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Levi’s Gains $5 Million Thanks to Beyoncé’s Media Campaign

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Cecred, Beyonce, hair care, products


Levi’s Beyoncé-inspired ad helped the legendary brand reach $5 million in media impact value (MIV).

Following the recent release of Queen Bey’s recent “Launderette” ad and her three promotional posts on Instagram, Levi’s received According to the report, the MIV was $5 million inside 48 hours, with $1.3 million of that coming from Beyoncé’s first two Instagram posts. The collaboration got here together seamlessly after the singer recorded the country song “Levii’s Jeans” featuring Post Malone, which was included on her platinum-selling country debut album “Cowboy Carter.”

The ad, released on September 30, features Beyoncé confidently walking right into a laundry room wearing Levi’s jeans and a white T-shirt. She then takes off her jeans and throws them into the washer while the song “Levii’s Jeans” plays within the background.

“My song ‘Levii’s Jeans’ pays homage to what I believe is the ultimate American uniform – something we all wear with pride,” Beyoncé said.

“I am honored to collaborate with Levi’s to create quintessential American iconography. Denim on denim has often been seen through a male perspective, so this campaign, which celebrates the iconic female perspective, is important to me. I look forward to exploring innovative ways that our visions align to empower women and honor their strength,” she said.

After the ad, she posted a slide on Instagram with a close-up of her Levi’s.

“I’ll give you the blues, it’s in my genes,” she said with subtitles post.

Kenny Mitchell, chief marketing officer at Levi Strauss & Co., knew the corporate could expand the brand even further by collaborating with Beyoncé after she released a rustic album featuring the song “Levii’s Jeans.”

“When this album came out, that was obviously the moment where we said, ‘Hey, maybe we could start talking about whether a deeper partnership makes sense'” – Mitchell he said .

“This partnership simply makes us relevant,” added Michelle Gass, CEO of Levi’s. “I think it’s the biggest project we’ve ever done.”

Beyoncé’s campaign goals to increase the visibility of the Levi brand amongst women, who currently make up one third of its customers. With the assistance of the “Texas Hold ‘Em” singer, the corporate goals to raise that number to 50%.

“Not only did it modernize – and that’s Beyoncé and all the good that comes from that, but I think, most importantly, it really puts a female perspective on this approach to the campaign, and that fits perfectly into one of our key strategies: winning with women ” Gass said.


This article was originally published on : www.blackenterprise.com
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10 legendary black boxers who shaped the sport of boxing

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Muhammad Ali, theGrio.com

Black boxers have been entertaining people for a long time by watching them live in Vegas or paying to fight on cable television. Many people admire the physical strength of anyone who can consistently take and deal repeated blows. However, the violence of boxing goes hand in hand with extreme discipline, fitness and the ability to effect social change.

Boxing’s 10 best black boxers

These ten men stand out as some of the biggest athletes of all time.

Muhammad Ali

American boxer Muhammad Ali (1942-2016) trains with a punching bag before his fight with Briton Brian London, in London, England, August 3, 1966. (Photo by R McPhedran/Daily Express/Hulton Archive/Getty Images) – Source: photo: R. McPhedran / Getty Images

When it involves black athletes who have modified sports, used their political influence and have at all times been in high demand, the first name that usually involves mind is Muhammad Ali. Born Cassius Clay, his unrivaled profession record was 56-5, including 37 by knockout. At the height of Ali’s profession, his strong stance against the Vietnam War banned him from the sport for 4 years. During this time, he never wavered as a conscientious objector. Ali set out to save lots of the real fight for civil rights and regained the heavyweight title in 1974 after defeating Joe Frazier.

Joe Louis (Joseph Louis Barrow)

GI Joe Louis, theGrio.com
American boxer and world heavyweight champion Joe Louis Barrow (1914 – 1981) while serving in the US Army. (Photo: Express Newspapers/Getty Images) – Source: Photo Express / Getty Images newspapers

Boxing fans understand that Joe Louis’ legacy goes beyond winning his first 27 fights in a row. After a surprising defeat against German boxer Max Schmeling in 1936, he defeated him in a rematch considered a symbolic fight against Hitler, who was already conquering Europe. Louis further stands out not only amongst famous black boxers, but all boxers, as he maintained champion status for 12 years.

Mike Tyson

Mike Tyson, theGrio.com
FILE – Former heavyweight boxing champion Mike Tyson stands on the field before an NFL football game between the Las Vegas Raiders and the Pittsburgh Steelers, Sept. 24, 2023, in Las Vegas. When New York’s Adult Survivors Act expired on Friday, November 24, greater than 3,700 lawsuits had been filed, many of the latest against celebrities like Tyson and a handful of politicians. (AP Photo/Mark J. Terrill, File)

Among the heavyweight champions who got here closest to Ali’s record is Mike Tyson, who retired with a 50-6 record that included 44 knockouts. His boxing profession began at the age of 18 when he knocked out Hector Mercedes in a single round. Fast forward two years: the ear-loving Tyson becomes the youngest heavyweight titleholder at 20.

Terence Crawford

Terence Crawford Boxing, theGrio.com
Terence Crawford celebrates his undisputed welterweight boxing championship victory over Errol Spence Jr., Saturday, July 29, 2023, in Las Vegas. (AP Photo/John Locher)

Of course, famous black boxers aren’t only in the heavyweight division. Omaha, Nebraska native Terence Crawford is the just one undisputed in two different weight classes. One particular highlight got here in 2013, following a unanimous decision victory in a 10-round restart over Breidis Prescott. Moving from 135 to 154 kilos, he has now accrued 40 wins and 11 by knockout. He also takes on vital fights outside the ring in order that boxers can receive advantages resembling pensions and insurance.

Gervonta Davis

Gervonta Davis, boxing, theGrio.com
LAS VEGAS, NEVADA – JUNE 15: WBA lightweight champion Gervonta Davis waits to start her title defense against Frank Martin at the MGM Grand Garden Arena on June 15, 2024 in Las Vegas, Nevada. Davis defended his title with an eighth-round knockout. (Photo: Steve Marcus/Getty Images) – Source: Photo by Steve Marcus / Getty Images

Baltimore native Gervonta “Tank” Davis is one other outstanding figure amongst black boxers, as he’s a former three-division world champion who is mentored by Floyd Mayweather. With a profession of five world titles, a 29-0 record and earnings of $36 million, the undefeated skilled continues to secure his legacy.

Sugar Ray Robinson

Sugar Ray Robinson, boxing, theGrio.com
July 6, 1951: World welterweight boxing champion Sugar Ray Robinson (1921 – 1989) in training. George Gainford is at ringside. (Photo: Stroud/Express/Getty Images) – Source: Photo Stroud / Getty Images

You know you are a badass when Muhammad Ali proclaims you: “King, champion, my idol.” When the American welterweight boxer became the middleweight titleholder, Robinson compiled a record of 128-1-2, which included 84 knockouts. Despite over 200 matches, he has never suffered a physical knockout. Living in his adopted home of Harlem, New York, he gained popularity as one of the first sports superstars outside the ring.

George Foreman

The Great George Foreman, theGrio.com
ATLANTA, GEORGIA – APRIL 12: George Foreman speaks on stage during the Big George Foreman show at Regal Atlantic Station on April 12, 2023 in Atlanta, Georgia. (Photo: Paras Griffin/Getty Images for Sony Pictures Releasing) – Source: photo by Paras Griffin / Getty Images

Before he created the popular barbecue and named all five of his sons after himself, the Texas native made history as the oldest heavyweight titleholder at the age of 45. His skilled profession began after winning heavyweight gold at the 1968 Olympics, followed by 37 straight victories. After Ali’s knockout and loss to Jimmy Young, it was time to retire and located the Foreman Youth and Community Center in Houston. He also showed that famous black boxers could do greater than just throw punches with their business skills, offering barbecue, books and a clothing line of the same name.

Floyd Mayweather Jr.

Coming from a family of dominant black boxers, Mayweather retired with an ideal record of 50-0 and 27 knockouts. He fought another big names resembling Oscar de la Hoya and Manny Pacquiao. Thanks to such skilled achievements, his image will perpetually hold a special place on the Green and Gold Belts of the World Boxing Council. He later mentored others resembling Gervonta “Tank” Davis while delving into fitness entrepreneurship.

Jack Johnson

JackJohnson, boxing, theGrio.com
Boxing match between Jack Johnson and Jesse Willard in Havana, Cuba – each men sparring in the first round, April 1915. (Photo: Topical Press Agency/Hulton Archive/Getty Images) – Source: Hulton Photo Archive / Getty Images

The son of former slaves, Jack Johnson didn’t hold back when it got here to defying the social norms expected of a black American. He wore furs, married white women, and drove luxury cars, boldly displaying his wealth. At over 200 kilos and over six feet tall, Johnson quickly dominated the sport and won the World Colored Heavyweight title in 1903. His defeat against Tommy Burns in 1908 made him the first black boxer to win the world heavyweight championship. After winning the “Fight of the Century” against James J. Jeffries – which was more of a fight to guard the idea of ​​white supremacy during the Jim Crow era – Johnson stirred much more controversy and have become a goal of the authorities. Fabricated charges of violating the Mann Act (sex trafficking) were later posthumously pardoned.

Errol Spence Jr.

Errol Spence Jr, boxing, theGrio.com
LAS VEGAS, NEVADA – JULY 29: Errol Spence Jr. punches Terence Crawford during Round 2 of their World Welterweight Championship fight at T-Mobile Arena on July 29, 2023 in Las Vegas, Nevada. (Photo: Al Bello/Getty Images) – Source: photo by Al Bello / Getty Images

Errol lost just one of his 29 matches. The Texas native is the welterweight world champion of the World Boxing Association, the International Boxing Federation and the World Boxing Council. Known for his endurance and excellent footwork, he’s praised for his technique.

Cultural and social effects of black boxers

Boxing isn’t any longer a sport or a form of entertainment. It provided a path out of poverty by serving as a platform to focus on social issues resembling civil rights and poor pension advantages for boxers, while letting the world know that being black didn’t mean being inferior. Some, like Jack Johnson and Joe Louis, broke racial barriers during the era of Jim Crow and legal lynchings. Black champions inspired other black youth with their success, confidence, discipline and exercise plans. Even athletes who have passed away proceed to influence other boxers and their fans.

The lasting legacy of black boxers

Black skilled boxers have a permanent legacy of admirable athletic and social achievements. Louis became a national hero when he defeated Schmeling, and Ali became a civil rights icon who devoted years of his profession to his beliefs. Today, Crawford fights on behalf of the health and safety of all boxers. When Imane Khelif’s gender was questioned at the 2024 Paris Olympics, she persevered on her path to the gold medal. As you possibly can see, these athletes exhibit great physical and mental strength and heart throughout their careers and beyond.

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This article was originally published on : thegrio.com
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Megan Thee Stallion in an elegant hairstyle at the premiere of the film – Essence

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Gilbert Flores/Variety via Getty Images

The last two weeks have been busy Megan Thee Stallion. Submitted by A harassment lawsuitreleased her latest album and starred in True Religion’s holiday campaign. And with a reputation often related to trends headlines— the glamorous hairstyle at the premiere of her emotional documentary is value 1,000 of them.

On Wednesday night, the rapper arrived at the TCL Chinese Theater in Los Angeles with short, up-do hair. Much like the Amazon Prime story, her hairstyle – pulled back and showing off her gorgeous facial expression – bared all of it.

Megan Thee Stallion in a chic hairstyle for the movie premiere
Megan Thee Stallion at the “Megan Thee Stallion: In Her Words” Premiere at the TCL Chinese Theater on October 30, 2024 in Los Angeles, California. (Photo: Gilbert Flores/Variety via Getty Images)

Her hair was parted and layered, adding volume at the front. Meanwhile, the loose strands were twisted. The smooth texture had the next level of shine, further enhanced by a teasing technique on the back for a vibrant look.

The H-Town Hottie’s hair was styled with sculpted makeup that enhanced her eyes and cheeks. And with regards to nails? Champagne-colored satin stilettos meant business. Overall, the dazzling look – showing off lifted eyes, cheekbones and champagne nails in a ‘I mean business’ style – was perfect for the candid occasion.

Megan Thee Stallion in a chic hairstyle for the movie premiere
Megan Thee Stallion at the “Megan Thee Stallion: In Her Words” Premiere at the TCL Chinese Theater on October 30, 2024 in Los Angeles, California. (Photo: Gilbert Flores/Variety via Getty Images)


This article was originally published on : www.essence.com
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John Legend’s manager reveals Diddy’s ‘horrific’ party incident and how she fled after Chrissy Teigen’s sex confession at Obama’s party

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John Legend’s manager was a former college graduate who spent her family vacationing on the picturesque island of St. Barts – a playground for the wealthy and famous – and suddenly all the pieces modified after her participation in Diddy’s party.

In a recent New York Times article, Ty Sticlorius reminds a few years ago when she attended a party hosted by Sean “Diddy” Combs.

Stiklorius described the experience as “terrifying” because she remembers feeling trapped by one among Diddy’s friends. As luck would have it, she managed to “escape” and eventually carved out a spot for herself within the industry amongst individuals who didn’t agree with the questionable antics she encountered that night.

Chrissy Teigen and her husband John Legend are stirring up gossip because the singer’s manager reveals a “horrific” incident at Diddy’s party. (Photo by Charley Gallay/Getty Images for It’s Good)

“Twenty-seven years ago I used to be on a family vacation within the Caribbean and my brother and I managed to get to a New Year’s Eve party on a yacht docked in St. Barts. I recently graduated from college and it was hard to not get overwhelmed by the multitude of daring names on the board. But the glow of the situation quickly faded,” Sticlorius wrote.

She explained that she “was directed to a bedroom by a man who appeared to be an associate of the party host, Sean ‘Puffy’ Combs,” which she believed was a disco hall.

“To this day, I don’t remember how I managed to escape that terrifying situation,” she continued. “Maybe it’s my nervous babbling, ‘My brother’s on that boat and he’s probably in search of me!’ — convinced him to open the bedroom door and let me go.

According to Stiklorius, when the most recent news of Diddy’s indictment broke online, “something in her mind went back to that night on the yacht.”

She then described it as a man who was just drunk and misbehaving at a party. Now the founding father of Friends at Work realizes there may be a through line.

“I now know, after 20 years as a music industry executive, that what happened that night was not an aberration – it was indicative of a pervasive culture within the music industry that actively encouraged sexual misconduct and exploited the lives and bodies of those that had hope to achieve success in business,” Sticlorius continued.

According to Stiklorius, the ability structure within the music industry allows wealthy, entitled men to dominate the paths to success, often abusing their unchecked power. Women specifically face danger in studios, tour buses and offices, which she says is just not a flaw within the industry – it’s deeply ingrained within the industry’s culture.

“But there is hope — we may finally be on the cusp of real change in the industry’s culture thanks to changes in the business model that have loosened the grip of exploitative gatekeepers,” she said, referring to how technology is allowing independent artists to bypass an outdated model that allowed a number of, mainly men, have the ability to greenlight people’s careers, and use that power to force people to do outrageous things just to achieve success.

Legend, a friend of Stiklorius’s from college at the University of Pennsylvania, helped introduce her to the music business by surrounding her with a community of protected people.

Many people on social media have commented on her coming out together with her story now, mainly suggesting that Stiklorius is attempting to distance her client from a scandal that would put the Bad Boy Records founder in prison for the remainder of his life.

“Riiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii….. I’m sure she’s a victim” comment To readneglecting the incontrovertible fact that she was around twenty years old and fresh out of school. “I’m sure those entertainment lawyers and executives had no idea what was occurring.

Someone else sent“The real question is: What did John Legend do and why didn’t he speak out about it?”

Third he believes“She’s trying to cover for him and his wife.”

Other he wrote“Now they are going to attempt to turn the attendees of all of Diddy’s parties into victims quite than the accomplices they really are. I see what is going on on here.”

While Legend doesn’t seem to interact within the antics she mentioned, that does not imply he’s very strict. Many people wondered if he was amongst the various celebrities who attended Diddy’s “Freak-Offs,” or the all-night parties he allegedly used since 2008 to facilitate the abuse and exploitation of girls and men. There are reports that he manipulated several victims into stopping talking. threatening to publish the video.

Recently, the story of his wife, Chrissy Teigen (38), got here to light about how she and the “Ordinary People” singer had sex at a party with the Obamas.

The couple appeared on the red carpet at the 58th editionvol annual Grammy Awards, when the previous model drew a matter card asking her to call a public place where she had sex.

She replied, “Probably an Obama thing,” leaving the singer speechless.

AJ Calloway, “Extra” correspondent for the segment, pressed for more details about his meeting with the forty fourth president, but Legend replied, “I don’t know. We won’t speak about it.”

After a while, the couple clarified that their intimate meeting didn’t happen at the White House and took place before Obama became president.

Assuming her husband was embarrassed by her honesty, Teigen ended the segment by saying, “I’m sorry. I’m in trouble now.

It’s unclear whether Teigen, a mother of 4, actually got into trouble or faced any backlash from her husband or the White House for her statement.

However, the “All of Me” singer has been vocal about Diddy’s allegations and the terrifying video released in May 2024 of him beating up his ex-girlfriend Cassie Ventura in a hotel lobby.

“I was horrified by the descriptions I read before the video evidence was released, and it is absolutely something that needs to be brought to light when it happens,” Legend said in an announcement interview on CNN, calling Diddy’s actions “disgraceful.”

Legend went on to say that his “default position” is to “believe women when they make these accusations and make sure we do everything we can to support them.”

He added: “It’s an actual shame. I actually just want accountability and hopefully healing for all of his victims.


This article was originally published on : atlantablackstar.com
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