Connect with us

Health and Wellness

Can supermarket loyalty cards encourage us to make healthier selections?

Published

on

Most recently, Ken Murphy, CEO of the British international supermarket chain Tesco he said on the conference that Tesco “can use Clubcard data to nudge customers towards healthier choices”.

How wouldn’t it work and is that this what we wish? Our latest study, published within the journal Scientific journal of research and reviewgives the reply.

Loyalty programs have been around for the reason that Eighties, with the introduction of loyalty programs frequent flyer programs.

The advancements in loyalty programs are enormous, with some even using game-based approaches equivalent to leaderboards, trophies, and treasure hunts to keep people engaged. The principle of loyalty is predicated on a type of social exchange, viz reciprocity.

An ongoing relationship implies that we recurrently use the nice or service because trust the service providerwe’re satisfied with the serviceand us consider the rewards we receive reasonable – whether discounts, vouchers or gifts.

In return, we accept the incontrovertible fact that in lots of cases loyalty programs collect data about us. Our purchasing history, often tied to our demographics, generates improvements in service delivery.

If we accept it, then yes proceed to benefit from rewards programsequivalent to promotional offers or other discounts. Effectiveness lies not only in presenting us with attractive offers for things we’re serious about purchasing, but additionally for other discounted items that we now have not considered purchasing.

Does it work?

So is that this the long run? The first issue is whether or not we’re satisfied with the gathering of information about us. There is a trade-off between the extent of personalization desired and the quantity of information we’re willing to share. Research has shown that the more personalized the programs are, the higher the more concerned we’re about crossing the boundaries of privacy. For example, lots of us dislike personalized communication about services via chatbots.

A second, related issue is that loyalty program data is and can proceed to be available huge value for external organizations. For example, market research can use loyalty program data to more closely track consumer trends. Scientists can use data Down draw conclusions about health behaviors.

While data from loyalty programs is invaluable for research purposes, not all shoppers are comfortable with their data being shared in this fashion. In a 2023 survey of 1,539 people conducted by Yasemin Hirst of Lancaster University and colleagues, 39% said that they didn’t want to share their personal data to academic institutions, and 56.9% didn’t want to share their personal data with private organizations.

What data people were willing to share also varied: for instance, people were more willing to share loyalty card data for research purposes (51.8%) than social media data (30.4%). Generally speaking, persons are concerned about privacy and misuse of their data.

All this points to data privacy and permission needed to share personal information with third-party advertisers and data brokers for web shoppers.

Tesco could also be trying to persuade us to make healthier selections.
Steve Travel/Shutterstock Guide

The final aspect is what the info reveals. Data from loyalty programs doesn’t give the complete picture buyer. We mix and match where we buy food due to our budget and geographical location. Some retailers have a greater reach and delivery in rural areas than others, which further influences our behavior.

This also implies that our degree of loyalty ensures only partial image what we find yourself buying, and how healthy our habits are.

New research

In our latest study, Sarah Jenkins and I conducted a study to have a look at issues related to what Murphy had in mind. We asked 389 people to rate how their grocery shopping behavior could possibly be influenced.

We checked out three categories. One included financial incentives and discount offers. The second method was classic “nudge” methods, equivalent to marking healthy or ecological options, campaigns or educational programs.

Finally, we checked out technology incentives that may be implemented using smartphones or laptops when shopping online. For example, there could also be suggestions for food selections or an automatic system that can only select healthy food selections. Alternatively, the system could rate your shopping selections based on how healthy they were.

Respondents rated all of those options on whether or not they could help promote healthy and green selections. Overall, participants preferred financial methods typically, especially discounts on healthy foods (44.7%). They also considered taxes on unhealthy food to be effective.

The least preferred were sustainability campaigns (6.3%) and automatic sustainability selections (6.5%), equivalent to online shopping algorithms that only offer us sustainable options. One possible reason could also be a lack of expertise of what sustainable development actually means.

Behavioral and financial methods were considered barely more ethical than technological methods, although most individuals found all options to be somewhat ethical.

That said, techniques to nudge human behavior in the precise direction don’t at all times work. People like or dislike them, depending on quite a lot of aspects, including whether it seems effective, whether it is moral, and whether or not they even have desire to change your behavior.

Future options

Market researchers in various ways study our shopping trendsthe identical pattern emerges: in about 25% of cases we do our grocery shopping online. The exact percentage varies depending on the country and the foods we buy, but the overall prediction is that this will increase to roughly 45% in the following 5-10 years.

This will mean further innovation in loyalty programs geared toward each acquiring latest customers and retaining the prevailing base. Retailers must subsequently pay attention to the shortcomings of this approach, including the incontrovertible fact that it doesn’t work on people who find themselves unwilling to change their behavior, that it only provides limited information and that there may come a degree when services grow to be personalized, that many individuals don’t need to share their data.

Some of us will proceed to enjoy the advantages of those programs so long as we now have the possibility to make a selection. Indeed, some people want suggestions to make it easier to select healthy or sustainable options, but others don’t. It’s necessary to have a selection.

This article was originally published on : theconversation.com
Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Health and Wellness

Designer in the highlight: thanks to Lumère, Mounir Sakho does not create clothes based on clicks – Essence

Published

on

By

Lumere

At just 23 years old, New York-based designer Mounir Sakho has developed a loyal following for his emerging brand, Lumère. He recently released his first full-length album collection this excites the fashion world much more. The story of Lumère, which premiered in 2019, began exceptionally.

As a curious child, Sakho looked through his mother’s African textile books. A cloth called “Lumière” caught his attention, prompting him to ask his mother what it meant. He remembers how she responded to him with admiration in her eyes and exclaimed that it was the perfect solution for him. And the name of his brand was born. The designer’s name means “light”, like the French word lumière. He feels that his mother gave him a brand. This level of purpose is compelling to him, especially since he would not be here physically without her.

Sakho says he decided to name his brand Lumère as a tribute to his mother – adding that it could even be translated as “my mother”. He notes that the brand name stays close to the original word that launched his entrepreneurial journey.

The designer created his brand as an expression of his perspective as a primary-generation American with Guinean roots. The worlds of West Africa and America often mix, and his work is interesting in his eyes. Living on the Upper East Side of New York, she is usually exposed to a wide selection of styles, from streetwear to traditional African motifs. The designer deeply immersed himself in the diverse styles, sophistication and innovation that lie behind these influences. “I wanted to attract attention [my] heritage in a fresh way and tell a new story,” he shared.

Designer in the spotlight: thanks to Lumère, Mounir Sakho does not create clothes based on clicks
Lumere

Mounir attributes his talent for design to YouTube, which was an enticing learning experience for him. He engaged with the platform and thru the digital site learned a lot of the features he needed to grow as a designer. He didn’t study design in a proper environment, but that did not stop him from absorbing information and learning through his family’s wealthy design lineage.

“Fashion is in my DNA,” he said matter-of-factly. He stated that his great-grandmother was a highly respected textile designer in Guinea, so his passion for clothing and priceless designs stems from an extended-standing genetic predisposition. Sakho also learned by trial and error.

Designer in the spotlight: thanks to Lumère, Mounir Sakho does not create clothes based on clicks
Lumere

Lumère’s ethos is rooted in a balanced dance between classical and contemporary accents. It designs timeless yet forward-pondering pieces with palm red accents and the “Ètoile motif” to present a creative approach to modern fashion. When he creates, he all the time has his teenage self in mind, giving the designer space to explore, develop and experiment. She designs for many who are in search of a protected space to develop and express themselves. “Lumère is a combination of all the influences that have made me who I am; skater, nerd, artist, anime lover, proud New Yorker. I want the world of Lumère to be a place where all these things, no matter how different they are, can find common ground and coexist in harmony.” Sakho is constructing a community that’s inclusive, culturally wealthy and values ​​creativity, diversity and modernity, while also respecting the deep-rooted cultural heritage that shaped him growing up.

Designer in the spotlight: thanks to Lumère, Mounir Sakho does not create clothes based on clicks
Lumere

His favorite look to date was the embroidered calfskin biker jacket that was recently seen on British singer Zayn Malik’s show. After achieving this feat, Mounir realized what a milestone his young brand had achieved. The jacket is an example of the way it combines modern, refined details with classic silhouettes. The remaining models from the brand’s latest collection feature a star motif. Structured jackets, two-tone trousers, contrast stitching and velvet trim are also featured in this debut collection.

“I still have a lot of room to grow, but I’ve learned that the wisdom gained over time equips you with the tools to become your best self. Every challenge I faced while creating this collection shaped me and reminded me that growth often comes from discomfort,” he explained. Reflecting on how far he’s come as a designer, he would tell his younger self to be patient. The designer says that pursuing your dreams could make the waiting a chore, especially if you want to achieve a certain level of success. “Free time is invaluable, it teaches you about yourself and deepens your understanding of your mission,” he said. Although his latest collection is accessible for pre-order, he’s currently working on one other collection and is constructing on the momentum that’s electrifying.

The Lumère designer’s dream is for it to be recognized around the world for its innovation. He wants to be included in the list of top fashion designers who push boundaries and introduce changing perspectives in an industry that usually stagnates due to trends. Sakho focuses solely on creating clothes that tell a compelling story, similar to wearable artworks.

This article was originally published on : www.essence.com
Continue Reading

Health and Wellness

The latest Covid booster will be available soon. Should I get one? Am I eligible?

Published

on

By

Australia Therapeutic Goods Administration (TGA) recently approved a brand new booster vaccine against Covid-19. The shot was developed by Pfizer and Targets subvariant JN.1 by Omicron.

This is now the fifth version of the COVID vaccines, that are updated often to maintain up with the rapidly evolving SARS-CoV-2 virus.

But nearly five years into the pandemic, it’s possible you’ll be wondering, why do we’d like one more style of booster vaccine? And will we still must take legal highs in any respect? Here’s what to contemplate.

Targeting the spike protein

JN.1 booster from Pfizer (and Moderna, although TGA has not approved this stage) relies on mRNA technology. This technology instructs our cells to provide a particular protein – on this case, the SARS-CoV-2 spike, a protein on the surface of the virus that permits it to connect to our cells.

This helps the immune system produce antibodies that recognize the spike protein and stop the virus from entering our cells.

In response to our enhanced immune response from vaccinations and former infections (called immune pressure), SARS-CoV-2 has continued to evolve over the course of the pandemic, modifying the form of the spike protein, making our antibodies less effective.

We’ve been coping with a soup of Omicron subvariants recently, including the JN.1. Since the detection of JN.1 in August 2023this subvariant of Omicron spawned many further subvariants akin to KP.2 (referred to as FLiRT), KP.3 (referred to as FLUQE), and XEC.

The spike protein consists of 1273 amino acidstype of like molecular constructing blocks. Mutations to spike protein change individual amino acids.

Certain amino acids are necessary for neutralizing antibodies to bind to the spike protein. This means the changes could give the virus a bonus over earlier variants, helping it evade our immune response.

Scientists are continually updating Covid-19 vaccines, attempting to sustain with these changes. The higher the vaccine’s “spike” matches the spike protein on the surface of the virus trying to contaminate you, the more protection you possibly can get.

So who should get vaccinated and when?

Updating vaccines to combat mutating viruses isn’t a brand new concept. This has since been the case with the flu vaccine around 1950.

We have develop into accustomed to the annual flu vaccine within the run-up to winter cold and flu season. However, unlike the flu, the coronavirus doesn’t follow an annual seasonal cycle. The frequency of waves of Covid-19 infections is variable, with recent waves occurring periodically.

Covid too more portable than the flu, which is one other challenge. Although numbers vary, a conservative estimate of the reproduction number (R0 – how many individuals one person infects) for JN.1 is 5. Compare this to seasonal flu with an R0 of about 1.3. In other words, COVID may be 4 times more contagious than the flu.

Add to this the immunity resulting from vaccination against Covid (or previous infection) begins to weaken in the next months.

Therefore, for some more vulnerable people, an annual Covid-19 booster isn’t considered sufficient.

For adults aged 65 to 74a booster dose is beneficial every 12 months, but every six months is eligible. For adults over 75, a shot is beneficial every six months.

Adults aged 18 to 64 are eligible every 12 months unless they’ve a severe immune deficiency. Immunodeficiency could cause many conditions, including genetic disorders, infections, cancer, autoimmune diseases, diabetes and lung diseases, in addition to organ transplantation. For this group, they’re beneficial to receive the shot every 12 months, but are eligible every six.

Regular Covid-19 boosters are beneficial for people who find themselves over 65 years of age or who’re prone to underlying health conditions.
Production AYO/Shutterstock

Understanding the recommendation

The JN.1-targeted vaccine should provide good protection against Omicron virus subvariants which might be more likely to be in circulation in the approaching months.

There are a couple of things that must occur before JN.1 vaccines are available, akin to the Australian Technical Advisory Group on Immunization providing guidance to the federal government. However, we are able to reasonably expect that they will be implemented inside the subsequent month.

If they reach doctors’ offices and pharmacies before Christmas and you plan to make use of a booster dose, the vacation period may be a further incentive to purchase it, especially in case you plan to attend many family and social gatherings in the summertime.

In the meantime, XBB.1.5 vaccines remain available. While these are targeted against the sooner Omicron subvariant, they need to still provide some protection.

While young, healthy people should want to wait for updated booster doses, for many who are vulnerable and require vaccination, the choice to carry off on vaccination may be something to contemplate along with your doctor.

Australia’s COVID booster vaccine recommendations, with stronger wording (“recommended” relatively than “eligible”) used for vulnerable groups, reflect what we learn about Covid-19. People who’re older and medically vulnerable usually tend to develop into very unwell as a result of the virus.

For young, healthy individuals who may be wondering, “Do I even need a COVID booster vaccine?”, it is sensible to get one yearly. Although you’re less more likely to get Covid, it is feasible. Importantly, vaccines also reduce risk developing long Covid.

While COVID vaccines are superb at protecting against severe disease, they don’t necessarily prevent infection. Evidence that they reduce transmission has been mixedAND has modified over time.

We realized that vaccination will not free us from Covid-19. But it remains to be our greatest defense against severe disease.

This article was originally published on : theconversation.com
Continue Reading

Health and Wellness

He came to the US with $100; He is now a mental health expert

Published

on

By


Meet Honor Sithole, a renowned Black mental health advocate and licensed skilled caregiver who immigrated to the United States in 2000 with just $100 in her pocket. He has now released a compelling recent book titled , chronicling his extraordinary journey as a Zimbabwean immigrant to becoming certainly one of the most influential mental health professionals in America.

Sithole, founder and CEO of Inside Fitness 360 Professional Counseling and Life Coaching, has been in his own practice for over 10 years and has transformed the lives of over 30,000 people through his counseling sessions, becoming a leading voice for mental health. His practice was recognized in 2018 as a Face of Mental Health for its progressive approach and exceptional impact, and in 2022 he was a podcast guest.

weaves Sithole’s inspiring personal narrative with practical strategies for private transformation. The book offers readers a comprehensive plan for achievement, specializing in self-knowledge, harmony of mind, body and spirit, and authentic living.

“My journey from coming to America with just $100 to building a successful practice and being recognized by the Texas State Senate has taught me invaluable lessons about perseverance and personal growth,” says Sithole. “By doing so, I share these insights to help others overcome their own challenges and achieve their dreams.”

Sithole’s experience has earned him quite a few accolades, including:

• 2023 Immigrant Career Excellence Award

• Named certainly one of the Top 100 Black Therapists by the Boris Lawrence Henson Foundation (2022)

• Texas Senate Proclamation on Supporting Men’s Mental Health

• Award named after Richard E. Hopkins “Torch” 2020

Company impact and leadership development

goes beyond personal development to include key workplace well-being strategies. Sithole’s corporate training programs have helped organizations create a psychologically protected environment, leading to:

• Greater worker satisfaction and retention

• Better communication and cooperation inside the team

• Reduced stress and burnout in the workplace

• Developing emotionally intelligent leadership

As a trusted advisor to government entities, skilled athletes and corporations, Sithole brings over 20 years of leadership experience to his work supporting mental health. His approach to corporate well-being and leadership development has revolutionized the way organizations look after employees’ mental health, creating psychologically protected workplaces where teams can thrive.

The book is available at Amazon.


This article was originally published on : www.blackenterprise.com
Continue Reading
Advertisement

OUR NEWSLETTER

Subscribe Us To Receive Our Latest News Directly In Your Inbox!

We don’t spam! Read our privacy policy for more info.

Trending