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Google is introducing ads to AI reviews, expanding AI’s role in search

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Google will start showing ads in AI reviews, that are the AI-generated summaries it provides for certain Google Search queries, and will even add links to relevant web sites for a few of those summaries. AI-organized search results pages will even be available in the US this week.

The growing importance of artificial intelligence in Google’s core search engine is aimed toward keeping users from switching to alternatives comparable to ChatGPT or OpenAI’s Perplexity, which use artificial intelligence to answer lots of the questions traditionally asked to Google. Embarrassment he said in May that its worldwide user base had grown to over 85 million web visits, a drop in the bucket compared to Google, but impressive considering Perplexity launched just two years ago.

Since its launch this spring, AI Reviews has been the topic of much controversy, with its dubious claims and dubious advice (like adding glue to pizza) gaining huge popularity online. Recent report from the search engine marketing platform SE Ranking found that AI Reviews cites sites which might be “not completely trustworthy or evidence-based,” including outdated research and paid product listings.

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The major problem is that AI Reviews sometimes has difficulty distinguishing whether a source of knowledge is fact or fiction, satire or serious matter. Over the past few months, Google has made changes to how AI Reviews work, including limiting responses related to current events and health topics. But the corporate doesn’t claim it’s perfect.

“We will invest in AI reviews to make them even more useful,” Rhiannon Bell, vice chairman of user experience at Google Search, said at a press conference. “We do everything we can to provide our users with relevant content.”

Separately, Google says AI Reviews has led to a rise in Google Search engagement, especially amongst 18- to 24-year-olds – a key demographic for the corporate.

Now Google is taking steps to monetize this feature by adding ads.

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US mobile device users will soon see ads in AI Reviews with “relevant queries” comparable to how to remove grass stains from jeans. Ads labeled “Sponsored” will appear alongside other unsponsored content in AI summaries and can be pulled from advertisers’ existing campaigns on Shopping and the Google Search network.

AI Reviews ads have been available to select users for a while, and according to internal Google data, they’ve been well received.

“People have found AI advertising useful because it allows them to quickly connect with the right companies, products and services to take the next step exactly when they need it,” Shashi Thakur, vice chairman of Google Ads, wrote in a blog post shared with TechCrunch .

But ads also litter AI summaries. One of the formats, the carousel of sponsored product results, is embedded directly in AI summaries and placed in such a way that unsponsored content is pushed to the screen.

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Search results organized by artificial intelligence
Image credits:Google

The recent look of AI Reviews that appears alongside ads adds highlighted links to web sites that could be relevant. For example, when you search “Do air filters protect your lungs?” AI Reviews may link to a study on air filters conducted by the American Lung Association.

The redesign was tested for several months and is currently being rolled out in regions where AI Overviews were already available, including India, Brazil, Japan, Mexico, the US and the UK

Finally, this week in the US, a separate product will debut on mobile devices – search results pages organized by artificial intelligence. Searches for recipes and meal inspiration – like “What are some good vegetarian snacks or dinner ideas that make an impression?” – can display an AI-aggregated page of content from across the web, including forums, articles and YouTube videos.

However, they are going to not include AI Reviews ad formats.

“The customized Gemini (model) generates an entire page of relevant and structured results,” Bell explained, referring to Google’s Gemini family of artificial intelligence models. “With AI-organized results pages, we are serving more diverse content formats from a more diverse set of content.”

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Google says it plans to expand these pages to other search categories in the approaching months.

Publishers may suffer collateral damage.

One study found that AI reviews can negatively impacting roughly 25% of publisher traffic due to the reduced emphasis on website links. On the revenue side, an authority quoted by The New York Post estimated that AI-generated reviews could result in publisher losses of greater than $2 billion due to the resulting decline in ad impressions.

AI-generated search results from Google and competitors don’t yet appear to block traffic from large publishers. In their latest earnings, Ziff Davis and Dotdash Meredith – IAC parents characterised effects as negligible.

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But which will change because Google which commands over 81% of the worldwide search market, expands AI overviews and AI organized pages for more users and queries. According to one estimateAI overviews only showed up for about 7% of searches in July, as Google re-targeted the feature to make changes.

Google says it continues to take publishers’ concerns under consideration during its AI-powered search workshops.

This article was originally published on : techcrunch.com
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Trump to sign a criminalizing account of porn revenge and clear deep cabinets

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President Donald Trump is predicted to sign the act on Take It Down, a bilateral law that introduces more severe punishments for distributing clear images, including deep wardrobes and pornography of revenge.

The Act criminalizes the publication of such photos, regardless of whether or not they are authentic or generated AI. Whoever publishes photos or videos can face penalty, including a advantageous, deprivation of liberty and restitution.

According to the brand new law, media firms and web platforms must remove such materials inside 48 hours of termination of the victim. Platforms must also take steps to remove the duplicate content.

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Many states have already banned clear sexual desems and pornography of revenge, but for the primary time federal regulatory authorities will enter to impose restrictions on web firms.

The first lady Melania Trump lobbyed for the law, which was sponsored by the senators Ted Cruz (R-TEXAS) and Amy Klobuchar (d-minn.). Cruz said he inspired him to act after hearing that Snapchat for nearly a 12 months refused to remove a deep displacement of a 14-year-old girl.

Proponents of freedom of speech and a group of digital rights aroused concerns, saying that the law is Too wide And it will probably lead to censorship of legal photos, similar to legal pornography, in addition to government critics.

(Tagstransate) AI

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Microsoft Nadella sata chooses chatbots on the podcasts

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Satya Nadella at Microsoft Ignite 2023

While the general director of Microsoft, Satya Nadella, says that he likes podcasts, perhaps he didn’t take heed to them anymore.

That the treat is approaching at the end longer profile Bloomberg NadellaFocusing on the strategy of artificial intelligence Microsoft and its complicated relations with Opeli. To illustrate how much she uses Copilot’s AI assistant in her day by day life, Nadella said that as a substitute of listening to podcasts, she now sends transcription to Copilot, after which talks to Copilot with the content when driving to the office.

In addition, Nadella – who jokingly described her work as a “E -Mail driver” – said that it consists of a minimum of 10 custom agents developed in Copilot Studio to sum up E -Mailes and news, preparing for meetings and performing other tasks in the office.

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It seems that AI is already transforming Microsoft in a more significant way, and programmers supposedly the most difficult hit in the company’s last dismissals, shortly after Nadella stated that the 30% of the company’s code was written by AI.

(Tagstotransate) microsoft

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The planned Openai data center in Abu Dhabi would be greater than Monaco

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Sam Altman, CEO of OpenAI

Opeli is able to help in developing a surprising campus of the 5-gigawatt data center in Abu Dhabi, positioning the corporate because the fundamental tenant of anchor in what can grow to be considered one of the biggest AI infrastructure projects in the world, in accordance with the brand new Bloomberg report.

Apparently, the thing would include a tremendous 10 square miles and consumed power balancing five nuclear reactors, overshadowing the prevailing AI infrastructure announced by OpenAI or its competitors. (Opeli has not yet asked TechCrunch’s request for comment, but in order to be larger than Monaco in retrospect.)

The ZAA project, developed in cooperation with the G42-Konglomerate with headquarters in Abu Zabi- is an element of the ambitious Stargate OpenAI project, Joint Venture announced in January, where in January could see mass data centers around the globe supplied with the event of AI.

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While the primary Stargate campus in the United States – already in Abilene in Texas – is to realize 1.2 gigawatts, this counterpart from the Middle East will be more than 4 times.

The project appears among the many wider AI between the USA and Zea, which were a few years old, and annoyed some legislators.

OpenAI reports from ZAA come from 2023 Partnership With G42, the pursuit of AI adoption in the Middle East. During the conversation earlier in Abu Dhabi, the final director of Opeli, Altman himself, praised Zea, saying: “He spoke about artificial intelligence Because it was cool before. “

As in the case of a big a part of the AI ​​world, these relationships are … complicated. Established in 2018, G42 is chaired by Szejk Tahnoon Bin Zayed Al Nahyan, the national security advisor of ZAA and the younger brother of this country. His embrace by OpenAI raised concerns at the top of 2023 amongst American officials who were afraid that G42 could enable the Chinese government access advanced American technology.

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These fears focused on “G42”Active relationships“With Blalisted entities, including Huawei and Beijing Genomics Institute, in addition to those related to people related to Chinese intelligence efforts.

After pressure from American legislators, CEO G42 told Bloomberg At the start of 2024, the corporate modified its strategy, saying: “All our Chinese investments that were previously collected. For this reason, of course, we no longer need any physical presence in China.”

Shortly afterwards, Microsoft – the fundamental shareholder of Opeli together with his own wider interests in the region – announced an investment of $ 1.5 billion in G42, and its president Brad Smith joined the board of G42.

(Tagstransate) Abu dhabi

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