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Google backs down on plan to eliminate third-party cookies

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Index Exchange, a participant within the Google grant program created to test Privacy Sandbox, published its own blog post on July 2 detailing the issues it saw with Google’s innovations.


In 2020, Google planned to make third-party cookies obsolete, essentially making first-party cookies obsolete with what it called Privacy Sandbox. The feature was touted by the tech company as a breakthrough for user privacy while also allowing publishers and ad buyers to goal ads to consumers and perform some measurement tasks within the background. Google has somewhat backed away from these original plans On July 22, the corporate posted a blog post saying it could proceed to support third-party cookies because its solution was not yet ready to be released.

According to a Google blog post: “Early testing by ad tech companies, including Google, has shown that Privacy Sandbox APIs have the potential to achieve these results. We expect the overall performance of using Privacy Sandbox APIs to improve over time as industry adoption increases. At the same time, we recognize that this change requires significant work by many participants and will have an impact on publishers, advertisers, and everyone involved in online advertising.”

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The company continued: “Accordingly, we are proposing an updated approach that increases user choice. Instead of phasing out third-party cookies, we would introduce a new experience in Chrome that allows people to make informed choices about how they browse the web, and they can adjust that choice at any time. We are discussing this new path with regulators and will work with the industry as we implement it.”

According to , the partners Google referenced in a blog post by Anthony Chavez, Vice President of Privacy Sandbox, who expressed concerns that Google’s feature wasn’t ready for release yet. Index Exchange, a Google grant program participant created to test Privacy Sandbox, published its own blog post on July 2, detailing the problems it saw with Google’s innovation. “With its current limitations, Privacy Sandbox may not yet be an effective solution for widespread use, or it may be too expensive for technology companies to prepare their implementations for general availability. There are significant risks to publishers and the software ecosystem that we must address to make scaling easier and more efficient.”

They continued by detailing how Google’s requirements lead to latency issues: “This latency is primarily due to the requirement for Google to be the top seller in the PA auctions, which in turn requires all non-Google bids to be processed by Google Ad Manager (GAM) before the auction begins. All auction participants must also wait for Google to finalize the winning bid. Latency can be reduced by allowing other publishers and ad exchanges to compete directly in the client-side auction via Prebid. This would create a more level playing field and significantly speed up online transactions.”

According to , the Google feature was blocked due to a CMA grievance filed by the Open Network Movementad industry group. According to the group’s co-founder, James Rosewell, “We have long advocated for Privacy Sandbox to be allowed to compete on its own merits. If advertisers prefer this approach and consumers value its purported privacy benefits, it will be widely adopted. It was unacceptable for such a solution to be forced upon the market while removing all alternative choices.”

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In 2021 criticized Google’s program for instance of “privacy theater.” Google’s Federated Learning of Cohorts, or FLoC, is meant to hide users in groups of comparable interests. But Ashkan Soltani, a privacy researcher and former chief technologist on the Federal Trade Commission, said Google’s FLoC project and its proposal don’t solve the issue of surveillance capitalism. Instead, they leave your entire ecosystem and its problems intact. “It doesn’t solve the fundamental problem of surveillance capitalism,” Soltani said. “It still encourages the exchange of personal data. It still encourages the collection of personal data. All of that remains unchanged. The externalities associated with things like clickbait or around things like controversial content to generate more clicks and views, disinformation — all of those questions are still there and untouched.”

This article was originally published on : www.blackenterprise.com
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The latest model AI Google Gemma can work on phones

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It grows “open” AI Google, Gemma, grows.

While Google I/O 2025 On Tuesday, Google removed Gemma 3N compresses, a model designed for “liquid” on phones, laptops and tablets. According to Google, available in a preview starting on Tuesday, Gemma 3N can support sound, text, paintings and flicks.

Models efficient enough to operate in offline mode and without the necessity to calculate within the cloud have gained popularity within the AI ​​community lately. They will not be only cheaper to make use of than large models, but they keep privacy, eliminating the necessity to send data to a distant data center.

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During the speech to I/O product manager, Gemma Gus Martins said that GEMMA 3N can work on devices with lower than 2 GB of RAM. “Gemma 3N shares the same architecture as Gemini Nano, and is also designed for incredible performance,” he added.

In addition to Gemma 3N, Google releases Medgemma through the AI ​​developer foundation program. According to Medgemma, it’s essentially the most talented model to research text and health -related images.

“Medgemma (IS) OUR (…) A collection of open models to understand the text and multimodal image (health),” said Martins. “Medgemma works great in various imaging and text applications, thanks to which developers (…) could adapt the models to their own health applications.”

Also on the horizon there may be SignGEMMA, an open model for signaling sign language right into a spoken language. Google claims that Signgemma will allow programmers to create recent applications and integration for users of deaf and hard.

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“SIGNGEMMA is a new family of models trained to translate sign language into a spoken text, but preferably in the American sign and English,” said Martins. “This is the most talented model of understanding sign language in history and we are looking forward to you-programmers, deaf and hard communities-to take this base and build with it.”

It is value noting that Gemma has been criticized for non -standard, non -standard license conditions, which in accordance with some developers adopted models with a dangerous proposal. However, this didn’t discourage programmers from downloading Gemma models tens of tens of millions of times.

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(Tagstransate) gemma

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This article was originally published on : techcrunch.com
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Trump to sign a criminalizing account of porn revenge and clear deep cabinets

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President Donald Trump is predicted to sign the act on Take It Down, a bilateral law that introduces more severe punishments for distributing clear images, including deep wardrobes and pornography of revenge.

The Act criminalizes the publication of such photos, regardless of whether or not they are authentic or generated AI. Whoever publishes photos or videos can face penalty, including a advantageous, deprivation of liberty and restitution.

According to the brand new law, media firms and web platforms must remove such materials inside 48 hours of termination of the victim. Platforms must also take steps to remove the duplicate content.

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Many states have already banned clear sexual desems and pornography of revenge, but for the primary time federal regulatory authorities will enter to impose restrictions on web firms.

The first lady Melania Trump lobbyed for the law, which was sponsored by the senators Ted Cruz (R-TEXAS) and Amy Klobuchar (d-minn.). Cruz said he inspired him to act after hearing that Snapchat for nearly a 12 months refused to remove a deep displacement of a 14-year-old girl.

Proponents of freedom of speech and a group of digital rights aroused concerns, saying that the law is Too wide And it will probably lead to censorship of legal photos, similar to legal pornography, in addition to government critics.

(Tagstransate) AI

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This article was originally published on : techcrunch.com
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Microsoft Nadella sata chooses chatbots on the podcasts

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Satya Nadella at Microsoft Ignite 2023

While the general director of Microsoft, Satya Nadella, says that he likes podcasts, perhaps he didn’t take heed to them anymore.

That the treat is approaching at the end longer profile Bloomberg NadellaFocusing on the strategy of artificial intelligence Microsoft and its complicated relations with Opeli. To illustrate how much she uses Copilot’s AI assistant in her day by day life, Nadella said that as a substitute of listening to podcasts, she now sends transcription to Copilot, after which talks to Copilot with the content when driving to the office.

In addition, Nadella – who jokingly described her work as a “E -Mail driver” – said that it consists of a minimum of 10 custom agents developed in Copilot Studio to sum up E -Mailes and news, preparing for meetings and performing other tasks in the office.

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It seems that AI is already transforming Microsoft in a more significant way, and programmers supposedly the most difficult hit in the company’s last dismissals, shortly after Nadella stated that the 30% of the company’s code was written by AI.

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This article was originally published on : techcrunch.com
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