Connect with us

Lifestyle

Beyoncé shows off her “Levii’s Jeans” in the new campaign.

Published

on

Beyoncé is now the star of Levi’s Jeans’ latest global campaign. Today, the “Cowboy Carter” singer has joined an older denim company to begin their business the first a part of the “Reiiimagine” campaign.an initiative combining Beyoncé’s influence as a visionary and the legacy of the Levi’s brand.

“The Levi’s® brand has been and always will be the unofficial uniform for those who move forward in the pursuit of better. We believe that a key part of this is constantly breaking and building culture codes,” said Kenny Mitchell, global marketing director for the Levi’s® brand at Levi Strauss & Co., in a press release. “Together with Beyoncé, we explore the power of reimagining things in this campaign, helping us connect with our fans in new ways and supporting the growth of our women’s business as a leading denim lifestyle brand.”

Just as Beyoncé’s “Cowboy Carter” album redefined America, her first series of collaborations with Levi’s reimagines a few of the denim company’s most iconic ads. Inspired by the brand’s classic looks and movies, “Chapter 1” is a contemporary version Levi’s 1985 “Laundry” campaign.

Featured Stories

“My song ‘LEVII’S JEANS’ pays homage to what I believe is the ultimate American uniform – something we all wear with pride. “I am honored to collaborate with Levi’s® to create quintessential American iconography,” Beyoncé added. “Denim on denim has often been seen through a male perspective, so this campaign, which celebrates the iconic female perspective, is important to me. I look forward to exploring innovative ways that our visions align to empower women and honor their strength.”

Just like in the ’80s campaign, Beyoncé enters the laundry room and strips to scrub her Levi’s 501 jeans while the song “Levii’s Jeans” featuring Post Malone plays in the background.

While many imagine her album “Cowboy Carter” inspired this collaboration, the Beyhive members noted that it did the song is definitely an ode to Beyoncé’s past as a member of Destiny’s Child. As the star mentioned in it 2016 CFDA Fashion Icon Award SpeechAs the girl group rose to fame, Beyoncé recalls that high-end designers didn’t need to “dress four curvy black country girls.” Although most designers refused to work with the trio, Levi’s was considered one of the first brands to partner with Destiny’s Child, making her the face of Levi’s “Low Rise Jeans” promoting.

With plans to reinterpret several of the brand’s iconic campaigns, Beyoncé and Levi’s “Reiiimagine” campaign will reportedly span television, out-of-home, digital, social media, print, brand activations and exclusive products.

In honor of the premiere of “Launderette,” fans will have the option to buy the award-winning star’s clothing Here.

This article was originally published on : thegrio.com
Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Lifestyle

Meghan Markle shares why she “can’t wait” for the holidays

Published

on

By

Meghan Markle, Prince Harry, the holidays, Archewell Foundation, Mina

Meghan Markle loves the holidays.

The Duchess of Sussex said this in a recent interview Marie Clairethrough which she told how she and her young family, including Prince Harry, spend every holiday.

Firstly, the 43-year-old mother of two is thrilled to share her joy together with her two children, Prince Arcihe, 5, and Princess Lilibet, 3.

“At first, I think as a mom with kids, you’re just happy that they’re there for you, but they don’t understand everything that’s going on yet,” she said. “But now we’re at an age where I look forward to seeing it through their lens every year.”

Meghan and her family’s holidays begin with what she called a “pretty low-key” Thanksgiving celebration.

“Over the last few years, as I’ve celebrated Thanksgiving here, like many of us, I’ve thought about always making sure there’s room at the table for friends who don’t have family, and that’s really key,” she said.

In her case, that meant welcoming people like Gloria Steinem to previous celebrations. But for the Sussexes, a low-key Thanksgiving also involves spending time with Meghan’s mother, Doria Ragland, who lives near their home in California.

“Being close to my mom is great,” she said.

She added that her family often makes sure they’ve “something fun to do.”

“Like any other family, you spend time having a great meal and then what do you do? Play games and stuff like that, someone brings a guitar – it’s fun,” she continued. “Every vacation is a new adventure.”

Meghan also added how vital it’s for her children to experience the “magic” of the holiday season, including “wonderful recipes that end up being formative memories.” Currently, this includes leaving carrots for Santa’s reindeer on Christmas Eve.

The Duchess met with Marie Claire at a Christmas dinner for Afghan women who recently moved to California through… Mina’s Lista corporation that helps Afghan women evacuate Afghanistan and find resources and support. Women also receive support through Welcome project of the Archewell Foundationwhich Meghan and Prince Harry launched in 2023 to extend support for women who resettled in the US from Afghanistan, People Magazine reported. There are currently 11 Welcome Project chapters in nine states.

Meghan Markle is investing in a new line of hair supplements owned by black women

The dinner was held at a modern kitchenware company owned by women and immigrants Our place and included good food, energetic conversation, and even poetry.

“From my viewpoint, one in all the reasons we desired to make certain we had the opportunity to be together again – so a lot of us – straight away is because as the holidays approach, and in some ways they’ve already began, it brings to evoke a lot emotion in people,” Meghan said during her dinner remarks.

“You miss home, you miss your country, and you can also find solace in the new community you have here,” she continued. “I’m grateful that we get to be a part of this community.”

This article was originally published on : thegrio.com
Continue Reading

Lifestyle

Elaine Welteroth and Jonathan Singletary welcomed their second child

Published

on

By

Elaine Welteroth, Jonathan Singletary, Elaine Welteroth has baby, Black famous mothers, Black mothers, Black maternal health, birthFUND, theGrio.com

Elaine Welteroth has a brand recent bundle of joy!

The 37-year-old media personality and founding father of birthFUND welcomed her second child, a son named SantiGold, together with her husband, musician Jonathan Singletary, in early November.

While Welteroth said People Magazine that she and her growing family are “healthy and happy” – she admitted that she has been affected by sleep problems since welcoming the most recent member of the family.

“I’m not sure my brain is working at full speed,” she told the web site. “I’m sleep-deprived, but I’m fine, I’m fine.”

Recalling the precise day she went into labor, she stated that she just knew it was the day.

“His birth was largely orchestrated by God,” she explained. “I just instinctively said, ‘I’m going to send my kid to school, and when he comes home, he’ll have a little brother.'”

In addition to her general spidey senses, Welteroth had an impulse to be outdoors, so she went to the park.

“The moment I sat down on the grass, I felt the first contraction,” she said. “I assumed, ‘Let’s go, honey.’ “It’s happening.”

Still, there was no immediate sense of urgency for the young mother of two, even stopping to do some Reiki within the park together with her midwife. Shortly thereafter, she returned home for what she described because the “most beautiful” and “peaceful” home birth. SantiGold’s peaceful delivery could also be a part of the inspiration behind his name, which she said means “peace” in Thai.

“I think you’re more confident in the process the second time around,” she noted, adding, “You can trust the method more. The baby was born inside three hours, I could not consider it.

Welteroth, who welcomed her first child, a boy, together with her husband in April 2022, has long touted her second pregnancy as a “redemptive pregnancy.” Its first stage was marked by complications and anxiety. Halfway through, after learning concerning the full scope of the Black mother’s health crisis, she began working with a midwife and decided to have a house birth. She also learned what number of families couldn’t afford the life-saving care of midwives and doulas, which led her to launch the FUND birth fund earlier this yr.

Elaine Welteroth shares her pain story in Advil's 'Believe My Pain' campaign

It was through the organization’s official opening that she learned she was pregnant together with her second child, announcing the primary group of beneficiaries. Now her organization is preparing to reward 41 more families.

“I started with the mantra: ‘We are the ones who have to save ourselves,’” she said. “I’m just very, very proud of our team and that we can help women and families, especially in this moment when we see how the system is failing families. I am truly encouraged and hopeful.”

This article was originally published on : thegrio.com
Continue Reading

Lifestyle

The ultimate Black-owned gift guide for Divine 9 members

Published

on

By

When it involves honoring the wealthy legacy of the Divine Nine, selecting the proper gift is about greater than just aesthetics – it’s about celebrating the history, culture and unwavering bonds of Black Greek letter organizations. Whether it’s Founders’ Day, inheritance ceremonyor just to point out like to a valued senior or fraternity brother, a meaningful gift reflects the pride, strength and purpose these organizations embody.

From stylish accessories to memorabilia that captures the essence of those organizations, these Black-owned brands can assist you to honor the spirit of service and sisterhood – or brotherhood – that outline the Divine Nine experience.

Truth 2 Code

(Photo: True 2 The Code)

Truth 2 Code offers a variety of fashionable accessories for members of the Divine Nine. Adding street style to classic Greek pieces, the True 2 Greek collection allows members to point out off their letters and private style.

Estelle coloured glass

(Photo: Estelle Colored Glass)

Although they might not be sold as a Greek seller, Estelle coloured glass prepares amazing gifts for members of Greek literary organizations. With a wide selection of coloured glassware designs, consider giving your favorite soror or fraternity brother a set of glasses of their organization’s colours.

(*9*)

DVN

(Photo: DVN)

DVN is a Greek clothing brand that hopes to redefine traditional Greek accessories by offering designs that completely fit people’s on a regular basis style. Founded by Danielle Render, a member of Delta Sigma Theta Sorority, Inc., DVN combines progressive design and meticulous craftsmanship to create jackets, necklaces and custom pieces that allow all D9 members to “represent their affiliations with confidence and authenticity.”

Vontélle Divine glasses collection

(Photo: Vontélle)

Designed for us, Vontélle is a Black woman-owned eyewear brand offering optical frames and sunglasses that complement Black facial expression. Vontélle “Divine” Collection combines the brand’s mission to create better-fitting, vibrant, fashion-forward styles with colours and patterns inspired by historically black sororities and sororities.

Betty Plus promotion

For over 30 years Betty Plus promotion, Black, a family business, is a one-stop shop for Greek accessories, clothing and custom embroidery. Offering deals for every Divine 9 organization, Betty’s Promo Plus offers collections of transition gifts, holiday gifts and more.

Fashionably Greek

(Photo: Fashionably Greek)

Fashionably Greek provides a various range of trendy and customizable clothing options, offering clothes and niknaks for all D9 sororities and choose fraternities (Kappa Alpha Psi and Omega Psi Phi). Its products are perfect for any occasion, from homecoming to social events and even to the office.

University nativity scene

University nativity scene is certainly one of the biggest Greek accessories stores. This Black family-owned business offers a big selection of merchandise for each D9 and non-D9 Black Greek organizations. Customers can shop online or visit a store near Tennessee State University in person.

Macy’s Divine Nine Fraternity and Sorority Collections

(Photo courtesy of Macy’s)

Macy’s Divine Nine Brotherhood collection AND Kasper Sorority Collection pay tribute to the National Pan-Hellenic Council (NPHC) organizations by offering men’s and girls’s clothing that highlights the distinct colours of every organization. These business-style garments are perfect for members to subtly have fun their affiliation at work events and/or branch meetings.

Black-owned brands will be able to shop from Oprah's 2024 favorites list

This article was originally published on : thegrio.com
Continue Reading
Advertisement

OUR NEWSLETTER

Subscribe Us To Receive Our Latest News Directly In Your Inbox!

We don’t spam! Read our privacy policy for more info.

Trending