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Can supermarket loyalty cards encourage us to make healthier selections?

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Most recently, Ken Murphy, CEO of the British international supermarket chain Tesco he said on the conference that Tesco “can use Clubcard data to nudge customers towards healthier choices”.

How wouldn’t it work and is that this what we wish? Our latest study, published within the journal Scientific journal of research and reviewgives the reply.

Loyalty programs have been around for the reason that Eighties, with the introduction of loyalty programs frequent flyer programs.

The advancements in loyalty programs are enormous, with some even using game-based approaches equivalent to leaderboards, trophies, and treasure hunts to keep people engaged. The principle of loyalty is predicated on a type of social exchange, viz reciprocity.

An ongoing relationship implies that we recurrently use the nice or service because trust the service providerwe’re satisfied with the serviceand us consider the rewards we receive reasonable – whether discounts, vouchers or gifts.

In return, we accept the incontrovertible fact that in lots of cases loyalty programs collect data about us. Our purchasing history, often tied to our demographics, generates improvements in service delivery.

If we accept it, then yes proceed to benefit from rewards programsequivalent to promotional offers or other discounts. Effectiveness lies not only in presenting us with attractive offers for things we’re serious about purchasing, but additionally for other discounted items that we now have not considered purchasing.

Does it work?

So is that this the long run? The first issue is whether or not we’re satisfied with the gathering of information about us. There is a trade-off between the extent of personalization desired and the quantity of information we’re willing to share. Research has shown that the more personalized the programs are, the higher the more concerned we’re about crossing the boundaries of privacy. For example, lots of us dislike personalized communication about services via chatbots.

A second, related issue is that loyalty program data is and can proceed to be available huge value for external organizations. For example, market research can use loyalty program data to more closely track consumer trends. Scientists can use data Down draw conclusions about health behaviors.

While data from loyalty programs is invaluable for research purposes, not all shoppers are comfortable with their data being shared in this fashion. In a 2023 survey of 1,539 people conducted by Yasemin Hirst of Lancaster University and colleagues, 39% said that they didn’t want to share their personal data to academic institutions, and 56.9% didn’t want to share their personal data with private organizations.

What data people were willing to share also varied: for instance, people were more willing to share loyalty card data for research purposes (51.8%) than social media data (30.4%). Generally speaking, persons are concerned about privacy and misuse of their data.

All this points to data privacy and permission needed to share personal information with third-party advertisers and data brokers for web shoppers.

Tesco could also be trying to persuade us to make healthier selections.
Steve Travel/Shutterstock Guide

The final aspect is what the info reveals. Data from loyalty programs doesn’t give the complete picture buyer. We mix and match where we buy food due to our budget and geographical location. Some retailers have a greater reach and delivery in rural areas than others, which further influences our behavior.

This also implies that our degree of loyalty ensures only partial image what we find yourself buying, and how healthy our habits are.

New research

In our latest study, Sarah Jenkins and I conducted a study to have a look at issues related to what Murphy had in mind. We asked 389 people to rate how their grocery shopping behavior could possibly be influenced.

We checked out three categories. One included financial incentives and discount offers. The second method was classic “nudge” methods, equivalent to marking healthy or ecological options, campaigns or educational programs.

Finally, we checked out technology incentives that may be implemented using smartphones or laptops when shopping online. For example, there could also be suggestions for food selections or an automatic system that can only select healthy food selections. Alternatively, the system could rate your shopping selections based on how healthy they were.

Respondents rated all of those options on whether or not they could help promote healthy and green selections. Overall, participants preferred financial methods typically, especially discounts on healthy foods (44.7%). They also considered taxes on unhealthy food to be effective.

The least preferred were sustainability campaigns (6.3%) and automatic sustainability selections (6.5%), equivalent to online shopping algorithms that only offer us sustainable options. One possible reason could also be a lack of expertise of what sustainable development actually means.

Behavioral and financial methods were considered barely more ethical than technological methods, although most individuals found all options to be somewhat ethical.

That said, techniques to nudge human behavior in the precise direction don’t at all times work. People like or dislike them, depending on quite a lot of aspects, including whether it seems effective, whether it is moral, and whether or not they even have desire to change your behavior.

Future options

Market researchers in various ways study our shopping trendsthe identical pattern emerges: in about 25% of cases we do our grocery shopping online. The exact percentage varies depending on the country and the foods we buy, but the overall prediction is that this will increase to roughly 45% in the following 5-10 years.

This will mean further innovation in loyalty programs geared toward each acquiring latest customers and retaining the prevailing base. Retailers must subsequently pay attention to the shortcomings of this approach, including the incontrovertible fact that it doesn’t work on people who find themselves unwilling to change their behavior, that it only provides limited information and that there may come a degree when services grow to be personalized, that many individuals don’t need to share their data.

Some of us will proceed to enjoy the advantages of those programs so long as we now have the possibility to make a selection. Indeed, some people want suggestions to make it easier to select healthy or sustainable options, but others don’t. It’s necessary to have a selection.

This article was originally published on : theconversation.com
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Health and Wellness

In the USA, bird flu was detected in pigs. Why does this matter?

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Last week, the U.S. Department of Agriculture reported that a pig at a backyard farm in Oregon had been infected with bird flu.

As the bird flu situation continues to evolve, now we have learned that the A/H5N1 strain of the virus infects a spread of animals, including quite a lot of birds, wildlife and dairy cattle.

Fortunately, now we have not seen sustained spread of the virus between people at this stage. However, the detection of the virus in pigs represents a worrying development in the trajectory of this virus.

How did we get here?

The most concerning sort of bird flu currently circulating is clade 2.3.4.4b A/H5N1, the influenza A strain.

Since 2020, the A/H5N1 2.3.4.4b virus has spread to a big selection of birds, wildlife and livestock which have never previously been infected with avian influenza.

While Europe is a hotspot for A/H5N1, attention is currently focused on the US. In 2024, dairy cattle were infected for the first time, with over The problem affects 400 herds in a minimum of 14 US states.



Bird flu has huge consequences for breeding and industrial food production, as infected poultry flocks should be slaughtered and infected cows may result in contamination dairy products. That said, pasteurization should make the milk secure to drink.

Although farmers have suffered heavy losses as a consequence of H5N1 bird flu, it may well also mutate to cause a pandemic in humans.

Birds and humans have various kinds of receptors in their respiratory tract to which influenza viruses attach, corresponding to a lock (receptors) and a key (virus). The attachment of the virus allows it to enter the cell and body and cause disease. Avian influenza viruses are adapted to birds and spread easily amongst birds but not in humans.

So far, human cases have mainly occurred in individuals who stayed at the facility close contact with infected livestock or birds. In the US, the majority were agricultural employees.

The fear is that the virus will mutate and adapt to humans. One key step for this to occur could be to vary the virus’s affinity from bird receptors to receptors found in the human respiratory tract. In other words, if the virus “key” has mutated to raised fit the human “lock”.

Recent testing of sample A/H5N1 2.3.4.4bz infected person, disturbing results were obtainedidentifying mutations in the virus which will increase transmission between human hosts.

Why are pigs an issue?

A pandemic strain of influenza in humans can arise in several ways. One involves close contact between humans and animals infected with their very own specific influenza viruses, creating opportunities mixing of genes of avian and human viruses.

Pigs are the perfect vessel for mixing genes to supply a human strain of pandemic flu because they’ve receptors in their respiratory tract that each avian and human influenza viruses it may well get tied up.

This signifies that pigs will be infected with each avian influenza virus and human influenza virus. These viruses can exchange genetic material, mutate and simply transmit to humans.


Conversation, CC BY-SA

Interestingly, there have been pigs in the past less vulnerable to A/H5N1 viruses. However, the virus has recently mutated they infect pigs more easily.

In a recent case in Oregon, A/H5N1 was detected in a pig on a non-commercial farm following an outbreak of disease amongst poultry kept on the same holding. This A/H5N1 strain originated from wild birdsand never the one common in US dairy cows.

Pig infection is a warning. If the virus makes its way into industrial piggeries, it might create a much higher level of pandemic risk, especially as winter approaches in the U.S., when seasonal human flu cases begin to extend.



How can we minimize the risk?

Surveillance is vital to early detection of a possible pandemic. This includes comprehensive testing and reporting of infections in birds and animals financial compensation and support measures for farmers to encourage timely reporting.

Strengthening global surveillance of influenza is crucial because unusual spikes in pneumonia and severe respiratory illnesses could signal a human pandemic. Our EPIWATCH system looks for early warnings of such activity, which can accelerate vaccine development.

If a cluster of human cases occurs and influenza A is detected, further testing (called subtyping) is vital to find out whether it’s a seasonal strain, an avian strain resulting from transmission of the virus, or a brand new pandemic strain.

Early identification can prevent a pandemic. Any delay in identifying an emerging pandemic strain allows the virus to spread widely across international borders.

The first human case of A/H5N1 in Australia was in a baby who became infected while traveling in India and was hospitalized for the disease in March 2024. Tests then identified influenza A (which might have been seasonal influenza or bird flu), but subtype to discover A/H5N1 was delayed.

This sort of delay may very well be costly if human-borne A/H5N1 emerges and is taken into account seasonal influenza because the influenza A test is positive. 5% of positive tests for influenza A undergo further subtyping in Australia and most countries.

In light of the current situation, there needs to be a low threshold for subtyping influenza A strains in humans. Rapid tests that may tell the difference between seasonal flu and H5 A flu are emerging and may form a part of governments’ pandemic preparedness.

The risk is higher than ever before

The U.S. Centers for Disease Control and Prevention states that the current risk posed by H5N1 to the general public stays low.

However, with the H5N1 virus already in a position to infect pigs and showing worrying mutations in adapting to humans, the risk level has increased. Given that the virus is so common amongst animals and birds, the statistical probability of a pandemic is higher than ever before.

The excellent news is that we’re higher prepared for a flu pandemic than other pandemics because vaccines will be produced in the same way as seasonal flu vaccines. Once the genome of the pandemic flu virus is understood, vaccines will be updated to match it.

Partially matched vaccines and a few are already available countries corresponding to Finland vaccinate high-risk farm employees.

This article was originally published on : theconversation.com
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Health and Wellness

WATCH: Joshua Joseph What kind of America do we want to be? – Essence

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“; } }); // Drag and scroll functionality const playlistContainer = document.getElementById(‘playlist’); let isDown = false; let startY; let scrollTop; playlistContainer.addEventListener(‘mousedown’, (e) => { isDown = true; playlistContainer.classList.add(‘active’); startY = e.pageY – playlistContainer.offsetTop = playlistContainer.addEventListener(‘mouseleave’; playlistContainer.classList.remove(‘active’); playlistContainer.addEventListener(‘mouseup’, () => { isDown = false; playlistContainer.classList.remove(‘active’); }); mousemove’, (e) => { if (!isDown) return; e.preventDefault(); const y = e.pageY – playlistContainer.offsetTop; const walk = (y – startY) * 3; .scrollTop = scrollTop – walk; }); } } if (” !== ‘efoc24’) { // Check DoubleVerify Quality Targeting signals before rendering the player if ( ‘unknown’ !== typeof PQ ) { PQ.cmd. push(function() { // If DVQT signals are not available after 500 ms, render the player anyway. const timeout_id = setTimeout( jwPlayerRender, 500 ); // Get “Authentic Direct” signals. PQ.getTargeting({ signals: [‘abs’] }, function(error, targetingData) { clearTimeout(timeout_id); jwPlayerRender(error? undefined: targetingData); }); }); } else { jwPlayerRender(); } function jwPlayerRender( dvqt_signals=”” ) { let jw_ad_tag ​​= {“client”:”googima”,”adscheduleid”:”G7hR9pQ2″,”schedule”:[{“tag”:”https://pubads.g.doubleclick.net/gampad/ads?correlator=&iu=/21698916284/ess/VideoNews&env=vp&gdfp_req=1&output=vast&sz=400×300%7C640x480%7C1000x1%7C1920x1080&description_url=__page-url__&tfcd=0&npa=0&vpmute=1&vpa=auto&vad_type=linear&url=__page-url__&vpos=preroll&unviewed_position_start=1&v=SRYaJJB3&pmnd=0&pmxd=60000&ad_rule=1&cust_params=ttid%3DSRYaJJB3%26frnch%3D__item-franchise__%26environment%3Dproduction%26kwblock%3DAbb%2CCapOne%2CLincoln%2CUPS%2CVG%2CATTCric%2CDisney”,”offset”:”pre”},{“tag”:”https://vid.springserve.com/vast/670880?url=https://www.essence.com/news/watch-joshua-jospeh-what-type-of-america-do-we-want-to-be/h=450&w=800&cb=2033″,”offset”:”50%”}]”offers”:{“bidders”:[{“id”:”jw-video-SRYaJJB3″,”name”:”jwdemand”,”publisherId”:”evcxFIDZ”,”siteId”:”WT5iFegj”,”placementId”:”24399785″}]”settings”:{“disableConsentManagementOnNoCmp”:true,”mediationLayerAdServer”:”dfp”,”floorPriceCents”:200,”floorPriceCurrency”:”usd”,”buckets”:[{“increment”:0.1,”max”:30,”min”:0},{“increment”:0.5,”max”:50,”min”:30}]}}}; // Configure ad tag on the fly… let additional_params = {}; // Input DVQT signals. if ( dvqt_signals && dvqt_signals.ABS.length > 0 ) { additional_params.ABS = dvqt_signals.ABS.join(“,”); } // Create a string of additional_parameters. let extra_params_str=””; for (enter additional_parameters) { let value = additional_parameters[key]; additional_params_str += `${key}=${value}`; if ( key !== Object.keys( additional_params .pop() ) { additional_params_str += ‘&’; } } // Update ad tag cust_params (must be URL encoded). if ( Object.keys( additional_parameters ). length > 0 ) { let ad_schedule = jw_ad_tag.schedule; if ( ‘undefined’ !== ad schedule type ) { for (let i = 0; i < ad_schedule. length; i++) { let address_address = new URL(jw_ad_tag. schedule[i].label); let query_params = new URLSearchParams(ad_url.search); query_params.set("cust_params", query_params.get("cust_params") + `&${additional_params_str}`); ad_url.search = query_params.toString(); jw_ad_tag.schedule[i].tag = ad_url.toString(); } } } let playerId; if ("undefined" !== type jwplayerQueue) { playerId = 'jw-video-SRYaJJB3'; jwplayerQueue.push({ 'instanceId': 'playerInstance_SRYaJJB3', 'playerId': playerId, 'config': { pid: 't6KP9zcV', playlist: "https://cdn.jwplayer.com/v2/media/SRYaJJB3", autostart: !jw_ad_tag, repeat: true, mute: true, aspect ratio: "16:9", share: {sites: ["facebook", "twitter", "email", "linkedin"]}, cast: {}, float: {disibility: true}, autoPause: {viewability: true}, displaytitle: true, displaydescription: true, controls: true, related: {displayMode: 'shelfWidget'}, interactive: {} , ad: jw_ad_tag ​​​​} }); } // Load video. jQuery(window).trigger("jw:loadplayers"); function waitForJWPlayer(callback) { if (type jwplayer !== 'undefined') { callback(); } else { setTimeout(function() { waitForJWPlayer(callback); }, 500); } } waitForJWPlayer(function() { jwplayer(playerId).on('adsManager', function (adsManagerLoaded) { let adsManager = adsManagerLoaded.adsManager; let videoElement = document.getElementById(playerId ); let config = { anId: '929481' , campId: '640x360', ias_xps: "autoplay", // autoplay state ias_xbp: "2", // video destination type ias_xar: "1" // autoplay state } // Start IAS integration googleImaVansAdapter. init(google, adsmanager, videoitem, config } } });

This article was originally published on : www.essence.com
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Health and Wellness

Primary care involves more than primary care physicians. A new review shows how patients can gain better access to healthcare

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Today there are Australians more likely than previous generations suffered from complex and chronic diseases similar to diabetes, heart disease and depression.

This means they’re more likely to need health care from a wide range of providers, similar to nurses, podiatrists, psychologists and physiotherapists, in addition to general practitioners. This is named “multidisciplinary care”. It works best when the abilities of all these professions can be found to the patient in a coordinated way.

However, the role of the health professions and how they’re financed have been frozen in laws and policy for a long time. All changes are gradual and chaotic. This mainly involved adding more items to the Medicare schedule, with each specialist practicing individually.

The result was greater inequality of access. Because less than half Alliance visits are billed collectively, with most patients paying almost A$70 for every consultation, and sometimes much more. Those who cannot afford the out-of-pocket costs and can’t discover a bulk invoicing specialist are missing out.

To assess how the federal government can remove barriers to team-based care and ensure healthcare employees achieve their full potential or full ‘scope of practice’, the federal government commissioned an independent review last yr.

The final report published yesterday sets a new path for primary care employees. This will make multidisciplinary care accessible to all Australians.

Utilizing the total potential of healthcare employees

The review included extensive consultations, including on two issues papers. The report itself comprises feedback from the consultation, including skeptical comments reflecting differences of opinion.

The title of the report was reflected, Unlocking the potential of our healthcare employeesits primary focus is on changing the foundations and regulations imposed by state and federal governments. This makes the work of healthcare employees more difficult and limits their ability to use their full skills and knowledge to manage patient care.

Over the past a long time the education of health care employees has improved. Professionals are subsequently able to do more than before. However, rules and regulations haven’t progressed, making it difficult for professionals to share these skills and knowledge.

The review found that that is contributing to profession dissatisfaction and other people leaving a wide range of health professions, exacerbating workforce shortages.

The review proposes a new way of documenting and describing what a occupation can do, through a so-called national skills and capabilities framework and matrix.

As with many other recommendations, the review highlights where that is already getting used internationally and how it can be integrated into other policies and frameworks to help with implementation.

Health care employees don’t use all their skills.
Studio DC/Shutterstock

To the frustration of most allied health professions, the review doesn’t recommend greater Medicare payments to allow them to practice independently.

Rather, the review beneficial paying for general practices to develop multidisciplinary teams. This will help professionals collaborate moderately than compete or isolate themselves.

The review also beneficial changing the foundations on healthcare skilled referrals, allowing qualified healthcare professionals to refer directly to non-GP specialists in similar areas. This signifies that if mandatory, your psychologist can refer you directly to a psychiatrist, or your physiotherapist can refer you directly to an orthopedic surgeon, moderately than going back to your GP.

This will weaken the GP’s gatekeeper role and potentially undermine the more holistic care provided by GPs. However, from the patient’s viewpoint, eliminating the intermediate step saves him/her out-of-pocket expenses.

The necessary suggestion recognizes that the health care system is evolving and that policies and regulations must evolve as well. It is subsequently now complementing its recommendations for change by introducing a continuous review approach through an independent mechanism. This would supply evidence-based advice and proposals on:

  • significant workforce innovations
  • new roles in health care
  • workforce models that involve a major change in scope.

When will we see change?

The review outlined a loose implementation timeline that might be described as short, medium and long run. It also assigns responsibility for every element of its recommendations to the suitable authorities and governments.

As almost all the recommendations require legislative changes, and lots of of them require agreement between the Commonwealth and the states, it’s unlikely that any of the changes will come into force this financial yr.

The review beneficial making changes in a scientific, evidence-based and protected way. Implementation would begin in areas of best need, similar to rural and distant Australia, in addition to in practices most ready for change, similar to Aboriginal Controlled Community Health Organizations or Victoria Community Health Centres.

The man is waiting for the doctor
The review beneficial changes to the referral process.
Voronaman/Shutterstock

IN releasing Health Minister Mark Butler described it as a “landmark” report and noted the complexity of implementation, which might require joint motion with states and territories. He noted the necessity for further consultations, but nevertheless adopted a supportive tone.

Can this review speed up real health reform?

Overall, the review found a pleased medium between giving healthcare employees the liberty to act and the stringent and inappropriate rules and regulations that currently limit patient care. It also outlines practical steps to achieve your goals.

The only drawback of the report is the emphasis on harmonizing state and territorial approaches. This would replace the present approach under which each state and territory decides, for instance, which vaccines can be administered by which specialists and which pharmacists can dispense over-the-counter.

One of the advantages of a federation is the potential for state and territory innovation and cross-border learning. Harmonization will limit such experimentation and will lead to greater stagnation seen previously in medical expert policy.

This article was originally published on : theconversation.com
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