Celebrity Coverage
Allyson Felix Launches ‘Always Alpha’ to Empower the Next Generation of Women in Sports – Essence
NEW YORK, NEW YORK – OCTOBER 08: Allyson Felix attends Glamor Women of the Year at the Times Square EDITION Hotel on October 8, 2024 in New York City. (Photo: Dimitrios Kambouris/Getty Images for Glamour)
Allyson Felix doesn’t just break records – she pushes boundaries.
The most decorated track and field Olympian in U.S. history is making history once more, this day off the track, with the launch of Always Alpha, her latest sports management company focused on female athletes.
Announced earlier this month, Felix’s company will challenge the establishment in sports management by putting female athletes at the forefront and advocating for higher representation, opportunities and resources. Known for her fearless support of women’s rights and her ability to challenge institutions, Felix takes her fight to a brand new dimension.
“I had to build what I wanted to exist.” he said AllisonFelix.
Powered by a partnership with Dolphinentertainment marketing company, the agency has ambitious plans. Always Alpha is not going to only represent women athletes in brand negotiations and deals, but may also provide strategic support in areas similar to media, marketing and profession development. Felix wants women athletes to be perceived not only as competitors, but in addition as entrepreneurs, brand creators and independent leaders.
This launch comes at a time when women in sports are gaining in popularity but still face serious disparities, from the pay gap to media coverage. Felix’s history of advocating for gender equality – in particular her public stance against the issue Nike in 2019 on maternity protection— proves she is greater than prepared to meet these challenges. Always Alpha strives to address these inequities by helping women athletes shape the narrative and maximize their financial and private potential.
Felix’s vision is easy but powerful: to create a world where women in sports are usually not only equal – they’re empowered.
“Young athletes often ask me how I diversified and consistently grew my business across marketing, media, entrepreneurship, ventures, entertainment and influence,” Felix shared exclusively with Variety.
Her own experience navigating the complexities of skilled sports, from contract negotiations to personal branding, perfectly positions her to lead this movement. She continues: “With Always Alpha, we are taking everything we have learned and creating the modern management company I dreamed of, to help the next generation of talent do the same and build the future they, in turn, dream of.”
Through her latest enterprise, Felix is determined to rewrite the rules of sports management, ensuring women receive the attention, compensation and respect they deserve.
As Felix transforms from record-breaking Olympian to pioneering businesswoman, she once more reminds us of her ongoing commitment to women’s causes. Always Alpha just isn’t only a sports agency – it’s an emblem of a future where women in sports thrive each on and off the field.
ASKRS> Keke Palmer
Time is now for essentially the most fashionable moments in celebrity between Fashion Week, a season of prizes and magazine covers. Meanwhile, some glances required a full GLAM team once we finished a month and Valentine’s Day, sleeping hair and romantic manicures are still strong.
For example Black flexible headband. With an analogous volume Honey Afro Janet Jackson was entwined with a red gel manicure to enhance the golden accents. Then the model Alva Claire attended Baft in a fragile UPDO, which combined her curved, thin eyebrows and a blue-winged insert.
Makeup Artist Dee Carrion was chargeable for the golden lips and teeth in the quilt. Then Coco Jones’s hair was soaked in water – glass lids and lips added to the appearance. As for TEMS? The shiny French manicure was cherry on its siren and hot chocolate gloss.
And those that participated within the NAACP rewards didn’t come either. Keke Palmer has turn into viral not only due to touching speech of “Artist of the Year”, but additionally due to her to knock out beauty: elegant red hair and gothic makeup makeup.
Sheryl Lee Ralph was on her “suit and draw” that night. Saisha Beecham Saisha Beecham worked on shiny magic, as she put it, “Sixty Fine” within the years. Finally, the hair artist Larry Sims gave the Gabrielle Union museum by some means Bobów. He wrote within the signature “It gives a film star”. And we couldn’t agree more.
If you missed this, take a look at the very best moments of beauty from the week.
“At that time we only had acrylic,” Angie Aguirre says Essence, who puts ESPY-Jones in the primary episode. “We didn’t have a number of things we have today.” Starting the series, in honor of the Black History of the month, Aguirre, nail artist Sha’carri Richardson, resembles a black story for extremely long nails-at the identical time spreading techniques from the past.
From memories of curved acrylics on Flo Jo of the Eighties to the red manicure in Donn Summer, and even the nail of Stiletto from the Nineteen Thirties about Queen Nenzim from the Democratic Republic of Congo, manicure for construction has a wealthy history hidden behind every decorating extension.
Using the attention shadows as a substitute of the airbrush machine (which within the Nineteen Nineties was a big, loud pedal machine), she recreated one of the vital popular styles that has since appeared today as a preferred look.
Often appropriated in popular culture long, loud nails are historically called “ghetto” as an offensive statement after they wear black women. Meanwhile, they are sometimes seen as fashionable after they wear white celebrities.
“We usually set up trends [and] People kick, “says Aguirre within the film while painting about traditional nail art visible within the Nineteen Nineties.” When pop culture gets it, they change what they want to be like that. ” However, “black women wore these nails long before social media.”
Now that the nail industry is to succeed in USD 36.27 billion until 2032Aguirre explains the influence that black women have on beauty and what the longer term of those historical manicures will seem like. “Nail game has become very innovative,” he says, with latest products reminiscent of Gel-X. “[It’s] It is very different from what was during the day. “
Gilbert Flores/Variety via Getty Images
On Monday, at the SLS Hotel in Beverly Hills A Who’s Who of New Stars, Hot Talent and Legends was at hand to honor the best in black talent on the screen for the American Black Film Festival awards. Honores for the Night to Aaron Pierre, who received the Rising Star award (while the crowd sang: “Aaron Pierre, to Mufasaaaa”), Essence Black Women in Hollywood Honree Marla Gibbs, who received the Hollywood Legacy award, Keke Palmer caught the Renaissan prize. Aunjanue Ellis-Taylor received the same honor for girls.
Many people got here out to have fun, including presenters Ava DuverNay, Anthony Mackie, Boots Riley, Kelvin Harrison Jr. and Regina King. But in Hollywood there have been many stars and massive names, which also got here out with their partners to enjoy the annual event. They began a blue rug with sweet PDA and good vibrations, able to enjoy an important night.
From Larenz Tate and Tomasina’s wife to Dondre Whitfield and Salla Richardson Whitfield, Loretta Devine and husband Glenn Marshall, Lance and Rebecca Gross, and newlyweds Yvette Nicole Brown and Anthony Davis, Love was in the air. (Another essence of black women in Hollywood Honore, Teyana Taylor, was a supporting Aaron Pierre there, and there are rumors that these two enjoy their company, which, for which we’re here.) More couples appeared to this event than since the prize season. Scroll to see and feel all love.
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Kelvin Harrison Jr. and Sophia Rose McDowell
Los Angeles, California – 17 February: Kelvin Harrison Jr. And Sophia Rose McDowell take part in the seventh annual American Festival Black Film Festival in SLS Hotel, the luxury collection hotel, Beverly Hills on February 17, 2025 in Los Angeles, California. (Photo Kayla oaddams/wireimage)
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Loretta Devine and Glenn Marshall
Los Angeles, California – February 17: Loretta Devine and Glenn Marshall attend the seventh annual awards of the American Black Film Festival in the SLS Hotel, luxury collection hotel, Beverly Hills on February 17, 2025 in Los Angeles, California. (Photo Kayla oaddams/wireimage)
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Yvette Nicole Brown and Anthony Davis
Los Angeles, California – February 17: Anthony R. Davis and Yvette Nicole Brown participate in the seventh annual American festival Black Film Festival in SLS Hotel, a luxury collection hotel, Beverly Hills on February 17, 2025 in Los Angeles, California. (Photo Kayla oaddams/wireimage)
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Salli Richardson Whitfield and Dondre Whitfield
Los Angeles, California – February 17: Salla Richardson Whitfield and Dondre Whitfield are collaborating in the seventh annual American Black Film Festival festival in SLS Hotel, a luxury collection hotel, Beverly Hills on February 17, 2025 in Los Angeles, California. (Photo Kayla oaddams/wireimage)
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Founders of ABFF Jeff Friday and Nicole Friday
Los Angeles, California – February 17: Nicole Friday and Jeff Friday take part in the seventh annual American Black Film Festival festival in the SLS Hotel, a luxury collection hotel, Beverly Hills on February 17, 2025 in Los Angeles, California. (Photo Kayla oaddams/wireimage)
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Lance Gross and Rebecca Gross
Los Angeles, California – February 17: Lance Gross and Rebecca Gross attend the seventh annual Arman Black Film Festival awards in the SLS Hotel, the luxury collection hotel, Beverly Hills on February 17, 2025 in Los Angeles, California. (Photo Kayla oaddams/wireimage)
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Lenengreen dies and Tomasinain Frig
Los Angeles, California – February 17: Larenz Tate and Tomasina Parrott attend the seventh annual awards of the American Black Film Festival in the SLS Hotel, a luxury collection hotel, Beverly Hills on February 17, 2025 in Los Angeles, California. (Photo Kayla oaddams/wireimage)
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Charles D. King and Stacey Walker King, founder and CBO Macro Media Company
Los Angeles, California-17 February: Stacey Walker-King and Charles D. King take part in the seventh annual American Black Film Festival festival in SLS Hotel, a luxury collection hotel, Beverly Hills on February 17, 2025 in Los Angeles, California. (Photo Kayla oaddams/wireimage)
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Michael Jai White and Gillian White
Los Angeles, California – February 17: (LR) Michael Jai White and Gillian White take part in the seventh annual Honorary American Festival Black Film at SLS Hotel, a luxury collection hotel, Beverly Hills on February 17, 2025 in Los Angeles, Kalifornia. (Photo Frazer Harrison/Getty Images)
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WME COO Dan Limerick and Dawn Limerick
Los Angeles, California – February 17: (LR) Dawn Limerick and Dan Limerick, COO, WME take part in the seventh annual Honorary Film Film Film Film Film Film at SLS Hotel, Hotel Luxury Collection, Beverly Hills February 17, 2025 in Los Angeles, California. (Photo Frazer Harrison/Getty Images)
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Chris Spencer and Vanessa Spencer
Vanessa Spencer, Chris Spencer during the seventh annual American Black Film Festival festival, which took place at the SLS Hotel on February 17, 2025 in Los Angeles, California. (Photo of Gilbert Flores/Variety via Getty Images)
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Teyana Taylor and Aaron Pierre
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