Technology
Why Porsche NA CEO Timo Resch is banking on ‘selection’ to survive the turbulent electric vehicle market

Timo Resch is basking in the sun. That’s literally true as we speak on a beautifully clear California day at Quail, one in every of the most prestigious events of Monterey Car Week. But it’s also true figuratively, because Resch, who took over as CEO of Porsche Cars North America (PCNA) last November, is in a excellent place professionally.
PCNA just reported its best quarter ever, with second-quarter sales up 13% compared to the same period in 2023. The brand has been showing regular momentum recently and comes at a critical juncture as Porsche pushes electrification in an increasingly uncertain market.
Porsche is set to launch its second EV, an all-electric version of the Macan SUV, the brand’s most inexpensive model. It shall be followed shortly by an all-electric version of the 718, the brand’s most inexpensive sports automobile. These cars come hot on the heels of the new-generation 911, available as a hybrid for the first time, and the recent Panamera, which now generates much more power and range thanks to a redesigned plug-in hybrid system.
Sitting between a snow-white Macan Electric and a brilliant purple Taycan Turbo GT, Resch calls it “the biggest remapping of the product portfolio that we’ve ever done.” The push for electrification is ongoing, however it’s lost some steam recently. The company previously planned to be 80% electric by 2030; but just last month, Porsche hit the brakes and he told Reuters this goal is currently “dependent on customer demand.”
Resch is pragmatic about the situation, saying the company’s core mission is simply to give customers what they need. “I think the market will tell us, the customers will tell us. To have options and choices, that’s what Porsche is all about,” he says.
The recent, battery-powered Macan shall be a test of that theory, since it doesn’t replace its combustion-engined predecessor but complements it. “We have the Macan Electric and, in the foreseeable future, the Macan ICE (combustion engine),” says Resch.
Initially at the least, electric and petrol versions of the Macan shall be available at the same time. They will sit side by side in showrooms, each competing for purchasers’ attention.
Resch declines to provide official numbers on pre-orders or shows of hands for the Macan Electric, but says interest is in step with regional trends. “If you look at the map, there are states in the United States where electrification is really taking off. They have good infrastructure. There’s a lot of demand. There are other states where it’s a little slower,” he says.
The electric Macan will first be presented at two US Porsche Experience Centers in Los Angeles and Atlanta, where interested parties will find a way to see for themselves whether this electric SUV lives up to the expectations placed in it.
“Our dealers and customers are very excited to finally see this car, get behind the wheel and test drive it,” Resch says.
Software problems
Resch’s emphasis on “finally” follows the somewhat troubled development the electric Macan has undergone on its way to production. A series of software development issues have delayed the rollout of the all-electric SUV, built on the PPE platform that can even underpin the upcoming Audi Q6 E-Tron.
Software has been a contentious issue inside Volkswagen Group (Porsche’s parent company) for years, largely over the troubled Cariad division, which has been suffering from internal delays. Those struggles led, at the least partially, to a recent $5 billion investment and three way partnership with Rivian that can give VW access to the startup’s software stack.
Porsche is also mixing its code base with Google and Apple. While General Motors is pushing mobile integration aside, taking more of the user experience in-house and keeping smartphone projection options at bay, Porsche is moving toward deeper mobile integration.
Resch says Porsche will all the time develop its own automobile interfaces—infotainment systems which might be easy to use and comprehensive when it comes to functionality. “But at the same time, if customers want to have other choices, we will provide them with those options,” he says.
Turning to Apple and Google
This means future Porsche dashboard experiences with native Android apps, while also providing increasingly deep Apple CarPlay integration. Soon, your iPhone will find a way to reach beyond the automobile’s central touchscreen with its whiskers, even taking control of the instrument cluster behind the steering wheel.
“Of course, we have a proven, long-standing relationship with Apple. We have a very good exchange of views on where the industry is going. And for that reason, it’s good to align with them, because we know that Apple itself is also very customer-centric, very customer-focused,” Resch says. “But that doesn’t mean we’re locked into anything.”
Again, Resch says it’s customer demand that’s driving Porsche to work more closely with the Cupertino tech giant. “We have a pretty high share of Apple users,” he says.
Apple is subsequently seen as a secure partner for the brand, but there is one area where Resch is not keen on forming alliances: politics.
I ask Resch about the increasingly tense political situation surrounding electric vehicles in the U.S. market. It’s the only time he stops his quick answers and takes a moment to consider his answer.
Finally, he returns to his mantra: “I think that we, as a brand, are best advised to always offer a choice,” he says. “There really needs to be more choice for customers with different variants, so that they can really choose. That’s what they’ve become accustomed to in the automotive market. That’s what they’ve become accustomed to in Porsche. And if you give them a choice, they’ll naturally find their way, too.”
Technology
Meta introduces limited teen accounts on Facebook and Messenger

Meta introduces teen accounts on Facebook and Messenger. A function that routinely saves young users for the impression of applications with built -in security, shall be available on these platforms within the USA, Great Britain, Australia and Canada, before it expands to additional regions in the long run.
Teen accounts first appeared on Instagram in September last yr after Instagram, and other popular social networks were grilled by American legislators for not doing enough to guard teenagers. As a part of Tuesday’s announcement, Meta said that he brings a brand new built -in account protection for teenagers on Instagram.
With the extension of Facebook and messengers, teenagers shall be routinely placed in an experience that goals to cut back inappropriate content and unwanted contact. Teens under 16 years of age need parents’ consent to vary any of the settings.
While Post on the META blog about launching doesn’t provide exact restrictions under which teenagers shall be placed, the corporate told TechCrunch We -Mail that teenagers will only receive messages from individuals who follow or had news earlier.
In addition, only teen friends can see and reply to their stories. Tags, references and comments will even be limited to people they follow or who’re their friends.
Teens will even receive reminders of leaving social networks after using them for an hour a day. In addition, they shall be enrolled within the “quiet mode” overnight.
As for brand spanking new instagram restrictions, teens under 16 years of age is not going to give you the chance to modify to the platform, unless their parents give them permission. In addition, teenagers under the age of 16 can have to get the parents’ consent to show off the applying function, which blur images containing suspicion of nudity in DMS.

The changes announced on Tuesday show the newest Meta step towards solving problems related to the mental health of teenagers related to social media. These fears were Raised by an American general surgeon and several states, a few of which have even began to limit teenagers from using social media Without the consent of the parent.
The Meta shared insight into how teen accounts on Instagram are doing, because the corporate claims that it has moved 54 million teenagers to teen accounts. The meta claims that there remains to be lots more, because this function remains to be developing all around the world. The company also shared that 97% of teenagers aged 13-15 maintain built-in protection, says finish.
The finish line also commissioned an IPSOS study, which showed that just about all surveyed parents (94%) claim that teen accounts are helpful for fogeys, and 85% consider that they make helping teenagers easier to have positive experiences on Instagram.
(Tagstranslate) Facebook
Technology
Benchmarks meta for new AI models are somewhat misleading

One of the new flagship AI Meta models released on Saturday, Maverick, Second rating at LM ArenaA test during which human rankings compare the outcomes of models and select which they like. But it appears that evidently the Maverick version, that the finish implemented on LM Arena differs from the version that’s widely available to programmers.
How several And researchers He pointed to X, Meta noticed within the announcement that Maverick on LM Arena is a “experimental version of the chat.” Chart on The official website of LlamaMeanwhile, it reveals that the testing of the LM META Arena was carried out using “Llama 4 Maverick optimized for conversation.”
As we wrote earlier, for various reasons LM Arena has never been essentially the most reliable measure of the performance of the AI model. But AI firms generally didn’t adapt or otherwise adapted their models to higher rating at LM Arena-Lub a minimum of didn’t admit it.
The problem related to adapting the model to the reference point, suspension of it, after which releasing the “vanilla” variant of the identical model, is that programmers are difficult to predict how good it can work in specific contexts. It can be misleading. It is best if the tests tests – miserably inadequate – provide a shutter of strong and weaknesses of 1 model in various tasks.
Indeed, scientists on X have Stark was observed Differences in behavior From publicly to download maverick in comparison with the hosted model on LM Arena. The LM Arena version seems to make use of many emoji and provides extremely long answers.
Okay, Lama 4 is Def and Littled cooked lol, what a yap city is that this city pic.twitter.com/y3gvhbvz65
– Nathan Lambert (@natolambert) April 6, 2025
For some reason, the Llam 4 model in the sector uses rather more emoji
together. Ai, it seems higher: pic.twitter.com/f74odx4zttt
– technological notes (@techdevnotes) April 6, 2025
We arrived at Meta and Chatbot Arena, a company that maintains LM Arena to comment.
(Tagstotransate) benchmark
Technology
Trump delays the ban

Donald Trump has signed a brand new executive order “Save Tiktok”.
Tiktok will live to see the next day – at the least for now. On April 4, President Donald Trump signed a brand new executive order delaying the ban on a preferred social application by one other 75 days. The application was to darken in the USA on April 5.
The application, belonging to the Chinese company Bytedance, is now on the second extension in the first quarter of the 12 months. In 2024, President Biden signed bilateral laws of Ban Tiktok, citing fears about national security. Congress voted in a predominant means. Although Trump has signed the executive order to “save” the application, many questioned the legality of the movement. Like many president’s actions at the starting of his term, they complain that evidently he exceeds the authority of the executive office.
Trump announced his move to Stop the ban on social truthSaying that his administration remains to be working on the contract.
“My administration worked very hard on the Tiktok saving contract, and we have made great progress,” Trump wrote on April 4. “The contract requires more work to ensure the signing of all necessary approvals, which is why I sign an executive order to continue tiktok for an additional 75 days.”
Trump quoted his newly imposed tariffs to China as a key reason for detained negotiations for the buyer.
“We hope to continue working in good faith with China, which, as I understand, are not very satisfied with our mutual tariffs – necessary for honest and balanced trade between China and the USA,” wrote Trump. “It proves that tariffs are the most powerful economic tool and very important for our national security. We do not want Tiktok to go dark. We are looking forward to cooperation with Tiktok and China to complete the contract.”
This means a second time Trump entered to delay the ban. On January 2, just a couple of days after returning to the office, he signed the first extension to stop Tiktok, utilized by over 170 million Americans available to users.
The potential sales of Tiktok draws the major attention of the principal players in the business world. According to HillMany private equity firms, the Venture Capital groups and the best technological investors have introduced offers for a preferred application.
Among the firms, apparently in the mix are Blackstone, Oracle, Amazon – led by Jeff Bezos – and the founding father of Onlyfans Tim Stokely. Interest in purchasing Tiktok has increased, how uncertainty about its future in the US is always growing.
The application, utilized by 170 million Americans, is situated at the center of ongoing political and economic negotiations between the United States and China. Along with the upcoming pressure and deadlines, the possibility of selling opened the door to the largest technological and financial names.
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