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Google backs down on plan to eliminate third-party cookies

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Index Exchange, a participant within the Google grant program created to test Privacy Sandbox, published its own blog post on July 2 detailing the issues it saw with Google’s innovations.


In 2020, Google planned to make third-party cookies obsolete, essentially making first-party cookies obsolete with what it called Privacy Sandbox. The feature was touted by the tech company as a breakthrough for user privacy while also allowing publishers and ad buyers to goal ads to consumers and perform some measurement tasks within the background. Google has somewhat backed away from these original plans On July 22, the corporate posted a blog post saying it could proceed to support third-party cookies because its solution was not yet ready to be released.

According to a Google blog post: “Early testing by ad tech companies, including Google, has shown that Privacy Sandbox APIs have the potential to achieve these results. We expect the overall performance of using Privacy Sandbox APIs to improve over time as industry adoption increases. At the same time, we recognize that this change requires significant work by many participants and will have an impact on publishers, advertisers, and everyone involved in online advertising.”

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The company continued: “Accordingly, we are proposing an updated approach that increases user choice. Instead of phasing out third-party cookies, we would introduce a new experience in Chrome that allows people to make informed choices about how they browse the web, and they can adjust that choice at any time. We are discussing this new path with regulators and will work with the industry as we implement it.”

According to , the partners Google referenced in a blog post by Anthony Chavez, Vice President of Privacy Sandbox, who expressed concerns that Google’s feature wasn’t ready for release yet. Index Exchange, a Google grant program participant created to test Privacy Sandbox, published its own blog post on July 2, detailing the problems it saw with Google’s innovation. “With its current limitations, Privacy Sandbox may not yet be an effective solution for widespread use, or it may be too expensive for technology companies to prepare their implementations for general availability. There are significant risks to publishers and the software ecosystem that we must address to make scaling easier and more efficient.”

They continued by detailing how Google’s requirements lead to latency issues: “This latency is primarily due to the requirement for Google to be the top seller in the PA auctions, which in turn requires all non-Google bids to be processed by Google Ad Manager (GAM) before the auction begins. All auction participants must also wait for Google to finalize the winning bid. Latency can be reduced by allowing other publishers and ad exchanges to compete directly in the client-side auction via Prebid. This would create a more level playing field and significantly speed up online transactions.”

According to , the Google feature was blocked due to a CMA grievance filed by the Open Network Movementad industry group. According to the group’s co-founder, James Rosewell, “We have long advocated for Privacy Sandbox to be allowed to compete on its own merits. If advertisers prefer this approach and consumers value its purported privacy benefits, it will be widely adopted. It was unacceptable for such a solution to be forced upon the market while removing all alternative choices.”

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In 2021 criticized Google’s program for instance of “privacy theater.” Google’s Federated Learning of Cohorts, or FLoC, is meant to hide users in groups of comparable interests. But Ashkan Soltani, a privacy researcher and former chief technologist on the Federal Trade Commission, said Google’s FLoC project and its proposal don’t solve the issue of surveillance capitalism. Instead, they leave your entire ecosystem and its problems intact. “It doesn’t solve the fundamental problem of surveillance capitalism,” Soltani said. “It still encourages the exchange of personal data. It still encourages the collection of personal data. All of that remains unchanged. The externalities associated with things like clickbait or around things like controversial content to generate more clicks and views, disinformation — all of those questions are still there and untouched.”

This article was originally published on : www.blackenterprise.com
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As Musk manages his growing family: WSJ

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Elon Musk says his duty is to “make new people.” Now Investigation of WSJ He suggests that he could start greater than 14 known children, and the sources claim that the actual number will be much higher. The report also describes how Musk keeps these details within the package.

In the middle of all this, based on the report, there may be a longtime Fixer Jared Birchall, which runs the Muska’s family office, but additionally supports the logistics of the developing Muska family, including by developing Hush contracts and serving as a board for moms of some children.

For example, Musk reportedly asked the conservative influence of Ashley St. Clair for signing a restrictive agreement after she gave birth to their son last autumn. Agreement: $ 15 million plus an extra $ 100,000 per 30 days, so long as the kid is 21 in exchange for her silence. She refused; He says that the contract worsens with every treason perceived. (She told the journal that the Muska team sent her only $ 20,000 after they bowed to Musk to comment on his article).

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As for Birchall, which can also be CEO Press-IMPLANTU-IMPLANTU VENTURE NEURALK IA partner In AI Venture XAI in Musk, Muska’s private life management can simply be the third full -time job. According to the journal, in a single two -hour conversation with St. Clair, Birchall told her that the transition “legal path” with musk “always, always leads to a worse result for this woman than otherwise.”

This article was originally published on : techcrunch.com
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Lime scooter and Ebike batteries will be recycled by Redwood Materials

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The joint company Micromobility Lime has reached an agreement on sending batteries utilized in scooters and electronic bikes to Sewoi materials that extract and recycle critical minerals, comparable to lithium, cobalt, nickel and copper.

The agreement announced on Monday makes Redwood Materials the only real battery recycling partner for common scooters and e-bike bikes situated in cities within the United States, Germany and the Netherlands. The contract doesn’t cover every region where lime worksAn inventory covering cities throughout Europe, Asia and Australia.

In Lime up to now he had other recycling partnerships, especially with Sprout through his suppliers. However, for the primary time, the joint company Micromobility had direct relations with battery recycling in North America, which might directly process the fabric for recovery and returns it to the availability chain.

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Redwood Materials, The Carson City, Startup from Nevada founded by the previous CFO Tesla JB Straubel, will get better battery materials when they can’t be used. After recovering and recycling, the materials will be re -introduced within the battery production process. This production system of a closed loop-which can reduce the demand for extraction and refining of minerals-is on the Redwood Materials business center.

The effort can also be consistent with its own goals of limestone sustainable development. Lime is geared toward decarbonization of operations by 2030. The company has made progress in reducing the range 1, 2 and 3 of emissions by 59.5% in five years of basic years 2019. Wapno plans to report the outcomes of carbon dioxide emissions 2024 in May.

“This cooperation means significant progress in the establishment of a more round supply chain, helping our batteries not only to recycled responsibly after reaching the end of their lives, but that their materials are returned to the battery supply chain,” said Andrew Savage, vice chairman for balanced development in Lime.

Lime also has partnerships from Gomi in Great Britain and Voltr in France and other European countries to gather these live battery cells for “Second Life” applications, including, amongst others, in the sphere of consumer electronics, comparable to portable speakers and battery packages.

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Redwood Materials has contracts with other micromobility corporations, including Lyft, RAD Power Bikes and bicycle batteries and scooters specialized in recycling. Redwood, which collected over $ 2 billion in private funds, announced at first of this month, opened the research and development center in San Francisco.

(Tagstranslat) ebikes

This article was originally published on : techcrunch.com
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The Legal Defense Fund withdraws from the META civil law advisory group over Dei Rolback

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On April 11, the Legal Defense Fund announced that he was leaving the external advisory council for civil rights regarding the fear that the changes in technology company introduced diversity, own capital, inclusion and availability in January.

According to those changes that some perceived as the capitulation of meta against the upcoming Trump administration, contributed to their decision To leave the advisory council of the technology company.

In January, LDF, along with several other organizations of civil rights, which were a part of the board, sent a letter to Marek Zuckerberg, CEO of Meta, outlining their fears As for a way changes would negatively affect users.

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“We are shocked and disappointed that the finish has not consulted with this group or its members, considering these significant changes in its content policy. Non -compliance with even its own advisory group of experts on external civil rights shows a cynical disregard for its diverse users base and undermines the commitment of the meta in the field of freedom of speech with which he claims to” return “.

They closed the letter, hoping that the finish would recommend the ideals of freedom of speech: “If the finish really wants to recommend freedom of speech, he must commit to freedom of speech for all his services. As an advisory group from external civil rights, we offer our advice and knowledge in creating a better path.”

These fears increased only in the next months, culminating in one other list, which from the LDF director, Todd A. Cox, who indicated that the organization withdraws its membership from the META civil law advisory council.

“I am deeply disturbed and disappointed with the announcement of Medical on January 7, 2025, with irresponsible changes in content moderation policies on platforms, which are a serious risk for the health and safety of black communities and risk that they destabilize our republic,” Cox wrote.

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He continued: “For almost a decade, the NACP Legal Defense and Educational Fund, Inc. (LDF) has invested a lot of time and resources, working with META as part of the informal committee advising the company in matters of civil rights. However, the finish introduced these changes in the policy of the content modification without consulting this group, and many changes directly with the guidelines from the guidelines from LDF and partners. LD can no longer participate in the scope. ” Advisory Committee for Rights “

In a separate but related LDF list, it clearly resembled a finish about the actual obligations of the Citizens’ Rights Act of 1964 and other provisions regarding discrimination in the workplace, versus the false statements of the Trump administration, that diversity, justice and initiative to incorporate discriminates against white Americans.

“While the finish has modified its policy, its obligations arising from federal regulations regarding civil rights remain unchanged. The title of VII of the Act on civic rights of 1964 and other regulations on civil rights prohibit discrimination in the workplace, including disconnecting treatment, principles in the workplace which have unfair disproportionate effects, and the hostile work environment. Also when it comes to inclusion, and access programs.

In the LDF press release, announcing each letters, Cox He called attention Metal insert into growing violence and division in the country’s social climate.

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“LDF worked hard and in good faith with meta leadership and its consulting group for civil rights to ensure that the company’s workforce reflects the values ​​and racial warehouses of the United States and to increase the security priorities of many different communities that use meta platforms,” ​​said Cox. “Now we cannot support a company in good conscience that consciously takes steps in order to introduce changes in politics that supply further division and violence in the United States. We call the meta to reverse the course with these dangerous changes.”

(Tagstranslate) TODD A. COX (T) Legal Defense Fund (T) META (T) Diversity (T) Equality (T) inclusion

This article was originally published on : www.blackenterprise.com
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