Business and Finance
Chevrolet awarded for HBCU marketing scholarship campaign

Chevrolet’s “Discover the Unexpected” Scholarship recruited HBCU students through an progressive, award-winning marketing campaign targeting the Black community.
According to10 HBCU students received journalism and marketing internships as a part of the 10-week program. It also sought to handle the necessity for higher strategies in engaging with the Black community. By providing access to mentors and resources that match students’ creativity, this system strengthened Chevrolet’s connections with HBCUs
Chevrolet’s long-standing relationship with the National Newspaper Publishers Association (NNPA) has helped realize this mission. The organization represents greater than 200 Black-owned newspapers that spread the word about opportunities for HBCU students to showcase and improve their storytelling skills.
By investing in black media through newspapers and independent marketing agency Carol H. Williams Advertising, Chevrolet has developed a brand new brand perception that underpins its values while supporting inclusivity. They incorporated community and grassroots activities and likewise engaged media personality Terrence J. as an envoy for the scholarship.
“Chevrolet is proud to continue its partnership with NNPA on Discover the Unexpected, providing HBCU students with hands-on learning and development opportunities as well as a platform to share their experiences,” said Steve Majoros, vp of Chevrolet Marketing, within the 2022 report press release. “This program is critical to our mission to reach diverse audiences by amplifying their perspectives, and we look forward to seeing the impact of this year’s fellows.”
Its marketing tactics also increased its reach throughout the Black community from an environmental perspective. This has increased interest in Chevrolet electric vehicles amongst a various customer base.
also confirmed a 12% increase in “consideration” amongst NNPA readers through ad placement. Its exposure also led 63% of viewers to hunt more information in regards to the older automobile brand. Additionally, over 75% of NNPA readers were in a position to recall the strengths of the scholarship.
Thanks to its successful implementation, Chevrolet won the 2024 Global Automotive Marketing Award for Best Purpose Driven Campaign for its authentic message to serve the community.
Business and Finance
Millions of Americans have blocked access to $ 731 billion in equity

The recent study shows that Americans’ access to home capital loans is changing. Millions The borrowers are closed in access to their capital, which is estimated at $ 731 billion.
Home Equity served as an American Bank Piggy for generations, helping Americans to repay a high level of debt, financing higher education and business ventures, and canopy the prices of auxiliary care.
Pre -marginal, constant increase in home value and low rates of interest meant that home loans and credit lines were a natural alternative for the needs of liquidity. However, two significant changes in postpandandy economy have modified access to capital: higher long -term rates of interest and normalization of the careers of the “gym in the jungle”, including concert work.
What causes a change in access to equity?
Career in the gym in the jungle
According to the study of profession and earnings, they aren’t any longer monotonicly a rise in progress. Instead, easy profession paths are popular, while the concert and fractional work have turn out to be more common. Career transitions sideways and down, including self -employment, are related to unwanted shocks for credit results of borrowers and the flexibility to document income due to a brand new mortgage debt. Loss of work also plays a major role.
Higher rates of interest
With high percentage rates of the borrower who take a loan in relation to the gathered equity, significantly increased the monthly debt compared to the past. According to scientists, which means that the prices of loans for gathered capital capital are higher than the prices of loans in relation to future profits from equity.
In general, scientists have found that the old solution to the sale of a house for exchange or down will not be realistic, and borrowing against capital of home will not be an option for a lot of American householders. This can change the best way financial institutions cooperate with consumers.
“Since traditional home capital capital is increasingly not reaching for many Americans, industry is just beginning to adapt to these new economic realities and develop innovative ways to provide home owners with financial flexibility, which they need exactly when they need them,” said Aaron Terrazas, economist, economist.
)
Business and Finance
IFA’s ascension initiative accepts the 2025 applications

For many company owners in African America, entrepreneurship journey is usually an extended, winding road with quite a few challenges and obstacles. Access to education, mentoring and business capital could be crucial for his or her company’s success. To provide a lot of these tools, International Franchise Association (IFA) He created a franchise initiative of ascension (FAI). In the second 12 months, the six -month accelerator program goals to arrange qualified people from insufficiently represented groups, American veterans and the community in an adversarial economic situation with education, mentoring, resources and support to effectively start the profession of the franchise ownership. FAI is an interesting hybrid learning program with virtual classes, led by an instructor and online learning. It also provides individual and group mentor sessions, access to experts, empirical tasks, cases of cases and research opportunities. The program includes franchise foundations, franchise law, selecting the right brand, company financing, marketing and sales, constructing successful teams and rather more.
Fai was led by Omar Simmons, president of Exaltare Capital Management and his wife Raynya in cooperation with IFA. Simmonses were inspired to launch FAI as a stepping stone to assist insufficiently represented entrepreneurs enthusiastic about franchise. Last 12 months, IFA received 70 accomplished applications from potential franchisees throughout the country. Seventeen finalists were chosen after the extensive review of the IFA Review and Interview Committee. Chandler Hayden, the inaugural member of the Kohortis a franchise development coordinator at Taco John’s International. Hayden describes his experience in FAI as a dream come true. “This program has opened a door to world -class education and endless resources. Fai gave us not only tools, but also offered hope and tangible opportunity to succeed as a franchise owners.”
For minorities that usually wouldn’t have the same access to network and capital as others, this program is changing in the game, “he said Calvin ParsonsOwner and CEO Kidokinetics RVA, also part of the inaugural cohort, which was surprised when she learned how tight the franchise community was. “It’s like one large family by which cooperation is crucial. The view of competitive brands cooperating with a purpose to increase progress and impact a positive impact on small corporations, their owners, employees and communities they serve is refreshing,” said Parsons.
“Franchising offers an unusual path to entrepreneurship, and over 3,000 marks in the USA include virtually every industry. It is not only about owner operators in fast services restaurants; there are also opportunities to participate in investors and owners of small companies in various ways.” Finally, Michael Gatewood, who began his profession at Wall Street and is now a managing director at Westview Management Group and a multi -level franchisee, said about the FAI program: “I highly recommend the FAI program. You will be equipped with tools necessary to start ventures, be surrounded by people who want to succeed and develop as a person and a professional. opportunity”.
Applications are accepted to Kohort 2025, which begins in August 2025 and ends in February 2026. Participants will receive a reimbursement of costs incurred for no less than two signature of the IFA conference. The deadline for submitting applications is May 16, 2025 and incorporates a brief essay and a video component with a written application. Each participant receives a mentor Fai- a franchise skilled who will volunteer to coach them through the program. There are not any costs related to the application or program; However, before submitting the application, you must keep in mind severe content of the content.
To learn more about FAI and tips on how to submit, visit Franchise.org/asmsion.
(Tagstranslatate) franchise
Business and Finance
Harold’s Chicken Shack is celebrating 75 years in Southside Chicago

He is famous for in Southside Chicago and never only, Chicken Shack Harold celebrates 75 years as a family restaurant.
Its origins became the knowledge of the community, considering its significance as a tasty place for chicken for residents and celebrities. The restaurant is known for with out a fanaflict atmosphere, which provides customers the actual “transfer” of the impression.
However, many in Chicago perceive Harold as a representative of his free food culture. According to the primary restaurant, it was opened in 1943 and was founded by Harold Pierce and his wife Hilda, who moved with Alabama as a part of the nice migration of Black Americans. While this restaurant, H&C, gave chicken feet and dumplings, Pierce found his talent for fried chicken with the primary official chicken hut in 1950.
However, many residents recognized various locations as an original chicken hut. Pierce’s daughter and current general director of Harold, Kristen Pierce-Sherrod, once said at Kimbark Avenue. However, other articles specified flagship restaurants in various locations.
In 1975, in Chicago you would find over 20 Harold chicken huts. Before Pierce died, the locations increased to about 30 to 40 shop windows. Franchise is now the host of many operators, however the one who has essentially the most locations was Laverne Burnett.
Burnett, also referred to as “Chicken Lee” or “Mr. Lee”, was the owner of 10 to 14 stores. Now his heritage is continued by his granddaughter, Toneia Bailey, who on the age of 20 took over the placement from her father.
“I like feeding people,” said Deneen Shenaurlt, a longtime worker who helped the owners of multi -generational. “You feed people with love.”
Performing fresh, no two Harold items are similar. Operators take creative freedoms with a classic gentle Harold sauce and lemon pepper spice to arrange. The menu stays mostly the identical, with winger offers and fried plates or a part of the chicken, in addition to fish options.
Today Harold’s has It expanded to Different versions found in other states. With Harold’s chicken in Los Angeles and his chicken and an ice bar in Atlanta, the Chicago Institution is constructing a brand new heritage as a basic food reservoir throughout the country. Eve Green, Chicagoan and a protracted -time customer believes that impressions and taste make every purchase price it.
“Freshness, fries, sauce, taste, service, kindness, everything.”
(Tagstranslate) Harold’s Chickken (T) Harold’s Chicken Shack (T) Chicago (T) Black Restaurants
-
Press Release1 year ago
U.S.-Africa Chamber of Commerce Appoints Robert Alexander of 360WiseMedia as Board Director
-
Press Release1 year ago
CEO of 360WiSE Launches Mentorship Program in Overtown Miami FL
-
Business and Finance10 months ago
The Importance of Owning Your Distribution Media Platform
-
Business and Finance1 year ago
360Wise Media and McDonald’s NY Tri-State Owner Operators Celebrate Success of “Faces of Black History” Campaign with Over 2 Million Event Visits
-
Ben Crump12 months ago
Another lawsuit accuses Google of bias against Black minority employees
-
Theater1 year ago
Telling the story of the Apollo Theater
-
Ben Crump1 year ago
Henrietta Lacks’ family members reach an agreement after her cells undergo advanced medical tests
-
Ben Crump1 year ago
The families of George Floyd and Daunte Wright hold an emotional press conference in Minneapolis
-
Theater1 year ago
Applications open for the 2020-2021 Soul Producing National Black Theater residency – Black Theater Matters
-
Theater10 months ago
Cultural icon Apollo Theater sets new goals on the occasion of its 85th anniversary