Beyoncé takes the protection of her kid’s images and likenesses seriously. So much in order that shortly after the birth of her eldest daughter, Blue Ivy Carter, in 2012, the superstar’s company BGK Trademark Holdings LLC sent an application to the United States Patent and Trademark Office (USPTO) to register her daughter’s unique name as a trademark.

Now, greater than a decade later, the “Cowboy Carter” singer’s lawyers are still fighting to block mental property rights to the 12-year-old’s name. Last week, Beyoncé’s legal team reportedly filed a motion with the federal trademark office opposing a ruling that said consumers could confuse the infant’s name with the Wisconsin clothing boutique of the identical name.

“No reasonable consumer would experience any confusion by encountering a (store) logo that is used in one small store in Fish Creek, Wisconsin, an unincorporated community of approximately 997 people,” Beyoncé’s lawyers said in an announcement, per Billboard. “Nor would a reasonable consumer come across the ‘Blue Ivy Carter’ trademark and conclude that the famous Carter family had partnered with a small store in rural Wisconsin to launch a clothing line.”

Beyoncé and Jay-Z’s decision to trademark their daughter’s name has sparked interest from the celebrity couple. While some wondered whether the parents planned to abuse their child, Jay-Z dismissed the allegations in: Interview with Vanity Fair from 2013revealing that it was merely a precautionary measure.

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“People wanted to make products based on our baby’s name, and you don’t want anyone trying to profit from your baby’s name,” he told the publication on the time. “It wasn’t up to us to do anything; as you’ll be able to see, we didn’t do anything.

“First of all, he’s a child and it bothers me when he doesn’t have (restrictions). I came from the streets and even in the most horrible things we did, we had certain issues: no children, no mothers – there was respect there. But (now) there are no limits,” he continued. “For someone to say, ‘This person has a baby, I’m going to make a f***ing stroller with that baby’s name on it. Question: Where is the humanity?”

Aside from their Wisconsin boutique, the couple has faced quite a few obstacles since trying to secure the trademark through the years. Their application was initially challenged by Veronica Morales, a lady who runs a way of life event planning company under the trade name “Blue Ivy.” Although the USPTO rejected her grievance, ruling that they were “so different that confusion is unlikely,” Beyoncé’s application was ruled denied last yr since the star’s legal team took no motion on the ruling.

Filing a brand new application in November 2023, attorneys for Cécred’s owner faced one other problem when a trademark examiner noticed a confusing similarity between the infant’s name and the Wisconsin boutique. Although the clothing boutique never filed a grievance, the USPTO used its existence as a reason to deny the star’s application.

“From the moment she was born, (Blue Ivy) has lived in the consciousness of American society and therefore… consumers will associate her with the trademark bearing her name,” BGK’s lawyers added. “Each side exists and thrives in its own separate world and may continue to do so in the future.”

Nelly, 49, and Ashanti, 44, will be the prototypes of successful block rolling because the couple remains to be going strong. It’s been a highlight-reel 12 months for the couple since their first child was born in the summertime.

Queen Latifah is the newest face of Good American magazine’s latest American Icons campaign.

The seller posted on Instagram on October 24 announce the decorated star of music and screen is his newest face.

“Introducing American icon @queenlatifah for the good American. “Queen is a true pioneer who has redefined the entertainment industry by pushing boundaries in music, film and television,” the company wrote.

Captured by renowned photographer Cass Bird and styled by Julia Sarr-Jamois, the campaign features Queen Latifah in a fall-inspired look that harks back to her iconic ’90s “Living Single” style, with comfortable blazers and jeans that she wears with a contemporary accent.

“What makes an icon? Being so good at being who you’re that individuals say, “Damn, who is that?” Latifah says in a campaign video shared on Instagram.

“I defend women. I choose my beautiful Blackness. I stand for humanity,” she continued.

Queen Latifah was the perfect selection for the campaign that crown blazing a trail of ladies who defied convention to make an enduring impact and open doors for women around the world, she noted. New icon collection, which incorporates in sizes XXS to 5XL, prices range from $59 for T-shirts to $269 for faux leather trench coats.

“American icon Queen Latifah is a trailblazer who redefined entertainment by pushing boundaries in music, film and television,” Good American said in a press release. “With Grammy Awards, an Oscar nomination and a star on the Hollywood Walk of Fame, her legacy of strength and power inspires everyone to embrace their individuality. We are honored to recognize her as a true embodiment of what it means to be an icon.”

New campaign follows a. Queen Latifahannouncement of the biopic he is producing along with his Flavor Unit Entertainment partner Shakim Compere, in association with Will Smith’s Westbrook Studios and Jesse Collins Entertainment. The enterprise highlights the importance of hip-hop and the way it helped launch their profession.

“We all entered this industry together, and hip hop has shaped each of us,” Latifah and Compere said in a press release announcing the project and collaboration with their longtime friend Will Smith.

“Hip hop’s influence goes beyond the music itself and has left an enduring impression on culture and society as a complete. The dream is to give you the option to collaborate with friends and colleagues who not only share a typical understanding, but are capable of tell the stories which have been the backdrop to our lives.

The latest addition to her pioneering portfolio is last week’s receipt of the 2023 National Medal of Arts from President Joe Biden. During a non-public ceremony at the White House, Queen Latifah was amongst nine winners, becoming the second rapper, after Missy Elliot, to receive this high honor.

Missy and Queen accepted the awards together as the pandemic delayed presenting the awards to the 2022 winners at the ceremony until this 12 months.

“And a HUGE CONGRATULATIONS to my sister @IAMQUEENLATIFAH who deserves all the bouquets she too was honored with today!” Missy wrote on Twitter. “Thank you for breaking down the QUEEN door for me and those after you🙏🏾🫶🏾”