into the band, combined with dramatic long eyelashes, which defined her characteristic appearance. Always to experiment with hair, she also accepted braids decorated with beads, without effort combining style and cultural pride.

Just a few many years quickly forward, and Robert was still turning her head. While playing in Gillette Civil Rights 2010 between Cincinnati Reds and St. Louis Cardinals, she stunned the navy blue eye shadow, a dark light highlighter and daring red lipstick. The following yr, she performed at Bideawee Ball from 2011 with full rhythm – eyeliner, mascara, highlighter and its characteristic red lips. And in 2020 she performed unforgettable during the 62th annual Grammy Awards, wearing a beautiful curly crown and the same red lipstick that we met and loved.

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In honor of her everlasting legacy, we glance back at some of the most iconic beauty moments of Roberta’s incomparable flack.

This article was originally published on : www.essence.com
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Joe Freshgoods X New Balance 992 “Starn Well” is celebrating cooperation

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New Balance, Joe Freshgoods, Chicago

 


Joe Freshgoods selects five years and counts with New Balance because of his latest version 992 “Arged Well”, a tribute to his creative partnership with a characteristic brand of sportswear, which still supports his design talents and a contagious passion.

After Debut On the Joe Freshgoods New Balance 992 website, Chicago Creative is preparing for a wider version of February 28 via newbalance.com and chosen retail sellers. The new edition of the sneakers means the fifth anniversary of Joe of New Balance, milestone after almost stood before closing his now widely beloved and known brand.

The document coming in June 2025 is shared within the history of Joe’s success, from his start as an area Streetwearus brand in his hometown of Chicago to providing New Balance partnership in 2020, when he wasn’t sure find out how to keep his business.

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“He examines how the partnership influenced the global culture of sneakers and development transparency”, Joe common In the announcement on Instagram, “which was more important to me than just doing it about tennis games. This is a real life. ”

The trailer of the documentation offers access to Joe’s journey, presenting his modest approach to success and its influence on the Boston brand of sportswear founded in 1906. Since joining New Balance, Joe Robinson (higher referred to as Joe Freshgoods), a champion with a young history.

Five years later, with 20 Sneakers Publishing House and counting the most recent cooperation of New Balance Joe Freshgoods is a love letter for his creative journey with the Boston brand.

“Sometimes I feel that I shouldn’t be here. But I am here and say, “Oh, I’m good at what I do,” he says within the film.

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Project 992 “Agnish well” attracts the inspiration from the primary cooperation of Joe Freshgoods from New Balance – the edition of New Balance 992 “No Emotions”, also referred to as “heart anatomy”. It was a right away hit and celebrated in the course of the NBA All-Star weekend, and now charges resale prices around $ 3,000.

While the explanations for the New Balance revival may vary, many consider the primary release of Joe 992 to be a catalyst that enlivened the brand. Sneakers have pink and red suede silhouettes placed on an olive mesh base and accented saddle skin on the tongue and rear card.

Four sets of lace are attached, and the box is decorated with unique details reflecting the theme “aging well”. In addition, Joe Freshgoods designed the “Championship Dreams” leather university jacket to commemorate his five -year success as a designer.

“I wanted this jacket to capture the essence of the last five years – each project was a milestone, another closed chapter, another dream,” Joe signature Post on Instagram. “Over time, I had the honor to tell culturally important stories, and this jacket reflects this travel project according to the design.”

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This article was originally published on : www.blackenterprise.com
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