Lifestyle
Beyoncé shows off her “Levii’s Jeans” in the new campaign.
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Beyoncé is now the star of Levi’s Jeans’ latest global campaign. Today, the “Cowboy Carter” singer has joined an older denim company to begin their business the first a part of the “Reiiimagine” campaign.an initiative combining Beyoncé’s influence as a visionary and the legacy of the Levi’s brand.
“The Levi’s® brand has been and always will be the unofficial uniform for those who move forward in the pursuit of better. We believe that a key part of this is constantly breaking and building culture codes,” said Kenny Mitchell, global marketing director for the Levi’s® brand at Levi Strauss & Co., in a press release. “Together with Beyoncé, we explore the power of reimagining things in this campaign, helping us connect with our fans in new ways and supporting the growth of our women’s business as a leading denim lifestyle brand.”
Just as Beyoncé’s “Cowboy Carter” album redefined America, her first series of collaborations with Levi’s reimagines a few of the denim company’s most iconic ads. Inspired by the brand’s classic looks and movies, “Chapter 1” is a contemporary version Levi’s 1985 “Laundry” campaign.
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“My song ‘LEVII’S JEANS’ pays homage to what I believe is the ultimate American uniform – something we all wear with pride. “I am honored to collaborate with Levi’s® to create quintessential American iconography,” Beyoncé added. “Denim on denim has often been seen through a male perspective, so this campaign, which celebrates the iconic female perspective, is important to me. I look forward to exploring innovative ways that our visions align to empower women and honor their strength.”
Just like in the ’80s campaign, Beyoncé enters the laundry room and strips to scrub her Levi’s 501 jeans while the song “Levii’s Jeans” featuring Post Malone plays in the background.
While many imagine her album “Cowboy Carter” inspired this collaboration, the Beyhive members noted that it did the song is definitely an ode to Beyoncé’s past as a member of Destiny’s Child. As the star mentioned in it 2016 CFDA Fashion Icon Award SpeechAs the girl group rose to fame, Beyoncé recalls that high-end designers didn’t need to “dress four curvy black country girls.” Although most designers refused to work with the trio, Levi’s was considered one of the first brands to partner with Destiny’s Child, making her the face of Levi’s “Low Rise Jeans” promoting.
With plans to reinterpret several of the brand’s iconic campaigns, Beyoncé and Levi’s “Reiiimagine” campaign will reportedly span television, out-of-home, digital, social media, print, brand activations and exclusive products.
In honor of the premiere of “Launderette,” fans will have the option to buy the award-winning star’s clothing Here.
Lifestyle
“Oshun and me” is the oda to the braids and history of afro
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At a time when black and marginalized groups are attacked, Adiba Nelson drops a book for youngsters, which strengthens black aesthetics and identity. The creator of Afro-Latin does it through the eyes of Yadyra, a young girl who invites young readers during a natural hair journey :. It starts with the ritual that her hair is intertwined and spare on Sunday. Yadira defines this process and is concerned with the Cowrie shell, which her mother uses as decorations. What is developing is a cultural and historical dialogue between mother and daughter. The conversation beautifully reproduces the mythology of the African traditional religion practiced in Black Latin culture – against the background of equally beautiful illustrations created by Alleanna Harris.
History continues when Yadira goes to school. The young girl is beautifully intertwined and with beads, but she wonders if she’s going to fit and make friends.
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The muffled but visual topic in the book is the disability of Yadira – he sits in a wheelchair when he wraps his hair and uses an infantry when he arrives in school.
According to research conducted by the Children’s Book Center, only 3.4% of kid’s books presents a disabled child as the foremost character. This number it contrasts sharply from thE 29.2% of kid’s books with animals as the foremost characters.
In weaving on this often ignored reality, in such a way, he shows young readers who move the disabled that they’re seen, that they matter, they are literally normal. He actually causes a conversation amongst disabled children and in the surroundings, and children are concerned with disability.
Yadira fights with school and makes a couple of discoveries. She is full of confidence that her mother gave her and armed with an Afro-Latina pride that runs through her heritage.
It ends with the creator’s letter and a scheme of woven hairstyles.
This story is an excellent reading for youngsters three and older. It was published on January 25 and will be found on the shelves of your favorite black bookstores and online from black bookstores.
(Tagstotransate) braids
Lifestyle
From aunt to mummy, associated with Matster Metster Men about motherhood
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The journey of each woman to motherhood is different. While the eyes of some women are illuminated on the considered the name “mommy”, for others, the concept of getting pregnant could appear overwhelming – and even terrifying. Recently, Meagan Good has opened on how she was certainly one of these women.
In an interview with Scott Evans, Okay revealed that it took her summer to reach the purpose where she was ready to be a mother. So much that when her sister, Good-Bellinger La’myia, told her that she was pregnant with her first child, the star “Harlem” admitted that her response was not the perfect. By playing the conversation she had with her 35-year-old sister, the actress reminds her of her 33-year-old self, saying: “Wow … you are pregnant … Why?”
“At first I thought:” Wait, huh? “Because it is such a huge commitment. I mean that all your life will change, it will never be the same … as if you really were an adult, “he continued, remembering her conversation with his sister.
Her response, although not a typical response to the announcement of pregnancy, is hilarious. The idea of motherhood could be intimidating, introducing drastic changes – from physical changes to health challenges, adaptation of mental health and a very latest lifestyle. The considered moving around this could be discouraging.
For good hesitation got here for fear of losing freedom.
“I think there was fear that life will change during the world day and I like to travel so much and I just like to jump so much, be free and do my job,” she said, explaining how her eager for freedom is concentrated by being a toddler and it was said them, what to achieve this long. “Then, when you finally get your freedom, by that time you are almost adult by (who) with all these adults, so (when it comes to making some of these adults, I thought” let me wait, because simply because I just wait I had the chance to be a toddler and an adult. ”
The good perspective about motherhood began to change before she met her fiance, actor Jonathan Majors, but their relationship strengthened her readiness.
“I am ready now because I have fun with him and because I know that this will not happen to the Earth Day,” she said. “I know that I and he will be here (or) … in Africa (or) wherever it is. I just know that even if we don’t move much … really, I really love the way we live (together). ”
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Now, excited by the transition from “Aunt” to “Mummy”, the nice predicts the longer term wherein she is married, raising two children (her seemingly independent negotiations), traveling all over the world and still makes a big contribution to the entertainment industry.
“I want women in their forties to the late 1940s. Only because we are aging, it does not mean that we cannot do all things and we should, if we want and (we should) be completely entitled. And also do not try to be 20 or 30 years old, or exactly who we are in this space. ”
(Tagstranslat) black motherhood
Lifestyle
Did you know that the first black textile mill stands in NC?
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In 1900, Warren Clay Coleman was recognized as “the richest black man in America” after opening the first black and operated textile factory in the United States, which He remains to be standing todayAccording to reports
Coleman loved textiles and opened the store in 1897 at Concord, North Carolina, just before Charlotte. Born in slavery in 1849, Coleman used his skills to create a chance for many who looked like him, because at that time black people couldn’t work in mills belonging to white people, reminiscent of John Odell, James Cannon and others ” With the exception of very work, in line with the creator of Norman McCullough, Sr. Who wrote“Warren Clay Coleman: Leader of the first black textile mill in America.
The mill has grow to be popular amongst other black dignitaries, reminiscent of a historian and activist for civil rights of Web Dubois. He included photos of the mill at an exhibition emphasizing black progress in the USA at the exhibition in Paris 1900.
In addition to the 196,000 square foot mill, he provided the essential resources for its 300 employees by constructing Price Temple Church, currently referred to as Price Memorial Ame Zion. He also built 100 houses for the team and a 17-hectare cemetery.
However, some successes were short -lived as a consequence of high cotton prices causing Coleman’s financial difficulties. The white cotton merchant took over the management for a relief, later employing white employees. After the death of Coleman in 1904, the white philanthropist Washington Duke bought a mill during the sale of a sheriff for less than USD 10,000. However, the century and a number of years later Coleman’s heritage lives when the mill stands nowadays in the Logan district, a historically black community.
In 2022, the property was transformed into inexpensive apartments as a consequence of the partnership with the developer based in Winston-Salem Sari and an organization called Coleman Mill Apartments. Immediately a breakthrough received a whole lot of holiday makers who stopped and took pictures of a board honored with Coleman in the essential constructing. Many years earlier, in 2015, Coleman and Młyn received national recognition, listed in the National Register of Historical Places, in accordance with.
The descendant of Coleman, his great -great -grandfather, Rodney Smith, says that there may be at all times a way of pride when he goes on a landmark. “Every time I go to the Coleman toilet, I feel proud of what he achieved and gave in the area of Concord,” said Smith.
“My children saw his photos, and Karolina Mall has a picture of his hanging. Every time my children pass, especially my son, says: “It’s my uncle.”
Part of the US 601 was named Warren C. Coleman Boulevard in 2001. Smith’s brother, Michael, hoped that when mentioning the property in the national register, it might be released from tear in the future.
(Tagstranslate) Concord
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