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A cosmetics brand turns into a six-figure business

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Beauty, skincare, beauty products, entrepreneur, small business, female-owned businesses


It was 2003 when Kimo Bentley created her first soap in her New York apartment. The exfoliating bar soap made with shea butter, oatmeal and brown sugar began not as a business enterprise, but as a desperate Trinidadian mother wanting to assuage her daughter’s eczema.

Bentley poured her heart and soul into creating a natural treatment for her daughter’s skin problems, but little did she know that this humble act of motherly care would sow the seeds for a future successful cosmetics company. Bentley began by freely giving $5 oatmeal and brown sugar exfoliating soap to friends, neighbors and family. She only considered selling the soap when money appeared in her mailbox from people she gave soap to assuage their eczema. Soon gaining fame as a soap star, Bentley decided to transition from her profession at Bosley Medical to a full-time journey into aesthetics entrepreneurship.

Beauty expenses by Black consumers reached $9.4 billion in 2023, a rise of $1.3 billion from the previous yr. Armed with the knowledge that the experience of Black people in the wonder industry is significantly more frustrating, Bentley got down to create a high-quality product (and services) knowing that Black consumers usually tend to be dissatisfied with their hair care, makeup and skincare options than non-black consumers.

What began as a $5 bar of soap (now retailing for $7.50) has evolved into a full line of skincare products, Kimo Bentley Aesthetic Clinic and Spa Med in Downtown Silver Spring, Maryland, and in 2024, revenues were $800,000.

BLACK ENTERPRISES I recently spoke with Bentley about her business journey within the skincare industry, where she navigated the large challenges of running a sole proprietorship and starting small with one product.

Starting small, dreaming big

Bentley recalls the beginnings of her entrepreneurial journey: “I started with a simple bar of oatmeal soap and brown sugar. I believed in the power of natural ingredients to nourish and rejuvenate the skin and I wanted to cure my daughter naturally.”

Despite humble beginnings (taking a bar of soap out of the home), Bentley’s commitment to quality and her vision for the brand have never wavered. She adds, “I knew that if I stayed true to my passion and focused on delivering exceptional products, I would be successful.”

In 2006, Bentley decided to change into involved in skincare education. After completing her aesthetic programming and obtaining her skin treatment license, Bentley set two goals for herself. “My goal has been and continues to be to create high-quality skin care products and educate women of color about skin care treatments,” notes Bentley, now an internationally licensed esthetician. “I have been working in the beauty industry for over 20 years, and to this day clients tell me that a service provider has determined that they are not candidates for a specific treatment. And in many cases this is not true.”

Dealing with challenges and supporting development

Like any entrepreneur, Bentley needed to face many challenges. From sourcing high-quality ingredients to navigating the complexities of production and distribution, she encountered obstacles that tested her resolve. However, each challenge became a chance to develop and learn.

“Every failure is an opportunity to re-evaluate and refine my approach,” Bentley reflects. “I have never lost sight of my goals, which allows me to keep going even in the hardest of times.”

One of Bentley’s most vital challenges and setbacks occurred in 2018 when Walgreens ended its distribution agreement with Kimo Bentley All Natural Beauty Skincare. “I got hurt,” Bentley exclaims. “It was a major blow, especially considering the effort and dedication I had put into developing my products.”

Instead of dwelling on the setbacks, Bentley saw this as a chance to reassess and strengthen her brand. “I saw consistent coaching as an opportunity to grow and scale,” says Bentley. “I was looking for additional educational opportunities and training programs to develop my skills and grow my brand.”

Empowering others, giving back and looking out to the longer term

Just like Bentley’s business scalesstays committed to giving back to his community and empowering others. Bentley strives to support emerging entrepreneurs, particularly those from underrepresented backgrounds in the wonder industry, through mentoring programs and charitable initiatives. “I believe in paying off these debts and using my platform to create opportunities for others,” he states. “Success is not just about personal achievements; it’s about lifting others up along the way.”

With a growing presence in the wonder industry, being named one in every of Essence’s list of 24 Influencers Making Black Beauty History, and the chance to share stages with notable influencers, Kimo Bentley’s journey is much from over. Despite the challenges, it continues to innovate and expand its product line, Medspa and soon-to-open School of Aesthetics. Bentley declares: “I am excited about the future and its possibilities. There are still many things I want to achieve and I am ready to take on any challenges that come my way.”


This article was originally published on : www.blackenterprise.com
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Business and Finance

David Shands and Donni Wiggins host the “My First Million” conference at ATL

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December is the birth month of David Shands and Donnie Wiggins, friends and business partners. Most people have fun by throwing a celebration. Others imagine it must be catered for. The chosen ones spend the day relaxing in peace and quiet.

Then there’s Shands and Wiggins.

The two decided that the best birthday gift can be to offer individuals with resources for generational wealth through a conference called “My first million”in Atlanta.

It’s a compromise between how their families and family members need to honor them and their desire to proceed to serve others. Shands acknowledges that almost all people won’t understand, and he unapologetically doesn’t expect them to.

“It’s not up to us to convince anyone why we do what we do,” admits Shands.

“I think everyone does what they do for different reasons, and I would just attribute it to a sense of accomplishment that I can’t explain to anyone else.”

He doesn’t need to clarify this to Wiggins because she understands his feelings. Wiggins has had a passion for serving others for so long as she will be able to remember.

“When I was in middle school, there were child sponsorship ads on TV featuring children from third world countries. I was earning money at the time and I asked my mother to send money,” she says BLACK ENTERPRISES.

She recalls how sad she felt for youngsters living in a world with so many opportunities, but at the same time going hungry. Her mother allowed her to send money, and in return she received letters informing her of their progress.

“It was very real to me,” Wiggins says, now admitting she’s undecided the letters were authentic. “I received a letter from the child I sponsored, a photograph and some updates throughout the 12 months. It was such a sense of being overwhelmed and it was something I felt so good about. I didn’t even tell my friends I used to be doing it.”

She carried this sense throughout her life, even when she lost every little thing, including her house, cars, and money. She still found ways to serve and give back, which is the basis of her friendship with Shands.

They each love seeing people at the peak of their potential, and that is what “My First Million” is all about. There can be no higher birthday gift for them than helping others create generational wealth.

What to expect during the “My First Million” conference.

They each built successful seven-figure empires, then train others, write books about it, and launch an acclaimed podcast Social proof.

Now they’re imparting that knowledge through the My First Million conference, an event for aspiring and existing entrepreneurs. Shands and Wiggins need to prove that being profitable is feasible and encourage people to bet on themselves.

“David and I, on paper, are not two people who should have made millions of dollars. Number one, we want (people) to see it,” Wiggins says. “Then we want them to actually get out of that room with practical and actionable steps.”

Both are clear: this just isn’t a motivational conference. This is a conference where people, irrespective of where they’re of their journey, will come away with clarity about their business and what they must be doing as CEOs. Shands and Wiggins want individuals who do not have a transparent marketing strategy or are considering starting a business to also attend the meeting.

“A few areas we will cover are inspiration, information, plan and partnership,” adds Shands. “We will give you 1-2-3 steps because some people get depressed and uninspired. Even if they know what to do, they won’t leave, go home and do it. So we have to really put something into their heads and hearts that they come away with.”

Sign up and enroll for My First Million Here. The conference will happen on December 13 this 12 months. but Shands and Wiggins say it definitely won’t be the last for those who miss it.


This article was originally published on : www.blackenterprise.com
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Operation HOPE on the occasion of the 10th annual world forum

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Operation HOPE Inc. takes over Atlanta for the biggest game in the country dedicated to financial literacy and economic empowerment, Saporta reports.

The HOPE Global Forums (HGF) Annual Meeting 2024 strengthens the crucial link between financial education, innovation and community upliftment in hopes of finding solutions to the problems that stifle challenges around the world.

Organized by Operation HOPE founder John Hope Bryant, together with co-chairs Atlanta Mayor Andre Dickens and U.S. Ambassador Andrew Young, the forums, to be held December Sep 11 at the Signia Hotel, will have fun its 10th anniversary with three days of engagement discussions, observations and forward-looking presentations.

Under the theme “The Future,” Hope Bryant says attendees are looking forward to a “powerful moment in history.”

“Over the past decade, we’ve brought together great minds with daring ideas, servant leaders with voices for change, and other people committed to a brand new vision of the world as we realize it. “‘The Future’ is a clear call to action for leaders to help ensure prosperity in every corner of society,” he said.

The extensive program includes influential and well-known speakers who address business, philanthropy, government and civil society. Confirmed speakers include White House correspondent Francesca Chambers, media specialist Van Jones and BET Media Group president and CEO Scott M. Mills.

“John Hope Bryant and his team have been doing this for ten years, and every year HGF raises the bar,” Young said. “Discussions about the FUTURE are important not only for civil dialogue; they are also essential to bridging the economic divide and solving some of today’s most important problems.”

Atlanta is predicted to welcome greater than 5,200 delegates representing greater than 40 countries.

“I have long said that Atlanta is a group project, and through our partnership with HOPE Global Forums, we are inviting the world to join the conversation,” Dickens mentioned. “From home ownership and entrepreneurship to youth engagement and financial education, HGF will offer bold and innovative ideas to ensure a bright future for all.”

It coincided with the organization’s annual meeting launched one other path to enhance financial knowledge with HOPE scholarships. With three tiers of scholarships – HOPE Lite, HOPE Classic and HOPE Silver – clients could have access to free financial coaching and academic resources.


This article was originally published on : www.blackenterprise.com
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Business and Finance

New Orleans’ black business district is marked by history

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New Orleans, Black Business Disctrict


New Orleans has given a historic monument to a Black business district closed for interstate construction.

The marker was a project fulfilled by in response to the initiative of Plessy and Ferguson. Founded by descendants of men involved within the Plessy v. Ferguson case that legalized segregation within the United States, the organization worked with other community groups to put a marker under the Claiborne Viaduct.

Before the upheaval, Black New Orleanians could find stores owned by other members of their community on Claiborne Avenue. Racial discrimination originally limited the power to buy on the famous Canal Street. Given this, blacks as an alternative flocked to the realm to purchase every little thing from groceries to funeral arrangements.

This mall was home to many Black-owned businesses, and emerging and established entrepreneurs had arrange shop for generations. Consisting of pharmacies, theaters, studios and more, it helped maintain a vibrant black culture in the realm. It reigned because the most important street of Black New Orleans from the 1830s to the Seventies.

The street once featured a picturesque cover of oak trees surrounding bustling businesses. However, its decline began with the expansion of roads within the southern state. The first casualty was the oak trees that were cut all the way down to make way for the development of Interstate 10, and shortly thereafter, the district’s thriving entrepreneurs suffered an identical fate.

Many residents do not forget that they didn’t know in regards to the upcoming investment until the trees began falling. Raynard Sanders, a historian and executive director of the Claiborne Avenue History Project, remembered the “devastation” felt by the community.

“It was devastation for those of us who were here,” Sanders told the news outlet. “I was walking to school and they were cutting down oak trees. We had no warning.”

Despite its eventual decline, the district stays an integral a part of Black New Orleans entrepreneurship. Now the town will physically resemble a historic center where Black business owners could thrive. They celebrated the revealing of the statue in true New Orleans style with a second line that danced down Claiborne Avenue.

“The significance of this sign is to commemorate the businesses, beautiful trees and beautiful people that thrived in this area before the bridge was built, and to save the people who still stand proud and gather under the bridge,” also said Keith Plessy, a descendant of Homer Plessy’ ego.

The growth of local black businesses continues. Patrons and owners alike hope to evoke the spirit of Claiborne’s original entrepreneurs, empowering the community.


This article was originally published on : www.blackenterprise.com
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