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From pillar to post is now a family affair –

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Pillar To Post Is Now A Family Affair


Initially, Jacqueline collects he had plans to launch it and run it From pillar to post franchise in Brooklyn, New York, with my husband, as we shared in our first BLACK ENTREPRENEURSHIP Gathers profile within the 2018 article Pillar To Post Franchisee Carries On Legacy After Losing Her Husband. Six years later, Gathers revived the dream of the family business, taking her son, Tim Gathers, together with her. TO BE We spoke with Gathers to learn more about how the choice got here about and what impact it had on the corporate.

(Black Enterprise) In our previous interview, you discussed your plan to run the Pillar to Post franchise along with your husband, who unexpectedly passed away. When and why did you select to bring your son into the business?

(Jacqueline collects) It just made sense. Tim had seen me start the business and when he decided he was unsure about his profession path, I invited him to get his license and join the corporate while he found out what he wanted to do. He discovered that he enjoyed inspecting homes and the feedback from his clients was overwhelmingly positive! He also discovered that he enjoyed working along with his hands, which made bringing him in the corporate the right decision for him and the corporate.

(TO BE) How did running a business change once you had a son, and what advice would you give to parents wondering whether bringing their children into the business is the suitable idea?

(Folds) My son is a Gen Z, and their mindset is very different than the Baby Boomers. He has initiated some specific changes in the corporate that I initially disagreed with, but they appear to be making a big difference. His use and implementation of technology has been useful to us. Tim is very intelligent and is already helping shape the corporate for the longer term. Now he is taking the initiative to start conversations about ideas and technologies that he thinks we should always implement in our industry. Before, he would just take instructions from me and let me lead. It is a joy to watch him grow in the corporate, but I’m also happy with my son.

When considering hiring your child for a job, it needs to be a alternative, not a mandate. Choosing a profession needs to be something they enjoy, not an obligation.

(TO BE) We talk a lot about family legacy and generational wealth. Is there anything you do or steps you’re taking to ensure your corporation lasts for generations? If so, what?

(Folds) We need a reliable team to help us run the business. We have spent a lot of time training inspectors to perform inspections to the high standard expected of Pillar To Post. Ultimately, when Tim steps away from conducting inspections, we could have reliable individuals who will meet the necessities of the business. Tim is starting to learn the business side of the franchise in order that when the time comes, he can take a leading role in managing and developing the business.

(TO BE) As a black woman in an industry dominated by white men, what challenges have you ever faced and the way have you ever overcome them? Do you are feeling that clients are more open to your son?

It wasn’t easy. Most of the inspectors didn’t appear like me. I had a hard time convincing people who I knew what I used to be doing. But I used to be good at it, so I kept it consistent. Eventually, I began constructing trust with the actual estate agents in the world and I saw them repeating properties with me. Then, those repeaters began recommending my services to other real estate agents, and my clients began recommending me as well. I expanded my territory greater than I could have before, and at every turn, I built relationships locally and helped not only provide quality inspections, but additionally educate the community about home ownership and constructing wealth within the black community. I’m a member of the Brooklyn Chapter of the National Association of Real Estate Brokers (NAREB) and currently the Second Vice President of the Bedford Stuyvesant Real Estate Board, Brooklyn Chapter. NAREB’s platform is to increase the variety of black homeowners across the United States. I help by educating first-time home buyers concerning the importance of the house inspection component of shopping for a home. Especially those coming off the pandemic and my son’s age who may not know in the event that they may even buy a home. I also mentor people enthusiastic about becoming home inspectors.

(Folds) When my son shows up for an inspection, they do not blink a watch. They seem to be more friendly towards him and have began asking him questions and approaching him as a substitute of just following me around and watching me. There is room for me to proceed to change people’s perspectives as an inspector. But that did not stop me before. I’m glad that my son is respected because he grew up within the industry, but there is still more for me to do as a black woman in the house inspection field.

(TO BE) Do you think that you can have built such a successful business as an independent? In other words, what was it about franchising that led to your success?

(Folds) Franchising is a piece of cake for my part. I did not have to create a logo, provide you with colours, construct a website, create marketing materials, etc. I just had to concentrate on inspections and targeting my clients. Plus I even have a whole management team that I can call on for advice and guidance on any unique situations that inspections may bring up. I still talk to my Regional Director once a month about any issues I could have. He is at all times available if I want to pull him aside for my monthly call if I even have any concerns or issues. That in itself is priceless!


This article was originally published on : www.blackenterprise.com
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Business and Finance

Workplace well-being declines as workers return to offices

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WORKPLACE, Bullying, return to office


As more workers are forced to return to the office and work remotely, research shows that workplace well-being is on the decline. The numbers are even lower for Black workers.

A brand new report from the Human Capital Development Lab at Johns Hopkins Carey Business School in partnership with Great Place to Work reveals that workplace well-being peaked in 2020. But the annual survey of greater than 1.5 million people at greater than 2,500 corporations measured the “climate of well-being” and found According to reports, this number has been systematically decreasing since 2020.

The decline varied by industry and a few demographics. Healthcare and retail/hospitality corporations had the bottom scores, while black, women and younger workers scored lower on well-being than white, men and older workers. Southern workers scored higher on well-being than their counterparts.

“The COVID pandemic has heightened employers’ awareness of the importance of wellness, and many top organizations have been working to create a positive work climate,” said Michelle Barton, Ph.D., assistant professor at Carey and co-author of the report. “The challenge now will be to integrate these practices into everyday work life, rather than simply as a response to the crisis.”

The researchers used five criteria to measure each company’s “climate of well-being”: financial health, meaningful connections, mental and emotional support, personal support, and a way of purpose. Employers who put money into their employees’ well-being, each financial and emotional, scored higher.

Male workers consistently reported higher workplace well-being scores than female workers, reflecting a gender pay gap that widened in 2023 for the primary time since 2020. Meanwhile, Black workers had the worst well-being between 2021 and 2023 compared with white workers, who ranked first, and Asian workers, who were the one group whose well-being matched or exceeded that of white workers over the five-year period.

Black women had the worst overall well-being compared to Asian men, who had the best well-being scores and the biggest gap compared to women.

“These significant differences underscore the continued need for organizations to address issues of equity, inclusion and belonging for all employees,” the report said.

The report found a transparent positive correlation between flexible working and improved worker well-being. Companies where 75% or more of their employees could work remotely part-time had the best well-being scores, while those where lower than 25% of employees had distant work options had the bottom scores.

“For employees, flexibility provides the means to effectively manage work-life balance while meeting personal and family needs, such as childcare and eldercare,” the report says. “For employers, it can support higher levels of employee engagement and productivity, while also fostering an atmosphere of well-being.”


This article was originally published on : www.blackenterprise.com
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Tupperware Files for Bankruptcy – Is Multi-Level Marketing in Trouble?

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Tupperware is one in every of the few iconic brands that just about every Australian has encountered at the very least once.

Some, like me, grew up watching their mothers throw “Tupperware parties” for their friends on the weekends. Others used those unmistakably colourful containers to hold their lunches to work or make wonderful meals in the microwave.

So what could have gone so incorrect that the corporate is now… filed for bankruptcy in the United States?

Tupperware is one in every of the world’s most famous proponents of the business model referred to as “multi-level marketing.” However, its model has fallen under serious recent pressures in the digital age.

The company’s restructuring director summed it up best: writing in the event of filing an application with the bankruptcy court:

Almost everyone knows what Tupperware is, but even fewer know where to search out it.

So what exactly is multi-level marketing? And what lessons might Tupperware’s collapse hold for the broader sector?

What is multi-level marketing?

As a standard multi-level marketing entrepreneur, you don’t display your goods for sale on the shelves of supermarkets or malls.

You as an alternative recruit salespeople who sell your products to individuals, earning a commission on sales somewhat than a salary.

But that’s normally not the one way they will earn money. There are also financial incentives for recruiting recent salespeople, which may move them up in the corporate. Hence the term multi-level marketing, or MLM.

Tupperware quickly gained fame for its sale events.
Tupperware Corporation, public domain, via Wikimedia Commons

This marketing method had several benefits when it appeared.

People at the underside could see the incentives received by those above them, which helped keep each engagement and brand sentiment high. Many MLM brands still hold massive award shows to rejoice their biggest and best earners.

For customers, it was exciting to be invited to a celebration, to feel like part of somebody’s inner circle of friends. You could hang around, socialize, and possibly even spend somewhat money to assist a friend.

For the brand, this meant a ready-made customer base and product distribution network.

The MLM brand could also avoid a number of the larger overhead costs, like rent and salaries, that may cripple a standard retail model when times get tough. Sounds ideal, right?



Business model under pressure

In recent times, quite a lot of macroeconomic and cultural aspects have progressively been limiting the sales and profitability of a number of the largest players in the MLM sector.

Tupperware’s troubles were brewing for years. The company had I didn’t notice a rise in sales from the third quarter of 2021, and in 2023 it needed to urgently restructure its debt to stay solvent.

Before declaring bankruptcy, the corporate’s shares (listed on the New York Stock Exchange) were already dropped by about 75% only in 2024.

In August, one other major MLM, perfume and cosmetics giant Avon also filed for bankruptcy. While “flood“lawsuits” was a hot topic, Avon’s direct selling model had also been under pressure for years.

Tupperware container lids
Tupperware briefly experimented with retail.
Oleksiichik/Shutterstock

What happened?

Times, people and culture change. Many early MLMs, comparable to Tupperware and Avon settled in and thrived probably the most in an era that has long since passed.

Far fewer women worked full-time, in order that they were at home. Success stories offered hope and connections during what was effectively a difficult and lonely time of raising children in suburban Australia in the mid- to late twentieth century.

Since then, the speed of full-time employment for women has skyrocketed, meaning many brands have had to regulate their strategy.

Avon admitted as much in late 2023 when it announced plans to open its first brick-and-mortar stores in the UK. The company faced constantly falling sales during the last decade.

At that point, CEO Angela Cretu he said:

Women used to remain at home, but now they exit to work, and we have now to follow them wherever they spend their time and make the service as convenient as possible.

Failure to reposition the brand

The culture has modified, too. Asking your mates to make your life higher at their expense may now look like nothing much to anyone however the person receiving the cash.

Tupperware can have been a secure lunch box, nevertheless it was also your mom’s brand. It had a retro feel, nevertheless it wasn’t necessarily cool.

Perhaps he was a victim of his own success. warranty program for substitute covers freed from charge – for a product whose lids are easily lost or damaged – it’s one of the crucial consumer-friendly marketing programs I’ve ever heard of.

However, in the face of declining sales, this marketing strategy ensured that many individuals didn’t have to buy recent packaging and didn’t have to think about the brand’s newer products.

The flood of cheaper competitor products with very similar designs also had a negative impact on the brand.

In 2022, after a long time of direct selling, Tupperware made a radical change and placed its products on shelves at Target in the U.S. It can have been too little, too late.

New “extracurricular activities” for the digital age

Tupperware, like many MLMs, was not adapted to the digital changes we have now seen in the last decade. At the identical time, a brand new generation of “side hustles” has emerged and flourished – but importantly, online.

Unlike the MLM model, platforms like Amazon or Etsy allow someone to have their very own virtual storewhich can potentially provide them with higher earnings at an earlier stage.

They should still have tiers, but they’re more like franchises than a tier-based system. We now hear more words like “partner,” “associate,” and “partner” when describing people in online marketplaces.

Amazon seller page visible on phone screen
Digital platforms like Amazon at the moment are offering an entire range of latest “side hustles.”
Photos Tada/Shutterstock

However, many traditional MLMs still exist. The strong brand connection they’ve with a few of us is the envy of the fashionable marketer. Some will make that leap into the approaching generations. Some is not going to.

Why? Adaptation and market knowledge. Good marketing comes right down to knowing your people well. Who they are surely and what culture influences them.

In any case, Tupperware will likely at all times hold a special place in many individuals’s hearts. Or at the very least in their cupboards.

This article was originally published on : theconversation.com
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Business and Finance

DryMerge raises $2.2M in seed funding

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DryMerge is an organization founded by two friends who’ve known one another since elementary school, raised $2.2 million in seed funding. Yale University dropout Edward Frazer and University of Wisconsin graduate Samuel Brashears founded the corporate in 2023 and still run it today.

According to a press release, the corporate’s product streamlines user processes while saving time. “We founded DryMerge about a year ago with the idea that we could use AI to automate API integrations for developers. This year, our vision became much bigger—we realized we wanted to automate repetitive work for everyone, not just API integrations for developers,” Frazer wrote.

Frazer continued, “Work automation makes people’s jobs 10 times more enjoyable. Thousands of DryMerge users save hours every day by automating CRM data entry, support requests, targeted outbound calls, web research, and more. We think what our users do is amazing, and we spend almost all of our time helping them save more time.”

According to a press release, the corporate has received funding from Y Combinator, Garage Capital, Goodwater Capital, Ritual Capital, and Breakpoint Capital. It has also received angel investments from Umur Cubuku of Citus Data, JJ Fiegelman of Way Up, Kulveer Taggar of Zeus, and Nate Matherson of Positional, amongst others.

According to At first, the couple was unsure about their enterprisefuture. It took them a while to work out the best way to construct a product that may be useful to many users.

“…I’m a fairly young founder—I dropped out of Yale to build a company, and my co-founder Sam just graduated from the University of Wisconsin,” Frazer wrote on his LinkedIn page. His early confidence in what they were working on could border on arrogance, until he modified after receiving feedback.

Frazer continued: “I knew very little about how people worked, what problems they had, and how to solve them—and importantly, I didn’t care—I figured it was enough to build some cool technology and watch users come out of nowhere.”

Frazer concluded, “It wasn’t until halfway through that we realized that ‘cool tech’ was a useless value proposition—we had to talk to over 100 people from different segments like customer success, support, other founders, etc. before we had a solid picture of what people’s actual workflows looked like, and only then did we start building something valuable.”

The couple was also recent participants of the thirty eighth Demo Da Y Combinatory. In its blog post concerning the event, Y Combinator guarantees to speculate in each company it selects to participate in the YC Winter 2024 Batch for the corporate’s entire life. Out of greater than 27,000 applications, only 260 corporations were chosen, making its acceptance rate of lower than 1% one in every of the corporate’s most selective metrics. Y Combinator is increasingly specializing in corporations that leverage AI to facilitate practical applications of AI technologies and huge language models, which perfectly describes DryMerge’s mission and purpose.

According to , when their product works, users have a much easier time. While there are occasional mistakes, resembling the platform misunderstanding a user’s command or request, the platform still has potential. However, it’s one in every of the newest entries in an increasingly crowded platform-as-a-service integration market that’s currently expected to achieve $2.7 billion in market share by the tip of 2024.

However, Frazer is confident that he’ll have the option to realize a foothold in the market, regardless that his current user base is around 2,000.

“Our users range from online fashion retailers to school administrators to asset managers—the vast majority of whom have never touched a single line of code,” Frazer said. “They use us to save hours a day on tasks ranging from customer service automation to data entry to customer relationship management.”

Frazer continued, “We believe there is a huge opportunity for enterprise in simplifying automation and delivering easy-to-use tools that empower non-technical people.”


This article was originally published on : www.blackenterprise.com
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