Keke “Keep A Bag” Palmer has expanded her impressive business portfolio by taking over the role of Chief Brand Officer at Creme of Nature.

On Tuesday, the KeyTV founder became the first-ever chief brand officer of a Black-founded brand. In her premiere role, Palmer will do what she does on camera and develop her business skills behind the scenes.

The Emmy Award-winning actress and tv star will tackle a multi-faceted role, serving as an on-camera model and spokesperson and dealing with the Creme of Nature team to influence product lines, seek the advice of on product innovations, advise on packaging updates and present product demonstrations.

Additionally, the star will play a key role in shaping brand direction, marketing and storytelling, helping to create campaigns that authentically connect with the multicultural community while bringing to life the Creme of Nature brand ethos.

“What really stood out to me about Creme of Nature is their commitment to celebrating black beauty. From the beginning, they have created effective, high-quality products that truly suit our unique hair texture and needs,” Palmer said.

“This partnership means so much more than just being an ambassador or face of the brand, but more importantly, I get to have a voice in shaping the future of a company that truly cares about the same things I do – authenticity, representation, and natural beauty. I am equally passionate about ensuring that we continue to create products that speak to our community and celebrate the diversity of hair textures.”

As part of the partnership, Palmer will headline Creme of Nature’s social and digital media campaigns, in-store displays and national promoting, with live performances on behalf of the brand commencing later this yr. The company expressed its excitement at the chance to partner with the Hollywood star.

“As a brand founded by Black, it was important to us to work with someone who truly understands and embraces her natural hair and embodies the values ​​we stand for. “Creme of Nature was founded in Chicago, so Keke, a Chicago native, brings an authentic perspective that you can relate to – her deep connection to her roots, combined with her insights and expertise, will help us better meet the needs of our customers,” she said Chandra Coleman, head of marketing for Creme of Nature.

“Throughout her extraordinary professional career and personal life, Keke has demonstrated that she is authentic, in line with our brand ethos. We believe that with Keke on board we can continue to grow and make significant changes in the hair care industry.”

The world is used to North West, the oldest of Kanye West and Kim Kardashian’s 4 children, making waves on social media. But few find out about her younger brother, 8-year-old Saint West, and his recent YouTube, which showcases his offbeat humorousness and appears to echo a few of his father’s political rhetoric.

Recently, Saint sent several YouTube Shorts videos attacking Democratic presidential candidate Vice President Kamala Harris, calling her offensive names and comparing her face to stepping in a pile of poop.

The clip, which appears to have been deleted from his page @TheGoatSaint_Yt but was captured by multiple people on social media, shows the cartoon character his foot and saying, “I stepped in s–t.” The next slide is the underside of his shoe and a photo of Vice President Harris.

“Like father, like son” – many X users he wrote. Another commenter said, “not surprising considering who his parents are.”

Instagram Clouded.Culture sent screenshots of the video, adding the text to the caption: “Now you’re smiling somewhere.”

Fans quickly reacted in the comments to the kid’s lack of respect towards the country’s vice chairman.

“Brother, we already have an accident,” one person wrote.

In one other video which remained on the positioning until October 29, when it referenced a statement from the forged of the Eighties NBC sitcom “Save by The Bell” opposing Harris’ cyberbullying and suggesting that she was “stupid,” “dumb,” “crazy” and “dangerous”.

Saint’s YouTube followers were equally concerned about his content, writing: “SAINT WHY IS IT BECOMING SO POLITICAL.”

Another comment read: “Saint, don’t go into politics, they tried to destroy your dad for that!!!!”

A 3rd person said: “Holy, this is NOT the reason I watch your channel. I want to see more MM2 gameplay!” because the channel mainly features him playing video games.

Many people in each posts referenced the 2016 song “No More Party in LA,” in which his father raps, “I’m worried about my daughter, I’m worried about Kim. But Saint is a child. “Yes, I’m not worried.” about him.

In this case, fans point to Kanye’s uncompromising Republican leanings and note that his son’s YouTube content appears to reflect similar sentiments.

During the present election campaign, Kanye has kept away from publicly endorsing a presidential candidate, staying away from American politics, regardless that his son has made it clear who he would support if he were a decade older.

Ironically, Saint joined the YouTube community just a month ago. According to his mother, she allowed him to start a YouTube channel so long as he followed the contractual rules that they had set.

“I finally let Saint have a YouTube channel after signing an extensive contract,” Kardashian shared on her Instagram Stories.

Saint West has a YouTube channel and his mom talked him into signing up 😭 pic.twitter.com/8qfdfuorz3

— Ye Lawyer (@TheLifeofEllie7) September 4, 2024

She then asked her followers, “Please subscribe!”

The YouTube page says Saint’s parents are monitoring it.

The billionaire mother also shared in a second IG story the handwritten contract her son signed dated Tuesday, September 3, a day after posting his first video, titled “The Saint West-Kim Kardashian Deal.”

“I, Saint West, agree to follow my mother’s rules to have a YouTube channel. I’m not allowed to comment on any personal details of the family. I’m not allowed to film any personal information. “I am not allowed to film while North is recording music,” the contract reads.

“I have to show my mom or caregiver all the videos before I post them,” he continues. “I give permission to any adult if my mom tells me to take down my video for any reason. If I do not follow all the principles, mom could make my page private or delete my account.”

In light of this, an adult can have deleted the primary short film featuring a cartoon character and the vice chairman. But someway, the second video either went unnoticed or was approved by the maintainer.

It appears that on October 30, an adult discovered about Saint’s posts and completely deleted his beloved YouTube channel.

“Let these kids have their freedom of speech… Kim K. is such an a*nt,” said one Saint West fan posts.

“An eight-year-old should not engage in politics, especially not publish anything about it,” one other person he replied.

Neither Kim Kardashian nor Kanye West has spoken publicly about Saint’s digs at Kamala Harris.

This week, the web cannot stop talking concerning the Miami Heat’s new Dwyane Wade statue. Since its unveiling last Saturday, social media users have been unapologetic in sharing their thoughts on the tribute to the retired NBA star.

Another NBA veteran, Charles Barkley, recently joined the conversation. In the segment TNT “Tip”. Barkley unapologetically called the statue “ugly.”

“It’s a great honor, but they have to take it off,” Barkley told co-hosts Ernie Johnson, Shaquille O’Neal and Kenny Smith. “If you made an unpleasant statue, that is what it would appear like. This is something terrible.

While his co-hosts tried to defend the statue by arguing that it depicted Wade making an “animated face,” Barkley, like many social media users, argued that the statue looked nothing like the previous Miami Heat player.

“The statue was so bad they had to put all their stats behind it to know who it was,” he continued.

Despite criticism on social media, Oscar Leon, one of the artists behind the Wade tribute, said “there are many things that need to be understood” concerning the sculpture.

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“We have to seal everything to maintain the integrity of the sculpture. However, it does cause a funny little side effect of shine in areas we’re not used to seeing when we look at someone in person,” Leon explained, as previously reported by theGrio. “The sealant definitely causes, um, a bit of confusion to the eye. So I definitely encourage everyone to come to Miami and see it for themselves.”

Although social media users were blissful making fun of the statue’s appearance and Wade seemingly unclear response seeing it for the primary time, Wade revealed that he was “in on the joke” and supports the work.

“I don’t know too many people with a statue… It’s unbelievable and complicated to be part of this process,” he told a news conference. “If I need it to appear like me, I’ll just stand in front of the sector and we’ll all just take pictures. It doesn’t have to appear like me. It’s an inventive version of a moment that happened.”

The star laughs off some of the jokes concerning the statue on social media, but says he ultimately doesn’t care about online criticism.

“Everyone else’s opinion is their opinion and everyone has their own and can use it, but we don’t care about anyone’s opinion,” he said. People Magazine. “We wouldn’t have a statue if we ever cared about anyone’s opinion.”