Celebrity Coverage
How Adidas is shaping a more inclusive future for sport with the expansion of its Community Lab – Essence
LAS VEGAS, NEVADA – FEBRUARY 09: A Boys & Girls Clubs of America member attends the adidas and Boys & Girls Clubs of America partnership celebration ahead of the Super Bowl at Resorts World Las Vegas on February 09, 2024 in Las Vegas, Nevada. (Photo by Joe Scarnici/Getty Images for adidas)
For many years, access to sports for many communities of color has been limited, and barriers often extend beyond the playing field.
This 12 months, adidas is taking one other step toward removing those obstacles. The sportswear giant recently announced the expansion of its Community Lab Programa visionary initiative to support Black and Latinx entrepreneurs working at the intersection of sports, equality and community development.
Founded with the intention of providing resources and opportunities to underrepresented social entrepreneurs, the adidas Community Lab has gained momentum since its inception. This 12 months, the program is growing not only in scale but in addition in impact, expanding to Toronto and Houston along with its original cities of Los Angeles, Atlanta and New York.
The mission of the program is clear: to support and empower Black and Latinx innovators who strive to make sports more accessible, equitable, and inclusive. At its core, the Community Lab offers more than simply funding; it creates an environment of mentorship, education, and networking that helps participants turn their visions into reality.
At the heart of this 12 months’s expansion is a latest partnership with Black ambitiona nonprofit organization founded by Grammy Award-winning artist Pharrell Williams. Black Ambition’s mission is to shut the wealth and opportunity gap by investing in high-growth startups led by Black and Latinx entrepreneurs. To date, the organization has mentored over 1,000 underrepresented founders and awarded over $10 million in funding to 101 dynamic entrepreneurs.
“Black Ambition was founded to create the space, individual opportunities, and relationships needed for underrepresented founders to thrive without obstacles,” said Jermeen Sherman, CEO of Black Ambition. The organization will bring its unique experience in mentoring and networking to the Community Lab, helping participants not only grow their businesses but in addition make a lasting impact of their communities.
This partnership, in addition to returning collaborators resembling Impact Hub and ie (Industry Education), will provide attendees with access to a comprehensive set of resources including: mentoring from industry leaders, expert training, workshops, executive chats with adidas, and networking opportunities with top executives and industry peers.
Additionally, each participant will receive $75,000 in grant funding to implement their progressive ideas. Over the course of eight months of intensive programming, these social entrepreneurs could have the tools to not only grow their businesses, but in addition transform the sports landscape of their communities.
The expansion of the adidas Community Lab is not only a corporate initiative, but a key step towards creating a more equitable world in sports and beyond. Ayesha Martin, Senior Director of adidas Purpose, expressed her excitement about the program’s expansion, stating, “We are excited to grow a larger group of social entrepreneurs who share our vision of removing barriers to access to sports for the communities we collectively serve.”
This is in line with broader trends in the industry. According to 2022 report from the Sports & Society program at the Aspen Institute, Black and Latinx youth are disproportionately underrepresented in organized sports, largely as a consequence of socioeconomic barriers resembling equipment costs, travel costs, and lack of access to secure spaces to play. Programs like the adidas Community Lab aim to shut these gaps by providing young athletes with opportunities that stretch far beyond the field.
By expanding its support to cities like Toronto and Houston, adidas is ensuring that more communities can profit from this transformational program. These cities are growing hubs of sports talent and entrepreneurial potential, making them ideal locations for the next wave of social impact leaders.
As adidas continues its mission to “create a sustainable ecosystem of change,” this 12 months’s group of social entrepreneurs will help redefine the intersection of sport, equity, and community. For aspiring changemakers, this is more than simply a possibility to grow a business—it’s a probability to shape the future.
ASKRS> Keke Palmer
Time is now for essentially the most fashionable moments in celebrity between Fashion Week, a season of prizes and magazine covers. Meanwhile, some glances required a full GLAM team once we finished a month and Valentine’s Day, sleeping hair and romantic manicures are still strong.
For example Black flexible headband. With an analogous volume Honey Afro Janet Jackson was entwined with a red gel manicure to enhance the golden accents. Then the model Alva Claire attended Baft in a fragile UPDO, which combined her curved, thin eyebrows and a blue-winged insert.
Makeup Artist Dee Carrion was chargeable for the golden lips and teeth in the quilt. Then Coco Jones’s hair was soaked in water – glass lids and lips added to the appearance. As for TEMS? The shiny French manicure was cherry on its siren and hot chocolate gloss.
And those that participated within the NAACP rewards didn’t come either. Keke Palmer has turn into viral not only due to touching speech of “Artist of the Year”, but additionally due to her to knock out beauty: elegant red hair and gothic makeup makeup.
Sheryl Lee Ralph was on her “suit and draw” that night. Saisha Beecham Saisha Beecham worked on shiny magic, as she put it, “Sixty Fine” within the years. Finally, the hair artist Larry Sims gave the Gabrielle Union museum by some means Bobów. He wrote within the signature “It gives a film star”. And we couldn’t agree more.
If you missed this, take a look at the very best moments of beauty from the week.
“At that time we only had acrylic,” Angie Aguirre says Essence, who puts ESPY-Jones in the primary episode. “We didn’t have a number of things we have today.” Starting the series, in honor of the Black History of the month, Aguirre, nail artist Sha’carri Richardson, resembles a black story for extremely long nails-at the identical time spreading techniques from the past.
From memories of curved acrylics on Flo Jo of the Eighties to the red manicure in Donn Summer, and even the nail of Stiletto from the Nineteen Thirties about Queen Nenzim from the Democratic Republic of Congo, manicure for construction has a wealthy history hidden behind every decorating extension.
Using the attention shadows as a substitute of the airbrush machine (which within the Nineteen Nineties was a big, loud pedal machine), she recreated one of the vital popular styles that has since appeared today as a preferred look.
Often appropriated in popular culture long, loud nails are historically called “ghetto” as an offensive statement after they wear black women. Meanwhile, they are sometimes seen as fashionable after they wear white celebrities.
“We usually set up trends [and] People kick, “says Aguirre within the film while painting about traditional nail art visible within the Nineteen Nineties.” When pop culture gets it, they change what they want to be like that. ” However, “black women wore these nails long before social media.”
Now that the nail industry is to succeed in USD 36.27 billion until 2032Aguirre explains the influence that black women have on beauty and what the longer term of those historical manicures will seem like. “Nail game has become very innovative,” he says, with latest products reminiscent of Gel-X. “[It’s] It is very different from what was during the day. “
Gilbert Flores/Variety via Getty Images
On Monday, at the SLS Hotel in Beverly Hills A Who’s Who of New Stars, Hot Talent and Legends was at hand to honor the best in black talent on the screen for the American Black Film Festival awards. Honores for the Night to Aaron Pierre, who received the Rising Star award (while the crowd sang: “Aaron Pierre, to Mufasaaaa”), Essence Black Women in Hollywood Honree Marla Gibbs, who received the Hollywood Legacy award, Keke Palmer caught the Renaissan prize. Aunjanue Ellis-Taylor received the same honor for girls.
Many people got here out to have fun, including presenters Ava DuverNay, Anthony Mackie, Boots Riley, Kelvin Harrison Jr. and Regina King. But in Hollywood there have been many stars and massive names, which also got here out with their partners to enjoy the annual event. They began a blue rug with sweet PDA and good vibrations, able to enjoy an important night.
From Larenz Tate and Tomasina’s wife to Dondre Whitfield and Salla Richardson Whitfield, Loretta Devine and husband Glenn Marshall, Lance and Rebecca Gross, and newlyweds Yvette Nicole Brown and Anthony Davis, Love was in the air. (Another essence of black women in Hollywood Honore, Teyana Taylor, was a supporting Aaron Pierre there, and there are rumors that these two enjoy their company, which, for which we’re here.) More couples appeared to this event than since the prize season. Scroll to see and feel all love.
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Kelvin Harrison Jr. and Sophia Rose McDowell
Los Angeles, California – 17 February: Kelvin Harrison Jr. And Sophia Rose McDowell take part in the seventh annual American Festival Black Film Festival in SLS Hotel, the luxury collection hotel, Beverly Hills on February 17, 2025 in Los Angeles, California. (Photo Kayla oaddams/wireimage)
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Loretta Devine and Glenn Marshall
Los Angeles, California – February 17: Loretta Devine and Glenn Marshall attend the seventh annual awards of the American Black Film Festival in the SLS Hotel, luxury collection hotel, Beverly Hills on February 17, 2025 in Los Angeles, California. (Photo Kayla oaddams/wireimage)
03
Yvette Nicole Brown and Anthony Davis
Los Angeles, California – February 17: Anthony R. Davis and Yvette Nicole Brown participate in the seventh annual American festival Black Film Festival in SLS Hotel, a luxury collection hotel, Beverly Hills on February 17, 2025 in Los Angeles, California. (Photo Kayla oaddams/wireimage)
04
Salli Richardson Whitfield and Dondre Whitfield
Los Angeles, California – February 17: Salla Richardson Whitfield and Dondre Whitfield are collaborating in the seventh annual American Black Film Festival festival in SLS Hotel, a luxury collection hotel, Beverly Hills on February 17, 2025 in Los Angeles, California. (Photo Kayla oaddams/wireimage)
05
Founders of ABFF Jeff Friday and Nicole Friday
Los Angeles, California – February 17: Nicole Friday and Jeff Friday take part in the seventh annual American Black Film Festival festival in the SLS Hotel, a luxury collection hotel, Beverly Hills on February 17, 2025 in Los Angeles, California. (Photo Kayla oaddams/wireimage)
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Lance Gross and Rebecca Gross
Los Angeles, California – February 17: Lance Gross and Rebecca Gross attend the seventh annual Arman Black Film Festival awards in the SLS Hotel, the luxury collection hotel, Beverly Hills on February 17, 2025 in Los Angeles, California. (Photo Kayla oaddams/wireimage)
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Lenengreen dies and Tomasinain Frig
Los Angeles, California – February 17: Larenz Tate and Tomasina Parrott attend the seventh annual awards of the American Black Film Festival in the SLS Hotel, a luxury collection hotel, Beverly Hills on February 17, 2025 in Los Angeles, California. (Photo Kayla oaddams/wireimage)
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Charles D. King and Stacey Walker King, founder and CBO Macro Media Company
Los Angeles, California-17 February: Stacey Walker-King and Charles D. King take part in the seventh annual American Black Film Festival festival in SLS Hotel, a luxury collection hotel, Beverly Hills on February 17, 2025 in Los Angeles, California. (Photo Kayla oaddams/wireimage)
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Michael Jai White and Gillian White
Los Angeles, California – February 17: (LR) Michael Jai White and Gillian White take part in the seventh annual Honorary American Festival Black Film at SLS Hotel, a luxury collection hotel, Beverly Hills on February 17, 2025 in Los Angeles, Kalifornia. (Photo Frazer Harrison/Getty Images)
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WME COO Dan Limerick and Dawn Limerick
Los Angeles, California – February 17: (LR) Dawn Limerick and Dan Limerick, COO, WME take part in the seventh annual Honorary Film Film Film Film Film Film at SLS Hotel, Hotel Luxury Collection, Beverly Hills February 17, 2025 in Los Angeles, California. (Photo Frazer Harrison/Getty Images)
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Chris Spencer and Vanessa Spencer
Vanessa Spencer, Chris Spencer during the seventh annual American Black Film Festival festival, which took place at the SLS Hotel on February 17, 2025 in Los Angeles, California. (Photo of Gilbert Flores/Variety via Getty Images)
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Teyana Taylor and Aaron Pierre
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