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Allyson Felix Launches ‘Always Alpha’ to Empower the Next Generation of Women in Sports – Essence

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NEW YORK, NEW YORK – OCTOBER 08: Allyson Felix attends Glamor Women of the Year at the Times Square EDITION Hotel on October 8, 2024 in New York City. (Photo: Dimitrios Kambouris/Getty Images for Glamour)

Allyson Felix doesn’t just break records – she pushes boundaries.

The most decorated track and field Olympian in U.S. history is making history once more, this day off the track, with the launch of Always Alpha, her latest sports management company focused on female athletes.

Announced earlier this month, Felix’s company will challenge the establishment in sports management by putting female athletes at the forefront and advocating for higher representation, opportunities and resources. Known for her fearless support of women’s rights and her ability to challenge institutions, Felix takes her fight to a brand new dimension.

“I had to build what I wanted to exist.” he said AllisonFelix.

Powered by a partnership with Dolphinentertainment marketing company, the agency has ambitious plans. Always Alpha is not going to only represent women athletes in brand negotiations and deals, but may also provide strategic support in areas similar to media, marketing and profession development. Felix wants women athletes to be perceived not only as competitors, but in addition as entrepreneurs, brand creators and independent leaders.

This launch comes at a time when women in sports are gaining in popularity but still face serious disparities, from the pay gap to media coverage. Felix’s history of advocating for gender equality – in particular her public stance against the issue Nike in 2019 on maternity protection— proves she is greater than prepared to meet these challenges. Always Alpha strives to address these inequities by helping women athletes shape the narrative and maximize their financial and private potential.

Felix’s vision is easy but powerful: to create a world where women in sports are usually not only equal – they’re empowered.

“Young athletes often ask me how I diversified and consistently grew my business across marketing, media, entrepreneurship, ventures, entertainment and influence,” Felix shared exclusively with Variety.

Her own experience navigating the complexities of skilled sports, from contract negotiations to personal branding, perfectly positions her to lead this movement. She continues: “With Always Alpha, we are taking everything we have learned and creating the modern management company I dreamed of, to help the next generation of talent do the same and build the future they, in turn, dream of.”

Through her latest enterprise, Felix is ​​determined to rewrite the rules of sports management, ensuring women receive the attention, compensation and respect they deserve.

As Felix transforms from record-breaking Olympian to pioneering businesswoman, she once more reminds us of her ongoing commitment to women’s causes. Always Alpha just isn’t only a sports agency – it’s an emblem of a future where women in sports thrive each on and off the field.


This article was originally published on : www.essence.com
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Keke Palmer and SZA Team Up in ‘One Of Them Days’ Trailer – Essence

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Courtesy of Sony Pictures Entertainment

Sony today unveiled the primary trailer for , the R-rated buddy comedy starring Keke Palmer and marking the acting debut of Grammy-winning artist SZA.

The film follows best friends Dreux (Palmer) and Alyssa (SZA) as they struggle to make rent after Alyssa’s boyfriend spends their money. The trailer guarantees fun moments, from donating blood to climbing telephone poles for the Jordan couple, because the duo embarks on a crazy adventure to avoid eviction.

Directed by Lawrence Lamont and written by Syreeta Singleton, it’s a product of Issa Rae’s production company Hoorae. Singleton and Lamont have previously collaborated on the series Rae. The all-star forged included Lil Rel Howery, Janelle James, Katt Williams and Maude Apatow, in addition to Palmer and SZA.

The film, which was created in Sony’s CoCre lab – in collaboration with ColorCreative to focus on diverse voices – will hit theaters on January 24, 2025. Produced by Rae, Charles D. King’s Macro Film Studios and Palmer’s Big Boss banner, the film guarantees a wild, a comedy ride celebrating friendship and survival.

Take a have a look at the trailer below.


This article was originally published on : www.essence.com
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Trevor Noah releases new book “Into the Uncut Grass” – Essence

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Photo: ANDREA RENAULT/AFP via Getty Images

In his first kid’s book, Trevor Noah delves into the intricacies of childhood, parenting, and the often-ignored nuances of conflict resolution. Drawing on his own experiences growing up in South Africa, Noah explores the common tensions between parents and youngsters, and particularly the disconnect that may occur when there may be a lack of expertise. “All I remember from childhood is that my mother made assumptions about me that were not correct,” he explains. “And I think a lot of kids go through that. In fact, in preparation for writing this book, I only talked to children from different backgrounds and countries – children really feel like their parents don’t take the time to try to understand them.”

At the heart of this book is the relatable struggle between childhood and maturity, and the way each side can find common ground in a shared world of imagination. Through fantastical storytelling, Noah presents a story easy enough for kids to grasp, but filled with meaning for fogeys to ponder. As Noah puts it, a baby’s inner mind is “rather more complicated than… [adults] think” and reminds us that understanding a baby’s world requires patience, empathy and, most significantly, time.

Trevor Noah discovers the power of imagination in 'Into the Uncut Grass'

Illustrated by Sabina Hahn, the book is a visible and narrative journey designed to spark conversations between children and their parents – conversations that Noah believes can foster deeper understanding and help fill the gaps that typically arise in the household. offers a fresh perspective on conflict resolution, encouraging each children and adults to look beyond their differences and connect on a more meaningful level. This is not only a kid’s story; is an invite to folks to look again at their youth and consider the importance of empathy in raising the next generation.

As Noah reflects on the inspiration behind the book and the broader themes it explores, his insights reveal a deep understanding of each the simplicity and complexity of those relationships. Now the talented comedian and host shares more about his creative process, his personal experiences and the lessons he hopes readers will take away from his latest release.

ESSENCE: What inspired you to put in writing? ?

Trevor Noah: I believe it’s a number of things. First of all, I all the time wanted to put in writing a kid’s book. I all the time found them easy yet meaningful. And then I wanted to put in writing a book that attempted to handle, in my view, the most complex topic, which is conflict resolution, using certainly one of the many, I’d say, nine topics in our lives, which is identical to children who don’t need to do something that they need from their parents. And it was really me trying to resolve the puzzle, which is far greater than the book, but I used to be just having fun with it in a world that is really easy and inventive and exquisite at the same time.

You just talked about conflict resolution. How did your individual experiences growing up influence this book?

I often told my mother, even now, that there have been so many conflicts between us and it didn’t necessarily need to be that way. And I understand how difficult it have to be for fogeys, especially those living in a world where they’re working hard to make ends meet or simply working hard of their world. They may find it difficult to take the time to grasp their child. But the only thing I remember from my childhood is that my mother had certain assumptions about me that weren’t correct. And I believe quite a lot of kids undergo this. In fact, when preparing to put in writing this book, I only talked to children from different backgrounds, from different countries and places. It’s amazing how, usually, children really feel like their parents don’t take the time to grasp them.

Children move at a distinct pace. Adults navigate the world during which they work and need to do something. And so, there was a breakdown and a break in the conversations between them. So it was definitely inspired by that; conversations that I had with myself as a baby and I’m kind of attempting to relive those moments that I’d have had, attempting to resolve ideas or conflicts that existed in my home. Because that is mainly the way you learn the right way to resolve conflict as you grow up, right, from what you experienced as a baby.

That’s interesting. So what message do you hope these two beings – children and adults – take away from this story?

Well, I hope that if parents read this book with their children, initially, it’s going to be entertaining enough and I believe that children will get the right message from it. So every kid who’s read this book to date that I’ve had the opportunity to refer to has immediately talked to me and fully confirmed this. The kids replied, “Yeah man, thanks a lot for writing this book. And I completely understood what this kid was going through. And it’s really amazing to see how they behave. Yes, it’s almost like a liberation book for them. I hope adults understand that a baby’s inner mind is rather more complicated than they realize. So they need to take a while to dig deeper into this matter because they are going to discover rather more than they think.

Children cannot only be seen and never heard. Children will not be just an afterthought. There is a magical world on the other side of meeting children. And then I believe if adults read it themselves, I do not know. I’ve been on this journey for the previous couple of years and I just think, it’s amazing how offended we allow ourselves to be and the way much we assume others are mean. And it’s just me. This just isn’t scientific or research-based or anything, but I bet that fifty% of the conflicts that we now have as human beings, at the very least 50% are based simply on our perception or just on our ability to speak, or after simply based on our internal state at the moment it happens.

I hope adults read this book and ask themselves questions like: “Have you tried to understand another person? Have you accepted their point of view? Have you seen the world through their eyes? And have you considered being with them more than being with the problem?” I believe there’s something beautiful and straightforward about it that I do know I even have applied to my life.

The book had amazing illustrations. What was it like working with Sabina Hahn and the way did her art shape the story you were attempting to tell?

Sabina was a godsend. She’s phenomenal. It was my first kid’s book, but she had already illustrated many books. She actually guided me through most of the process. It not only illustrates, but asks why we illustrate and what we illustrate. She encouraged me to be as creative as I needed to be. She encouraged me to think further, after which think silly and funny, after which think crazy, rejoice with it. She jogged my memory to not take it too seriously. And I believe that was something that basically spoke to me. It was a pleasure to work with someone who hasn’t lost his youthful vigor and goofy view of the world, while still keeping a straight face and doing the things he must do. And that was really great because this book just isn’t an image book, but in addition an image book.

Normal.

And the book is predicated on these images. The book relies on these illustrations, which really connect the imagination between the words.

How was this book different out of your previous one? Did you discover this creative process tougher than your previous work?

In some ways it was easier, in others it was harder. It was easier since it didn’t require as much, I’d say, emotional excavation throughout my life. So it was easier, and it is a shorter job, etc., however it was so much harder in other ways. You take without any consideration how much harder it’s to put in writing a book with significantly fewer words. This means you possibly can rely less on verbosity and might’t just keep talking to get your message across. You need to seek out out what words you utilize and why you utilize them.

And that was really a challenge. And it was great because in a way it allowed me to delve into the world of youngsters, because sometimes once we are adults, as our vocabulary develops, we move just a little away from the emotions related to words, and we will talk more and feel less. And children have so few words, and in a way they feel more and speak less. So writing a kid’s book jogged my memory that the biggest challenge was expressing all the feelings and emotions in much fewer words. And that was probably the biggest challenge of all.

So the world for kids looks very different now than it did once I was growing up, and particularly when my father was growing up. In a world filled with digital distractions, what do you hope this book will do for kids who’re less accustomed to telling stories through books and should be more accustomed to digital narratives?

I hope it’s going to stimulate their imagination. I used to be lucky to grow up in a world where, yes, we had television, and yes, we had cartoons, movies, video games, and so forth. However, my first introduction to the world of storytelling was books. I believe each parents and youngsters, but people should never take without any consideration the gaps between information that shape the way we see the world. If you watch a video, watch a movie, or watch something, every a part of that story is communicated to you, you develop into a passive recipient of data. When you read a book, your mind has to work, your mind has to assume what the words are describing. So if you happen to and I read a page of a book and it describes a tall house with a skinny tower and a curved chimney, all of us imagine a distinct house. We could have an analogous idea, but all of us imagine a distinct home.

And I believe that is the power of reading, the power of immersion, that forces your imagination to fill in an element of the story that only your character can do. I hope we always remember it and never lose it. Because look, I mean, I really like TikTok videos as much as the next person. But I actually think it is important that we live in a world where we encourage individualism and creativity, especially on the subject of self-expression, in order that we do not all just see the world in a single short-sighted way that’s imposed on us, but somewhat see the world as a good looking tapestry an concept that represents who we’re.

Do you see yourself continuing to work in the kid’s genre? And in that case, what stories would you prefer to tell in the future?

I’ll misinform you if I say I do, and I’ll misinform you if I say I do not. I do not consider myself as anyone particularly. I just attempt to go where I find some purpose that’s combined with curiosity. I used to be lucky to find this in my life. So if something makes me pleased, I do it. And if I feel like doing it again, I’ll do it again and, initially, I’ll see what it seems like for me. But no, I would not do it only for the sake of doing it. So without delay I’m specializing in this book and just putting it on the market after which I’ll see if I provide you with one other idea or something significant. But if not, I’m glad it’s. I wanted to put in writing a book for kids. I’ve never seen myself as a kid’s creator, so without delay the answer could be: I do not know, minus the slash. I’ll see what the next adventure brings and where I’m going next.

This article was originally published on : www.essence.com
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Keke Palmer is the new brand director of Creme Of Nature – Essence

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Courtesy of Creme Of Nature

Keke Palmer new position of brand director for Nature’s Cream This is a natural evolution for her as she is known for her authenticity and love of storytelling. In this role, Palmer enjoys telling stories differently—through the lens of marketing and community engagement.

Keke Palmer is the new brand director of Creme Of Nature

“What I liked most was the opportunity to tell the story from a different point of view,” Palmer tells ESSENCE exclusively. “As an artist, I tell stories through acting, hosting and music, but with marketing it’s a bigger story.” Palmer emphasizes that this larger narrative is rooted in community – something near her heart as a Chicagoan.

Creme of Nature, founded by a hairstylist on Chicago’s South Side, has long been a staple in black hair care. Now Palmer is thrilled to be part of a brand with such a legacy and needs to proceed that legacy with a seat at the corporate table.

As someone known for championing self-expression and individuality, Palmer brings her trademark energy to her new role. “I’m excited about the fans’ feedback. From the moment I announced the role, people started telling me what products they wanted me to come back to.” But beyond the products, Palmer strives to offer fans with greater than only a direct spokesperson. “I would like to point out people how I make a set of flexi-rods or methods to get the perfect silk press. It’s about fiddling with your hair and ensuring you’ll be able to manipulate it without harming it.

Keke Palmer is the new brand director of Creme Of Nature

Palmer is keen about combining traditional brand elements with modern trends while maintaining its deep roots in the Black community. “We are wondering how to keep this traditional element, but at the same time make it reflect contemporary hairstyles and fashion. Millennials are in a space where we are tapping into our big boss energy, and I want that to be reflected in the brand as well.”

As for future projects, Palmer is excited to depart the personal and practical behind. “I’m an IRL person. I really like the demo moment, the girl moment, the togetherness moment. I would like to create opportunities where we will meet and discuss methods to use these products. She also enjoys supporting local hair stylists and contributing to the community in a big way.

Keke Palmer is the new brand director of Creme Of Nature

Palmer’s exposure to hair care began in childhood, when the joy of experimenting with hair became fun moments together with her mother. “As a baby, I all the time played with my hair. My mom was brushing my hair and I used to be fiddling with it until she got here back and said, “Girl, what did you do?” Now Palmer desires to bring back that very same sense of fun and experimentation in hair care, emphasizing that it is not about perfection, but about having fun with the process together with your family members.

Through her new role, Palmer will make an enduring impact by combining her personal experiences, community mindset and creativity to steer Creme of Nature into an exciting new chapter.

This article was originally published on : www.essence.com
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