Technology
Pitch Deck Demolition: Protecto’s $4 million seed deck

In an era where data is king and its volume and complexity are exploding, Security goals to eliminate the long-standing dilemma that corporations face between harnessing the ability of artificial intelligence while ensuring data privacy. With the surge in popularity of generative AI tools like ChatGPT, recalcitrant data is becoming easier to seek out, process, and do naughty things with. Protecto APIs are designed to guard sensitive data throughout the AI lifecycle while maintaining its usability.
The company announced that it had raised approx $4 million seed funding round led by the Together fund, with the support of Better Capital, FortyTwo VC, Arali Ventures and Speciale Invest. This round brings Protecto’s total funding to $5 million.
Slides on this deck
Before submitting its deck to TechCrunch, Protecto made revisions to its short-term and five-year goals and specific details of its short-term product roadmap. A timeline of goals and milestones for the seed funding round has also been edited. Still, there’s lots you possibly can learn from a 14-slide deck:
- Cover slide
- Problem slide
- Urgent slide
- Interstitial platform slide
- Technology overview slide
- Results slide
- Slide with solution
- Case study, slide 1
- Case study, slide 2
- Competitive alternatives are shifting
- Team slide
- Go to market slide
- Slide with motion plan
- Ask and use the funds slide
Three things I loved concerning the Protecto pitch
There are just a few things missing from this deck, but there are also some good things value highlighting.
Competitive alternatives
This slide doesn’t discuss direct competitors (there are one or two). But the corporate still does a superb job of showing you this information:
(Slide 10) Competitive alternatives are an incredible solution to take a look at the competitive landscape. Image credits: Security
Competitive alternatives are corporations, methods, or approaches which might be different from yours but meet the identical customer needs or solve the identical problems. For example, if you happen to run a coffee shop, your direct competitor could be one other coffee shop, and a competitive alternative may be a tea shop or fast-food restaurant that also sells coffee and other beverages. These competitors matter because they represent alternative solutions to your customers, underscoring the importance of understanding broader market dynamics and customer preferences.
Understanding and analyzing these competitive alternatives might be powerful as an extra layer of data, uncovering potential opportunities for differentiation and helping to discover unmet customer needs. Having said all this, Protecto should consider its direct competitors, but this slide continues to be an incredible example of how a startup can examine its position available in the market.
Hello, team
This team slide is so solid – the one downside is that they put it because the eleventh slide:

(Slide 11) Solid team slide. Image credits: Security
To stand out within the suddenly crowded AI space, it is best to bring receipts to prove you may have the nerve to do it. The left side of the slide has an excessive amount of information (why are the funds, products, and customers on the team moving?), however the part on the best has a variety of great information.
CEO Amar Kanagaraj spent nearly eight years at Microsoft, including working on search and artificial intelligence, based on his LinkedIn. CTO Baskaran Alagarsamy spent seven years as a ‘manager’ at Apple India. I’d like to see more details about what exactly he was managing there (and why the slide says 18 years and LinkedIn says seven), but that is the beginning of a extremely solid team. If I were investing on this space, a team of this caliber would pique my interest and I’d likely schedule a gathering.
An elegant solution
Privacy and AI can quickly develop into painfully complicated. I appreciate Protecto’s efforts to simplify it to the purpose where most individuals can understand what is going on on in technology.

(Slide 5) Collect sensitive, private data. Replace with similar fake data. It is sensible to me. Image credits: Security
Three things that Protecto could have improved
The design of a pitch deck is not often that essential, however the design of this deck is especially bad. There are also rather more serious flaws hidden in these pages.
These case studies are usually not case studies
In a 14-slide set, Protecto wastes slide 4 as full-screen (it simply says “our platform”). He then wastes two slides titled “case studies.” However, a more accurate term could be “use cases”.

(Slide 8) This shouldn’t be a case study. Image credits: Security
A full case study would come with rather more information concerning the solution’s effectiveness (did the product manage to remove all sensitive data? How was this measured?), how long the combination took, and the way satisfied the client was with the answer. Slide 9 is one other “case study” that is comparable: a use case, not a case study.
The slide header is a promise that the remainder of the slide must fulfill. In this case, I used to be upset on each counts, expecting one kind of information and receiving one other. Proper case studies could be really helpful in telling this story.
Not an incredible “use of funds” slide.
Editorial aside, there’s not much here.

(Slide 14) Almost completely irrelevant information. Image credits: Security
The company wanted to lift $3 million. However, using funds is so fluffy; every point here makes me wish to ask, “But how do you know it works?”
- Expand engineering: Yes, but why, for what purpose and for a way much?
- Promote marketing: Yes, but for what purposes? Until when? How much growth?
- Build channel sales: Yes, but which channels do you select first? Why?
- Encourage developers to evangelize: What does that even mean?
- Define category: ???
Basically, it’s all corporate jargon. Even if the founders themselves buy into it, investors probably won’t.
Yes, prediction and specificity are terrifying. What if you happen to fail? All plans and forecasts are predictions. We know. Investors know. The idea is to indicate how you’re thinking that whenever you analyze these predictions; investors can learn lots about you as a founder. This is incredibly helpful – and never optional.
It’s a brainstorming session, not a plan

(Slide 12) This entry into the market is just too vague. Image credits: Security
There are many problems with this slide. The company says it can grow through product-led development. That’s great, however it rarely works in isolation – it must be done along side other marketing channels. “If you build it, they will come” shouldn’t be a thing within the crowded startup ecosystem.
I’d wish to know what these integrations actually mean and the way customers find them. I would love to know how Snowflake and Databricks impact this plan. What does he imagine about “solution integrators”?
This slide is a pile of words on a page, not an actionable and measurable go-to-market plan.
Plus all of the stuff is missing from the deck…
- How big is the marketplace for such a thing?
- How much traction do you may have up to now? Did the “case studies” repay? If so, how much? Did they still use the product?
- There is nothing concerning the business model: how will they charge? How much?
- How can this be defended? Does the corporate have any patents? Is there any special magic sauce?
Overall, the issue with this deck is that it doesn’t explain why this problem is difficult to resolve and why this company might be the one to resolve it. Perhaps this is just too simplistic within the deck, but based on what’s here, I believe I could get a handful of developers together and construct most of this product in just a few weeks. This cannot be true, right? Because if that’s the case, there’s nothing here. But since that is probably not the case, meaning there’s simply a storytelling problem. Yes, it is a big problem; now explain why it is a difficult problem to resolve.
Full deck
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Technology
Hotel management platform Mews Books $ 75 million round run by Tiger Global

Despite the clouds of uncertainty approaching the economy and geopolitics, people still wish to travel. To satisfy this demand, MewsRecognized as Amsterdam “Unicorn” constructing the SaaS platform for hotel management, he collected a brand new $ 75 million.
Financing appears at a crossroads within the tourism industry. On the one hand, they’re positive signals. Analysts in Oxford Economics It forecasts that the industry will increase by 12% this 12 months, working to 1.75 billion “arrivals”.
And the travel budget corresponds to money for travel startups. Travelperk collected $ 200 million in January with a valuation of $ 2.7 billion; Hostaway raised $ 365 million in December 2024; And Tourlane in Germany raised $ 26 million from Sequoia in November 2024. Prosus also raised his despense from Latin American America for $ 1.7 billion.
But that is not all pink. It shouldn’t be clear how tariffs and other economic maneuvers will affect people’s travel budgets, not to say uncertainty about geopolitics. It can be value noting that Expedia was control of staff -Could or not it’s a one -time move to enhance performance, or is it more to come back?
Mews also has dozens of competitors, including siphouses reminiscent of Oracle, in addition to other startups, reminiscent of cloudbed supported by Softbank.
For now, things appear to hum for Mews.
Tiger Global, a brand new supporter, led this latest round, with the participation of previous Kinnevik investors, batteries and growth capital in Alternaties Goldman Sachs. (The battery led the B MEWS series $ 33 million, while Kinnevik and Goldman Sachs ran the C series of $ 185 million in 2022; Kinnevik also ran a series D 2024 in the quantity of $ 110 million).
This last round is opportunistic, said general director Matt Welle in an interview with TechCrunch. In particular, it appeared after Tiger approached Mews who attempt to cooperate more. Mews doesn’t reveal the present valuation, and Welle as an alternative called it the general round of height, adding that the startup plans to lift a much larger round throughout the 12 months or two.
For a certain context: exactly a 12 months ago, when Mews, who was recognized as Amsterdam, raised his D series, he was valued at $ 1.2 billion.
Mews is growing. Currently, about 6,300 hotels use the platform, in comparison with 5000 a 12 months ago, and said that in 2024 he processed payments value $ 10 billion, twice as much as a 12 months ago. In 2024, his revenues exceeded $ 200 million because he added more customers to the platform. It also extends services on this platform, which also builds greater customer revenues. Some are ecological, and a few in response to mergers and acquisitions, reminiscent of the recent takeover of Atomize to assist users manage revenues. Notes from Pitchbook Mews also raised $ 100 million in debt in September last 12 months to finance acquisitions.
(*75*) a big a part of the MEWS business is in Europe (he says that it now has 20% of the market penetration within the roof region), a big increase comes from lots of pressure through the pond.
Nowadays, the founder (and co-coo) Richard Valt spends most of its time within the US, where the corporate has concentrated very much-it has entered North America within the last 12 months.
When Valt founded the corporate in 2012, he understood many pain points related to conducting hotel activities. He himself was an independent owner of the hotel and realized that there was a most important opportunity to make use of the Internet and increase software as a service to construct something recent.
There are many points on the hotel market, but Mews accepts the “toast” approach to the industry, constructing its product with the concept of being end-to-end. Offers hotel availability and online booking software, directly and via other corporations; Hotel personnel management tools and facilities; Payment and accounting tools; Event management software; Loyalty and guests applications and more.
Perhaps predictably, Welle said that Mews had recently doubled AI. It has an internal team working on various projects-not only agency tools addressed to the client, but additionally algorithms to enhance the operation of MEWS. He said that one example is a brand new option of the client’s profile that adopts all of the actions and preferences of individual individuals who register within the hotel chain to create a summary of “Tweets size”, which could be used by conjers and receptionists to enhance customer support.
“Mews again defines what it means to ensure unique experiences of guests in the hotel and gastronomic sector,” said Sara Eadie in an announcement, who conducted the investment in Tiger Global. (Tiger refused to interview this story).
As he developed, Mews focused on catching larger fish within the space of hospitality. The company claims that the variety of “brands” of hospitality that use its tools has doubled, and a few of its recent customers are Best Western Hotels, Weender and Lark Hotels.
To make it clear, this doesn’t mean that each one Best Westerns now use Mews. As with all contracts with clients who run the franchise model, MEWS is now on the approved list of suppliers, but still must conclude a contract with individual franchises to win a brand new company.
Hospitality
Technology
The signal is the number one application in the Netherlands. But why?

The application signal for sending a privacy -oriented message flew high in Dutch application stores last month, often sitting at the top as the most steadily downloaded free application for iOS and Android in all categories, for data from many application tracking platforms akin to the sensor tower.
The application has experienced popularity over the years, often in response to Changes in politics in rivals akin to WhatsApp Or Geopolitical events. This is because Signal has set a reputation as a more friendly privacy option-it is served by the non-profit foundation (though based in the USA), not a personal company focused on data earning data. In addition, the signal tracks minimal metadata.
In 2025, along with the recent US president, who strengthened the warm Big Tech hug, it is not surprising that digital privacy tools have a moment – especially in Europe, which attracted the anger of President Trump.
But this time, the meaning of the signal in one very specific place-Holandia is particularly eye-catching.
IN Interview with Dutch newspaper de Telelegraaf last week, President signal Meredith Whittaker He noticed that the number of “new registrations” in the Netherlands was 25 this 12 months, even though it is not clear what the exact comparative period for this data is.
Asked why the Netherlands recorded such development, Whittaker pointed to the combination of things: “growing awareness of privacy, distrust of large technology and political reality in which people realize how sensitive digital communication can be,” said Whittaker.
Data provided to TechCrunch from the application intelligence company Appfigures Increase in Signal Signal in the Netherlands. According to its data, the signal was 365. Among the applications apart from the iPhone in the Netherlands on January 1 and didn’t appear on the list of the most significant general applications. Then, from around January 5, he began to climb the rankings, reaching the highest position until February 2.
The signal immersed and comes out of the lead during weeks, spending around mid -February at the top – including every single day from February 22. By digging deeper into the data, the AppFigures estimates that the total download in Apple and Google Applets in total in December 2024 jumped to 99,000 in January and increased to 233,000 to February – 958%.
While a part of this height could be assigned to a lower saturation signal than other markets, a continuing application position at the top in comparison with neighboring markets of comparable size.
“No other markets are approaching the Netherlands in terms of growth between December and February,” said AppFigures Techcrunch.
For comparison, from December in Belgium, download increased by over 250%, Sweden by 153%and dishes by 95%.
So why the signal can experience what one redditor called “The moment of mass adoption“In the Netherlands?
Clear signal
Give ZengerSenior Policy Advisor at Dutch Digital Rights Foundation Fragments of freedomHe said that even though it is difficult to point one specific reason, he is not surprised.
The last changes in the US have seen Large platform suppliers Adapt with the recent Trump administration, and this has retained a major public and media debate. Relying Europe from the technology of big private American corporations has turn out to be the point of interest of this debate.
“The Dutch are, like many others, very dependent on the infrastructure provided by extremely dominant technology companies, mainly from the USA,” said Zenger. “What does this mean, and the risk that results from it has been nicely demonstrated in the last few weeks. As a result, the public debate in the Netherlands was relatively sharp. Where in the past this problem was discussed only at the level “:” I feel that we are now conducting a debate at the higher levels: “.
In this context, society can mix dominance with data protection abuse. Since corporations akin to meta are frequently studied and fined in the field of information privacy practices, the signal could appear to be less evil: it is based on the US, but supported by a non-profit organization, which ensures encryption of each the content of the message and around it.
Vincent BöhreDirector of the Dutch Organization of Privacy Privacy firstHe also pointed to increased media relationships and a wider change of public opinion.
“Since a few months ago he was re-elected in the United States, in the Dutch-and European media, which seem to support Trump, there were many” Elon) Muska. “Articles criticizing X (previously Twitter) and Meta appear everywhere in the Dutch media, which leads to a change in Dutch public opinion: even people who have never really known or cared for privacy and security in social media, suddenly became interested in” friendly privacy “alternative, in particular the signal.”
Signal of intentions

While the Netherlands is only one market of 18 million people in the European population over 700 million, its increase in adoption can signal a wider trend throughout the continent, especially when governments try to cut back privacy barriers.
For example, Apple has recently pulled out comprehensive encryption from iCloud in Great Britain to counteract government efforts to put in a backdoor.
Speech Fr. Rightcon 25 In Taiwan, this week, Whittaker confirmed the unwavering Signal attitude regarding privacy.
“Signal position on this subject is very clear- we will not walk, falsify or otherwise disturb the solid guarantees of privacy and security that people rely on” Said Whittaker. “Regardless of whether this disturbance or backdoor is called scanning on the client’s side or removing the protection of encryption against one or the other, the features similar to what Apple has been forced to do in Great Britain”
Separately, in Interview with Swedish public broadcaster, Whittaker said that Signal wouldn’t follow the proposed Swedish law requiring application to send messages for storage.
“In practice, this means asking us to break encryption, which is the basis of our entire activity,” said Whittaker. “Asking us to store data would undermine all our architecture and we would never do it. We would prefer to completely leave the Swedish market. “
TechCrunch contacted to signal a comment, but he didn’t hear during the publication.
(Tagstotranslat) signal of the Netherlands
Technology
Gayle King announces participation in the space mission of all women

Gayle King will join the thirty first Blue Origin civil flight into space.
Gayle King announced that he was going to space. The host of the talk show during the day provided messages CBS MORNINGS.
King revealed Her participation in the thirty first Blue Origin flights, NS-31. Before discussing the details of the mission, she and her co -lecturers presented the video editing, which described her long -term fascination with travel travel.
In one clip, King said: “I am excited to watch the premiere at home in my pajamas.”
Her enthusiasm led to an invite with Blue Origin. The television personality will disappear from Crew from the whole familyIncluding an award -winning journalist Lauren Sánchez, award -winning Grammy singer Katy Perry and astronaut Aish Bowe.
Soon the explorer of the space admitted that she was hesitating at first.
“I don’t know how to explain at the same time terrified and excited,” said King.
To make a choice, King turned to a gaggle of family members, including her children and a detailed friend, Oprah Winfrey. She said that when her most trusted confidants approved, she was ready.
“When Kirby, Will and Oprah were fine, I was fine,” said King. “I thought Oprah would say no. She said: “I feel that when you don’t do it, if you all come back and also you had the opportunity to do it, you’ll kick.” She is right. “
King is not going to be the first television host who wandered into space with blue origin. In 2021, then-Good morning America Coheat Michael Strahan took part in the third civil flight Blue Origin. The former NFL star and the sender was delighted after returning, expressing how this experience gave him a brand new “perspective” in the world.
“I want to come back,” said Strahan.
Blue origin, Founded by Amazon Billionaire Jeff Bezos in 2000 is a non-public aviation company that focuses on sharing space travels for civilians and developing technology to explore the space long.
The upcoming flight of the king New Shepard It will probably be part of Blue Origin’s constant efforts to normalize civil space travel.
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