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Breakr Founders Discuss Innovation and Support from Us

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Breakr


The relationship between Breakr founders Anthony and Ameer Brown is what happens while you mix innovation, entrepreneurship, and resilience. As siblings, their love for one another runs deep, and they convey that very same admiration to their work as co-founders of a dynamic platform that connects artists, brands, and creators as they work to rework the landscape of the music industry.

As a tech company, Breakr quickly became an industry powerhouse, changing the best way music, talent, brands, and influencers are discovered and shared. Since its launch in 2020, Breakr has been connecting artists with labels and brands seeking to capitalize on the creator economy. Beyond that, Anthony says ensuring creators are paid what they’re value keeps him up at night (in the easiest way) with regards to business.

“We’ve been doing this for about three and a half years now, and you can get tired if you don’t have a reason to,” Anthony said. BLACK ENTREPRENEURSHIP. “I think our why has really crystallized over the last few weeks, which is really more like months. It’s like, Hey, we want to make it easier for brands and labels to find creators, but we also want to make it easier for brands and labels to interact and provide value to creators.”

“The most important thing is streamlining those payments. Payments was a really important innovation that we pushed at Breakr,” he continued. “We made it our business and kind of our modus operandi to pay these kids in real time. For us, that stops evictions. That stops people from having to have a job and be a creator on the side. It allows people to go out and price themselves appropriately because they know they’re going to get their money immediately.”

The company’s name comes from the beatbreaker that DJ is, and the opposite half of its name comes from the concept that the corporate desires to act as a switchboard or an off switch for the entities that use its platform, whether or not they’re creators, brands, or record labels.

“We want to be the central infrastructure,” Ameer explained. “Think about a home. All the different devices in your home are powered by electricity, but they need to be told where to go, what voltage needs to be delivered, all the information that needs to get there is transmitted through the electricity that goes to that device, so we think of Breakr as a way for the creator economy, we want all the different inputs and all the different devices to get the right information. They need the right payment. They need the right resources. They need the right performance. They need the right data that they need at the right time, and that’s basically why we’re called Breakr. We’re just a routing engine that connects people and solves problems at an efficient scale.”

As founders of Breakr and graduates of the esteemed HBCU, Florida A&M University (FAMU), the Brown brothers’ vision for the corporate got here as an “aha” moment at the identical time the world was shutting down attributable to the COVID-19 pandemic. The Brown brothers were in a position to bring their friends along on the journey. For Anthony, working alongside his siblings was “the biggest, most stressful, amazing experience” of his life.

“We started Breakr with two other co-founders who are friends of Ameer,” he recalls. “They did a ton of events together in college. They went to FAMU, Daniel Ware and Rotimi Omosheyin, and that was the beginning. They created a whole culture from the beginning in terms of how they operated together, and I think Breakr works because from my perspective, as a technical outsider who didn’t know how they operated together, I kind of got to know them, and what they mastered together was culture. It’s a deep appreciation of culture. My background was more in finance, Wall Street, Goldman Sachs, JP Morgan, but they spent so much time in culture, curating culture, and creating culture, that it ended up being part of our DNA as a company. We really stand on the shoulders of that culture.”

Breakr’s culture itself attracted early investors like rapper-turned-entrepreneur and culture maven Nasir “Nas” Jones. Through a program called General Assembly, which each Ameer, along with his background in PR and communications, and Anthony, along with his work in tech, had access to earlier of their careers, they not only got a deeper dive into the world of digital marketing and coding, but additionally caught the eye of Nas and Queensbridge Venture Partners, this system’s early backers.

The pair had no concept that not only would they meet Nas just a few years later at Hip Hop’s fiftieth anniversary party, but that it will occur while they were fully immersed of their entrepreneurial careers, constructing Breakr from the bottom up.

“The story has come full circle for Tony and me and everything,” Ameer said. “We’re both from Queens. Our family is from Southside Jamaica Queens. Our whole story is from Queens, and Nas is basically a Queens kid, you know what I mean. So the fact that he is who he is and we know him is the coolest thing in the world.”

Anthony added, “We had the opportunity to meet him in person, tell him the whole story, take pictures, etc. It was just a great moment, a complete turnaround, to meet him as an entrepreneur who literally taught himself technology and coding through an investment he made years ago. And also for him to reinvest in our company, which was significant for us in those early days in terms of just giving us a battery in the back to keep going.”

“The opportunity to actually fund our business is just crazy. It’s a story that no one would believe if it wasn’t true,” Anthony continued. “I actually wrote it. My essay to get into the General Assembly was read and they said, ‘Why did you name your essay that?’ I was like Nas said in 2009: it meant ‘worst of the worst, coolest thing ever.’ And I thought, I want to be the greatest tech guy. I want to be able to do tech with the best of them, right? So I named the paper. And that was the thing that the person at the General Assembly who read the essay said that convinced me. She said, ‘That’s a unique approach and I think it’s a great story and I want to hire you for the program.’ So it’s a crazy story.”

In addition to being an investor, Nas is included in Breakr’s ever-evolving roster of artists using the platform. Other notables include Megan Thee Stallion, Gunna, Rick Ross, Future, and more. In addition to musicians, corporations like Meta, Live Nation, and P&G are among the many brands currently tapping the startup for various campaigns with the aforementioned artists.

With exponential growth in a brief time frame, Breakr has built a world database of 55 million creators, and the corporate is growing by the minute, employing over 70,000 creators. Looking ahead, the Brown brothers hope to succeed in over $25 million in transaction volume by the tip of next 12 months.

“I think it’s not unrealistic to see a world where we’re doing over $160 million in transactions by 2026,” Anthony said. “In fact, by 2027, we predict we’re doing somewhere around $330 million to $350 million in transactions. The North Star for me is what’s it going to take? How long is it going to take us to get to a billion dollars in payments processed per 12 months? So every strategy and all the things we do is tied to attending to that in the following five years.

Crash Here to learn more about methods to join the Breakr community.


This article was originally published on : www.blackenterprise.com
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Business and Finance

Workplace well-being declines as workers return to offices

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WORKPLACE, Bullying, return to office


As more workers are forced to return to the office and work remotely, research shows that workplace well-being is on the decline. The numbers are even lower for Black workers.

A brand new report from the Human Capital Development Lab at Johns Hopkins Carey Business School in partnership with Great Place to Work reveals that workplace well-being peaked in 2020. But the annual survey of greater than 1.5 million people at greater than 2,500 corporations measured the “climate of well-being” and found According to reports, this number has been systematically decreasing since 2020.

The decline varied by industry and a few demographics. Healthcare and retail/hospitality corporations had the bottom scores, while black, women and younger workers scored lower on well-being than white, men and older workers. Southern workers scored higher on well-being than their counterparts.

“The COVID pandemic has heightened employers’ awareness of the importance of wellness, and many top organizations have been working to create a positive work climate,” said Michelle Barton, Ph.D., assistant professor at Carey and co-author of the report. “The challenge now will be to integrate these practices into everyday work life, rather than simply as a response to the crisis.”

The researchers used five criteria to measure each company’s “climate of well-being”: financial health, meaningful connections, mental and emotional support, personal support, and a way of purpose. Employers who put money into their employees’ well-being, each financial and emotional, scored higher.

Male workers consistently reported higher workplace well-being scores than female workers, reflecting a gender pay gap that widened in 2023 for the primary time since 2020. Meanwhile, Black workers had the worst well-being between 2021 and 2023 compared with white workers, who ranked first, and Asian workers, who were the one group whose well-being matched or exceeded that of white workers over the five-year period.

Black women had the worst overall well-being compared to Asian men, who had the best well-being scores and the biggest gap compared to women.

“These significant differences underscore the continued need for organizations to address issues of equity, inclusion and belonging for all employees,” the report said.

The report found a transparent positive correlation between flexible working and improved worker well-being. Companies where 75% or more of their employees could work remotely part-time had the best well-being scores, while those where lower than 25% of employees had distant work options had the bottom scores.

“For employees, flexibility provides the means to effectively manage work-life balance while meeting personal and family needs, such as childcare and eldercare,” the report says. “For employers, it can support higher levels of employee engagement and productivity, while also fostering an atmosphere of well-being.”


This article was originally published on : www.blackenterprise.com
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Tupperware Files for Bankruptcy – Is Multi-Level Marketing in Trouble?

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Tupperware is one in every of the few iconic brands that just about every Australian has encountered at the very least once.

Some, like me, grew up watching their mothers throw “Tupperware parties” for their friends on the weekends. Others used those unmistakably colourful containers to hold their lunches to work or make wonderful meals in the microwave.

So what could have gone so incorrect that the corporate is now… filed for bankruptcy in the United States?

Tupperware is one in every of the world’s most famous proponents of the business model referred to as “multi-level marketing.” However, its model has fallen under serious recent pressures in the digital age.

The company’s restructuring director summed it up best: writing in the event of filing an application with the bankruptcy court:

Almost everyone knows what Tupperware is, but even fewer know where to search out it.

So what exactly is multi-level marketing? And what lessons might Tupperware’s collapse hold for the broader sector?

What is multi-level marketing?

As a standard multi-level marketing entrepreneur, you don’t display your goods for sale on the shelves of supermarkets or malls.

You as an alternative recruit salespeople who sell your products to individuals, earning a commission on sales somewhat than a salary.

But that’s normally not the one way they will earn money. There are also financial incentives for recruiting recent salespeople, which may move them up in the corporate. Hence the term multi-level marketing, or MLM.

Tupperware quickly gained fame for its sale events.
Tupperware Corporation, public domain, via Wikimedia Commons

This marketing method had several benefits when it appeared.

People at the underside could see the incentives received by those above them, which helped keep each engagement and brand sentiment high. Many MLM brands still hold massive award shows to rejoice their biggest and best earners.

For customers, it was exciting to be invited to a celebration, to feel like part of somebody’s inner circle of friends. You could hang around, socialize, and possibly even spend somewhat money to assist a friend.

For the brand, this meant a ready-made customer base and product distribution network.

The MLM brand could also avoid a number of the larger overhead costs, like rent and salaries, that may cripple a standard retail model when times get tough. Sounds ideal, right?



Business model under pressure

In recent times, quite a lot of macroeconomic and cultural aspects have progressively been limiting the sales and profitability of a number of the largest players in the MLM sector.

Tupperware’s troubles were brewing for years. The company had I didn’t notice a rise in sales from the third quarter of 2021, and in 2023 it needed to urgently restructure its debt to stay solvent.

Before declaring bankruptcy, the corporate’s shares (listed on the New York Stock Exchange) were already dropped by about 75% only in 2024.

In August, one other major MLM, perfume and cosmetics giant Avon also filed for bankruptcy. While “flood“lawsuits” was a hot topic, Avon’s direct selling model had also been under pressure for years.

Tupperware container lids
Tupperware briefly experimented with retail.
Oleksiichik/Shutterstock

What happened?

Times, people and culture change. Many early MLMs, comparable to Tupperware and Avon settled in and thrived probably the most in an era that has long since passed.

Far fewer women worked full-time, in order that they were at home. Success stories offered hope and connections during what was effectively a difficult and lonely time of raising children in suburban Australia in the mid- to late twentieth century.

Since then, the speed of full-time employment for women has skyrocketed, meaning many brands have had to regulate their strategy.

Avon admitted as much in late 2023 when it announced plans to open its first brick-and-mortar stores in the UK. The company faced constantly falling sales during the last decade.

At that point, CEO Angela Cretu he said:

Women used to remain at home, but now they exit to work, and we have now to follow them wherever they spend their time and make the service as convenient as possible.

Failure to reposition the brand

The culture has modified, too. Asking your mates to make your life higher at their expense may now look like nothing much to anyone however the person receiving the cash.

Tupperware can have been a secure lunch box, nevertheless it was also your mom’s brand. It had a retro feel, nevertheless it wasn’t necessarily cool.

Perhaps he was a victim of his own success. warranty program for substitute covers freed from charge – for a product whose lids are easily lost or damaged – it’s one of the crucial consumer-friendly marketing programs I’ve ever heard of.

However, in the face of declining sales, this marketing strategy ensured that many individuals didn’t have to buy recent packaging and didn’t have to think about the brand’s newer products.

The flood of cheaper competitor products with very similar designs also had a negative impact on the brand.

In 2022, after a long time of direct selling, Tupperware made a radical change and placed its products on shelves at Target in the U.S. It can have been too little, too late.

New “extracurricular activities” for the digital age

Tupperware, like many MLMs, was not adapted to the digital changes we have now seen in the last decade. At the identical time, a brand new generation of “side hustles” has emerged and flourished – but importantly, online.

Unlike the MLM model, platforms like Amazon or Etsy allow someone to have their very own virtual storewhich can potentially provide them with higher earnings at an earlier stage.

They should still have tiers, but they’re more like franchises than a tier-based system. We now hear more words like “partner,” “associate,” and “partner” when describing people in online marketplaces.

Amazon seller page visible on phone screen
Digital platforms like Amazon at the moment are offering an entire range of latest “side hustles.”
Photos Tada/Shutterstock

However, many traditional MLMs still exist. The strong brand connection they’ve with a few of us is the envy of the fashionable marketer. Some will make that leap into the approaching generations. Some is not going to.

Why? Adaptation and market knowledge. Good marketing comes right down to knowing your people well. Who they are surely and what culture influences them.

In any case, Tupperware will likely at all times hold a special place in many individuals’s hearts. Or at the very least in their cupboards.

This article was originally published on : theconversation.com
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Business and Finance

DryMerge raises $2.2M in seed funding

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DryMerge is an organization founded by two friends who’ve known one another since elementary school, raised $2.2 million in seed funding. Yale University dropout Edward Frazer and University of Wisconsin graduate Samuel Brashears founded the corporate in 2023 and still run it today.

According to a press release, the corporate’s product streamlines user processes while saving time. “We founded DryMerge about a year ago with the idea that we could use AI to automate API integrations for developers. This year, our vision became much bigger—we realized we wanted to automate repetitive work for everyone, not just API integrations for developers,” Frazer wrote.

Frazer continued, “Work automation makes people’s jobs 10 times more enjoyable. Thousands of DryMerge users save hours every day by automating CRM data entry, support requests, targeted outbound calls, web research, and more. We think what our users do is amazing, and we spend almost all of our time helping them save more time.”

According to a press release, the corporate has received funding from Y Combinator, Garage Capital, Goodwater Capital, Ritual Capital, and Breakpoint Capital. It has also received angel investments from Umur Cubuku of Citus Data, JJ Fiegelman of Way Up, Kulveer Taggar of Zeus, and Nate Matherson of Positional, amongst others.

According to At first, the couple was unsure about their enterprisefuture. It took them a while to work out the best way to construct a product that may be useful to many users.

“…I’m a fairly young founder—I dropped out of Yale to build a company, and my co-founder Sam just graduated from the University of Wisconsin,” Frazer wrote on his LinkedIn page. His early confidence in what they were working on could border on arrogance, until he modified after receiving feedback.

Frazer continued: “I knew very little about how people worked, what problems they had, and how to solve them—and importantly, I didn’t care—I figured it was enough to build some cool technology and watch users come out of nowhere.”

Frazer concluded, “It wasn’t until halfway through that we realized that ‘cool tech’ was a useless value proposition—we had to talk to over 100 people from different segments like customer success, support, other founders, etc. before we had a solid picture of what people’s actual workflows looked like, and only then did we start building something valuable.”

The couple was also recent participants of the thirty eighth Demo Da Y Combinatory. In its blog post concerning the event, Y Combinator guarantees to speculate in each company it selects to participate in the YC Winter 2024 Batch for the corporate’s entire life. Out of greater than 27,000 applications, only 260 corporations were chosen, making its acceptance rate of lower than 1% one in every of the corporate’s most selective metrics. Y Combinator is increasingly specializing in corporations that leverage AI to facilitate practical applications of AI technologies and huge language models, which perfectly describes DryMerge’s mission and purpose.

According to , when their product works, users have a much easier time. While there are occasional mistakes, resembling the platform misunderstanding a user’s command or request, the platform still has potential. However, it’s one in every of the newest entries in an increasingly crowded platform-as-a-service integration market that’s currently expected to achieve $2.7 billion in market share by the tip of 2024.

However, Frazer is confident that he’ll have the option to realize a foothold in the market, regardless that his current user base is around 2,000.

“Our users range from online fashion retailers to school administrators to asset managers—the vast majority of whom have never touched a single line of code,” Frazer said. “They use us to save hours a day on tasks ranging from customer service automation to data entry to customer relationship management.”

Frazer continued, “We believe there is a huge opportunity for enterprise in simplifying automation and delivering easy-to-use tools that empower non-technical people.”


This article was originally published on : www.blackenterprise.com
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