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Google backs down on plan to eliminate third-party cookies

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Google Chrome, Laptop

 

Index Exchange, a participant within the Google grant program created to test Privacy Sandbox, published its own blog post on July 2 detailing the issues it saw with Google’s innovations.


In 2020, Google planned to make third-party cookies obsolete, essentially making first-party cookies obsolete with what it called Privacy Sandbox. The feature was touted by the tech company as a breakthrough for user privacy while also allowing publishers and ad buyers to goal ads to consumers and perform some measurement tasks within the background. Google has somewhat backed away from these original plans On July 22, the corporate posted a blog post saying it could proceed to support third-party cookies because its solution was not yet ready to be released.

According to a Google blog post: “Early testing by ad tech companies, including Google, has shown that Privacy Sandbox APIs have the potential to achieve these results. We expect the overall performance of using Privacy Sandbox APIs to improve over time as industry adoption increases. At the same time, we recognize that this change requires significant work by many participants and will have an impact on publishers, advertisers, and everyone involved in online advertising.”

The company continued: “Accordingly, we are proposing an updated approach that increases user choice. Instead of phasing out third-party cookies, we would introduce a new experience in Chrome that allows people to make informed choices about how they browse the web, and they can adjust that choice at any time. We are discussing this new path with regulators and will work with the industry as we implement it.”

According to , the partners Google referenced in a blog post by Anthony Chavez, Vice President of Privacy Sandbox, who expressed concerns that Google’s feature wasn’t ready for release yet. Index Exchange, a Google grant program participant created to test Privacy Sandbox, published its own blog post on July 2, detailing the problems it saw with Google’s innovation. “With its current limitations, Privacy Sandbox may not yet be an effective solution for widespread use, or it may be too expensive for technology companies to prepare their implementations for general availability. There are significant risks to publishers and the software ecosystem that we must address to make scaling easier and more efficient.”

They continued by detailing how Google’s requirements lead to latency issues: “This latency is primarily due to the requirement for Google to be the top seller in the PA auctions, which in turn requires all non-Google bids to be processed by Google Ad Manager (GAM) before the auction begins. All auction participants must also wait for Google to finalize the winning bid. Latency can be reduced by allowing other publishers and ad exchanges to compete directly in the client-side auction via Prebid. This would create a more level playing field and significantly speed up online transactions.”

According to , the Google feature was blocked due to a CMA grievance filed by the Open Network Movementad industry group. According to the group’s co-founder, James Rosewell, “We have long advocated for Privacy Sandbox to be allowed to compete on its own merits. If advertisers prefer this approach and consumers value its purported privacy benefits, it will be widely adopted. It was unacceptable for such a solution to be forced upon the market while removing all alternative choices.”

In 2021 criticized Google’s program for instance of “privacy theater.” Google’s Federated Learning of Cohorts, or FLoC, is meant to hide users in groups of comparable interests. But Ashkan Soltani, a privacy researcher and former chief technologist on the Federal Trade Commission, said Google’s FLoC project and its proposal don’t solve the issue of surveillance capitalism. Instead, they leave your entire ecosystem and its problems intact. “It doesn’t solve the fundamental problem of surveillance capitalism,” Soltani said. “It still encourages the exchange of personal data. It still encourages the collection of personal data. All of that remains unchanged. The externalities associated with things like clickbait or around things like controversial content to generate more clicks and views, disinformation — all of those questions are still there and untouched.”

This article was originally published on : www.blackenterprise.com
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Outboard motor startup Pure Watercraft is selling for parts

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Electric outboard startup Pure Watercraft is selling itself for parts

One promising player within the growing electric jet ski market is now not available and is being sold for parts.

Pure Watercraft was founded in 2011 with the goal of replacing gas-powered outboards with all-electric engines. We profiled the corporate in 2016 when it began taking pre-orders for its first industrial outboards, and in 2020, Pure raised $23 million to ramp up production. GM even acquired a 25% stake in Pure as a part of its big investment in electric infrastructure.

The company offered an electrical outboard and battery that may very well be mounted to a ship like several other outboard, or as a package cope with a rigid dinghy or pontoon. With prices starting from $21,600 for just the drive to just about $100,000 for the complete boat, Pure’s products were probably not cheaper than gas options, but they were definitely much cleaner and quieter—something boaters were increasingly opting for. (Not to say the dearth of gas costs.)

But the tough market has seemingly put a damper on Pure’s ambitions. The company entered bankruptcy (a style of alternative type of bankruptcy) in July, filing paperwork in King County, Washington, where it is headquartered. In August, it also announced a planned multimillion-dollar factory in West Virginia we cannot move forward.

The documents list a big selection of creditors, from individual investors to lending banks to the most important, GM, which put in about $35 million. But it wasn’t just money: Pure’s assets included about $25 million in “production support,” “know-how,” name licensing, and other types of noncash assets. (Such tangible investments are fairly common.)

On the assets side, we discover $3.6 million in “finished products,” presumably assembled engines and batteries manufactured by Pure, even though it’s unclear why that wasn’t distributed to the 900-plus individuals who put down the cash (or whether it’s going to be refunded). It also lists $25.5 million in “raw materials,” however it’s unclear what that may be—other documents detailing the sale of assets like boats and batteries don’t come near that quantity.

TechCrunch reached out to each Pure and GM for comment on the matter. GM has not provided any substantive response, and Pure has yet to reply.

The electric jet ski industry is growing but still in its infancy, with startups like Candela, Navier, FleetZero and Zin Boats all working toward cleaner, more efficient waterways and infrastructure.

This article was originally published on : techcrunch.com
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Is Your City a Sunset City? This Interactive Map Will Tell You –

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sundown. town m ap

Tougaloo College’s interactive map permits you to explore cities and communities across the United States, and discover in the event that they are considered sunset cities.


Some interactive map from Tougaloo College means that you can study cities and communities within the United States and discover in the event that they are considered sunset cities.

According to Britannicasunset in US history is a city that excluded people of color, most frequently African Americans, when the sun went down. The way people enforced these “rules” ranged from collective violence similar to public lynchings, discriminatory laws, and discrimination in open housing.

The map is inspired by a database introduced by the late historian and sociologist James W. Loewen. He is the writer of the classic bestseller. Tougaloo’s History and Social Justice section has included what describes as “the only cities in the world with a twilight register.”

“Sunset Town isn’t just a place where something racist happened,” researchers write on the database’s website. “It’s an entire community (and even a county) that was intentionally ‘all white’ for decades.”

The researchers add that “All white” is in quotation marks because some towns historically “allowed one black family to remain while expelling the rest.” They also indicate that some sunset towns also barred Chinese, Jews, Mexicans, Native Americans, and in some cases, Mormons.

How to read a map

For the interactive map, users should hover over a state to see an alphabetical list. The map key consists of six colours used as dots to discover cities which are definitely, probably, possibly, or unlikely to be sunset cities.

Black dots indicate black cities or municipalities. Places on the interactive map with a red flag indicate places of special importance.

On at first glance, the Midwest and The Plains region seems to have more dots indicating definite, probable, and possible sunset cities. The map shows that there just isn’t a single state in America that doesn’t have a suspected sunset city.

As for black cities and towns, the ten listed are Pembroke and Brooklyn, Illinois. Expose, Mound Bayou, New Africa, Renova, and Winstonville, all in Mississippi. Maryville, South Carolina; Martinsville, Indiana; and North Amityville, New York.


This article was originally published on : www.blackenterprise.com
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Adam Neumann’s Flow Startup Launches Co-Living Community in Saudi Arabia

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Flow, Adam Neumann’s co-living startup, has opened a 238-apartment complex in the Saudi capital of Riyadh, Forbes has some details. The opening included an Aztec-style hot chocolate ceremony and bags reading “holy s— I live.” Rent for furnished units starts at $3,500 a month and includes hotel services like laundry and housekeeping, in addition to amenities like swimming pools, coed gyms (unusual in Saudi Arabia) and bowling alleys. Flow is constructing three other properties with almost 1,000 apartments in Riyadh.

The company’s first, less luxurious properties opened in April in Fort Lauderdale and Miami.

Flow raised $350 million from Andreessen Horowitz in 2022. The funding raised questions given the troubled history of Neumann’s previous startup, WeWork. Once valued at $47 billion, WeWork filed for bankruptcy protection last yr and was eventually acquired by Yardi, an actual estate group, for $450 million.

This article was originally published on : techcrunch.com
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