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Beyoncé is launching her long-awaited Cécred hair care line, but is it really friendly to black hair? —We dig deep into the ingredients

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Unafraid to reinvent herself or explore recent paths, Beyoncé continually shows us that Black women should unapologetically take up space, regardless of the arena. While casually announcing her upcoming country album, Beyoncé also expertly announced the launch of her recent hair care line, CÉCRED (pronounced “saint”).

Bey is no amateur when it comes to the hair care industry. Growing up, her mother, Tina Knowles, ran a successful beauty salon in Houston, Texas for years.

“I grew up sweeping hair in my mom’s living room. That’s where a lot of who I am comes from,” he says on the company’s website. “It has been my lifelong dream to create these hair products and put my mother’s teachings into practice.”

Beyoncé is launching her long-awaited Cécred hair care line, but is it really friendly to black hair?  (Photo: Cécred.com)
Beyoncé is launching her long-awaited Cécred hair care line, but is it really friendly to black hair? (Photo: Cécred.com)

While there have been a number of expectations surrounding the line, there are others who wonder if this line is truly useful for black hair, especially since the masses only knew Bey when she rocked her iconic blonde extensions. Her real hair is rarely seen.

“I hope we collectively won’t immediately purchase products from an artist who has no knowledge of hair, but we are hesitant to pay for advice from licensed professionals. But that’s probably wishful thinking,” one of them said User X upon hearing about Beyoncé’s new venture.

“Have any BLACK people with 4C or thicker hair tried Beyoncé’s hair care routine? “I’m sorry, I just don’t believe that someone who barely shows their real hair to the world knows the secrets to effective hair care.” he said other.

In an interview with Essence, Bey shared the importance that science and research have played in the development of CÉCRED, stating“First I had to find the right team with the best experience, who also shared my beliefs. …We have made every effort to make decisions based on the results and the absolute best science. By having access to proven ingredients and creating our own patent-pending technology – we now have a line that works universally.”

CÉCRED’s marketing videos have also faced criticism because they depict individuals with different hair textures and praise how the product affects their hair, suggesting that it is a hair care brand for everybody.

While inclusivity is necessary, Beyoncé’s fan base of mostly black women who’ve followed her since Destiny’s Child feels each skeptical and alienated.

“Is the product intended for black hair or???” asked a fan on X.

“It’s Black History Month and they decide to highlight a non-Black influencer in a hair care line. “No one on the team said maybe we should wait until March to post this video and choose a black woman instead.” questioned other.

The reality is that black hair may require completely different products and ingredients than those most promoted to the masses. In a sea filled with “for everyone” hair products, Black consumers still struggle to find products that work for them. While we love supporting Black artists and types, it’s still necessary to do slightly research and never blindly buy a product, regardless of whose name is related to it.

So let’s take a more in-depth take a look at a few of CÉCRED’s most anticipated products and a few of their ingredients to determine whether or not they are friendly to black hair.

A ritual with fermented rice and rose protein

Ritual with fermented rice and rose protein (photo: CÉCRED.com)Ritual with fermented rice and rose protein (photo: CÉCRED.com)
Ritual with fermented rice and rose protein (photo: CÉCRED.com)

CÉCRED description: “A luxurious ritual made simple. This two-step ritual begins with a fermented rice and rose protein powder that immediately transforms into a water-activated, strengthening hair rinse, followed by a conditioning Silk Rinse rinse to balance softness and shine.

If you want to naturally regrow your hair after a big chop, fermented rice has long been considered a great product for healthy hair growth. Rice water is rich in antioxidants, which also help reduce scalp inflammation. This is especially beneficial during the winter months when our scalp tends to dry out.

Dr. Neil Sadick, popular celebrity dermatologist, reported to Refinery 29 that “rice proteins can strengthen hair strands and seal split ends.” This product will certainly appeal to all hair types and people with dry scalp.

In addition to strengthening hair, rice water has been proven to stimulate hair growth. Dr. Tiffany St. Bernard, PhD in biomedical engineering. and founder of HairDays, as reported by CNN This rice “Rice comes in many different types and contains a whole spectrum of nutrients, from vitamin B, vitamin C, potassium, magnesium, selenium, phosphorus, amino acids and more.” Amino acids are especially beneficial for hair growth because they are the building blocks of the proteins that make up hair.

Benefits of a ritual based on fermented rice and rose protein:

  • Protection against hair breakage and loss
  • Reduce dry, irritated scalp
  • Promotes hair growth

Deeply moisturizing conditioner

Deeply moisturizing conditioner (CÉCRED.com)Deeply moisturizing conditioner (CÉCRED.com)
Deeply moisturizing conditioner (CÉCRED.com)

CÉCRED DESCRIPTION: “Restore life to dry and dull hair. This incredibly rich formula contains our blend of African oils and shea butter to moisturize, soften and improve manageability.

This silicone-free deep conditioner contains a blend of African baobab, moringa and black seed oils and shea butter. The extraordinary amount of collagen found in baobab oil is said to improve hydration and elasticity and build keratin proteins that support hair growth. Many of us are already familiar with the health benefits of black seed oil, but this is a study found that it is also great for reducing hair loss.

The ingredient list also includes squalane, an oily substance naturally found in humans and plants. Squalane is found in many cosmetic moisturizers and conditioners and mimics the body’s natural ability to moisturize.

While many of the products on the CÉCRED website are designed for all hair types, this one is especially designed for girls with curly and curly hair, especially those whose hair needs deeper hydration and hydration.

Benefits of a deeply moisturizing conditioner

  • Very moisturizing
  • Revives dull hair
  • Defines curls

Nourishing hair oil

Nourishing hair oil (photo: CÉCRED.com)Nourishing hair oil (photo: CÉCRED.com)
Nourishing hair oil (photo: CÉCRED.com)

CÉCRED description: “This blend of 13 oils—including sea buckthorn, baobab, moringa, black cumin, castor oil, sunflower seed, watermelon seed, olive, sweet almond, linseed, golden jojoba, argan and coconut—and plant extracts seals, moisturizes and adds soft, natural shine – all without silicone fillers.”

While Queen Bey may now have access to a team of hair gurus, professionals, and luxury products, there was a time when she struggled with psoriasis, a condition that causes “Patches of scaly and inflamed skin, most often on the scalp, elbows or knees, but may also affect other parts of the body.” To combat common hair problems, she also added a nourishing hair oil that soothes and moisturizes the scalp.

Trichologist Dr. Khushboo Garodia shared with Healthline.com that “Oil helps with scalp health. Gentle scalp massage helps in exfoliation and sometimes helps reduce hair loss.

This is another CÉCRED product that may be friendly to black hair if you have thicker hair or curlier hair, as curly hair is more willing to dry than other hair types. The company suggests that this oil is intended for people with “dry, dull, medium to thick hair who are looking for manageability and shine.”

Purifying shampoo and scalp peeling

CLARIFYING SHAMPOO AND SCALP PEELING (Photo: CÉCRED.com)CLARIFYING SHAMPOO AND SCALP PEELING (Photo: CÉCRED.com)
Purifying shampoo and scalp scrub (photo: CÉCRED.com)

CÉCRED description: “It’s like scalp care. This clarifying shampoo and scalp scrub combines a balance of exfoliants, fermented purple willow bark and tea tree oil to remove buildup and residue from the hair and scalp for a breakthrough and deep cleanse.

Ingredients in this clarifying shampoo and scalp scrub include fermented purple willow bark and tea tree oil, which remove build-up and residue from the hair and scalp for a game-changing deep cleanse. Purifying shampoos and scalp scrubs have many benefits.

Why do black women need a clarifying shampoo? Since we use several products in our daily and weekly styling, a good clarifying shampoo will remove residue from gel, excess oils, hairspray, edge control, curling creams, curling creams and more – leaving your hair clean, shiny, and soft. First of all, it brings relief to itchy scalp struggling with accumulated products.

Purple willow bark is essential in removing dead skin from the scalp. According to Grow great, purple willow bark “is essential for exfoliating the scalp, helping to remove dirt and product build-up from the scalp, and helping to move dead skin cells. Willow bark in hair products also helps control excess sebum on the scalp, leaving your strands healthy and balanced.

In addition to purple willow bark, the addition of tea tree oil makes this product a double threat for people who also suffer from dandruff or psoriasis. PubMed research results This “Tea tree oil contains anti-inflammatory compounds that emerging evidence suggests may be helpful in alleviating the symptoms of psoriasis.”

Benefits of a cleansing shampoo and scalp peeling

  • Scalp peeling
  • Removes product residue
  • Neutralizes the effects of hard water

By incorporating science into her vision to make CÉCRED a reality, Beyoné seems to be making it clear that she wants this beauty line to change into a everlasting a part of her customers’ hair care routines. For those on the lookout for the best products to promote healthy roots and beautiful curls in a world obsessive about the final look versus what it takes to achieve it, CÉCRED could also be value considering.

These are just a few of the offers that customers can count on. Check out the full lineup at cecred.com.


This article was originally published on : atlantablackstar.com
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An AI discrimination class action lawsuit has finally been settled

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AI racial discrimination lawsuit settled, theGrio.com

Mary Louis’ excitement about moving right into a Massachusetts apartment within the spring of 2021 turned to dismay when Louis, a Black woman, received an email informing her that a “third-party service” had denied her a lease.

This third-party service included an algorithm designed to judge rental applicants, which became the topic of a class-action lawsuit led by Louis that alleged the algorithm discriminated on the premise of race and income.

On Wednesday, a federal judge approved a settlement in that lawsuit, certainly one of the primary of its kind. The company behind the algorithm has agreed to pay greater than $2.2 million and to recall some parts of its monitoring products that the lawsuit said were discriminatory.

The settlement doesn’t include an admission of wrongdoing by SafeRent Solutions, which said in a press release that while it “continues to believe that SRS Scores complies with all applicable laws, litigation is time-consuming and expensive.”

While such lawsuits could also be relatively latest, using algorithms or artificial intelligence programs to screen and rate Americans is just not. For years, artificial intelligence has been secretly helping make essential decisions for US residents.

When an individual applies for a job, applies for a house loan, and even seeks specific medical care, there may be a risk that a man-made intelligence system or algorithm will judge or evaluate them as Louis did. These AI systems, nonetheless, are largely unregulated, although some have been found to cause discrimination.

“Management companies and property owners need to know that they have been warned that systems they believe are reliable and good will face challenges,” said Todd Kaplan, certainly one of Louis’ attorneys.

The lawsuit alleged that SafeRent’s algorithm didn’t bear in mind housing voucher advantages, which it said were a very important detail affecting a tenant’s ability to pay monthly bills, and due to this fact discriminated against low-income applicants who qualified for assistance.

The lawsuit also accused the SafeRent algorithm of over-reliance on credit information. They argued that it doesn’t provide an entire picture of an applicant’s ability to pay rent on time and unfairly awards housing voucher applicants to Black and Latino applicants, partly because they’ve lower average credit scores, which will be attributed to historical inequalities.

Christine Webber, certainly one of the plaintiff’s lawyers, argued that simply because the algorithm or artificial intelligence is just not programmed to discriminate, the info the algorithm uses or weights can have “the same effect as if you told it to intentionally discriminate.”

When Louis’ application was rejected, she tried to appeal the choice by sending two landlords references confirming that she had paid her rent early or on time for 16 years, despite the fact that she didn’t have a robust credit history.

Louis, who had a housing voucher, was floundering, having already notified her previous owner that she was moving out, and was facing custody charges against her granddaughter.

The response from a management company that used SafeRent’s tenant screening service was: “We do not accept appeals and cannot overrule a tenant screening result.”

Louis felt defeated; the algorithm didn’t know her, she said.

“It’s all about numbers. You can’t get individual empathy from them,” Louis said. “You can’t beat the system. The system will always beat us.”

While state lawmakers have proposed aggressive regulation of a majority of these AI systems, these proposals have largely modified them did not obtain sufficient support. This implies that lawsuits like Louis’ are beginning to lay the groundwork for AI liability.

SafeRent’s attorneys argued within the motion to dismiss that the corporate shouldn’t be chargeable for discrimination because SafeRent didn’t make the ultimate decision on whether to simply accept or deny a tenant. This service would screen applicants, evaluate them and supply a report, but leave it to the landlords or management firms to come to a decision whether to simply accept or reject the tenant.

Louis’ lawyers, together with the U.S. Department of Justice, which filed a press release of interest within the case, argued that the SafeRent algorithm could possibly be held liable since it still plays a job in housing access. The judge denied SafeRent’s motion to dismiss the lawsuit on these grounds.

The settlement stipulates that SafeRent cannot include its rating in tenant screening reports in certain cases, including if an applicant is on a housing voucher. It also requires that if SafeRent develops a distinct audit result that it plans to make use of, it have to be validated by a 3rd party, to which the plaintiffs agree.

Louis’ son found her an inexpensive apartment on Facebook Marketplace, which she moved into, even though it was $200 dearer and in a less desirable neighborhood.

“I’m not optimistic that I’ll be able to take a break, but I have to continue playing and that’s it,” Louis said. “I have too many people depending on me.”

This article was originally published on : thegrio.com
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Percival Everett wins the National Book Award for his Huckleberry Finn-inspired epic “James.”

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National Book Awards, 2024 National Book Awards, 75th National Book Awards, Percival Everett, Percival Everett James, Huckleberry Finn James, James novel, James book, theGrio.com

NEW YORK (AP) – Percival Everett’s “James,” a daring reworking of “The Adventures of Huckleberry Finn,” won the National Book Award for fiction. The winner in the nonfiction category was “Soldiers and Kings: Survival and Hope in the World of Human Smuggling” by Jason De León, while the finalists included Salman Rushdie’s memoir about his brutal stabbing in 2022, “The Knife.”

The youth literature prize was awarded Wednesday night to Shifa Saltaga Safadi’s coming-of-age story “Kareem Between,” and the poetry prize was awarded to Lena Khalaf Tuffah’s “Something About Living.” In the translation category, the winner was “Taiwan Travel Diary” by Yáng Shuāng-zǐ, translated from Mandarin Chinese by Lin King.

Evaluation panels composed of writers, critics, booksellers and other representatives of the literary community chosen from lots of of submitted entries, and publishers nominated a complete of over 1,900 books. Each of the winners of the five competitive categories received $10,000.

Everett’s victory continues his remarkable development over the past few years. Little known to readers for many years, the 67-year-old was a finalist for the Booker and Pulitzer Prizes for such novels as “Trees” and “Dr. No” and the novel “Erasure” was adapted into the Oscar-nominated “American Fiction”.

Continuing Mark Twain’s classic about the wayward Southern boy, Huck, and the enslaved Jim, Everett tells the story from the latter’s perspective and highlights how in another way Jim acts and even speaks when whites usually are not around. The novel was a finalist for the Booker and won the Kirkus Prize for Fiction last month.

“James was well received,” Everett noted during his speech.

Demon Copperhead novelist Barbara Kingsolver and Black Classic Press publisher W. Paul Coates received Lifetime Achievement Medals from the National Book Foundation, which awards the awards.

Speakers praised diversity, disruption and autonomy, whether it was Taiwanese independence or immigrant rights in the US. The two winners, Safadi and Tuffaha, condemned the years-long war in Gaza and U.S. military support for Israel. Neither mentioned Israel by name, but each called the conflict “genocide” and were met with cheers – and more subdued reactions – after calling for support for the Palestinians.

Tuffaha, who’s Palestinian-American, dedicated her award partly to “all the incredibly beautiful Palestinians this world has lost, and all the wonderful ones who survive, waiting for us, waiting for us to wake up.”

Last yr, publisher Zibby Owens withdrew support for the awards after learning that the finalists planned to sentence the war in Gaza. This yr, the World Jewish Congress was amongst critics of Coates’ award, citing partly his reissue of the essay “The Jewish Onslaught,” which was called anti-Semitic.

National Book Foundation executive director Ruth Dickey said in a recent statement that Coates was being honored for his body of labor, not for any single book, and added that while the foundation condemns anti-Semitism and other types of bigotry, it also believes in free speech.

“Anyone who looks at the work of any publisher over the course of almost fifty years will find individual works or opinions with which they disagree or find offensive,” she added.

The National Book Awards took place way back in mid-November, shortly after the election, and supply an early glimpse of the book world’s response: hopeful in the wake of Barack Obama’s 2008 victory, when publisher and honorary winner Barney Rosset predicted a “new and uplifting program.” ; grim but determined in 2016, after Donald Trump’s first victory, when fiction winner Colson Whitehead urged viewers to “be kind to everyone, make art and fight power.”

Keke Palmer Recalls the Key Advice Will Smith Gave Her as a Child:

This yr, as lots of gathered for a dinner ceremony at Cipriani Wall Street in downtown Manhattan to have a good time the seventy fifth anniversary of the awards, the mood was certainly one of sobriety, determination and goodwill.

Host Kate McKinnon joked that she was hired because the National Book Foundation wanted “something fun and light to distract from the fact that the world is a bonfire.” Musical guest Jon Batiste led the crowd in a round of “When the Saints Go Marching In” and sang a couple of lines from “Hallelujah,” the Leonard Cohen standard that McKinnon somberly performed at the starting of the first “Saturday Night Live” after the 2016 election.

Kingsolver admitted that she feels “depressed at the moment”, but added that she has faced despair before. She compared truth and like to natural forces equivalent to gravity and the sun, that are at all times present whether you may see them or not. The screenwriter’s job is to assume “a better ending than the one we were given,” she said.

During Tuesday evening’s reading by the award finalists, some spoke of community and support. Everett began his turn by confessing that he really “needed this kind of inspiration after the last few weeks. In a way, we need each other. After warning that “hope just isn’t a technique,” he paused and said, “Never has a situation seemed so absurd, surreal and ridiculous.”

It took him a moment to understand that he wasn’t discussing current events, but fairly was reading James.

This article was originally published on : thegrio.com
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What is GiveTuesday? The annual day of giving is approaching

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Giving Tuesday, GivingTuesday, What is GivingTuesday, What is Giving Tuesday, #GivingTuesday, philanthropy, the Tuesday after Thanksgiving, seasonal giving, seasonal donations, charitable donations, theGrio.com

Since it began as a hashtag in 2012, Giving on Tuesdaythe Tuesday after Thanksgiving, became one of the largest collection days yr for non-profit organizations within the USA

GivingTuesday estimates that the GivingTuesday initiative will raise $3.1 billion for charities in 2022 and 2023.

This yr, GivingTuesday falls on December 3.

How did GivingTuesday start?

The hashtag #GivingTuesday began as a project of the 92nd Street Y in New York City in 2012 and have become an independent organization in 2020. It has grown right into a worldwide network of local organizations that promote giving of their communities, often on various dates which have local significance. like a vacation.

Today, the nonprofit organization GivingTuesday also brings together researchers working on topics related to on a regular basis giving. This too collects data from a big selection of sources comparable to payment processors, crowdfunding sites, worker transfer software and offering institutions donor really helpful fundstype of charity account.

What is the aim of GivingTuesday?

The hashtag has been began promote generosity and this nonprofit organization continues to advertise giving within the fullest sense of the word.

For nonprofits, the goal of GivingTuesday is to boost money and have interaction supporters. Many individuals are aware of the flood of email and mail appeals that coincide on the Tuesday after Thanksgiving. Essentially all major U.S. nonprofits will host fundraising campaigns, and plenty of smaller, local groups will participate as well.

Nonprofit organizations don’t have to be affiliated with GivingTuesday in any method to run a fundraising campaign. They can just do it, although GivingTuesday provides graphics and advice. In this manner, it stays a grassroots endeavor during which groups and donors participate as they please.

Keke Palmer Recalls the Key Advice Will Smith Gave Her as a Child:

Was GivingTuesday a hit?

It will depend on the way you measure success, but it surely has definitely gone far beyond initial efforts to advertise giving on social media. The day has change into an everlasting and well-known event that focuses on charitable giving, volunteerism and civic participation within the U.S. and all over the world.

For years, GivingTuesday has been a serious fundraising goal for nonprofits, with many looking for to arrange pooled donations from major donors and leverage their network of supporters to contribute. This is the start year-end fundraising peakas nonprofits strive to fulfill their budget goals for next yr.

GivingTuesday giving in 2022 and 2023 totaled $3.1 billion, up from $2.7 billion in 2021. While that is loads to boost in a single day, the trend last yr was flat and with fewer donorswhich, in accordance with the organization, is a disturbing signal.

This article was originally published on : thegrio.com
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