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Stepping Up: How NIL Agreements Are Changing the Game for Black Female Athletes – Essence

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BATON ROUGE, LA – SEPTEMBER 4: LSU Tigers basketball player Flau’jae Johnson visits the gold carpet during the world premiere of The Money Game at the Pete Maravich Assembly Center on September 4, 2024 in Baton Rouge, Louisiana. (Photo: Peter Forest/Getty Images for Prime Video)

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I remember watching the ESPN documentary “30 for 30” about the Fab Five after I was in college and being so impressed not only by their talent, but in addition by their stories. While this was truly one in all the most epic eras in college basketball, many individuals do not know the struggles a few of these players needed to cope with – being away from school while attempting to support their families at home. And I actually didn’t prefer it, considering how much money, as everyone knows, these schools created from their blood, sweat and tears.

It was a stark reminder of how the old system didn’t support student-athletes, especially those from disadvantaged backgrounds.

Fast forward to today and, thankfully, the tables have turned. The introduction of name, image and likeness (NIL) agreements has completely modified the landscape of faculty sports. And do you understand who’s leading this revolution? Black athletes, especially Black women, are showing everyone the way it’s done. It’s not nearly being profitable – although let’s be honest, that may be a significant a part of it. These women are changing the game, each on and off the field.

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Take, for example, the recent NCAA Women’s Basketball Championship. LSU’s Angel Reese didn’t just dominate on the court – she turned her success right into a goldmine. After that viral moment with Caitlin Clark, Reese’s social media blew up and so did her checking account. Reebok and Amazon got here knocking, and identical to that, Reese became the role model for NIL’s success.

In the world of gymnastics, University of Florida’s Trinity Thomas flips the script (see what I did there?). The 27-time All-American doesn’t just stick landings; she also makes lucrative deals. In a sport where black women don’t all the time get their due, Thomas shows everyone the way it’s done.

In the world of athletics, Sha’Carri Richardson proved that failure doesn’t define an athlete’s marketability. Despite the challenges on her Olympic journey, Richardson has leveraged her daring personality and undeniable talent into meaningful brand partnerships. Her cope with Beats by Dre demonstrates how NIL opportunities can provide athletes with a platform to keep up their public presence and financial stability, even after they face obstacles of their skilled careers. Richardson’s story is a strong example of resilience and flexibility in the changing sports marketing landscape.

These deals don’t just fill bank accounts – they amplify voices that have to be heard. Flau’jae Johnson, one other LSU standout, is an example of how NIL contracts can profit athletes with diverse talents. Johnson has successfully leveraged her dual careers as a basketball player and rapper right into a lucrative partnership. Her cope with Puma goes beyond typical sports support, allowing her to showcase her versatile skills. This partnership demonstrates how NIL’s capabilities can enable athletes to construct personal brands that encompass their full range of talents and interests, each athletic and non-sports.

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Many of those athletes are using latest platforms to make clear vital issues. Aaliyah Gayles, USC basketball player who survived the shootinguses his NIL opportunities to talk out against gun violence. Talk about turning pain into purpose.

But let’s face it – not every part goes easily. Despite the opportunities presented by NIL contracts, there are still discrepancies that have to be addressed. According to data from Opendorseleading technology company NIL, although 52% of Division I athletes are people of color, they received only 16% of total NIL compensation between July 2021 and June 2022. This gap highlights the ongoing challenges of ensuring equitable access to NIL opportunities. Something’s not right here, right?

Nevertheless, the situation looks promising. The NIL Summit in Atlanta recently brought diversity to the forefront, showing that the sports marketing world is finally waking as much as the power of authentic voices. More and more brands are realizing that with regards to connecting with fans, Black female athletes are the real MVPs.

So what does the scoreboard appear to be going forward? They are Black female athletes: 1, Old Guard: 0. These women don’t just change the game; they create a very latest textbook. Sure, they turn their talent into cold, hard money, but they do way more than that. They develop into entrepreneurs, advocates and role models.

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In the latest world of faculty sports, Black female athletes are securing greater than only a bag – they’re securing a brighter future for the next generation. And let me inform you, it’s beautiful to look at. Indeed, he keeps playing.

This article was originally published on : www.essence.com
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Usher to provide the address of the Emory University class start from 2025 graduates

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It seems that there will not be much that Usher Raymond IV – Better, known to the world, simply as a USher – no. He can sing. He can dance. He can sing and dance while skating. He works. Sells Las Vegas residences. Performs philanthropic work.

And also performs the completion addresses. Usher was utilized by the University in its own yard. May 12 Usher will provide the address at Emory University 180. Ceremony of graduation and shall be awarded with an honorary doctorate in humanitarian letters from the institution. This will not be the first Usher Rodeo with an honorary doctorate; In 2023 Berklee School of Music in Boston He awarded the International Superstar with distinction. He also gave comments then.

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Usher will not be alien to Emory University. His non-profit, New Usher Lookwhich according to the website“He transforms the lives of malnourished youth through a comprehensive program that develops passion, global leaders”, has established cooperation with Emory’s University’s University Goizueta Business School in a 400-hour program helping to prepare teenagers for faculty. Apparently, non-profit influenced over 50,000 students.

“I spent my life following my spark – my passion – and trying to support young people when they find and follow their own passions. I am excited that I have the opportunity to talk to these amazing Emory students who graduate and prepare for imprint in the world – said Usher in Billboard statement.

Usher is one of the most successful musical acts in history, selling over 80 million records, winning many Grammy awards and has toured throughout the world since his profession in the mid -90s. His album “Confessions” from 2004 is the second best -selling album from 2000 and is taken into account by Rolling Stone as one of the best albums of all of all of all.

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This article was originally published on : thegrio.com
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The most iconic moments of the beauty of Robert Flack – Essence

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Robert Flack, a valued singer, songwriter and pianist, died on February 24, 2025, at the age of 88. The legendary singer, whose velvety voice again defined the soul and R&B, stays a everlasting icon of elegance, emotions and artistry. With timeless classics, resembling “Killing Me Softly with His Song” and “The First Time Ever and Wis See Your Face”, the singer died the audience captivated the audience along with her ability to weave delicacy and power in every note. Not only will we take heed to her repetitive music, but we won’t stop eager about its most iconic moments of beauty.

In the 70s Robert seriously swayed Afro – a daring statement of being black and proud – during performances at live shows, including the famous Newport Jazz festival. Two years later, she honored the scene of Ronnie Scott in London along with her hair drawn into the band, combined with dramatic long eyelashes, which defined her characteristic appearance. Always to experiment with hair, she also accepted braids decorated with beads, without effort combining style and cultural pride.

Just a few many years quickly forward, and Robert was still turning her head. While playing in Gillette Civil Rights 2010 between Cincinnati Reds and St. Louis Cardinals, she stunned the navy blue eye shadow, a dark light highlighter and daring red lipstick. The following yr, she performed at Bideawee Ball from 2011 with full rhythm – eyeliner, mascara, highlighter and its characteristic red lips. And in 2020 she performed unforgettable during the 62th annual Grammy Awards, wearing a beautiful curly crown and the same red lipstick that we met and loved.

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In honor of her everlasting legacy, we glance back at some of the most iconic beauty moments of Roberta’s incomparable flack.

This article was originally published on : www.essence.com
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Joe Freshgoods X New Balance 992 “Starn Well” is celebrating cooperation

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New Balance, Joe Freshgoods, Chicago

 


Joe Freshgoods selects five years and counts with New Balance because of his latest version 992 “Arged Well”, a tribute to his creative partnership with a characteristic brand of sportswear, which still supports his design talents and a contagious passion.

After Debut On the Joe Freshgoods New Balance 992 website, Chicago Creative is preparing for a wider version of February 28 via newbalance.com and chosen retail sellers. The new edition of the sneakers means the fifth anniversary of Joe of New Balance, milestone after almost stood before closing his now widely beloved and known brand.

The document coming in June 2025 is shared within the history of Joe’s success, from his start as an area Streetwearus brand in his hometown of Chicago to providing New Balance partnership in 2020, when he wasn’t sure find out how to keep his business.

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“He examines how the partnership influenced the global culture of sneakers and development transparency”, Joe common In the announcement on Instagram, “which was more important to me than just doing it about tennis games. This is a real life. ”

The trailer of the documentation offers access to Joe’s journey, presenting his modest approach to success and its influence on the Boston brand of sportswear founded in 1906. Since joining New Balance, Joe Robinson (higher referred to as Joe Freshgoods), a champion with a young history.

Five years later, with 20 Sneakers Publishing House and counting the most recent cooperation of New Balance Joe Freshgoods is a love letter for his creative journey with the Boston brand.

“Sometimes I feel that I shouldn’t be here. But I am here and say, “Oh, I’m good at what I do,” he says within the film.

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Project 992 “Agnish well” attracts the inspiration from the primary cooperation of Joe Freshgoods from New Balance – the edition of New Balance 992 “No Emotions”, also referred to as “heart anatomy”. It was a right away hit and celebrated in the course of the NBA All-Star weekend, and now charges resale prices around $ 3,000.

While the explanations for the New Balance revival may vary, many consider the primary release of Joe 992 to be a catalyst that enlivened the brand. Sneakers have pink and red suede silhouettes placed on an olive mesh base and accented saddle skin on the tongue and rear card.

Four sets of lace are attached, and the box is decorated with unique details reflecting the theme “aging well”. In addition, Joe Freshgoods designed the “Championship Dreams” leather university jacket to commemorate his five -year success as a designer.

“I wanted this jacket to capture the essence of the last five years – each project was a milestone, another closed chapter, another dream,” Joe signature Post on Instagram. “Over time, I had the honor to tell culturally important stories, and this jacket reflects this travel project according to the design.”

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This article was originally published on : www.blackenterprise.com
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