Connect with us

Celebrity Coverage

Keke Palmer is the new brand director of Creme Of Nature – Essence

Published

on

Courtesy of Creme Of Nature

Advertisement

Keke Palmer new position of brand director for Nature’s Cream This is a natural evolution for her as she is known for her authenticity and love of storytelling. In this role, Palmer enjoys telling stories differently—through the lens of marketing and community engagement.

Keke Palmer is the new brand director of Creme Of Nature

“What I liked most was the opportunity to tell the story from a different point of view,” Palmer tells ESSENCE exclusively. “As an artist, I tell stories through acting, hosting and music, but with marketing it’s a bigger story.” Palmer emphasizes that this larger narrative is rooted in community – something near her heart as a Chicagoan.

Creme of Nature, founded by a hairstylist on Chicago’s South Side, has long been a staple in black hair care. Now Palmer is thrilled to be part of a brand with such a legacy and needs to proceed that legacy with a seat at the corporate table.

As someone known for championing self-expression and individuality, Palmer brings her trademark energy to her new role. “I’m excited about the fans’ feedback. From the moment I announced the role, people started telling me what products they wanted me to come back to.” But beyond the products, Palmer strives to offer fans with greater than only a direct spokesperson. “I would like to point out people how I make a set of flexi-rods or methods to get the perfect silk press. It’s about fiddling with your hair and ensuring you’ll be able to manipulate it without harming it.

Advertisement
Keke Palmer is the new brand director of Creme Of Nature

Palmer is keen about combining traditional brand elements with modern trends while maintaining its deep roots in the Black community. “We are wondering how to keep this traditional element, but at the same time make it reflect contemporary hairstyles and fashion. Millennials are in a space where we are tapping into our big boss energy, and I want that to be reflected in the brand as well.”

As for future projects, Palmer is excited to depart the personal and practical behind. “I’m an IRL person. I really like the demo moment, the girl moment, the togetherness moment. I would like to create opportunities where we will meet and discuss methods to use these products. She also enjoys supporting local hair stylists and contributing to the community in a big way.

Keke Palmer is the new brand director of Creme Of Nature

Palmer’s exposure to hair care began in childhood, when the joy of experimenting with hair became fun moments together with her mother. “As a baby, I all the time played with my hair. My mom was brushing my hair and I used to be fiddling with it until she got here back and said, “Girl, what did you do?” Now Palmer desires to bring back that very same sense of fun and experimentation in hair care, emphasizing that it is not about perfection, but about having fun with the process together with your family members.

Through her new role, Palmer will make an enduring impact by combining her personal experiences, community mindset and creativity to steer Creme of Nature into an exciting new chapter.

Advertisement
This article was originally published on : www.essence.com
Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Celebrity Coverage

Ici: Keke Palmer’s Beauty appearance and more – Essence

Published

on

By

Ici: Keke Palmer and Sheryl Lee Ralph's Naacp Beauty look and more

ASKRS> Keke Palmer

Advertisement

Time is now for essentially the most fashionable moments in celebrity between Fashion Week, a season of prizes and magazine covers. Meanwhile, some glances required a full GLAM team once we finished a month and Valentine’s Day, sleeping hair and romantic manicures are still strong.

For example Black flexible headband. With an analogous volume Honey Afro Janet Jackson was entwined with a red gel manicure to enhance the golden accents. Then the model Alva Claire attended Baft in a fragile UPDO, which combined her curved, thin eyebrows and a blue-winged insert.

Makeup Artist Dee Carrion was chargeable for the golden lips and teeth in the quilt. Then Coco Jones’s hair was soaked in water – glass lids and lips added to the appearance. As for TEMS? The shiny French manicure was cherry on its siren and hot chocolate gloss.

Advertisement

And those that participated within the NAACP rewards didn’t come either. Keke Palmer has turn into viral not only due to touching speech of “Artist of the Year”, but additionally due to her to knock out beauty: elegant red hair and gothic makeup makeup.

Sheryl Lee Ralph was on her “suit and draw” that night. Saisha Beecham Saisha Beecham worked on shiny magic, as she put it, “Sixty Fine” within the years. Finally, the hair artist Larry Sims gave the Gabrielle Union museum by some means Bobów. He wrote within the signature “It gives a film star”. And we couldn’t agree more.

If you missed this, take a look at the very best moments of beauty from the week.

Advertisement
This article was originally published on : www.essence.com
Continue Reading

Celebrity Coverage

Cosmetic school: Expert for additional long nails – essence

Published

on

By

“At that time we only had acrylic,” Angie Aguirre says Essence, who puts ESPY-Jones in the primary episode. “We didn’t have a number of things we have today.” Starting the series, in honor of the Black History of the month, Aguirre, nail artist Sha’carri Richardson, resembles a black story for extremely long nails-at the identical time spreading techniques from the past.

Advertisement

From memories of curved acrylics on Flo Jo of the Eighties to the red manicure in Donn Summer, and even the nail of Stiletto from the Nineteen Thirties about Queen Nenzim from the Democratic Republic of Congo, manicure for construction has a wealthy history hidden behind every decorating extension.

Using the attention shadows as a substitute of the airbrush machine (which within the Nineteen Nineties was a big, loud pedal machine), she recreated one of the vital popular styles that has since appeared today as a preferred look.

Often appropriated in popular culture long, loud nails are historically called “ghetto” as an offensive statement after they wear black women. Meanwhile, they are sometimes seen as fashionable after they wear white celebrities.

“We usually set up trends [and] People kick, “says Aguirre within the film while painting about traditional nail art visible within the Nineteen Nineties.” When pop culture gets it, they change what they want to be like that. ” However, “black women wore these nails long before social media.”

Advertisement

Now that the nail industry is to succeed in USD 36.27 billion until 2032Aguirre explains the influence that black women have on beauty and what the longer term of those historical manicures will seem like. “Nail game has become very innovative,” he says, with latest products reminiscent of Gel-X. “[It’s] It is very different from what was during the day. “

This article was originally published on : www.essence.com
Advertisement
Continue Reading

Celebrity Coverage

ICEM: Black Love was all over the blue carpet during ABFF HONORS

Published

on

By

ICEM: Black Love was all over the blue carpet during ABFF HONORS

Gilbert Flores/Variety via Getty Images

Advertisement

On Monday, at the SLS Hotel in Beverly Hills A Who’s Who of New Stars, Hot Talent and Legends was at hand to honor the best in black talent on the screen for the American Black Film Festival awards. Honores for the Night to Aaron Pierre, who received the Rising Star award (while the crowd sang: “Aaron Pierre, to Mufasaaaa”), Essence Black Women in Hollywood Honree Marla Gibbs, who received the Hollywood Legacy award, Keke Palmer caught the Renaissan prize. Aunjanue Ellis-Taylor received the same honor for girls.

Many people got here out to have fun, including presenters Ava DuverNay, Anthony Mackie, Boots Riley, Kelvin Harrison Jr. and Regina King. But in Hollywood there have been many stars and massive names, which also got here out with their partners to enjoy the annual event. They began a blue rug with sweet PDA and good vibrations, able to enjoy an important night.

From Larenz Tate and Tomasina’s wife to Dondre Whitfield and Salla Richardson Whitfield, Loretta Devine and husband Glenn Marshall, Lance and Rebecca Gross, and newlyweds Yvette Nicole Brown and Anthony Davis, Love was in the air. (Another essence of black women in Hollywood Honore, Teyana Taylor, was a supporting Aaron Pierre there, and there are rumors that these two enjoy their company, which, for which we’re here.) More couples appeared to this event than since the prize season. Scroll to see and feel all love.

Advertisement

This article was originally published on : www.essence.com
Continue Reading
Advertisement

OUR NEWSLETTER

Subscribe Us To Receive Our Latest News Directly In Your Inbox!

We don’t spam! Read our privacy policy for more info.

Trending