Connect with us

Celebrity Coverage

How Adidas is shaping a more inclusive future for sport with the expansion of its Community Lab – Essence

Published

on

LAS VEGAS, NEVADA – FEBRUARY 09: A Boys & Girls Clubs of America member attends the adidas and Boys & Girls Clubs of America partnership celebration ahead of the Super Bowl at Resorts World Las Vegas on February 09, 2024 in Las Vegas, Nevada. (Photo by Joe Scarnici/Getty Images for adidas)

For many years, access to sports for many communities of color has been limited, and barriers often extend beyond the playing field.

This 12 months, adidas is taking one other step toward removing those obstacles. The sportswear giant recently announced the expansion of its Community Lab Programa visionary initiative to support Black and Latinx entrepreneurs working at the intersection of sports, equality and community development.

Founded with the intention of providing resources and opportunities to underrepresented social entrepreneurs, the adidas Community Lab has gained momentum since its inception. This 12 months, the program is growing not only in scale but in addition in impact, expanding to Toronto and Houston along with its original cities of Los Angeles, Atlanta and New York.

The mission of the program is clear: to support and empower Black and Latinx innovators who strive to make sports more accessible, equitable, and inclusive. At its core, the Community Lab offers more than simply funding; it creates an environment of mentorship, education, and networking that helps participants turn their visions into reality.

At the heart of this 12 months’s expansion is a latest partnership with Black ambitiona nonprofit organization founded by Grammy Award-winning artist Pharrell Williams. Black Ambition’s mission is to shut the wealth and opportunity gap by investing in high-growth startups led by Black and Latinx entrepreneurs. To date, the organization has mentored over 1,000 underrepresented founders and awarded over $10 million in funding to 101 dynamic entrepreneurs.

“Black Ambition was founded to create the space, individual opportunities, and relationships needed for underrepresented founders to thrive without obstacles,” said Jermeen Sherman, CEO of Black Ambition. The organization will bring its unique experience in mentoring and networking to the Community Lab, helping participants not only grow their businesses but in addition make a lasting impact of their communities.

This partnership, in addition to returning collaborators resembling Impact Hub and ie (Industry Education), will provide attendees with access to a comprehensive set of resources including: mentoring from industry leaders, expert training, workshops, executive chats with adidas, and networking opportunities with top executives and industry peers.

Additionally, each participant will receive $75,000 in grant funding to implement their progressive ideas. Over the course of eight months of intensive programming, these social entrepreneurs could have the tools to not only grow their businesses, but in addition transform the sports landscape of their communities.

The expansion of the adidas Community Lab is not only a corporate initiative, but a key step towards creating a more equitable world in sports and beyond. Ayesha Martin, Senior Director of adidas Purpose, expressed her excitement about the program’s expansion, stating, “We are excited to grow a larger group of social entrepreneurs who share our vision of removing barriers to access to sports for the communities we collectively serve.”

This is in line with broader trends in the industry. According to 2022 report from the Sports & Society program at the Aspen Institute, Black and Latinx youth are disproportionately underrepresented in organized sports, largely as a consequence of socioeconomic barriers resembling equipment costs, travel costs, and lack of access to secure spaces to play. Programs like the adidas Community Lab aim to shut these gaps by providing young athletes with opportunities that stretch far beyond the field.

By expanding its support to cities like Toronto and Houston, adidas is ensuring that more communities can profit from this transformational program. These cities are growing hubs of sports talent and entrepreneurial potential, making them ideal locations for the next wave of social impact leaders.

As adidas continues its mission to “create a sustainable ecosystem of change,” this 12 months’s group of social entrepreneurs will help redefine the intersection of sport, equity, and community. For aspiring changemakers, this is more than simply a possibility to grow a business—it’s a probability to shape the future.

This article was originally published on : www.essence.com
Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Celebrity Coverage

Fenty Beauty celebrates its expansion into the Caribbean with the launch event of Barbados – Essence

Published

on

By

Courtesy of Kristopher Streeks

It was a special homecoming season for Rihanna. This week, the makeup artist and popular culture icon officially celebrated the launch of Fenty Beauty in the Caribbean with a launch event in her home country of Barbados!

Rihanna announced via Instagram come early October that the brands might be officially available at select retailers in nine different Caribbean territories. This includes Antigua, Aruba, Bahamas, Barbados, Bermuda, Cayman Islands, Trinidad and Tobago, Grenada and St. Maarten from October 24, 2024.

Fenty Beauty celebrates its expansion into the Caribbean with a launch event in Barbados

“I always felt awkward that my brand wasn’t in my home, so I always wanted to do it,” the Barbadian native told ESSENCE at the launch event. “I always insisted,” she said. “The moment we received permission to come here, we arrived.”

She also said she plans to proceed rolling out Fenty Beauty in the Caribbean. “The Caribbean, I carry it on my back, just like Barbados. Even though we have now launched operations on nine islands, we will continue to open and expand. We intend to cover the entire Caribbean and beyond,” said the superstar.

Fenty Beauty celebrates its expansion into the Caribbean with a launch event in Barbados

Stars prefer it Queen Carterand the Prime Minister of Barbados, Mia Amor Mottley, were present at the launch event. The ceremony took place last Thursday at the idyllic QP Bistro, an oceanfront restaurant overlooking the island’s west coast. Rihanna, who can be one of Barbados’ national heroines, delighted the participants by having fun with the guests and even taking up the DJ’s microphone.

Rihanna also touched on how her Caribbean heritage has influenced the development and trajectory of her brands, stating: “Beauty has all the time been a really honest space. But now I incorporate ingredients from the island into my skincare, my beauty and the reason I even have the only powder that may mattify you at any time, especially when wet!

Fenty Beauty celebrates its expansion into the Caribbean with a launch event in Barbados

“The launch in the Caribbean actually reinforces what we built this brand to be from the starting – which is that it’s inclusive. Everyone found shade, everyone found their soul mate in our gondola,” she said. “I want to keep pushing it. The first person I saw applying foundation was my mother, a black woman. I never knew there was a void. I just did it from the bottom of my heart because that’s what I know.”

For Rihanna, “inclusiveness does not mean being limited to one space. This means insulting everyone. I want to be able to shop at Fenty Beauty, Fenty Skin, Fenty Hair – that’s my goal.”


This article was originally published on : www.essence.com
Continue Reading

Celebrity Coverage

FIRST LOOK: ‘Harlem’ Season 3 Returns with New Faces – Essence

Published

on

By

Angie (Shoniqua Shandai), Quinn (Grace Byers), Camille (Meagan Good) and Tye (Jerrie Johnson) in HARLEM S3 Photo: Courtesy of Prime © Amazon Content Services LLC

Just when winter begins to fade, the warmth returns as Camille, Tye, Quinn and Angie return to our screens. The Prime Video favorite will eagerly return for a 3rd season on January 23, promising more drama, laughter, and life-changing decisions for our favourite Harlem Four.

The second season’s cliffhanger left everyone wondering what would occur next, and this 12 months guarantees much more twists and turns as the ladies enter latest stages of their often tumultuous lives. Now they’re able to set their priorities and begin a brand new life. Expect mother-daughter dynamics, romantic complications, and profession crossroads like never before.

The excitement doesn’t end there – season three introduces some latest faces which might be sure to cause a stir. Joining the solid are Meagan Good, Grace Byers, Shoniqua Shandai, Jerrie Johnson and Tyler Lepley, Kofi Siriboe as Seth, a captivating MLB player who quickly catches the attention of certainly one of the women. Meanwhile, Logan Browning steps into the role of Portia, Ian’s former love, whose return to Harlem brings back greater than just memories. Gail Bean and Robin Gives also appear, with Bean playing Eva, a passionate enterprise capitalist working alongside Tye, and Gives playing her powerful mother.

From the creative mind of Tracy Oliver, it continues to explore the complexities of black womanhood with humor and heart, making it a novel comedy that captures the wonder and grit of life in New York City. The latest season, produced by Amazon MGM Studios and Universal Television, reaffirms the series’ position as a source of living storytelling – returning just in time to warm up the winter. So mark your calendars and prepare for a New York minute filled with style, surprises and sisterhood.

Here are some First Look photos from the upcoming third season.

This article was originally published on : www.essence.com
Continue Reading

Celebrity Coverage

Judith Jamison’s iconic moments of beauty and dance – the essence

Published

on

By

Getty Images

Judith Jamison, American dancer and former artistic director of the Alvin Ailey American Dance Theater, died over the weekend at the age of 81. According to Christopher Zunner, Ailey’s spokesman, announced that Jamison died Saturday in New York after a brief illness surrounded by close friends.

Jamison began studying ballet at the age of six at the Judimar School of Dance. After years of dedication and practice, she joined the Alvin Ailey American Dance Theater in 1965. There, for 15 years in a row, she became one of the most eminent soloists.

After her time there, she appeared as a guest dancer with various ballet corporations and on Broadway. Ultimately, Jamison returned to the Alvin Ailey American Dance Theater as artistic director, a position she held for 21 years and was later promoted to creative director emeritus.

Not only was she an icon on stage and in her choreography, but she was also a source of inspiration with timeless beauty. Her first performance of the legendary song “Revelations” was in 1970, when she rocked wing eyeliner, daring eye shadow and long eyelashes. She then traveled to the UK in 1973 to perform at their Alvin Ailey studio, wearing natural hair and no makeup. The dancer wore a head wrap with minimal makeup the following yr at the New York premiere.

In 1978, she performed Ailey’s legendary dance “Cry” along with her natural hair – which he choreographed in honor of his mother and dedicated to black women. In 1979, she played Carola Polakov Resort, showing off her natural chocolate skin in Ready to Wear Advance. In her Broadway debut, she played the lead in Sophisticated Ladies, wearing red lipstick, eyeliner and long eyelashes. Fast forward to 2018, Jamison attended Black Girls Rock 2018 wearing striking eyeliner and a bald head to just accept the Living Legend Award.

And he’s an everlasting legend. We are endlessly grateful for Jamison’s work and inspiration through various mediums. Her legacy will survive. Below, to have a good time Jamison’s beautiful life, a compilation of some of her most inspiring beauty moments over the years.

This article was originally published on : www.essence.com
Continue Reading
Advertisement

OUR NEWSLETTER

Subscribe Us To Receive Our Latest News Directly In Your Inbox!

We don’t spam! Read our privacy policy for more info.

Trending