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Google backs down on plan to eliminate third-party cookies

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Index Exchange, a participant within the Google grant program created to test Privacy Sandbox, published its own blog post on July 2 detailing the issues it saw with Google’s innovations.


In 2020, Google planned to make third-party cookies obsolete, essentially making first-party cookies obsolete with what it called Privacy Sandbox. The feature was touted by the tech company as a breakthrough for user privacy while also allowing publishers and ad buyers to goal ads to consumers and perform some measurement tasks within the background. Google has somewhat backed away from these original plans On July 22, the corporate posted a blog post saying it could proceed to support third-party cookies because its solution was not yet ready to be released.

According to a Google blog post: “Early testing by ad tech companies, including Google, has shown that Privacy Sandbox APIs have the potential to achieve these results. We expect the overall performance of using Privacy Sandbox APIs to improve over time as industry adoption increases. At the same time, we recognize that this change requires significant work by many participants and will have an impact on publishers, advertisers, and everyone involved in online advertising.”

The company continued: “Accordingly, we are proposing an updated approach that increases user choice. Instead of phasing out third-party cookies, we would introduce a new experience in Chrome that allows people to make informed choices about how they browse the web, and they can adjust that choice at any time. We are discussing this new path with regulators and will work with the industry as we implement it.”

According to , the partners Google referenced in a blog post by Anthony Chavez, Vice President of Privacy Sandbox, who expressed concerns that Google’s feature wasn’t ready for release yet. Index Exchange, a Google grant program participant created to test Privacy Sandbox, published its own blog post on July 2, detailing the problems it saw with Google’s innovation. “With its current limitations, Privacy Sandbox may not yet be an effective solution for widespread use, or it may be too expensive for technology companies to prepare their implementations for general availability. There are significant risks to publishers and the software ecosystem that we must address to make scaling easier and more efficient.”

They continued by detailing how Google’s requirements lead to latency issues: “This latency is primarily due to the requirement for Google to be the top seller in the PA auctions, which in turn requires all non-Google bids to be processed by Google Ad Manager (GAM) before the auction begins. All auction participants must also wait for Google to finalize the winning bid. Latency can be reduced by allowing other publishers and ad exchanges to compete directly in the client-side auction via Prebid. This would create a more level playing field and significantly speed up online transactions.”

According to , the Google feature was blocked due to a CMA grievance filed by the Open Network Movementad industry group. According to the group’s co-founder, James Rosewell, “We have long advocated for Privacy Sandbox to be allowed to compete on its own merits. If advertisers prefer this approach and consumers value its purported privacy benefits, it will be widely adopted. It was unacceptable for such a solution to be forced upon the market while removing all alternative choices.”

In 2021 criticized Google’s program for instance of “privacy theater.” Google’s Federated Learning of Cohorts, or FLoC, is meant to hide users in groups of comparable interests. But Ashkan Soltani, a privacy researcher and former chief technologist on the Federal Trade Commission, said Google’s FLoC project and its proposal don’t solve the issue of surveillance capitalism. Instead, they leave your entire ecosystem and its problems intact. “It doesn’t solve the fundamental problem of surveillance capitalism,” Soltani said. “It still encourages the exchange of personal data. It still encourages the collection of personal data. All of that remains unchanged. The externalities associated with things like clickbait or around things like controversial content to generate more clicks and views, disinformation — all of those questions are still there and untouched.”

This article was originally published on : www.blackenterprise.com
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Is Your City a Sunset City? This Interactive Map Will Tell You –

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Tougaloo College’s interactive map permits you to explore cities and communities across the United States, and discover in the event that they are considered sunset cities.


Some interactive map from Tougaloo College means that you can study cities and communities within the United States and discover in the event that they are considered sunset cities.

According to Britannicasunset in US history is a city that excluded people of color, most frequently African Americans, when the sun went down. The way people enforced these “rules” ranged from collective violence similar to public lynchings, discriminatory laws, and discrimination in open housing.

The map is inspired by a database introduced by the late historian and sociologist James W. Loewen. He is the writer of the classic bestseller. Tougaloo’s History and Social Justice section has included what describes as “the only cities in the world with a twilight register.”

“Sunset Town isn’t just a place where something racist happened,” researchers write on the database’s website. “It’s an entire community (and even a county) that was intentionally ‘all white’ for decades.”

The researchers add that “All white” is in quotation marks because some towns historically “allowed one black family to remain while expelling the rest.” They also indicate that some sunset towns also barred Chinese, Jews, Mexicans, Native Americans, and in some cases, Mormons.

How to read a map

For the interactive map, users should hover over a state to see an alphabetical list. The map key consists of six colours used as dots to discover cities which are definitely, probably, possibly, or unlikely to be sunset cities.

Black dots indicate black cities or municipalities. Places on the interactive map with a red flag indicate places of special importance.

On at first glance, the Midwest and The Plains region seems to have more dots indicating definite, probable, and possible sunset cities. The map shows that there just isn’t a single state in America that doesn’t have a suspected sunset city.

As for black cities and towns, the ten listed are Pembroke and Brooklyn, Illinois. Expose, Mound Bayou, New Africa, Renova, and Winstonville, all in Mississippi. Maryville, South Carolina; Martinsville, Indiana; and North Amityville, New York.


This article was originally published on : www.blackenterprise.com
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Adam Neumann’s Flow Startup Launches Co-Living Community in Saudi Arabia

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Flow, Adam Neumann’s co-living startup, has opened a 238-apartment complex in the Saudi capital of Riyadh, Forbes has some details. The opening included an Aztec-style hot chocolate ceremony and bags reading “holy s— I live.” Rent for furnished units starts at $3,500 a month and includes hotel services like laundry and housekeeping, in addition to amenities like swimming pools, coed gyms (unusual in Saudi Arabia) and bowling alleys. Flow is constructing three other properties with almost 1,000 apartments in Riyadh.

The company’s first, less luxurious properties opened in April in Fort Lauderdale and Miami.

Flow raised $350 million from Andreessen Horowitz in 2022. The funding raised questions given the troubled history of Neumann’s previous startup, WeWork. Once valued at $47 billion, WeWork filed for bankruptcy protection last yr and was eventually acquired by Yardi, an actual estate group, for $450 million.

This article was originally published on : techcrunch.com
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Elon Musk Threatened with SEC Sanctions for Failure to Appear in Court

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Elon Musk threatened with SEC sanctions for failing to appear in court

Elon Musk, CEO of X and other firms whose names include the letter “X,” found himself in the crosshairs of regulators after he failed to testify this month as a part of an investigation into Musk’s acquisition of Twitter.

In a document filed today, the U.S. Securities and Exchange Commission (SEC) said it intends to impose sanctions on Musk after he missed a court-ordered hearing in Los Angeles Superior Court on September 10. According to the document, Musk didn’t notify the SEC that he wouldn’t appear for the hearing until three hours before the hearing was set to begin.

“The court must make clear that Musk must stop his games and delaying tactics,” the letter reads.

According to the documents, Musk spent September 10 overseeing the launch of Polaris Dawn, a spacecraft manufactured by his space exploration company, SpaceX.

SEC counsel proposed rescheduling Musk’s hearing for the following day, September 11. However, Musk’s lawyer declined, agreeing only to an October hearing.

The SEC is searching for “significant contingent relief” if Musk fails to appear in court in October. The agency has also indicated it plans to file a motion for sanctions against Musk to get well travel expenses for the canceled testimony and other relief. (In the lawsuit, the SEC said it spent “thousands of dollars” to fly three attorneys to Los Angeles for the Sept. 10 hearing.)

Musk’s court-ordered appearance stems from an SEC investigation into whether the billionaire acted lawfully in disclosing his Twitter stock purchases ahead of his $44 billion acquisition of the corporate in 2022. The investigation can also be looking into whether Musk’s statements in regards to the transactions were misleading; the SEC alleges that Musk waited at the least 10 days too long to disclose that he was buying Twitter stock.

The investigation is the second time Musk has found himself under the SEC’s gun in recent years. In 2018, the agency ordered Musk to step down as Tesla CEO and pay $40 million for tweets about Tesla stock that the SEC found amounted to market manipulation. At the time, Musk called the fraud allegations “unjustified.”

The Securities and Exchange Commission (SEC) also investigated Musk and Tesla over claims about Tesla’s vehicles’ ability to achieve “full autonomous driving” in addition to Tesla’s use of company funds to construct a “glass house” for Musk.

The full text of the appliance will be read below.

JOINT STATEMENT ON THE R… By SP-TechCrunch

This article was originally published on : techcrunch.com
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