Approximately 300 fashion enthusiasts waited in line for hours to be the first to experience the grand opening of Telfar’s flagship store in New York’s trendy SoHo neighborhood.

The line stretched down Broadway to a close-by alley before the ribbon cutting at 11 a.m.

The crowd got here dressed to impress, excited for the rare probability to get their hands on one of Telfar’s highly coveted bags, affectionately referred to as the “Bushwick Birkin.” For years, fans relied on pure luck to get their hands on the bags online, where they often sold out inside minutes, forcing many to show to resale apps and other platforms to secure them.

The 14-year-old, who arrived at 8 a.m., was first in line to get his bag and meet Telfar Clemens.

Skai Karim, 20, a student at the Fashion Institute of Technology, was fifth in line for a black tote bag. She also met an “icon” and noted how essential the whole experience was “if you’re a big fan.”

“Or perhaps you’ll go to the grand opening of the first flagship store for the first time? It’s a memory that should be created,” Karim said.

The recent 10,000-square-foot store has a striking press office at the entrance, clothing racks suspended from the ceiling and a shocking bag bar stretching the length.

Customers had the opportunity to preview every handbag Telfar has ever produced, receiving a “handbag menu” or QR codes to scan and browse the handbag selection to make selections at the bar.

“It screams New York,” Karim said of the store’s layout. “That screams Telfar.”

Telfar expressed his pride in opening the store, which comes after twenty years of online stores and pop-up stores flocked by fans and hungry sellers.

“The store tells the whole story,” Clemens said of the store opening. “It’s not just bags – it’s a cultural phenomenon and a total look – it took 20 years to develop.”

“This is our flagship store in New York — we want to spread that energy the other 365 days of the year,” Clemens added. “That’s why the store is so centrally located – you’ll never understand Telfar by walking into an existing store.”

NEW YORK (AP) – The holiday season truly begins when massive helium balloons begin to float above New York City. The Macy’s Thanksgiving Day Parade — two years to the a centesimal birthday — this yr there will be 17 giant balloons with characters, 22 floats, 15 progressive and historic inflatables, 11 marching bands, 700 clowns, 10 performance groups and more stars than will fit around the table.

The parade begins rain or shine on Manhattan’s Upper West Side and ends at Macy’s Herald Square flagship store on thirty fourth Street, which serves as the stage and backdrop for the performances.

Here’s the most significant details about the parade and how to watch it.

What time does the Macy’s Thanksgiving Day Parade start?

For the second yr in a row, the Thursday parade begins at 8:30 a.m. in all time zones.

What channel is the Macy’s Thanksgiving Day Parade on?

It will air on NBC, available over-the-air or through cable and satellite providers.

What if I would like to stream it?

For the Cord Cutters, the parade is broadcast on Peacock, with an encore broadcast starting at 2:00 PM ET/PST. A simulcast in Spanish will even be available on Telemundo.

What will the weather be like?

It could also be a wet day – the forecast predicts rain with temperatures above 40 degrees, clouds and winds of around 16 km/h. New York law prohibits Macy’s from flying full-size balloons if sustained winds exceed 23 mph or gusts exceed 35 mph.

Who are a few of the stars performing?

This yr there are more stars than ever. Grammy, Oscar, Emmy and Tony winner Jennifer Hudson will perform, in addition to global pop icon and Grammy winner Kylie Minogue and Tony, Grammy and Emmy winner Billy Porter.

Someone else?

Reality TV shows Ariana Madix, Broadway fan Idina Menzel, hip-hop lover T-Pain, members of WNBA champion New York Liberty and country duo Dan + Shay. Other musical artists include: War and Treaty, Lea Salonga, Loud Luxury, The Temptations, Chlöe, Jimmy Fallon & The Roots and Coco Jones. It will begin with a performance by the “Glow” actor. Alison Brie ribbon cutting.

Who hosts the Macy’s Thanksgiving Day Parade?

For those watching on TV or in your computer, a trio of stalwart hosts — Savannah Guthrie, Hoda Kotb AND Al Roker from “Today”. But this yr could also be more emotional because it could be Kotb’s last – for her last official day on “Today” it will be January tenth.

What are the recent balloons?

There will be six recent character balloons, including Minnie Mouse, “Noorah the Amazing” with Elf on the Shelf, Gabby from “Gabby’s Dollhouse”, Goku from “Dragon Ball”, Marshall from “Paw Patrol” and the recent “Spider Man” “

What about recent floats?

New platforms include Disney Cruise Line, Haribo, “Wednesday” from Netflix, Universal Orlando Resorts and “The Grannies Car” from BBC Studios’ “Bluey.” Nickelodeon and Paramount’s “Dora the Explorer” will have each a float and a balloon. One recent swimmer will attract attention Rao food brand, depicting a knight and a dragon in battle, fabricated from real pasta elements. Another will have a good time the one hundred and twenty fifth anniversary of the Bronx Zoo with performances of a tiger, a giraffe, a zebra and a gorilla.

Is your state represented by any of the teams?

Marching bands will come from Massachusetts, Indiana, Tennessee, Texas, Arkansas, South Dakota, Georgia, South Carolina, West Virginia and, in fact, New York.

Oprah Winfrey and Gayle King are showcasing their friendship and style with Black-owned fashion line Telfar.

The dynamic duo looked fabulous in bubble coats produced from the brand’s signature shopping bags, which accomplished the look. The handbag also earned a spot on Oprah’s favorite things, making the media mogul’s debut in the most recent winter collection a well-deserved one. Winfrey and King showed off their matching ensembles in an Instagram post.

“We like @telfarglobal — the Queens-born designer whose handbag is also available on #OprahsFavoriteThings — and this trendy, oversized, unisex quilted nylon puffer with a hood will keep your body warm on cold days,” Oprah Daily captioned the post.

While Winfrey showed off a beige coat and bag, King showed off a brilliant yellow nylon puffer jacket. The puffers represent Telfar’s expansion beyond its signature shopping bags into outerwear and other apparel.

The coats, specially decorated by Winfrey and King, will cost $525 and will likely be available in nine different colours. However, those that go for the smaller and cheaper option can buy a down sweatshirt for $400. The accompanying tote bags retail for $260.

However, the puff collection also includes sweatpants and headbands that take the look even further and seek advice from the style selections of the famous duo. Telfar, founded by Telfar Clemens, continues to succeed in a wider audience through its expansion to incorporate its first flagship store.

The 10,000-square-foot location in New York’s SoHo neighborhood attracted tons of of Telfar fanatics for its grand opening on November 23. There, the brand unveiled its recent secret bag while shoppers viewedited his entire range of purses and other clothing items. Fans, from on a regular basis fashionistas to public figures like Winfrey and King, now consider in the madness.

As the Black-owned brand grows in popularity, Telfar is paving the best way for diverse designers to take over the style industry.