Facebook founder Mark Zuckerberg goes through a change, and so am Iwe pay more attention to him for his appearance than for his academic achievements.

At the Meta Connect event on September 25-26, Zuckerberg announced his latest invention, Project Orion, Meta’s first pair of true AR glasses. The glasses, which haven’t yet been launched, project a hologram of digital applications right in front of your eyes and are controlled by a neural headband. You will have the option to see your calendar, WhatsApp chats and GPS directions directly within the lenses. According to Zuckerberg, these glasses could eventually replace smartphones by 2030.

“Glasses will be the next big computing platform,” Zuckerberg announced in a clip posted to social media on September 30. While the considered progressive technology was stunning, many individuals were apparently distracted by the brand new look of Zuckerberg’s hips.

The 40-year-old tech company founder wore an oversized black T-shirt with the daring gray slogan “Aut Zuck Aut Nihil.” In Latin, “Aut Zuck Aut Nihil” means “either Zuck or nothing,” and he wore jeans and sneakers with an oversize T-shirt. To finish off the look, he accomplished the look with a slim gold chain and a watch.

It’s not only his clothes that change. Zuckerberg also grew his hair. Ditching his usual short red hairstyle, Zuckerberg changes all the pieces and lets his red locks flourish.

Fans reacted to the apparent change on social media. “Wait, when did Mark Zuckerberg get the booty,” one X user wrote.

“Since when did Mark Zuckerberg start dressing like Tyrone,” asked one other. A 3rd person then tweeted: “When Mark Zuckerberg started dressing like a male influencer on Instagram.”

A fourth user, X, joked that Zuckerberg can have been promoted by a black woman. “When Mark Zuckerberg started dating a black woman, only Latricia could dress a white guy like that,” they wrote.

Even before the announcement of the brand new smart glasses, Mark Zuckerberg’s drastic style change caught the eye of fans. In a July video, the billionaire tech executive posted a video on Instagram thanking T-Pain for gifting him with the Nappy Boy Entertainment network.

In the comments, one person wrote: “Zuck doesn’t give a damn about a black girl because there are signs.”

Another person suggested that the married father of three was using his newfound “chain” as a marketing strategy. “Literally to make his brand and image more accessible to young people,” they wrote. “Great marketing tactic to stay relevant. Even the way he dresses mimics our youth.”

Early in his profession, Zuckerberg was known for his nerdy and straightforward style, which consisted mostly of plain T-shirts and jeans. In 2014, he admitted that he was not cool, saying “I’m not a cool person and I’ve never really tried to be cool” in a public Q&A.

He even answered people’s curiosity about why he wears the identical gray T-shirt every single day. “I really want to clean up my life so I can make as few decisions as possible about anything except how to best serve this community. …I feel like I’m not doing my job if I’m spending any energy on things that are stupid or frivolous in my life.”

However, it seems he has modified his mind. Last month he shared with Acquired podcast that he is currently working with designer Mike Amiri to design Zuckerberg’s custom gadgets. “I started working with people to design some of my own clothes,” he said. “I kind of started working on a series of T-shirts with some of my favorite classic sayings.”

Zuckerberg didn’t mention the rationale for his recent passion for fashion, but there are rumors that it can have something to do with a 2020 email between him and his colleagues on the time. In a lengthy email, Zuckerberg discusses the necessity to make Facebook more appealing to millennials. He does this not only by talking concerning the company itself, but additionally by declaring how he, as CEO, must consider how he presents himself.

He said: “Ultimately, I think there is some difference between me and this company. While our company plays a special role in the lives of this generation, it is probably especially important to how I present myself because I am the most famous person of my generation.”

Earlier in an email, he wrote: “We want to be on the side of the future. So it still feels relevant,” which can explain the sudden change in his drip to appear more hip and stylish to a select demographic.