Keke “Keep A Bag” Palmer has expanded her impressive business portfolio by taking over the role of Chief Brand Officer at Creme of Nature.

On Tuesday, the KeyTV founder became the first-ever chief brand officer of a Black-founded brand. In her premiere role, Palmer will do what she does on camera and develop her business skills behind the scenes.

The Emmy Award-winning actress and tv star will tackle a multi-faceted role, serving as an on-camera model and spokesperson and dealing with the Creme of Nature team to influence product lines, seek the advice of on product innovations, advise on packaging updates and present product demonstrations.

Additionally, the star will play a key role in shaping brand direction, marketing and storytelling, helping to create campaigns that authentically connect with the multicultural community while bringing to life the Creme of Nature brand ethos.

“What really stood out to me about Creme of Nature is their commitment to celebrating black beauty. From the beginning, they have created effective, high-quality products that truly suit our unique hair texture and needs,” Palmer said.

“This partnership means so much more than just being an ambassador or face of the brand, but more importantly, I get to have a voice in shaping the future of a company that truly cares about the same things I do – authenticity, representation, and natural beauty. I am equally passionate about ensuring that we continue to create products that speak to our community and celebrate the diversity of hair textures.”

As part of the partnership, Palmer will headline Creme of Nature’s social and digital media campaigns, in-store displays and national promoting, with live performances on behalf of the brand commencing later this yr. The company expressed its excitement at the chance to partner with the Hollywood star.

“As a brand founded by Black, it was important to us to work with someone who truly understands and embraces her natural hair and embodies the values ​​we stand for. “Creme of Nature was founded in Chicago, so Keke, a Chicago native, brings an authentic perspective that you can relate to – her deep connection to her roots, combined with her insights and expertise, will help us better meet the needs of our customers,” she said Chandra Coleman, head of marketing for Creme of Nature.

“Throughout her extraordinary professional career and personal life, Keke has demonstrated that she is authentic, in line with our brand ethos. We believe that with Keke on board we can continue to grow and make significant changes in the hair care industry.”

This week, the web cannot stop talking concerning the Miami Heat’s new Dwyane Wade statue. Since its unveiling last Saturday, social media users have been unapologetic in sharing their thoughts on the tribute to the retired NBA star.

Another NBA veteran, Charles Barkley, recently joined the conversation. In the segment TNT “Tip”. Barkley unapologetically called the statue “ugly.”

“It’s a great honor, but they have to take it off,” Barkley told co-hosts Ernie Johnson, Shaquille O’Neal and Kenny Smith. “If you made an unpleasant statue, that is what it would appear like. This is something terrible.

While his co-hosts tried to defend the statue by arguing that it depicted Wade making an “animated face,” Barkley, like many social media users, argued that the statue looked nothing like the previous Miami Heat player.

“The statue was so bad they had to put all their stats behind it to know who it was,” he continued.

Despite criticism on social media, Oscar Leon, one of the artists behind the Wade tribute, said “there are many things that need to be understood” concerning the sculpture.

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“We have to seal everything to maintain the integrity of the sculpture. However, it does cause a funny little side effect of shine in areas we’re not used to seeing when we look at someone in person,” Leon explained, as previously reported by theGrio. “The sealant definitely causes, um, a bit of confusion to the eye. So I definitely encourage everyone to come to Miami and see it for themselves.”

Although social media users were blissful making fun of the statue’s appearance and Wade seemingly unclear response seeing it for the primary time, Wade revealed that he was “in on the joke” and supports the work.

“I don’t know too many people with a statue… It’s unbelievable and complicated to be part of this process,” he told a news conference. “If I need it to appear like me, I’ll just stand in front of the sector and we’ll all just take pictures. It doesn’t have to appear like me. It’s an inventive version of a moment that happened.”

The star laughs off some of the jokes concerning the statue on social media, but says he ultimately doesn’t care about online criticism.

“Everyone else’s opinion is their opinion and everyone has their own and can use it, but we don’t care about anyone’s opinion,” he said. People Magazine. “We wouldn’t have a statue if we ever cared about anyone’s opinion.”

J. Crew has partnered with renowned designer Christopher John Rogers to present a striking latest fall capsule for girls and children.

On Wednesday, J. Crew launched a limited-edition J. Crew x Christopher John Rogers collection, combining the brand’s timeless American style with Rogers’ daring and adventurous fashion sensibility. The 30-piece capsule features Rogers’ daring use of color and airy silhouettes, seamlessly integrated into an eclectic assortment of fall essentials like excellent By

Highlights from the collection include an attention grabbing A-line dress, gold trim, striped cashmere sweaters, a red vinyl outer coat, embroidered hats and tote bags, polka dot poplin dresses, skirts, matching sets and outerwear. Prices range from $40 for a top to $550 for outerwear.

“My brand is about giving people the tools to express themselves through color, print and volume,” Rogers said.

“Both J.Crew and CJR walk the line between something truly statement-making and high-octane and something deceptively wearable. I think that’s why the collaboration was so easy and enjoyable – because it just felt natural.”

J. Crew teamed up with award-winning designer CFDA for a way Rogers “embraces our love for the declarative play of color and pattern,” the web site description reads. The collection is “an exclusive collection of mix-and-match pieces, reimagining J. Crew icons and tailoring at maximum volume.”

The collection follows Rogers’ rise to prominence in the style industry, where his unique ability to mix art with clothing design has been recognized. His striking, fashionable creations have been worn by a few of Hollywood’s most distinguished stars, including Zendaya and Vice President Kamala Harris.

J. Crew joins Rogers’ growing list of collaborations, which include a 2021 collection with Target and an accessories line with Austrian eyewear brand Andy Wolf. The J. Crew x Christopher John Rogers collection is out there online and at select J. Crew locations.