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Can supermarket loyalty cards encourage us to make healthier selections?

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Most recently, Ken Murphy, CEO of the British international supermarket chain Tesco he said on the conference that Tesco “can use Clubcard data to nudge customers towards healthier choices”.

How wouldn’t it work and is that this what we wish? Our latest study, published within the journal Scientific journal of research and reviewgives the reply.

Loyalty programs have been around for the reason that Eighties, with the introduction of loyalty programs frequent flyer programs.

The advancements in loyalty programs are enormous, with some even using game-based approaches equivalent to leaderboards, trophies, and treasure hunts to keep people engaged. The principle of loyalty is predicated on a type of social exchange, viz reciprocity.

An ongoing relationship implies that we recurrently use the nice or service because trust the service providerwe’re satisfied with the serviceand us consider the rewards we receive reasonable – whether discounts, vouchers or gifts.

In return, we accept the incontrovertible fact that in lots of cases loyalty programs collect data about us. Our purchasing history, often tied to our demographics, generates improvements in service delivery.

If we accept it, then yes proceed to benefit from rewards programsequivalent to promotional offers or other discounts. Effectiveness lies not only in presenting us with attractive offers for things we’re serious about purchasing, but additionally for other discounted items that we now have not considered purchasing.

Does it work?

So is that this the long run? The first issue is whether or not we’re satisfied with the gathering of information about us. There is a trade-off between the extent of personalization desired and the quantity of information we’re willing to share. Research has shown that the more personalized the programs are, the higher the more concerned we’re about crossing the boundaries of privacy. For example, lots of us dislike personalized communication about services via chatbots.

A second, related issue is that loyalty program data is and can proceed to be available huge value for external organizations. For example, market research can use loyalty program data to more closely track consumer trends. Scientists can use data Down draw conclusions about health behaviors.

While data from loyalty programs is invaluable for research purposes, not all shoppers are comfortable with their data being shared in this fashion. In a 2023 survey of 1,539 people conducted by Yasemin Hirst of Lancaster University and colleagues, 39% said that they didn’t want to share their personal data to academic institutions, and 56.9% didn’t want to share their personal data with private organizations.

What data people were willing to share also varied: for instance, people were more willing to share loyalty card data for research purposes (51.8%) than social media data (30.4%). Generally speaking, persons are concerned about privacy and misuse of their data.

All this points to data privacy and permission needed to share personal information with third-party advertisers and data brokers for web shoppers.

Tesco could also be trying to persuade us to make healthier selections.
Steve Travel/Shutterstock Guide

The final aspect is what the info reveals. Data from loyalty programs doesn’t give the complete picture buyer. We mix and match where we buy food due to our budget and geographical location. Some retailers have a greater reach and delivery in rural areas than others, which further influences our behavior.

This also implies that our degree of loyalty ensures only partial image what we find yourself buying, and how healthy our habits are.

New research

In our latest study, Sarah Jenkins and I conducted a study to have a look at issues related to what Murphy had in mind. We asked 389 people to rate how their grocery shopping behavior could possibly be influenced.

We checked out three categories. One included financial incentives and discount offers. The second method was classic “nudge” methods, equivalent to marking healthy or ecological options, campaigns or educational programs.

Finally, we checked out technology incentives that may be implemented using smartphones or laptops when shopping online. For example, there could also be suggestions for food selections or an automatic system that can only select healthy food selections. Alternatively, the system could rate your shopping selections based on how healthy they were.

Respondents rated all of those options on whether or not they could help promote healthy and green selections. Overall, participants preferred financial methods typically, especially discounts on healthy foods (44.7%). They also considered taxes on unhealthy food to be effective.

The least preferred were sustainability campaigns (6.3%) and automatic sustainability selections (6.5%), equivalent to online shopping algorithms that only offer us sustainable options. One possible reason could also be a lack of expertise of what sustainable development actually means.

Behavioral and financial methods were considered barely more ethical than technological methods, although most individuals found all options to be somewhat ethical.

That said, techniques to nudge human behavior in the precise direction don’t at all times work. People like or dislike them, depending on quite a lot of aspects, including whether it seems effective, whether it is moral, and whether or not they even have desire to change your behavior.

Future options

Market researchers in various ways study our shopping trendsthe identical pattern emerges: in about 25% of cases we do our grocery shopping online. The exact percentage varies depending on the country and the foods we buy, but the overall prediction is that this will increase to roughly 45% in the following 5-10 years.

This will mean further innovation in loyalty programs geared toward each acquiring latest customers and retaining the prevailing base. Retailers must subsequently pay attention to the shortcomings of this approach, including the incontrovertible fact that it doesn’t work on people who find themselves unwilling to change their behavior, that it only provides limited information and that there may come a degree when services grow to be personalized, that many individuals don’t need to share their data.

Some of us will proceed to enjoy the advantages of those programs so long as we now have the possibility to make a selection. Indeed, some people want suggestions to make it easier to select healthy or sustainable options, but others don’t. It’s necessary to have a selection.

This article was originally published on : theconversation.com
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Health and Wellness

Here’s how to avoid feeling tired while navigating dating apps

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All my single ladies, rise up.

We’ve all been there before. Endlessly swipe left or right on a dating app or start a mindless conversation with a stranger, hoping to meet in person at some point, only to be dissatisfied.

Dating, especially within the digital age, takes lots of work and changes your self-confidence. And after countless rejections and experiences of conversations that go nowhere, it is simple to want to hand over. However, should you are a hopeless romantic like me and imagine that love is just across the corner, consider not quitting the sport, but as a substitute change your approach to navigating dating apps. To allow you to start, we enlisted the assistance of Damona Hoffman, who’s a celeb dating coach, host of an award-winning podcast, and official love expert at

At first, her advice on how to avoid fatigue while navigating dating apps could appear counterintuitive, but effective. “I tell my clients and listeners to use the app more consciously, rather than falling into the fatigue of logging in, logging out, deleting the app, reinstalling the app… wash, rinse, repeat the cycle that leads to Zombie Dating,” says Hoffman.

But first, what’s Zombie Dating? According to Hoffman, this happens when app users are always swiping but not fully immersed in other people’s interactions. “Many users use the app, but swiping zombies is not very engaging. They are stuck in endless text threads, frustrated by apps that put useful features behind paywalls, and yet they refuse to pay for a once-free service and fall prey to never-before-seen rates,” he says.

So what’s the answer? According to Hoffman, it’s about being mindful and intentional. “First, I like to recommend that daters who stay on apps start practicing dating hygiene. “Dating hygiene means using apps more carefully, keeping track of what’s going on with your partners and dates, and eliminating hookups that go nowhere,” he states.

He continues: “Choose when and how you employ the app. Turn off notifications so you are not always worrying in regards to the dopamine rush of a like or message. Then delete the match and break away from text threads that do not turn right into a date inside the first week.

It’s essential to keep in mind that fatigue comes from a roller coaster of emotions and always getting your hopes up after which having them dashed in a never-ending cycle of disappointment. To combat this, take the wheel and avoid the connections and activities on dating apps that drain you, somewhat than dismissing the complete dating app or process in disgust. This will only lead to more dating disappointment and take you extra away from the goal of connection that all of us crave at once.

This article was originally published on : www.essence.com
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Health and Wellness

Today is World Menopause Day and, ladies, we have something to talk about

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menopause, perimenopause, World Menopause Day, The Change, women and hormones, women

If you were born biologically female and are between the ages of Generation X and Baby Boomers, there is a very good probability that you just are approaching, experiencing, or already past “The Shift,” also often called menopause. If it’s the previous, you are not alone; this yr, multiple million American women will enter menopause. If it is the latter, congratulations – I can not wait to join you on the opposite side.

For a long time (and possibly centuries), discussions about menopause have largely been within the realm of jokes – with tropes about hot flashes, anger, and dry undercarriage. (Who can forget Clair Huxtable half-jokingly sticks her head within the freezer?) However, each physically and mentally, the fact of perimenopause and the later stages of menopause is far more confusing than we realize, mainly because, like femininity itself, it is unique to each woman.

That’s why we need to talk openly about menopause – and what higher time than World Menopause Day?

“After many years of neglect, we have finally seen popular media give long-standing, unprecedented attention to menopause, encouraging women to seek help for menopausal symptoms,” it states 2024 white paper published by the International Menopause Society. However, a lot of us have no idea what treatments can be found, helpful, secure and appropriate for us individually.

I’m 49 years old and each a newlywed and (bless my husband’s heart) perimenopausal conundrum. I feel cold after which hot at any moment. I’m stuffed with feelings and attractions, but I have problems with libido. All the “thickness” that after gave me the healthy shape of a coke bottle now wants to migrate inward (we fight it). My long, thick hair is now unquenchable and is falling out in a way that worries me and my hairdresser. I’m continually losing something – most frequently my phone – and I’m often forced to remember why I wandered from one room to the following. My sleep is as irregular as my menstrual cycle. After years of refraining from an unplanned pregnancy, I’m now conscious about my dwindling egg reserves, and yet, as I’m at an age where “oops” can occur when those already older eggs escape from my ovaries, I’m also on HRT as well as to HRT. contraception, because nobody has time for it when planning a honeymoon and a fiftieth birthday.

“Being in your 40s is crazy. Some friends are grandparents, and a few have newborns,” we read popular meme circulating on the Internet. This is just the tip of the reproductive iceberg at this stage of life.

In short, these are crazy and unpredictable times. Because October 18 is annually recognized as World Menopause Day (this yr’s theme is menopause-related hormone therapy), it’s price asking: why are so a lot of us still clueless about these inevitable changes to our bodies and minds? (Spoiler alert: Women’s health has rarely, if ever, been a universal priority beyond reproductive debates.) So I reached out on social media, asking women in my circle to share their experiences with perimenopause and menopause, each expected and unexpected. Within an hour, dozens of replies were received.

“Every day is different,” a friend commented. “Understanding new metabolism is a challenge. It’s a challenge for my body to reject things that I could normally do before. Grace and patience are most important,” she added.

“I’m 48 and I wait every day for it to end lol,” said one other. “(There are) changes I wasn’t aware of: hair texture, weight gain, muscle aches and insomnia.”

“I feel lost, dazed and confused. Where are my keys, glasses, purse? “Oh, in my hand,” a friend joked. “I wish someone had told me how much my body rebelled against my memory of it.”

“Real talk: I didn’t expect my power to wane,” a author friend shared as we bemoaned our elusive libido. Others said their numbers had unexpectedly increased.

“For me, the most significant change was in mentality. My tolerance and patience for bulls is close to zero,” chimed in one other. “My biggest challenge is sleep. I can’t get a full 6-8 hours of uninterrupted sleep no matter what I try.”

A school friend simply said, “I want to get off this roller coaster of misery.”

Can we only expect misfortune after menopause? Well, the excellent news is that it doesn’t, but the reality is that almost all of us enter this phase of life completely unprepared for the countless and varied ways it might probably hit us and the way long it might probably last. Perimenopause often appears in women of their mid to late 40s and lasts about seven years, even though it may last twice as long before the required yr, with no period marking the transition to menopause. And you do not have to be middle-aged to begin with; any variety of aspects, including uterine fibroids, polycystic ovary syndrome (PCOS), cancer treatment, or simply plain old biology, could cause perimenopause to begin in a lady in her 30s.

While symptoms could be anywhere, for a lot of the most important obstacles come when trying to find the appropriate diagnosis and get relief – which is why we as women must paved the way in keeping these conversations on the forefront. No one will take our health and well-being as seriously as we do – or provide us with the language we need to advocate for what we need, whether or not it’s an over-the-counter complement, cooling sheets, more advanced interventions like similar to hormone alternative therapy (HRT) or all the above.

“I would honestly recommend talking to more people going through this so we can create a community instead of trying to solve the problems alone,” my friend said. “Everyone’s body is different. But the support was amazing.”

Featured Stories

If you’re in or close to “The Shift,” the primary and neatest thing you may do is arm yourself with the knowledge obligatory to navigate it. Apart from news podcasts ia a growing variety of books on the topicOn October 17, PBS debuted “Factor M: the destruction of silence during menopause” to help demystify the dialogue around this naturally occurring life event. Most importantly, don’t underestimate the power of community; family, friends and even transient acquaintances can be invaluable in providing advice, empathy, recommendations and referrals, especially when qualified specialist may turn out to be useful. And remember: while you most likely have no control over when or how menopause hits, it isn’t the top of the world; only a period (eventually).

“Embrace this powerful change. “Menopause is a time of empowerment,” my cousin advised as we shared our condolences. “Find a wonderful OB/GYN who takes you seriously and believes you. We should be our own best advocates; don’t leave all of it to the doctors,” she added, joking, “(and) gain fans in EVERY room in your home, or simply be comfortable that you just seem like James Brown during a lot of his appearances.”

Happy World Menopause Day! We will survive!


This article was originally published on : thegrio.com
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Health and Wellness

Serena Williams shared that she had a cyst “the size of a small grapefruit” removed from her neck.

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Serena Williams, 43, revealed to her family on TikTok that she had a branchial cyst (fluid-filled sacs that appear on the side of the neck) the size of a small grapefruit removed from her neck.

The Olympic champion discovered a lump in her neck in May and went straight to the doctor, who ordered an MRI to remove the lump.

@serena

In May, I felt a lump on my neck. I immediately went to the doctor, had an MRI and was told I had a cyst in my arm. Have you ever heard of it? They said I didn’t must remove it if I didn’t wish to. So I didn’t get it, nevertheless it kept growing. I made a decision to get more tests done, 3 tests and one biopsy later, all the things was still negative, however the doctors advised me to have it removed ASAP because it was the size of a small grapefruit and will change into infected or worse, leak. So that’s me removing it. I feel extremely grateful and lucky that all the things worked out and, above all, I’m healthy. I still made it to American Doll with Olympia as promised. And yes, all the things is nice. 🙏🏿🙏🏿 #fyp #toyoursite #serenawilliams #mother

♬ original sound – Serenawilliams

“They said I didn’t have to remove it if I didn’t want to. So I didn’t understand it, but it was growing,” she continued. “I decided to take further tests[s]and 3 attempts[s] and one biopsy later; everything is still negative but the doctors advised me to have it removed as soon as possible as it was the size of a small grapefruit and could cause infection or worse leakage.”

Williams expressed gratitude for the end result, stating that she was “so lucky that everything worked out, and most of all I’m healthy”, before stating that “everything is fine”.

In the TikTok video, the mother of two also shared insights about her hospital experience with fans.

In the voiceover, the investor and entrepreneur said, “Hey, there’s been a lot occurring. I recently had surgery during which I had to take some terrible medicine that I hated a lot.

She continued: “I went all out, but they had to put in a sewage system because there was too much of it. But everything worked out. I feel really lucky to have had the opportunity to work with some great doctors. I’m a little scared here, but I’m excited to move on to the next steps of recovery.”

Ultimately, the tennis player described the surgery as “successful” and the medications she was prescribed were working.

After the procedure, Williams and her family enjoyed some much-needed fun on the American Doll store. The 23-time Grand Slam singles champion and four-time Olympic gold medalist has two children, 13-month-old Adira and 7-year-old Olympia, with her husband Alexis Ohanian.

We are glad that he looks good after surgery!


This article was originally published on : www.essence.com
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