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Jaylen Brown Turns Down $50 Million Backing to Launch His Own Performance Brand, 741 – Essence

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BOSTON, MASSACHUSETTS – SEPTEMBER 24: Jaylen Brown #7 of the Boston Celtics addresses the media during Boston Celtics Media Day on the Auerbach Center on September 24, 2024 in Boston, Massachusetts. NOTE TO USER: User expressly acknowledges and agrees that by downloading and/or using this image, User consents to the terms of the Getty Images License Agreement. (Photo: Maddie Malhotra/Getty Images)

Jaylen Brown, NBA MVP and Boston Celtics champion, is making waves each on and off the court.

A daring and strategic move, Brown he turned down over $50 million in endorsements launch your personal performance brand, . But this is not only one other sneaker line – Brown is constructing something revolutionary from the bottom up, fueled by his passion for ownership, creativity and creating lasting change.

Since his contract with Adidas expired in 2021, Brown has been something of a sneaker-free agent while quietly developing. The name itself has personal meaning for the basketball star and reflects his reference to spirituality. The numbers 7, 4 and 1 symbolize spiritual awakening, labor and latest beginnings – befitting a player who consistently defies expectations each on and off the pitch.

Brown’s decision to reject traditional endorsements reflects a growing movement in Black culture: constructing one’s own legacy. Rather than sign one other lucrative contract, he selected to fully own and control his brand, following within the footsteps of other athlete-entrepreneurs who’ve chosen to take control of their very own creative visions. “741 is more than just a sneaker brand – it is a statement of independence, creativity and ownership,” Brown explains in a release shared with ESSENCE.

Inspired by the late Kobe Bryant, who had similar plans to start his own independent sneaker brand, Brown follows the concept that athletes can resolve their future, each inside and outdoors of their careers. “Kobe’s journey has taught me to be fearless and to take the sport and society to new heights,” says Brown. It is this fashion of considering that drives the corporate’s ethos.

But what really sets it apart? This is greater than just performance-based technology, although that’s actually a serious area of ​​focus. Brown designed this line with an emphasis on high-performance equipment that makes no compromise on quality or style. In fact, these products promise to bring innovation to the sneaker world, all while maintaining reasonably priced costs – especially for youngsters and disadvantaged communities. Brown has ensured that prices for teenagers’ plus sizes are 40% lower than competitors, so families can afford high-end footwear without the hefty price tag.

In addition to products, it also offers a brand new economic model for athletes. By launching his own product line, Brown is making a plan that may enable athletes to have greater ownership of their brands, offering them greater creative control and higher financial terms than traditional sponsorship deals. It’s not only a game changer for sneakers – it’s revolutionizing the way in which athletes interact with them.

Looking ahead, Brown plans to sign athletes directly with the corporate, giving them the chance to collaborate on projects and keep a bigger share of the profits. This is an extended-overdue change in the way in which athletes engage with major footwear corporations, and Brown’s goal is to empower a brand new generation of athletes to take control of their careers and the brands they represent. After all, it isn’t just in regards to the shoes – it’s about breaking down barriers, difficult the establishment and creating pathways for many who will come next.

With this premiere, Jaylen Brown makes an announcement on the longer term of sports, business and property that may resonate beyond the court.

This article was originally published on : www.essence.com
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Jennifer Lopez’s strange Saudi Arabia appearance has fans begging her to “put it aside” for a while

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Lebanese designer Elie Saab hired Grammy-nominated singer Jennifer Lopez to perform a few of her hits throughout the forty fifth anniversary runway show of “The 1001 Seasons of Elie Saab” in Riyad, Saudi Arabia, causing a stir amongst fans.

While nobody could deny that the “Let’s Get Loud” singer looked amazing, many found her performance odd, criticizing the producers for hiring her because the opening act.

According to Harper’s Bazaar Lopez opened a show with a grand entrance on a floating platform surrounded by a white, feathered, dazzling arch.

She began with a slowed down cover of Gloria Gaynor’s “I Will Survive” before moving into her hit “Waiting For Tonight.” Suspended above the gang, she dazzled in a metallic silver plunging bodysuit over sheer tights and paired with sparkling silver high heels.

Critics have spoken out against producers for hiring Jennifer Lopez to perform on the Elie Saab fashion show. (Photo: @jlo/Instagram)

While she sang songs, the dance floor below was crammed with dancers in Nineteen Twenties-inspired costumes and tuxedos.

As the models marched down the runway, Lopez threw herself into the arms of the dancers, who lifted her high above the stage as she sang the chorus.

Everyday fashion bomb sent a clip from Lopez’s performance, showing confidence sinking into the dancers’ arms. The platform’s 2.1 million followers had mixed reactions.

“Why are you hiring her to perform????” one person asked, while one other commented, “Time to pass this on to the next generation because wtf was that.”

Some were surprised by her selection for the concert, with one saying: “Who books Jenny for these vocal performances lol. Look, she will be able to act, she will be able to dress, but she will be able to’t sing, honey.

Others focused on the tuxedo belly jumper, with one fan saying: “I watched the dive with no sound and immediately got concerned.”

Another added: “I thought she fell. No matter how great he looks, he’s still 55 years old. The recovery would be crazy.”

One commenter was blunt and wrote, “JLo needs to put it down.”

While critics seem to keep telling her to stop doing what she loves and crawl away after her recent divorce from actor Ben Affleck, it seems the multi-point just continues.

In addition to this highly coveted international fashion show concert, she continues to promote her recent film “Unstoppable”, wherein the 55-year-old stars because the foremost character’s mother.

According to her IMDb, she also has two movies in production, “The Godmother” and “Bob the Builder,” and one movie, “Kiss of the Spider Woman,” is in post-production.

Lopez also starred in and produced the film “Atlas,” which hit the massive screens on May 24.

Still, regardless of how heavy and busy Block’s Jenny seems, she’s stricken by haters stating what she wore or the undeniable fact that she had several failed marriages.

The cloud of confusion surrounding Lopez’s life is unlikely to lift. But it seems the “Selena” actress is not letting any of that interrupt her grind, embodying her song “I’m Gonna Be Alright.”


This article was originally published on : atlantablackstar.com
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Fans caught Steve Harvey red-handed as he stared at the ‘Family Feud’ contestant’s mesmerizing BBL

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‘That Cake Is the Most 65 Thing About Him’: Fans Say Steve Harvey’s Birthday Cake Shows His Age

Steve Harvey could also be married, but he’s still a person with eyes.

The comedian and game show host was recently caught by a “Family Feud” fan staring at a lady’s buttocks.

In a TikTok video posted on November 15, Harvey might be seen high-fiving a family celebrating the end of the show. However, fans can not help but notice that the veteran host once more addresses one woman after which returns to high-five her a 3rd time.

The woman wore an emerald green two-piece pantsuit that showed off her voluptuous butt. The video shows that even Harvey took a temporary moment to admire her body.

After giving her a 3rd high five, the comedian turns around and widens her eyes at the audience. In the background of the TikTok video, the social media user might be heard breaking down after seeing the look on Harvey’s face, saying“Steve knows that.”

'This cake is his most important thing': Fans say Steve Harvey's birthday cake shows his age
Steve Harvey caught staring at Family Feud BBL contestants. (Photo: Gregg DeGuire/WireImage)

The TikToker later enlarged the TV screen to concentrate on the contestant. “The girl who graduated went on ‘Family Feud’ with the entire BBL,” they said. “Steve looked crazy. Look at him. Damn, Steve is a weirdo.

The video gained lots of popularity, gaining over 44,000 likes and over 1,900 comments.

One commentator he said“I beat the whole family up to 5 times, 3 times.”

Someone else he was joking“he was so stuck he didn’t even notice the first lady trying to present him a high five! “Wow.”

Another person he wrote“Steve wants to cause a family dispute at home,” which suggests that the 67-year-old’s response to the contestant’s curves may not suit his wife of virtually 17 years, Marjorie Harvey.

Steve and Marjorie were officially married in 2007, but they met years earlier on certainly one of his comedy shows in 1987.

He saw her in the crowd and he said Good Housekeeping: “The first thing I said to Marjorie was, ‘I don’t know who you are, but one day I’ll marry you.’ That was the beginning.”

The problem was that Steve was already married to a different wife, his first wife, Marcia Harvey. When that led to 1994, he married his second wife, Mary Lee Harvey, from 1996 to 2005.

During this time, Marjorie was also married twice. Once to Jim Townsend, then to Darnell Woods.

Steve and Marjorie reconnected in 2005 and said “I do” about two years later, reuniting their family that included a complete of seven children from their previous marriages. Steve and Marjorie don’t have any biological children together.

Recently, the couple has been a bit less open about sharing photos and pictures together on social media since it has brought lots of scrutiny to them. Followers began accusing Marjorie, claiming she destroyed the house in Steve’s first marriage to Marcia.

He addressed these rumors in September 2023 in his radio show entitled saying“The woman I married is a great woman. She’s the neatest thing that is ever happened to me. She is God-fearing, loyal, faithful, kind and loving. I do not care what anyone says. And stop talking about how she was in my second marriage and ruined it. She didn’t do it. She wasn’t around.

“I got divorced in 2005,” Steve Harvey continued. “My marriage ended when Kings of Comedy came out. But you don’t know that, do you? That was the end. It wasn’t worth a quarter back then. It took us so long to get a divorce that then the official papers came out.”


This article was originally published on : atlantablackstar.com
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Roy Wood Jr. reveals how an arrest in college led him to comedy

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Roy Wood Jr. he began doing stand-up comedy because he got arrested – not likely. He was 19 and a student at Florida A&M University when he stole several bank cards. He bought several hundred dollars price of garments.

“It was a lot of money. A lot of money. I was the brightest brother on campus with a 2.3 grade point average,” he said. Of course, he was arrested and suspended for the semester, but at the moment he didn’t know whether he would get probation. “I thought I was still going to go to jail,” he said. “So if I have to go to jail, let me try everything I’ve always wanted.”

He was 19 and facing prison time, so let’s try to cross a number of things off the bucket list. Comedy was on the bucket list.

“I went to an open mic in Birmingham,” he said. He grew up in Birmingham, Alabama, so it was a homegrown gig. “I liked it enough. So I started driving the Greyhound to Atlanta.” It’s over two hours. “Then I took MARTA to the Uptown Comedy Club in Buckhead. I might be booed. I’m taking MARTA to the Uptown Comedy Club in Buckhead. I’ll get booed.” But he was already addicted. They booed him and he kept coming back. Of course he succeeded – he began without fear and commenced with a burning desire to try. When the audience told him he had failed, he tried time and again.

It took a few years from the start of Wood’s profession to his success as a comic book, but because he began with the proper energy, he was well on his way to success. To hear Wood’s full story as a comedian, watch him on “Masters of the Game,” now streaming on theGrio.


Touré, theGrio.com

This article was originally published on : thegrio.com
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