Rumble Boxing is a nationally recognized fitness boxing boutique studio a franchise that is dynamically developing throughout the country, with 25 open locations and over 250 licenses granted.

Rumble Boxing is a 45-minute, 10-round group strength and conditioning workout based on teardrop-shaped water boxing bags and high-intensity strength training circuits. Rumble workouts are known for his or her electrifying class experience: uplifting music, authentic HIIT (High Intensity Interval Training), metabolic conditioning (MetCon) and the advantages of cardio in a single seamless class led by semi-trainers and motivational speakers – emcee.

Founded in 2017 in New York, Rumble Boxing began franchising in 2021 and is currently a part of Xponential brand a portfolio that features many well-known fitness brands reminiscent of BFT, Cycles barAND Pure Barre.

Rachelle Dejean, 31, is the chief marketing officer (CMO) at Rumble. Growing up, Dejean participated in countless sports, including at the collegiate level, gaining a high level of physical and mental endurance. Being a successful athlete has helped her achieve success and proceed to grow as a frontrunner in her skilled profession with a fitness franchise. Prior to becoming CMO at Rumble Boxing, Dejean was the company’s Chief Marketing Officer Pilates clubhelping grow the brand from 250 locations to over 650 locations across North America and beyond.

How did Rumble Boxing turn out to be so well-known and successful so quickly?

When the brand was conceptualized, no fitness boutique had really embraced group fitness and added a hospitality element to it. Combine entertainment and excitement with the opportunity to hit something and an enormous nod to sneaker culture – and the Rumble was born.

We were adamant about telling stories and cutting down on the bullshit and nonsense that customers had turn out to be numb to from other brands that focused solely on sales and promotions. Take this unpretentious attitude and sync it with custom playlists and specially curated shows (half boxhalf strength and switching between rounds) and members come.

Now that we’re moving beyond the urban, densely populated markets where models and celebrities are typically found, we make certain the programming and atmosphere is the same. We hold on to who we’re and what we all know.

How does your identity as a black woman influence your brand representation decisions? Why is it essential to have this sort of representation at the leadership level?

From my very own experience, I ask myself: “Can I or can I see myself in this place (insert location/product concept or brand name)?” and “Do XYZ see themselves here?” probably greater than most, so it has an enormous influence on my decisions about what the campaign looks like and ultimately the way it performs. Furthermore, the Rumble was also rooted in hip-hop culture and black icons – if we didn’t discuss our brand vibe, we could be doing our community a disservice for 2 fundamental reasons: 1) that is what members do, we love and appreciate our brand culture and ethos, 2) our members and clients represent literally all walks of life.

It is essential to have different backgrounds, experiences and cultures in order that we are able to proceed this attitude.

What makes Rumble Boxing an ideal investment option for BIPOC entrepreneurs considering purchasing a business?

In addition to the investment opportunities and extensive support that the Rumble Boxing corporate team provides to all franchise owners, you truly create a community and environment at each studio that is truly unique. You can get an ideal workout anywhere, but few exercise or gym concepts offer the curated programming and cathartic (boxing) experience that Rumble offers, combined with real-life each day in-studio connections and shared community moments like being greeted by a neighborhood artist’s work celebrating uncompromising picture Princegenius Tupacand culture Biggie Smalls Or Dolly Parton.

Why should potential owners consider Rumble Boxing over a few of the other boxing fitness brands?

Having spent three and a half years growing Club Pilates from 250 to over 600 studios before joining the Rumble team, I actually have been a part of the Xponential family for several years and know the level of support and expertise that franchise owners receive – the supportive culture and the ability to grow brands at scale while maintaining the core “vibe” is what sets us aside from other fitness boxing brands. Leading Rumble’s marketing initiatives brought me “home” to my athletic roots as a former D-1 two-sport athlete at the collegiate level; high-intensity programming and strength and conditioning training that is truly enjoyable is exactly what I grew up doing and what energizes me day-after-day to steer the Rumble marketing department.

Rumble is a workout for all fitness levels and offers every rumbler the likelihood to learn recent skills, however it is also the lights, the chosen playlists, the energy and atmosphere that the trainer brings, the highest quality equipment and the way the programming is done; Andy Stern, our VP of Education and Programming is good. Switching sides of the room during specific rounds brings the class to a climax in the most subtle way that keeps you going for all 10 (rounds). Our hardware and software cannot be found anywhere else, and the loyalty of our membership base proves it – coming together day-after-day to master recent skills and fight together. I’m excited to support our franchise partners in bringing this to life.