On a warm April evening in 2023, I sat outside a café in the Christian Quarter of Jerusalem’s Old City, having a drink with friends. An exuberant American tourist sat at the table next to us and excitedly told us about his day.
Apparently, a likelihood meeting with the Patriarch of Jerusalem led him to go to the Church of the Holy Sepulcher for the Holy Fire ceremony, the most significant event of the 12 months in Orthodoxy.
This scene was repeated by countless people in countless places in the city. The details change, but the meaning of their authentic, spiritual experience was carried by all of them.
The importance of the “Holy Land” for the faithful cannot be underestimated. It has been considered one of the most significant pilgrimage sites in the world for over 2,000 years. Nowadays, this has created the basis for a lucrative tourism industry that’s value mentioning $8.46 billion (£6.73 billion) for Israel i $1 billion for Palestine in 2019
However, since October, tourists haven’t been able to reach this region in any respect. Most major airlines they suspended travel to Israel over security concerns, as governments around the world have done deliberate its residents against traveling there. Standard travel insurance packages now not provide cover for people traveling to the region.
In addition to economic development, tourism plays a significant political role in the region. The Zionist movement that led to the founding of Israel in 1948 recognized early on that tourism was a wonderful tool for fostering global connections and inspiring immigration to support Zionist settlement in Palestine.
This phenomenon has only grown and expanded over the a long time. More recently, this has manifested itself in an expansive industry of pro-Israel evangelical Christian tours and free tours offered to young people from the Jewish diaspora.
I lived in Jerusalem for the first half of 2023, researching the political significance of tourism in the region. I interviewed individuals who work, promote and are influenced by tourism activities. It was a turbulent period with increased violence, yet pilgrims and tourists continued to flock to the region as the global tourism industry continued to recuperate from the pandemic.
Now, as I watch Christmas, Ramadan, Passover and Easter pass by, I’m wondering how much has modified in only one 12 months. After seven months of intense violence in the region, the destruction of Gaza, the very visible and ongoing suffering of the Palestinians, and the International Court of Justice ruling that Israel’s actions in Gaza may be considered genocide, it is unimaginable to return to normal.
Grinding to a stop
Travel agencies in Palestine and Israel are accustomed to waxing and waning violence, resulting in uncertain revenues due to canceled trips. They normally operate with a reserve of capital that enables them to survive these difficult months.
However, several of my interlocutors revealed that these reserves were completely depleted during the pandemic. Many firms are currently in a very precarious situation with no safety net as the industry grinds to a halt.
Some responded quickly, offering tours diplomats and journalists – the only foreign guests staying in the region. However, this will do little to stem the hemorrhaging industry and plenty of, if not most, of those firms will stop to exist when tourism is finally able to return to the region.
Israel’s most steadfast allies are also starting to waver in their support for an attack on Gaza. Mass student protests at infamously pro-Israel American universities, calls for boycotts, divestment and sanctions, in addition to for vulgar support and solidarity on social media movementmake the future prospects for Israel’s tourism industry bleak, each as a income and as a Zionist political tool.
There will finally be a tourist audience in the future. However, this audience’s openness to the Zionist narrative is questionable.
International supporters of Israel have gotten aware brutal settler-colonial aspect of Zionism. Many are being swayed to support Palestine, together with vast swaths of the world’s population who, before October, had never considered Israel or Palestine. And the average tourist or pilgrim is now aware of propaganda language and storytelling that he would previously have accepted at face value and never questioned.
The global surge in support for the Palestinians may extend to those willing to visit and meet them to show solidarity and see the suffering and oppression with their very own eyes. Israel has effectively destroyed considered one of its historically simplest tools for continuing its settlement project by destroying Gaza in front of the world.