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Is your content marketing strategy failing? How to find out about it and what to do

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Originally published on March 29, 2019

You’ve developed a marketing strategy, fastidiously organized your editorial calendar, and spent countless hours and perhaps priceless money on your business. How do that your effort is paying off? In just a few easy steps, you’ll be able to determine whether your content marketing strategy has failed or succeeded.

Start by understanding your goals

First and foremost, understand your goal. Is it to establish thought leadership for your brand, generate leads, construct a community of fans, higher understand your audience, etc.? This could appear obvious, but defining your goals is a necessary first step before analyzing whether you might be achieving them.

Use Google Analytics to get basic user data

Analyzing Google Analytics trends is a superb place to begin for monitoring content quality. Google Analytics is a free, feature-rich and powerful analytics tool provided by Google. Setup is so simple as installing a snippet of code into your site’s global header. Once installed, GA will provide a wealth of data about user behavior on every page of your blog. You can get this information by going to “Content”, then “User Behavior”, then filtering by “Blog”.

There are just a few key stats in GA which are value being attentive to. You’ll want to monitor the next across all posts and individual posts:

• Views indicate whether your topics and headings are interesting and Search engine optimization-friendly, and whether your blog posts are being shared on social media. Page views are influenced by various aspects, equivalent to the amount and quality of content and promotion on social media platforms and email newsletters.

• Bounce rate and exit rate show you how to understand whether users click through to other posts after reading a given article. A bounce occurs when the primary page on your site can also be displayed last time. The exit indicates that the user has left the positioning after viewing that page. These metrics typically measure the standard of content, in addition to the effectiveness of cross-promoting content from other blogs or sites.

Social sharing behavior layer

Next, it’s value understanding the virality (defined as “the tendency of an image, video, or information to spread quickly and widely among Internet users”) of your content. The essential reason is to understand your overall sharing behavior, but the subsequent step is to understand how your content is shared across different social media platforms. For example, it’s possible you’ll be surprised to discover that your content is shared more often on Facebook than on X, formerly often called Twitter or LinkedIn.

However, the variety of shares alone won’t inform you much without considering the variety of views. A not-so-obvious key metric that actually indicates how viral your content is is the share-to-view ratio. This metric indicates whether the subject of your content was interesting and of excellent quality, or in other words, whether the content delivered value as expected within the post title.

Look for trends in your data

Now that you’ve your content dashboard created, you’ll be able to analyze the general performance of your blog and, more importantly, the performance of individual posts. In a short while, you’ll give you the chance to discover trends that may influence future content creation and allow you to understand how aspects equivalent to content quality, quantity and promotion affect the views and shares of content pages.

Examples of content trends within the dashboard:

Topics – Which topics or themes tend to resonate with your audience? You’ll probably want to create more content on these topics in the long run. Conversely, content that seems of little interest to the audience could also be faraway from the long run editorial calendar.

Titles– Do certain title styles appeal more to your audience? Some audiences may prefer a straightforward title, others may prefer a listing format, equivalent to top 10 lists or teaser-style headlines. Identifying title trends will show you how to be sure that future content is more likely to be read by your audience.

Author’s—Perhaps some authors have more views and shares than others. When this happens, be certain that you maintain good relationships with successful authors and consider increasing the frequency of their posts.

These are only just a few examples of trends that illustrate the ability of maintaining a blog dashboard. You’ll likely discover other trends relevant to your specific business and blog.

By following these easy steps, you must give you the chance to confidently proceed with your blogging strategy. Updating and reviewing the dashboard once per week with your content team will be sure that your blog is tailored to your audience and that the standard, quantity and findability of your content meet your expectations.


This article was originally published on : www.blackenterprise.com
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Business and Finance

David Shands and Donni Wiggins host the “My First Million” conference at ATL

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December is the birth month of David Shands and Donnie Wiggins, friends and business partners. Most people have fun by throwing a celebration. Others imagine it must be catered for. The chosen ones spend the day relaxing in peace and quiet.

Then there’s Shands and Wiggins.

The two decided that the best birthday gift can be to offer individuals with resources for generational wealth through a conference called “My first million”in Atlanta.

It’s a compromise between how their families and family members need to honor them and their desire to proceed to serve others. Shands acknowledges that almost all people won’t understand, and he unapologetically doesn’t expect them to.

“It’s not up to us to convince anyone why we do what we do,” admits Shands.

“I think everyone does what they do for different reasons, and I would just attribute it to a sense of accomplishment that I can’t explain to anyone else.”

He doesn’t need to clarify this to Wiggins because she understands his feelings. Wiggins has had a passion for serving others for so long as she will be able to remember.

“When I was in middle school, there were child sponsorship ads on TV featuring children from third world countries. I was earning money at the time and I asked my mother to send money,” she says BLACK ENTERPRISES.

She recalls how sad she felt for youngsters living in a world with so many opportunities, but at the same time going hungry. Her mother allowed her to send money, and in return she received letters informing her of their progress.

“It was very real to me,” Wiggins says, now admitting she’s undecided the letters were authentic. “I received a letter from the child I sponsored, a photograph and some updates throughout the 12 months. It was such a sense of being overwhelmed and it was something I felt so good about. I didn’t even tell my friends I used to be doing it.”

She carried this sense throughout her life, even when she lost every little thing, including her house, cars, and money. She still found ways to serve and give back, which is the basis of her friendship with Shands.

They each love seeing people at the peak of their potential, and that is what “My First Million” is all about. There can be no higher birthday gift for them than helping others create generational wealth.

What to expect during the “My First Million” conference.

They each built successful seven-figure empires, then train others, write books about it, and launch an acclaimed podcast Social proof.

Now they’re imparting that knowledge through the My First Million conference, an event for aspiring and existing entrepreneurs. Shands and Wiggins need to prove that being profitable is feasible and encourage people to bet on themselves.

“David and I, on paper, are not two people who should have made millions of dollars. Number one, we want (people) to see it,” Wiggins says. “Then we want them to actually get out of that room with practical and actionable steps.”

Both are clear: this just isn’t a motivational conference. This is a conference where people, irrespective of where they’re of their journey, will come away with clarity about their business and what they must be doing as CEOs. Shands and Wiggins want individuals who do not have a transparent marketing strategy or are considering starting a business to also attend the meeting.

“A few areas we will cover are inspiration, information, plan and partnership,” adds Shands. “We will give you 1-2-3 steps because some people get depressed and uninspired. Even if they know what to do, they won’t leave, go home and do it. So we have to really put something into their heads and hearts that they come away with.”

Sign up and enroll for My First Million Here. The conference will happen on December 13 this 12 months. but Shands and Wiggins say it definitely won’t be the last for those who miss it.


This article was originally published on : www.blackenterprise.com
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Business and Finance

Operation HOPE on the occasion of the 10th annual world forum

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Operation HOPE Inc. takes over Atlanta for the biggest game in the country dedicated to financial literacy and economic empowerment, Saporta reports.

The HOPE Global Forums (HGF) Annual Meeting 2024 strengthens the crucial link between financial education, innovation and community upliftment in hopes of finding solutions to the problems that stifle challenges around the world.

Organized by Operation HOPE founder John Hope Bryant, together with co-chairs Atlanta Mayor Andre Dickens and U.S. Ambassador Andrew Young, the forums, to be held December Sep 11 at the Signia Hotel, will have fun its 10th anniversary with three days of engagement discussions, observations and forward-looking presentations.

Under the theme “The Future,” Hope Bryant says attendees are looking forward to a “powerful moment in history.”

“Over the past decade, we’ve brought together great minds with daring ideas, servant leaders with voices for change, and other people committed to a brand new vision of the world as we realize it. “‘The Future’ is a clear call to action for leaders to help ensure prosperity in every corner of society,” he said.

The extensive program includes influential and well-known speakers who address business, philanthropy, government and civil society. Confirmed speakers include White House correspondent Francesca Chambers, media specialist Van Jones and BET Media Group president and CEO Scott M. Mills.

“John Hope Bryant and his team have been doing this for ten years, and every year HGF raises the bar,” Young said. “Discussions about the FUTURE are important not only for civil dialogue; they are also essential to bridging the economic divide and solving some of today’s most important problems.”

Atlanta is predicted to welcome greater than 5,200 delegates representing greater than 40 countries.

“I have long said that Atlanta is a group project, and through our partnership with HOPE Global Forums, we are inviting the world to join the conversation,” Dickens mentioned. “From home ownership and entrepreneurship to youth engagement and financial education, HGF will offer bold and innovative ideas to ensure a bright future for all.”

It coincided with the organization’s annual meeting launched one other path to enhance financial knowledge with HOPE scholarships. With three tiers of scholarships – HOPE Lite, HOPE Classic and HOPE Silver – clients could have access to free financial coaching and academic resources.


This article was originally published on : www.blackenterprise.com
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Business and Finance

New Orleans’ black business district is marked by history

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New Orleans, Black Business Disctrict


New Orleans has given a historic monument to a Black business district closed for interstate construction.

The marker was a project fulfilled by in response to the initiative of Plessy and Ferguson. Founded by descendants of men involved within the Plessy v. Ferguson case that legalized segregation within the United States, the organization worked with other community groups to put a marker under the Claiborne Viaduct.

Before the upheaval, Black New Orleanians could find stores owned by other members of their community on Claiborne Avenue. Racial discrimination originally limited the power to buy on the famous Canal Street. Given this, blacks as an alternative flocked to the realm to purchase every little thing from groceries to funeral arrangements.

This mall was home to many Black-owned businesses, and emerging and established entrepreneurs had arrange shop for generations. Consisting of pharmacies, theaters, studios and more, it helped maintain a vibrant black culture in the realm. It reigned because the most important street of Black New Orleans from the 1830s to the Seventies.

The street once featured a picturesque cover of oak trees surrounding bustling businesses. However, its decline began with the expansion of roads within the southern state. The first casualty was the oak trees that were cut all the way down to make way for the development of Interstate 10, and shortly thereafter, the district’s thriving entrepreneurs suffered an identical fate.

Many residents do not forget that they didn’t know in regards to the upcoming investment until the trees began falling. Raynard Sanders, a historian and executive director of the Claiborne Avenue History Project, remembered the “devastation” felt by the community.

“It was devastation for those of us who were here,” Sanders told the news outlet. “I was walking to school and they were cutting down oak trees. We had no warning.”

Despite its eventual decline, the district stays an integral a part of Black New Orleans entrepreneurship. Now the town will physically resemble a historic center where Black business owners could thrive. They celebrated the revealing of the statue in true New Orleans style with a second line that danced down Claiborne Avenue.

“The significance of this sign is to commemorate the businesses, beautiful trees and beautiful people that thrived in this area before the bridge was built, and to save the people who still stand proud and gather under the bridge,” also said Keith Plessy, a descendant of Homer Plessy’ ego.

The growth of local black businesses continues. Patrons and owners alike hope to evoke the spirit of Claiborne’s original entrepreneurs, empowering the community.


This article was originally published on : www.blackenterprise.com
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